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Messaging: The Foundation of Successful PR | PR In Your Pajamas

Messaging: The Foundation of Successful PR | PR In Your Pajamas | Public Relations & Social Media Insight | Scoop.it
The foundation of successful PR is a sound message strategy. In this post I’m going to share with you the why, the how, and at the end, give you an in-depth worksheet you can download to help you do this yourself – whether you are a kitchen table entrepreneur or technology start-up, you’ll benefit from this exercise. There is so much “noise” out there that even if what you’re doing is a game-changer in your industry, it can be very hard to get stakeholders to listen. You have to tell your story many times, using multiple communication vehicles in order to get attention. Developing consistent, impactful key messages – of what the company does, what value it offers, what sets it apart from competitors, and why their target audiences should take notice is so important – it’s one of the first things we do for our technology PR clients (especially start-ups)....
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Cashback News: Innovators: Which US retailers are winning with artificial and virtual reality for customer impact?

Cashback News: Innovators: Which US retailers are winning with artificial and virtual reality for customer impact? | Public Relations & Social Media Insight | Scoop.it

Today, we’re looking at a collection of innovative retailers using these exciting new technologies for maximum impact on their customers. Join us for a 3-D roundup of who’s using AR / VR in showrooms, changing rooms, for in-store entertainment, product information, sales, on mobile apps and much more.

North Face has several augmented and virtual reality applications worth viewing – one is product focused and the other is entertainment. Forbes takes a look at whether virtual reality can save retail and how Samsung is pushing the boundaries in AR. In 10 locations, Macy’s is testing Macy’s On Call, an app developed by IBM and Satisfi. Craig Smith’s Retail Innovation has an excellent collection of profiles of retailers using digital innovations including augmented reality, virtual reality and more. Recommended viewing!

Marxent also has a useful set of e-commerce and bricks-and-mortar examples of augmented and artificial reality used in retail. Wayfair’s new virtual reality app lets customers visualize patio furniture on a deck to help them on the path to purchase. Lowe’s Holoroom gives customers help in visualizing a new kitchen or bathroom in its popular new virtual reality room.

Whisbi highlights  virtual reality storytelling by North Face and virtual test drives by Lexus. M-commerce start-up Spring launched one of the first Facebook chat bots for virtual shopping. Sephora’s new Chicago store mixes old-fashioned makeup fun with futuristic touches including augmented reality and lots of touch-screens. Best Buy is betting big on virtual reality with Oculus Rift and PlayStation VR demos and sales in-store this fall. Finally, Pokémon Go further illustrates the potential for augmented reality to drive local or in-store retail traffic in big numbers. Enjoy your roundup of these retail innovators and learn from their creativity and digital marketing savvy.

Jeff Domansky's insight:

If you're a marketer, retailer or just looking for the latest trends in augmented and virtual reality, you'll find lots of inspiration from these retail innovators who are changing the face of the place formally known as stores. Dozens of the latest profiles and case studies and recommended reading. 10/10

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pokemon go, AR, and location-based marketing

pokemon go, AR, and location-based marketing | Public Relations & Social Media Insight | Scoop.it

The Pokemon Go phenomenon may have peaked, but it sure lit a fuse for marketers to think about augmented reality, location-based marketing, and how their brands might fit in.


As with adopting any other technology for marketing, many marketers will treat it as a gimmicky bandwagon.


I stumbled across an AdAge article with an interesting insight on why Pokemon Go finally managed to capture the world’s imagination when so many AR and location-based technologies have tried since the first Foursquare checkin 7 years ago:...

Jeff Domansky's insight:

Time for some Pokemon Go fun from Tom Fishburne.

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7 Tools for Visual Storytelling | Search Engine Journal

7 Tools for Visual Storytelling | Search Engine Journal | Public Relations & Social Media Insight | Scoop.it
Suffice it to say, images are a critical tool in the storytelling toolbox. So take a break from optimizing your keyword strategy for robots, and finding the perfect content voice for your brand, and smell some graphic roses with me. There are a ton of tools available to help you hone in your visual craft (and – bonus – a lot of them are FREE).
Jeff Domansky's insight:

Katy Katz shares seven everyday tools for visual storytelling.

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100 of the Best Landing Page Examples Analyzed

100 of the Best Landing Page Examples Analyzed | Public Relations & Social Media Insight | Scoop.it

To put this another way, for every $92 of advertising revenue spent, only $1 is being invested into CRO and A/B testing efforts - you know, the part that actually turns your ad dollars into converting leads.


Shocked? We were, too.


Why would anyone throw money down the drain like that? We’re guessing it is probably happening out of ignorance, but if you want more conversions, you can’t afford to ignore landing page trends, best practices, and A/B testing.


This is why we decided to take on a colossal task. We’ve chosen 100 landing page examples and critiqued them on their optimization efforts to show you exactly what works and what doesn’t when it comes to CRO.
We’ll start with the landing page example showcase, showing you a mug shot of every landing page. Then, we will discuss what page elements help the conversion process and which elements are a disgrace to landing page optimization....

Jeff Domansky's insight:

What a superb resource for social marketers! InstaPage analyzes 100 best landing pages and provides excellent guidance and tips.

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AchhiKhabre's comment, August 27, 3:23 AM
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This Tourism Campaign's 'No Beachside Honeymooners' Rule Boosted Belize's GDP

This Tourism Campaign's 'No Beachside Honeymooners' Rule Boosted Belize's GDP | Public Relations & Social Media Insight | Scoop.it

Tourism campaigns for Caribbean destinations often have a similar aesthetic—sandy beaches, honeymooning couples, frosty drinks by the pool. But the Belize Tourism Board and its agency, Olson, had enough of that. For its latest ad campaigns, the BTB focused on local experiences unique to Belize and making flying to the country easier.

 

Three years ago, Olson started working with the BTB, launching "Discover How to Be," a campaign that showcased the country's culture and experiences you can have there. Olson and the BTB also worked with Southwest Airlines and WestJet Airlines to open up more routes and direct flights to Belize from the U.S. and Canada. The strategy worked—the campaign was responsible for increasing travel to Belize and boosting the country's GDP by 2.24 percent, according to the Central Bank of Belize.
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"We set rules from the beginning—no honeymooners, no frozen drinks, nobody getting a massage by the pool," said Kevin McKeon, chief creative officer at Olson. "We want to go for someone who's a little more ambitious about what they're looking for in a vacation. The takeaway is you're going to meet some fascinating people and come back with a story you didn't expect to have."


Its latest campaign, "A Curious Place," which launched this week, continues that theme. Videos feature a cacao farmer, a meat pie seller and "Coconut Leo," a Belizean who climbs trees upside down and cuts down coconuts.

Jeff Domansky's insight:

Belize tourism ad campaign focuses on local experiences and storytelling with great results – raising the country's GDP by 2.4% alone. Talk about ROI!

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Here's Why That Misleading AP Tweet About Hillary Clinton Matters

Here's Why That Misleading AP Tweet About Hillary Clinton Matters | Public Relations & Social Media Insight | Scoop.it

It looked like a garden-variety promotional tweet, designed to attract attention to the AP’s big investigation into allegations of conflict of interest on the part of the Democratic presidential candidate. But by trying too hard to drum up interest in the piece, the wire service made itself the target instead.

The post made a significant, and startling, claim. Namely, that “more than half those who met Clinton as Cabinet secretary gave money to Clinton Foundation.” Surely this was compelling evidence of a conflict.

As sharp-eyed reporters for competing news outlets noted within minutes of the tweet and article being posted, however, this statistic was only true if you ignored the thousands of government officials, dignitaries, and so on that Clinton met in her capacity as Secretary of State....

Jeff Domansky's insight:

The perils of social media, politics and AP's surprising lapse in fact checking and journalism ethics.

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AchhiKhabre's comment, August 27, 3:24 AM
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Ryan Lochte Inks Endorsement Deal With Pine Bros. Throat Drops

Ryan Lochte Inks Endorsement Deal With Pine Bros. Throat Drops | Public Relations & Social Media Insight | Scoop.it

Olympian Ryan Lochte, who was dropped this week by major sponsors including Speedo and Ralph Lauren, has found a brand willing to take him on. Pine Bros. Softish Throat Drops signed an endorsement deal today with Lochte, who will appear in commercial and print ads for the brand.


The swimmer thanked the company in a tweet today.


Lochte embellished the story of what he claimed was a robbery at gunpoint with fellow swimmers at a gas station in Rio de Janeiro during the Olympics earlier this month, lying about it to NBC's Billy Bush and Matt Lauer (and inspiring some shade from the likes of Al Roker, Stephen Colbert and John Oliver, who all called him out for his behavior). Lochte apologized to Lauer in an interview that aired on the Today Show on Monday, saying that he "over-exaggerated" the events of that night.


Lochte's ads for Pine Bros. will feature the tagline, "Pine Brothers Softish Throat Drops: Forgiving On Your Throat," just as the company—and Lochte, himself —is asking the public to forgive him. ...

Jeff Domansky's insight:

Disgraced Olympian Ryan Lochte, who was dropped this week by major sponsors including Speedo and Ralph Lauren, has found a brand willing to take him on. Pine Bros.

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MD SHAON MRIDHA's comment, August 26, 1:37 PM