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37 Ways To Thrive On Linkedin | DreamGrow

37 Ways To Thrive On Linkedin | DreamGrow | Public Relations & Social Media Insight | Scoop.it

... Today, most people have a LinkedIn presence, but very few people actually take the time to build an active presence.

 

The reality is that when used correctly, especially in the B-to-B space, LinkedIn can generate tremendous results.  Staying active on LinkedIn is easier than you think – for only 15 minutes a few times a week you can participate on LinkedIn and get results....

Jeff Domansky's insight:

Nice 'n practical LinkedIn tips...

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Social media, PR insight & thought leadership - from The PR Coach
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Why People Choose to Shop—or Not to Shop—on Their Phones

Why People Choose to Shop—or Not to Shop—on Their Phones | Public Relations & Social Media Insight | Scoop.it

Mobile shopping isn't going anywhere this year.


More than 60 percent of omnichannel shoppers said they plan to start making purchases using mobile devices or will do so even more in the upcoming year, according to a new study released today by Facebook. (Already, 45 percent of all shopping includes some form of mobile interaction including doing research, comparing prices or making purchases. Among millennials, that number jumps to 57 percent.)


Facebook IQ commissioned GfK to study 2,400 adults who had used mobile phones, tablets, desktops or laptops to research or buy items online in the past three months. Purchasing categories included clothing, consumer electronics, home appliances, home goods and beauty.


The study also looked at why those shopping on mobile devices chose to use them. Fifty-six percent said it was because they already happened to be on a device, while 55 percent pointed to the convenience it afforded....

Jeff Domansky's insight:

Interesting mobile shopping research.

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7 Tips to Supercharge Your Blog Growth in 2016

7 Tips to Supercharge Your Blog Growth in 2016 | Public Relations & Social Media Insight | Scoop.it

Do you know that a simple tweak to your blog can double, triple, or even quadruple your blog growth?

In 2015, I made slight changes to my blogging strategy and saw some massive results; for example, installing a simple plugin resulted in over a thousand extra subscribers to my blog every month, and I was able to get hundreds of subscribers from several of my guest posts even when people were crying that guest blogging is dead.

With the right plan, you can supercharge your blogging and take your blogging from nobody to superstar status. In this article, I share 7 tips guaranteed to supercharge your blog growth in 2016; these tips worked really well for me in 2015, and I plan to use them even more this year. Enjoy!...

Jeff Domansky's insight:

Useful reminders and practical blogging tips to increase your effectiveness.

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Linda Buckmaster's curator insight, Today, 5:39 AM

Seven useful tips to supercharge our blogs

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Guide to Influencer Marketing with BuzzStream and BuzzSumo

Guide to Influencer Marketing with BuzzStream and BuzzSumo | Public Relations & Social Media Insight | Scoop.it

Our webinar on outreach and influencer marketing with Paul May, CEO of BuzzStream, created a lot of discussion this week. There were many questions about the right and wrong ways to approach influencer marketing. We have summarised below the key takeaways from the webinar and shared Paul’s practical advice on how you can use BuzzStream and BuzzSumo to maximise the success of your influencer marketing....

Jeff Domansky's insight:

Practical influencer marketing tips from BuzzSumo and BuzzStream experts.

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Nine Things Every Successful Content Strategist Understands

Nine Things Every Successful Content Strategist Understands | Public Relations & Social Media Insight | Scoop.it

If you aspire to be a successful content strategist or marketer, here are nine things you should plan to learn. And the sooner you do, the better!


1. User experience is as big a part of your job as anything else

Yes, there are professionals who are paid solely to think about the user experience, and how it can be made as seamless as possible. But that doesn't mean you can sit back and forget about it. Each content piece needs to have some thought behind how the user will experience, consume, and act on it.Speaking of users...

Jeff Domansky's insight:

Listen up - nine valuable content strategy tips.

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Content Sutra, Ep. 6: Con Men and the Dark Side of Storytelling

Content Sutra, Ep. 6: Con Men and the Dark Side of Storytelling | Public Relations & Social Media Insight | Scoop.it

What happens when people use storytelling for deception? Or downright evil?In this week’s podcast, Shane and I talk to Maria Konnikova, a frequent New Yorker contributor and author of The Confidence Game: The Psychology of the Con and Why We Fall for It Every Time, to learn about the art of the con and the impact it’s having on the media world, from catfishing on Facebook to advertising that crosses the line....

Jeff Domansky's insight:

Trust me. Storytellers are con men. Or are they?

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20 famous logos made with Helvetica - The Creative Edge

20 famous logos made with Helvetica - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

Just what separates a brand name in a standard, mass-distributed typeface from a bona fide logo? One of them is generic and basically worthless, while the other is (hopefully) an impactful, memorable, skillfully made, often very expensive work of design.In plainer terms, one of them is nothing, the other is something. Getting from point A to point B is one of the most common, difficult tasks that a graphic designer faces. How do you do it?


Helvetica offers the best possible lesson. Developed in 1957 by Swiss type designers Max Miedinger and Eduard Hoffmann, Helvetica is such a versatile typeface that it is virtually everywhere—logo designs included....

Jeff Domansky's insight:

A staggering number of famous logos are based on the ubiquitous font, Helvetica. They are a study in how to make a great design, simply

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One Thing Is Killing Content Marketing and Everyone Is Ignoring It

One Thing Is Killing Content Marketing and Everyone Is Ignoring It | Public Relations & Social Media Insight | Scoop.it

For the rest of the morning, we focused on answering one simple question: “Why should my customers care?”


That e-newsletter you are sending out. Why should they care?


Your Facebook post? Why should they care?


Your blog post, video or (God help us all) Snapchat?


You get the point....

Jeff Domansky's insight:

Joe Pulizzi asks a compelling question: If your content is the same as everybody else’s, why would anyone consume it? Discover the Content Tilt. Recommended reading! 9/10

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10 Facebook Features that Businesses Should Use More Often | Cision

10 Facebook Features that Businesses Should Use More Often | Cision | Public Relations & Social Media Insight | Scoop.it

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? But its popularity made me wonder if there are existing Facebook features that may be underutilized by businesses, communication professionals and marketers.


After all, Facebook has been around for a (relatively) long time, so there must be some features that are currently under-appreciated but may be very helpful.


The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful....

Jeff Domansky's insight:

Facebook will release a bunch of new features in 2016, but there are a few existing ones that are underutilized. Check out how to leverage these 10 legacy features.

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2016 Content Marketing for Small Businesses: Back to Basics

2016 Content Marketing for Small Businesses: Back to Basics | Public Relations & Social Media Insight | Scoop.it
In our expert roundup to ring out the old year and bring in the new, we talked to thought leaders in the field of content marketing about their predictions for this year. Now we’re going to spend a little time parsing all that good insight into actionable plans around content marketing for small businesses....
Jeff Domansky's insight:
Lots of practical tips for content marketing for small business.
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The hottest 2016 web design trends - The Creative Edge

The hottest 2016 web design trends - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

It’s not every year that we experience big changes. With such rapid growth in technology over the past few years, we’re sure that the big 2016 web design trends will focus on maturing and expanding on those developments.


Flat design will get more texture, “cinematic experiences” will become more common, and the use of JavaScript libraries will enable more experimentation. Growing popularity in WebGL and virtual reality are sure to transform websites as we know them, giving way to new and exciting interactive possibilities.


In this article, we’ll break down 11 of the biggest web design trends we’re expecting to see this year. So get comfortable and start reading – we have a lot to cover!...

Jeff Domansky's insight:

Wondering what the future will hold? The Creative Edge breaks down the biggest 2016 web design trends we're sure to see in the upcoming months.

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Kevin Reynolds's curator insight, February 3, 1:01 PM

Cool ideas for inspiration

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How to Create an Editorial Calendar Using Google Calendar [Free Template]

How to Create an Editorial Calendar Using Google Calendar [Free Template] | Public Relations & Social Media Insight | Scoop.it

One of the most frequent questions we get from aspiring and current inbound marketers is, "How do you manage all of that content?"


When we tell them we use an editorial calendar, the next question is often, "Oh, how much does that cost?"... Nothing. Because, for the most part, we use Google Calendar....

Jeff Domansky's insight:

Learn how to stay agile and organized with this free editorial calendar solution: Google Calendar.

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Influencer Marketing 101 - How to Identify and Track Influencers (Part 1)

Influencer Marketing 101 - How to Identify and Track Influencers (Part 1) | Public Relations & Social Media Insight | Scoop.it

This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless number of brand advocates, influencer marketing focuses on cherry-picking few ones who have measurable influence over significant segments of potential customers.


Once influencers are identified and targeted, the business reaches out to them to build win-win relationships and co-create successful marketing campaigns. Simply put; influencer marketing is one of the most intelligent tactics that harnesses the power of word-of-mouth marketing....

Jeff Domansky's insight:

Everybody talks about outreach marketing and influencers -- but how do you actually do these things? We tell you how.

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Instagram's Popularity Pushes Brands Toward More Visual Marketing

Instagram's Popularity Pushes Brands Toward More Visual Marketing | Public Relations & Social Media Insight | Scoop.it

Good copy can still do wonders. Yet driven by the ad popularity of Instagram and other image-driven platforms, brands are more visually oriented than ever.


In fact, Brand Networks saw ad impressions on the popular social network Instagram rise more than 13-fold from 50 million in August  2015 to 670 million in December.


The ad network expects to be delivering more than 1 billion monthly Instagram ad impressions by the end of the first quarter....

Jeff Domansky's insight:

Instagram popularity is growing leaps and bounds.

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15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox

15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox | Public Relations & Social Media Insight | Scoop.it

Being a good juggler should probably be one of the necessary qualifications for a social media manager. Managing multiple social media accounts, keeping them updated, finding content for each of them and engaging with the audience; all of it can be time-consuming and difficult to accomplish in a single day. With all of these activities on hand, you are most likely using social media management tools that can help with the job. However, there are also a number of extensions on your Chrome browser that you can help make your job a little easier and can also save you loads of time.

These various Chrome extensions can help with content curation, bookmarking, passwords and a lot more. You can install these extensions on your Chrome browser so that they are handy, and can be used when you need them. Here’s a look at 15 Chrome extensions that you must try....

Jeff Domansky's insight:

There are some really valuable chrome extensions in this list by Jessica Davis. Highly recommended. 9/10

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We Grew Our Email List to 44K, Then Stopped. Here's Why.

We Grew Our Email List to 44K, Then Stopped. Here's Why. | Public Relations & Social Media Insight | Scoop.it

We reached the point where we were growing an email list bigger and bigger and bigger with no real end game in sight.

What did we plan to do with all these email addresses once we had them?

Good question.

We didn’t have an answer, so we stopped trying to add more.

We had lots of different ideas, and people have been so gracious to share their thoughts on what we could be doing (I’d love to hear from you in the comments, too, if anything comes to mind).

Here’re a few suggestions we thought over...

Jeff Domansky's insight:

Kevan Lee offers an interesting and somewhat counterintuitive strategy in growing or not growing an email list. Worth reading.

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A Step-by-Step Guide to Driving Qualified Traffic From SlideShare Presentations

A Step-by-Step Guide to Driving Qualified Traffic From SlideShare Presentations | Public Relations & Social Media Insight | Scoop.it
I’ve seen complete beginners to internet marketing create and upload slide decks and – without any promotion –  generate thousands of views to their slides, drive traffic to their sites and move their business to another level.


If you think Facebook and Twitter drive more targeted leads than SlideShare, think again. One study by Did It found that SlideShare gets about 500% more traffic from business owners than Facebook, Twitter, or YouTube....

Jeff Domansky's insight:

Neil Patel shows how Slideshare can generate real business leads.

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Marco Favero's curator insight, Today, 4:25 AM

aggiungi la tua intuizione ...

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Swarovskis WordofMouth Strategy Sparkles

Swarovskis WordofMouth Strategy Sparkles | Public Relations & Social Media Insight | Scoop.it

The benefits of combining word of mouth and digital interactions are crystal clear to marketers at Swarovski—especially when it comes to driving in-store purchases.


“Word of mouth, we're finding, is actually more and more important every time we do an event,” says Robin McCall, marketing manager for Swarovski Crystal Society, a community that customers can join to attend the company's private events, as well as receive free gifts and exclusive rewards. “But if you're not having the people who are your fans and your advocates speak for you, it's that much harder to be successful.”...

Jeff Domansky's insight:

Marketers say the lesson of a revamped strategy is crystal clear: tap into digital advocacy.

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DataDriven Marketing Economy Tops 200 Billion

DataDriven Marketing Economy Tops 200 Billion | Public Relations & Social Media Insight | Scoop.it

Two years ago, for the first time, the Direct Marketing Association put a number—$156 billion—on what it called the data-driven marketing economy (DDME) in the United States. Yesterday it released a follow-up report showing that data isn't just driving, it's speeding. It clocked in at $202 billion in 2014, a two-year increase of 35%, and it employed nearly a million people—650,000 more than it did in 2012.“


All of marketing, we estimate, is about $1.3 trillion a year in the U.S., so that makes data-driven marketing a little under 20% of the total," said Harvard Business School professor John Deighton, who directed the study for DMA with Peter Johnson, principal of mLightenment Economic Impact Research....

Jeff Domansky's insight:

Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.

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5 Critical things you need to know about Periscope now

5 Critical things you need to know about Periscope now | Public Relations & Social Media Insight | Scoop.it

This month Twitter started autoplaying Periscopestreams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I!


At the beginning of the week I had less than 10,000 “hearts” on Periscope, while popular people and brands tend to have more than a million.


So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. Geoff is one of the most famous livestreamers, with a following on Meerkat, Periscope, and Blab of over 40,000 people. On Periscope, Geoff has 6.3 million hearts.


Here are some key tips for using Periscope in combination with Twitter....

Jeff Domansky's insight:

Periscope's new autoplay feature in Twitter streams could be a game changer. Is your brand prepared? Check out these 5 tips to fully utilize Periscope from Mark Schaefer.

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The ultimate guide to LinkedIn profiles | PR Daily

The ultimate guide to LinkedIn profiles | PR Daily | Public Relations & Social Media Insight | Scoop.it

From a snappy headline to your custom URL, the use of keywords and strong descriptions for each of your previous jobs, a fully optimized LinkedIn profile is a thing of beauty.


Whether you’re using it as a networking tool or to find your next job, there are certain best practices that everyone should follow to ensure that your professional face online is as impressive as possible. Where should you start? Check out this LeisureJobs infographic for a step-by-step guide of LinkedIn best practices....

Jeff Domansky's insight:

Get your LinkedIn profile whipped into shape.

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6 Ways to Do Keyword Research Using HubSpot

6 Ways to Do Keyword Research Using HubSpot | Public Relations & Social Media Insight | Scoop.it

There are many factors that search engines take into account when indexing and ranking your website pages. One such factor is keywords on the page.


Let's keep things simple: keywords are the words typed into search engines. Basically, they’re the topics that searchers are trying to learn more about.  In order to attract those strangers to your content, you'll need to figure out which keywords relate to your business and your industry, and then feature them on your site.


So here are 6 ways to do comprehensive keyword research, to help you be sure that you’ve selected the right keywords to focus on....

Jeff Domansky's insight:

Let's keep things simple: keywords are the words typed into search engines. Here are 6 ways to do comprehensive keyword research from HubSpot.

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