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37 Ways To Thrive On Linkedin | DreamGrow

37 Ways To Thrive On Linkedin | DreamGrow | Public Relations & Social Media Insight | Scoop.it

... Today, most people have a LinkedIn presence, but very few people actually take the time to build an active presence.

 

The reality is that when used correctly, especially in the B-to-B space, LinkedIn can generate tremendous results.  Staying active on LinkedIn is easier than you think – for only 15 minutes a few times a week you can participate on LinkedIn and get results....

Jeff Domansky's insight:

Nice 'n practical LinkedIn tips...

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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how advertising evolved - Gapingvoid

how advertising evolved - Gapingvoid | Public Relations & Social Media Insight | Scoop.it

I got into in the advertising business just as the Mad Men era was ending, and the Internet era was beginning.

Back in the early days, “The Idea” was everything. Be it a jingle, or a tagline, a critter, whatever, the idea was to eventually have something school kids could quote to each other to each other in the schoolyard, bartenders could quote to customers.

What is it now? I have no idea. It’s been years since anyone has ever mentioned a TV commercial to me in casual, offline conversation. Sure, people may link to one another on Facebook, but to hear a cute waitress to quote one to you, and for you to know the reference? It simply doesn’t happen anymore.

So what has taken its place? Adtech. Data. Internet. Machines.

Not only are the machines creating our ads for us these days, the machines are even clicking on the ads for us. Increasingly it’s an industry that doesn’t need any people in it, on the producing sie, nor the consuming side. Just so long as the algorithms are kept happy....

Jeff Domansky's insight:

Always thoughtful and humorous insight from Hugh MacLeod @Gapingvoid.

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Every Perfect Gene Wilder Comedic Pause--All In One Video Essay

Every Perfect Gene Wilder Comedic Pause--All In One Video Essay | Public Relations & Social Media Insight | Scoop.it

WHAT: A supercut demonstrating Gene Wilder's mastery of the comedic pause.

WHO: Filmmaker and video essayist Rishi Kaneria.

WHY WE CARE: By now, most superfans know the story of Gene Wilder coming up with one of the more memorable moments of Willy Wonka and The Chocolate Factory. It was his decision that his character should totter out to the crowd clutching a cane for his grand entrance, almost fall down, and then glide into a somersault. This little touch reveals the kind of inspiration and perceptiveness that made Wilder such a celebrated comic actor and collaborator. However, it's the 'almost falling down' part of this scene that demonstrates one of the dearly departed performer's under-praised gifts: his mastery of the comedic pause.

There's a reason why the infamous Wonka meme depicts Wilder in repose. The man had a way of filling the silence with emotive anticipation in one direction or another. What probably looked like a mere ellipses in the screenplay, the actor imbued with any combination of flavors from his bottomless rucksack of expressiveness. Video essayist Kaneria, who recently brought us that insightful deep-dive into Paul Thomas Anderson's Radiohead video, brings together seven minutes of Wilder doing more with just a look and silence than some comic actors do with entire films....

Jeff Domansky's insight:

A fun, fitting tribute to the warm, wonderful comedic actor Gene Wilder.

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The Costs of Self-Publishing Your Book - MediaShift

The Costs of Self-Publishing Your Book - MediaShift | Public Relations & Social Media Insight | Scoop.it

The average prices and ballpark ranges displayed in the infographic have been calculated using raw, unmodified data from over 2,000 quotes exchanged on the Reedsy platform. Not all of these quotes have been accepted, obviously.


Editing quotes have been broken down by type of editing (editorial assessment, developmental editing, copy-editing, proofreading) and by word count. We then applied a linear regression on the thousands of data points to determine a “price per word count” for these different services.


For cover design, we considered both quotes for a simple ebook cover (front only) and for a paperback cover (front, spine and back). The way most of our book cover designers work is that they charge a mark-up to do the paperback cover, but some do both for the same price. We therefore didn’t make the distinction in this infographic.


For interior design, all quotes have been considered, from simple ebook formatting on a straightforward novel, to the complex design and typesetting of cookbooks and coffee table books. This explains the strong variation in pricing....

Jeff Domansky's insight:

Here's a useful reference for the costs of self publishing a book.

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Can beer save the world? | Mintel.com

Can beer save the world? | Mintel.com | Public Relations & Social Media Insight | Scoop.it

For example, a third of US consumers say they are making changes to their lifestyle to benefit the environment and only one in 10 say it is too much of a hassle to be green, according to Mintel’s Natural and Organic Personal Care US 2015 report. A similar picture emerges in Europe, where a quarter of French, Italian and German consumers and one in five Spanish and Polish consumers claimed to be paying more attention in Q1 2016 to the environmental impact of the products they buy.

Of course, it is one thing to claim you are environmentally friendly, and quite another to act on it — meaning consumers tend to overstate their “goodness”. Nevertheless, as environmental issues become more real to consumers and become more ubiquitous in the news cycle, behaviours will change. Consumers also expect businesses to be sustainable on their behalf.

Some brewers have already recognised this need and attempted to integrate sustainability more closely into their business. The trend has been particularly visible in the craft beer segment, where many pioneering breweries have touted since the 1980s and ‘90s the same community and environmental concerns that are now increasingly valued. These efforts will become a priority in the wider industry as the global population grows and demand for beer rises, with water security likely to be a particular focus given its importance to the industry’s long-term viability....

Jeff Domansky's insight:

Can craft beer save the world? Probably not, but breweries can gain market share with eco-practices.

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Social Media Automation: 7 Reasons Why It's a Must Have in Your Social Media Marketing Strategy

Social Media Automation: 7 Reasons Why It's a Must Have in Your Social Media Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

A traditional social media marketer might cringe at the mere mention of social media automation, while a few others are on the fence, unable to pick a side. But once you realize the full potential of what social media automation can help you achieve, you might decide to leap over the fence.

Content marketers usually like to stick to a content calendar. It helps them plan blog posts and other content months ahead of posting them. Similarly, with social media automation you can plan ahead, and schedule your content to go out at the desired time without having to worry about making time to do it post by post. There is a wide array of perfectly good reasons to incorporate social media automation in your strategy. Here are a few reasons that might help change your mind if you are unsure about automation, or they might just strengthen your opinion about automation being a necessity....

Jeff Domansky's insight:

This post may change your mind about the value of social media automation.

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How to Personalize Content in Real Time

How to Personalize Content in Real Time | Public Relations & Social Media Insight | Scoop.it

It’s no secret that we as consumers are exposed to a plethora of promotions and ads every single day. In fact, according to some we are exposed to somewhere between 5,000 to 10,000 ads per day, a staggering number that is only increasing. So how can we as marketers cut through the noise and reach consumers where they are?


The answer may lie in the intersection between personalized content and mobile technology. According to an infographic by Microsoft and VMob, utilizing real-time data can lead to hyper-personalized content creation. For example, a retailer who aligned seasonal marketing and promotional messages with localized weather trends saw sales increase by 18%.

Take a look at the infographic below to find out how you can use targeted metrics to create personalized content....

Jeff Domansky's insight:

Useful perspective on how to personalize content in real time.

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Importance of Pre-Tail in the Shopping Journey | MediaPost

Importance of Pre-Tail in the Shopping Journey | MediaPost | Public Relations & Social Media Insight | Scoop.it

Pre-tail seems to be one of the new buzzwords thrown around the CPG category. But what does it really mean, and should we be taking it seriously?


Pre-tail refers to the entire journey of the shopper before they reach the point of purchase. Product research, browsing social channels, building shopping lists, and organizing coupons and rewards all fall into the pre-tail category.


Various often-quoted studies by Point-of-Purchase Advertising International and The Marketing Science Institute have said that between 60 and 70% of purchase decisions are made at retail. Regardless of the exact number, that means at least 30 to 40% of consumers have made their decisions before they ever walk into a store, which is hardly insignificant. ...

Jeff Domansky's insight:

MediaPost explores the importance of "pre-tail" in the shopping journey including research online, social channels, lists, coupons and rewards. What a complex web consumers weave.

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