The obstacles to being creative inside an organization are many, varied and tough to overcome … but it all starts with taming the approval process.
Writing for organizations is hard. Being creative inside organizations isn’t easy.
Sometimes, it seems as if everything is set up to prevent us from creating the kind of content that people will actually read and pay attention to.
A recent informal survey of communicators at one of my writing seminars revealed six common barriers that people face as they labor to create better content. In no particular order, here they are:...