...You could go blind reading tricks, tips and strategies for social media marketing success. But after being immersed in this space for many years now and having counseled thousands of business owners, executives and students, I think there is really one core idea everyone needs to consider when embarking on this journey.
Most companies and individuals start with an examination of platforms. Do I need a Facebook page? A blog? A Twitter account? Where do I start and how do I get going?
Instead, I think there is another fundamental question to ask: “What is the source of my rich content?”
Let me explain what I mean by this strange little question with a story....