The foundation of successful PR is a sound message strategy. In this post I’m going to share with you the why, the how, and at the end, give you an in-depth worksheet you can download to help you do this yourself – whether you are a kitchen table entrepreneur or technology start-up, you’ll benefit from this exercise. There is so much “noise” out there that even if what you’re doing is a game-changer in your industry, it can be very hard to get stakeholders to listen. You have to tell your story many times, using multiple communication vehicles in order to get attention. Developing consistent, impactful key messages – of what the company does, what value it offers, what sets it apart from competitors, and why their target audiences should take notice is so important – it’s one of the first things we do for our technology PR clients (especially start-ups)....
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