Let’s say you’re a hedge fund manager.
You know that many people in the public—even though they don’t fully understand what hedge funds are—hate your work. Some blame you for the financial collapse of 2008. A few even regard you as immoral.
So when you’re interviewed by reporters who ask you about the unpopularity of hedge funds, your inclination is to defend what you do for a living and aggressively rebut their charges.
It’s a natural instinct—but it’s also a mistake....