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Messaging: The Foundation of Successful PR | PR In Your Pajamas

Messaging: The Foundation of Successful PR | PR In Your Pajamas | Public Relations & Social Media Insight | Scoop.it
The foundation of successful PR is a sound message strategy. In this post I’m going to share with you the why, the how, and at the end, give you an in-depth worksheet you can download to help you do this yourself – whether you are a kitchen table entrepreneur or technology start-up, you’ll benefit from this exercise. There is so much “noise” out there that even if what you’re doing is a game-changer in your industry, it can be very hard to get stakeholders to listen. You have to tell your story many times, using multiple communication vehicles in order to get attention. Developing consistent, impactful key messages – of what the company does, what value it offers, what sets it apart from competitors, and why their target audiences should take notice is so important – it’s one of the first things we do for our technology PR clients (especially start-ups)....
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Social media, PR insight & thought leadership - from The PR Coach
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Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules

Via Karen Dietz
Jeff Domansky's insight:

If it ain't visual, it ain't effective!

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Karen Dietz's curator insight, February 5, 12:11 PM

Here is what I like about this article by Ernesto Olivares that others don't go into: it's less about structure and tools and more about YOU and essential ways to create emotional engagement. Like:

  1. Create context
  2. Be personal and true
  3. Reveal hidden things
  4. Focus


There's lots more and it's all good. One point he forgot to make regarding point #5 Show Contrast & Conflict is that contrast helps build and dramatize the conflict. So remember that.


Enjoy magnifying your visual storytelling skills with this piece and have a happy weekend! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Marco Favero's curator insight, Today, 5:46 AM

aggiungi la tua intuizione ...

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The Sharing Age

The Sharing Age | Public Relations & Social Media Insight | Scoop.it

Imagine the possibilities of a world in which we are able to make trusted connections between a near-infinite number of people. A world in which transaction costs, time and distance are reduced to almost nil. A world that is instantly available from a smartphone, anywhere, anytime.

This global revolution, enabled by databases, search engines and connectivity, has begun. It’s allowing mankind to break free from the limits of the past. We start doing what we do best: collaborating and sharing, at an unprecedented scale — a significant untapped potential for sharing is unlocked on a whole new level, creating value for all.

Thanks to platforms that connect peers and enable the creation of interpersonal online trust, individuals are suddenly empowered to share goods, knowledge, money, skills, network, content, etc. They regain their ability to contribute more directly to society and the economy, but on a global scale, redefining relationships between economic and social actors along the way.

We are at the dawn of a new era, the sharing age, which impacts all dimensions of our relationships with others....

Jeff Domansky's insight:

Fred Mazzella writes a really thoughtful post about the "sharing age." Recommended reading. 9/10

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5 unexpected places to inject personality into your site - The Creative Edge

5 unexpected places to inject personality into your site - The Creative Edge | Public Relations & Social Media Insight | Scoop.it
Personality transforms a basic site into an engaging, entertaining one. It’s what convinces first-time visitors to keep clicking and repeat visitors to come back. However, once you’ve added personality in all the obvious places – like your copy, visuals, fonts, and color scheme – you might not know what else to personalize.If that’s the case, check out these five places you can give your site a little personality....
Jeff Domansky's insight:
However, once you've added personality in all the obvious places, you might not know what else to personalize. Here's 5 clever options to think about.
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7 Simple Techniques You Should Be Using to Build Trust Online

7 Simple Techniques You Should Be Using to Build Trust Online | Public Relations & Social Media Insight | Scoop.it

When it comes to conducting business online, trust is one of the scarcest and hardest-to-earn resources. No amount of money can purchase it, and it’s incredibly difficult to replace once it has been lost. Trust can be a defining factor that drives potential customers to choose your products or services over those of your competitors, so you can’t afford to overlook it.


To make establishing trust easier, let’s examine some simple tips that you can start incorporating into your marketing strategies today. These seven techniques involve educating consumers, personalizing marketing messages, and providing a positive user experience to help you get the most out of your investment and increase sales....

Jeff Domansky's insight:

Trust and reputation go hand in hand.

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Marco Favero's curator insight, Today, 5:46 AM

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Online Branding: How to build your brand on periscope

Online Branding: How to build your brand on periscope | Public Relations & Social Media Insight | Scoop.it

Periscope is a live video streaming application for iOS and Android. This platform allows people to share live video streams, and those are usually not available for repeated viewing. Through this live streaming platform, many companies have started to gain attention from new audiences and potential customers to their broadcasts. This has become one of the most effective ways to build followers for a particular brand. This is the latest sensation in broadcasting which companies are promoting their brands as well as earning loyal viewing figures.


Brands are using Periscope to scope their runway shows or to make an announcement about their product launch or for press events or even to get a sneak peek behind the scenes; be it the green room of a celebrity, parties of famous sports persons, and so on....

Jeff Domansky's insight:

Online Branding: How to build your brand on periscope - the live video streaming application for iOS and Android.

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Why People Choose to Shop—or Not to Shop—on Their Phones

Why People Choose to Shop—or Not to Shop—on Their Phones | Public Relations & Social Media Insight | Scoop.it

Mobile shopping isn't going anywhere this year.


More than 60 percent of omnichannel shoppers said they plan to start making purchases using mobile devices or will do so even more in the upcoming year, according to a new study released today by Facebook. (Already, 45 percent of all shopping includes some form of mobile interaction including doing research, comparing prices or making purchases. Among millennials, that number jumps to 57 percent.)


Facebook IQ commissioned GfK to study 2,400 adults who had used mobile phones, tablets, desktops or laptops to research or buy items online in the past three months. Purchasing categories included clothing, consumer electronics, home appliances, home goods and beauty.


The study also looked at why those shopping on mobile devices chose to use them. Fifty-six percent said it was because they already happened to be on a device, while 55 percent pointed to the convenience it afforded....

Jeff Domansky's insight:

Interesting mobile shopping research.

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Marco Favero's curator insight, Today, 6:01 AM

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7 Tips to Supercharge Your Blog Growth in 2016

7 Tips to Supercharge Your Blog Growth in 2016 | Public Relations & Social Media Insight | Scoop.it

Do you know that a simple tweak to your blog can double, triple, or even quadruple your blog growth?

In 2015, I made slight changes to my blogging strategy and saw some massive results; for example, installing a simple plugin resulted in over a thousand extra subscribers to my blog every month, and I was able to get hundreds of subscribers from several of my guest posts even when people were crying that guest blogging is dead.

With the right plan, you can supercharge your blogging and take your blogging from nobody to superstar status. In this article, I share 7 tips guaranteed to supercharge your blog growth in 2016; these tips worked really well for me in 2015, and I plan to use them even more this year. Enjoy!...

Jeff Domansky's insight:

Useful reminders and practical blogging tips to increase your effectiveness.

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Linda Buckmaster's curator insight, February 5, 5:39 AM

Seven useful tips to supercharge our blogs

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Guide to Influencer Marketing with BuzzStream and BuzzSumo

Guide to Influencer Marketing with BuzzStream and BuzzSumo | Public Relations & Social Media Insight | Scoop.it

Our webinar on outreach and influencer marketing with Paul May, CEO of BuzzStream, created a lot of discussion this week. There were many questions about the right and wrong ways to approach influencer marketing. We have summarised below the key takeaways from the webinar and shared Paul’s practical advice on how you can use BuzzStream and BuzzSumo to maximise the success of your influencer marketing....

Jeff Domansky's insight:

Practical influencer marketing tips from BuzzSumo and BuzzStream experts.

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Nine Things Every Successful Content Strategist Understands

Nine Things Every Successful Content Strategist Understands | Public Relations & Social Media Insight | Scoop.it

If you aspire to be a successful content strategist or marketer, here are nine things you should plan to learn. And the sooner you do, the better!


1. User experience is as big a part of your job as anything else

Yes, there are professionals who are paid solely to think about the user experience, and how it can be made as seamless as possible. But that doesn't mean you can sit back and forget about it. Each content piece needs to have some thought behind how the user will experience, consume, and act on it.Speaking of users...

Jeff Domansky's insight:

Listen up - nine valuable content strategy tips.

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Content Sutra, Ep. 6: Con Men and the Dark Side of Storytelling

Content Sutra, Ep. 6: Con Men and the Dark Side of Storytelling | Public Relations & Social Media Insight | Scoop.it

What happens when people use storytelling for deception? Or downright evil?In this week’s podcast, Shane and I talk to Maria Konnikova, a frequent New Yorker contributor and author of The Confidence Game: The Psychology of the Con and Why We Fall for It Every Time, to learn about the art of the con and the impact it’s having on the media world, from catfishing on Facebook to advertising that crosses the line....

Jeff Domansky's insight:

Trust me. Storytellers are con men. Or are they?

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20 famous logos made with Helvetica - The Creative Edge

20 famous logos made with Helvetica - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

Just what separates a brand name in a standard, mass-distributed typeface from a bona fide logo? One of them is generic and basically worthless, while the other is (hopefully) an impactful, memorable, skillfully made, often very expensive work of design.In plainer terms, one of them is nothing, the other is something. Getting from point A to point B is one of the most common, difficult tasks that a graphic designer faces. How do you do it?


Helvetica offers the best possible lesson. Developed in 1957 by Swiss type designers Max Miedinger and Eduard Hoffmann, Helvetica is such a versatile typeface that it is virtually everywhere—logo designs included....

Jeff Domansky's insight:

A staggering number of famous logos are based on the ubiquitous font, Helvetica. They are a study in how to make a great design, simply

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One Thing Is Killing Content Marketing and Everyone Is Ignoring It

One Thing Is Killing Content Marketing and Everyone Is Ignoring It | Public Relations & Social Media Insight | Scoop.it

For the rest of the morning, we focused on answering one simple question: “Why should my customers care?”


That e-newsletter you are sending out. Why should they care?


Your Facebook post? Why should they care?


Your blog post, video or (God help us all) Snapchat?


You get the point....

Jeff Domansky's insight:

Joe Pulizzi asks a compelling question: If your content is the same as everybody else’s, why would anyone consume it? Discover the Content Tilt. Recommended reading! 9/10

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10 Facebook Features that Businesses Should Use More Often | Cision

10 Facebook Features that Businesses Should Use More Often | Cision | Public Relations & Social Media Insight | Scoop.it

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? But its popularity made me wonder if there are existing Facebook features that may be underutilized by businesses, communication professionals and marketers.


After all, Facebook has been around for a (relatively) long time, so there must be some features that are currently under-appreciated but may be very helpful.


The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful....

Jeff Domansky's insight:

Facebook will release a bunch of new features in 2016, but there are a few existing ones that are underutilized. Check out how to leverage these 10 legacy features.

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Creative Layout Ideas From 50 Beautiful Print and Digital Photo Collages – Design School

Creative Layout Ideas From 50 Beautiful Print and Digital Photo Collages – Design School | Public Relations & Social Media Insight | Scoop.it

Collages uses diverse imagery and styles to produce a beautiful image layout.

They’re often related to scrapbooks but they also find a lot of purpose in different spheres of web and print design. And while moodboards and home-made albums are made by hand, the majority of today’s collages can be created with design softwares, like Canva.

Current trends in collage design has lead to the creation of new better tools for building compelling image compositions. This article will guide you though a series of print & digital collage types, classified into 10 main groups....

Jeff Domansky's insight:

Creativity with your coffee: how to create collage compositions creatively.

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These 39 Sites Have Amazing Stock Photos You Can Use For Free — Vantage

These 39 Sites Have Amazing Stock Photos You Can Use For Free - Vantage - Medium
Jeff Domansky's insight:

Excellent list of stock photo sites with free resources and a few you may not have seen before. Recommended viewing for marketers, bloggers and PR people. 9/10

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Jeff Domansky's curator insight, Today, 5:01 PM

Excellent list of stock photo sites with free resources and a few you may not have seen before. Recommended viewing for marketers, bloggers and PR people. 9/10

malek's curator insight, Today, 5:57 PM

some photos may require attribution

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LinkedIn Mobile: What Marketers Need to Know : Social Media Examiner

LinkedIn Mobile: What Marketers Need to Know : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Viveka shares that the newest LinkedIn app, the LinkedIn Mobile App is actually an update of the earlier app, but that there are a lot of other apps within LinkedIn people might not know about, such as the Job Search app.


There are also the apps that came with companies purchased by LinkedIn, such as SlideShare and Connected, a Customer Relationship Management (CRM) tool. (Note: After this recording, LinkedIn announced they were retiring the Connected App on March 21, 2016.)In addition, there are tools like the Recruiter app, Sales Navigator, Lookup and Elevate which are associated with LinkedIn’s premium accounts. Then there’s LinkedIn’s news reader, Pulse, and the new Groups app.


Although all of LinkedIn apps are available to iOS users, only some are available on Android, and Viveka reminds listeners that not all of the apps are free.  For example, Elevate is a combination CRM, content management, content curation tool priced for medium to large companies....

Jeff Domansky's insight:

Social Media Marketing Podcast 183. In this episode Viveka von Rosen will explore the latest mobile apps from LinkedIn and what they mean for marketers.

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Types of Branded Content: A Guide to 11 Popular Formats

Types of Branded Content: A Guide to 11 Popular Formats | Public Relations & Social Media Insight | Scoop.it

The effectiveness ratings of branded content vary widely (see below). Interestingly, infographics is the tactic that had the greatest increase in usage (from 51% last year to 62% this year) for B2B marketers. Equally interesting, in the B2C spectrum, the use of blogging declined from 72% to 67% in 2015.


Determining the kinds of branded content your brand should create can be perplexing. Contently’s Sam Slaughter suggests you begin by considering:

- Theme

- Length

- Volume

- Format...

Jeff Domansky's insight:

With most companies pursuing content marketing more voraciously than ever, it's time to examine which types of branded content make sense for your company.

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Four theories on the declining trust in Canadian social media

Four theories on the declining trust in Canadian social media | Public Relations & Social Media Insight | Scoop.it

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public and the mass population, and the ongoing failure of businesses to live up to the expectations that people have of them when it comes to societal good (you can see the full results on SlideShare).

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust....

Jeff Domansky's insight:

Interesting to note the decline in trust of social media.

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15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox

15 Chrome Extensions Social Media Marketer Must Have In Their Toolbox | Public Relations & Social Media Insight | Scoop.it

Being a good juggler should probably be one of the necessary qualifications for a social media manager. Managing multiple social media accounts, keeping them updated, finding content for each of them and engaging with the audience; all of it can be time-consuming and difficult to accomplish in a single day. With all of these activities on hand, you are most likely using social media management tools that can help with the job. However, there are also a number of extensions on your Chrome browser that you can help make your job a little easier and can also save you loads of time.

These various Chrome extensions can help with content curation, bookmarking, passwords and a lot more. You can install these extensions on your Chrome browser so that they are handy, and can be used when you need them. Here’s a look at 15 Chrome extensions that you must try....

Jeff Domansky's insight:

There are some really valuable chrome extensions in this list by Jessica Davis. Highly recommended. 9/10

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We Grew Our Email List to 44K, Then Stopped. Here's Why.

We Grew Our Email List to 44K, Then Stopped. Here's Why. | Public Relations & Social Media Insight | Scoop.it

We reached the point where we were growing an email list bigger and bigger and bigger with no real end game in sight.

What did we plan to do with all these email addresses once we had them?

Good question.

We didn’t have an answer, so we stopped trying to add more.

We had lots of different ideas, and people have been so gracious to share their thoughts on what we could be doing (I’d love to hear from you in the comments, too, if anything comes to mind).

Here’re a few suggestions we thought over...

Jeff Domansky's insight:

Kevan Lee offers an interesting and somewhat counterintuitive strategy in growing or not growing an email list. Worth reading.

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