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Business journalism funny? Viewfinder: Funny business

Business journalism funny? Viewfinder: Funny business | Public Relations & Social Media Insight | Scoop.it
The news business is rarely funny. Much of what we do every day is report on devastating acts of nature, the plight of those without voices – the problems of the world. For most of those stories it’s best to rely on the Joe Friday approach: just the facts, which almost always speak louder than any adjective you could throw at them. But sometimes it’s good to find an interesting story and tell it in a funny way. Here, video can really shine. A few examples: Myles Kane’s video of Apollo Robbins deftly lifting New Yorker writer Adam Green’s wallet, watch and cell phone; my New York Times colleague Erik Olsen’s profile of a singing ode to Charles Darwin; the weird wonders of the miracle fruit, which I made with another colleague, Kassie Bracken, who expertly edited and found the wonderful loopy music....
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Typography Trends Every Marketer Should Have on Their Radar | HubSpot

Typography Trends Every Marketer Should Have on Their Radar | HubSpot | Public Relations & Social Media Insight | Scoop.it

Just like an awesome photo or graphic can really make your design stand out, so can the right font. But the wrong font can also make your design stand out ... in a bad way. If you've ever seen a design with really out-of-date typography, you know what I mean.


But what makes a font or typography design out-of-date? What's "in" right now? Whether you're designing a one-off project or you're a seasoned designer, it's important to stay on top of typography trends so your work looks and feels current.


Check out the infographic below from ThinkDesign to learn about the typography trends in 2016, from retro and handwritten fonts to mixing and matching typefaces, to the roles transitional effects and animation could play in your marketing. (And download our free do-it-yourself design guide here for tips about how to use fonts in your content and web designs.)...

Jeff Domansky's insight:

Check out the current typography trends to watch for this year.

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The uncomfortable state of content marketing metrics

The uncomfortable state of content marketing metrics | Public Relations & Social Media Insight | Scoop.it

What is creating disillusionment in content marketing? I think the answer is also embedded in the new CMI findings: 65 percent of the marketers say “measurement” is their top priority, specifically figuring out “what content works and what doesn’t.” Year after year leaders lament an inability to measure their marketing efforts.


And here’s the fact that makes me concerned about whether content marketing will rebound as a tactic or spiral down in an 8 track kind of way: The measurement problem is getting worse, not better. Let’s unpack the idea and see why that is so....

Jeff Domansky's insight:

Research shows he view of content marketing effectiveness is down. Effective content marketing metrics might be getting more elusive.

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5 “Scary” Marketing Techniques That Are Worth the Risk

5 “Scary” Marketing Techniques That Are Worth the Risk | Public Relations & Social Media Insight | Scoop.it

In this post, I’m going to show you 5 marketing tactics that are effective for most businesses.

The only catch is they can be difficult or scary to do.

I’m going to break them down as much as possible so that you can determine why they might scare you and what you could do to overcome that fear.

This is going to take a lot of honesty on your part, but if you’re willing to give me that, it could have a huge impact on the success of your marketing....

Jeff Domansky's insight:

Neil Patel looks at the "scary" and hard part of marketing. Recommended reading. 9/10

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6 Web Design Trends That Are Here To Stay

6 Web Design Trends That Are Here To Stay | Public Relations & Social Media Insight | Scoop.it

Web design thrives on two things: innovation and imitation.


Unfortunately, there's often a lot more of the latter. We all like to seize upon the latest trends, use them until they’re ubiquitous, and then look desperately for the next big thing. Think about sliders. They were all the rage a couple years ago. Today, they feel dated. What to do? Stop chasing microtrends, and start looking at the big picture. Here, we've isolated six web design ideas that are here to stay....

Jeff Domansky's insight:

Great look at six design trends worth noting.

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With Millions Of New Bottle Designs, Every Diet Coke Will Soon Be Unique

With Millions Of New Bottle Designs, Every Diet Coke Will Soon Be Unique | Public Relations & Social Media Insight | Scoop.it

Today, you probably know Diet Coke for its silver and red branding—which is more or less how it’s looked since Coca-Cola’s sugar-free alternative first launched in 1982. But starting this month, in a market where diet soda sales are down, Diet Coke is going bespoke, as millions of unique designs are hitting U.S. shelves for the first time as part of a campaign called "It’s Mine."

So for the next several months, no two 12-ounce bottles of Diet Coke will look exactly alike.

"Personalization and customization is a huge trend, obviously," says Rafael Acevedo, group director of Diet Coke in North America. With Coca-Cola’s first major personalization campaign, Share a Coke in 2014, the company put thousands of people’s names onto bottles. The idea was that you’d spot someone’s name and want to buy them a Coke—and it’s an idea that worked, with measurable uptake in both short term sales and longer term brand loyalty. For Diet Coke, that concept got a tweak. "In this case, it’s more personal, "Acevedo says, "to have that sense that Diet Coke is giving you something no one else can have."...

Jeff Domansky's insight:

This marketing personalization experiment by Coca-Cola is worth watching.

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4 Tips to Develop Facebook Ads Content That Converts

4 Tips to Develop Facebook Ads Content That Converts | Public Relations & Social Media Insight | Scoop.it

Are you trying to get better ROI from your Facebook Ads? With Facebook advertising dominating the Paid Social market, rising costs to advertise will force marketers to create better ad content.


Unfortunately, there is no one perfect formula for creating Facebook ads content. That’s because each brand is different and so are their customers and advertising goals. One of the keys to social media marketing success is to keep experimenting until you find what works for you. With that in mind, there are some strategies that every brand can employ to create Facebook ad content that attracts the attention of their target buyers.


After you have worked to create a killer Facebook ads strategy, it’s time to start developing content that converts prospective buyers into loyal customers. Use the tips below as a jumping off point:...

Jeff Domansky's insight:

Not getting the results you want from your Facebook ads? It might be time to adjust your strategy so that you are creating ad content that converts.

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How To Deliver Intense Influencer Marketing With Hootsuite

How To Deliver Intense Influencer Marketing With Hootsuite | Public Relations & Social Media Insight | Scoop.it

We've talked about Influencer Marketing before, and how important it is to develop relationships with other professionals and brands in your niche. So I'm going to assume you're familiar with the concept and we're going to focus today specifically on the various ways you can use Hootsuite to further your relationships with influencers.


(Most of these techniques can also be accomplished using other tools. But as you know, Hootsuite is my general social media management tool of choice, so that's what I'll be referencing here when appropriate.)...

Jeff Domansky's insight:

Hootsuite is an incredibly powerful tool for social media management, and intense influencer marketing is a large part of that. Here's how it works.

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Funny Tweets & Social Media Examples From 17 Real Brands

Funny Tweets & Social Media Examples From 17 Real Brands | Public Relations & Social Media Insight | Scoop.it

Truthfully, the best brands to follow in social media should probably have a combination of all those characteristics. But I'd venture to say that many of you are following a brand simply for its entertainment value. (I know I am.)


You know -- the brands that really tickle your funny bone and sometimes even make your sides hurt from laughter. And while it may not seem like a funny update has any value, surely there's value in showing off your personality and being a lovable brand, right?


So to help bring out your inner comedian, we've compiled a list of brands whose social media presence gives us the giggles. Check 'em put....

Jeff Domansky's insight:

Take a look at the brands on social media who are doing a good job not taking themselves too seriously.

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Grace Slick, Kaukonen, Casady: On Origins Of 'Somebody To Love,' 'White Rabbit' - Forbes

Grace Slick, Kaukonen, Casady: On Origins Of 'Somebody To Love,' 'White Rabbit' - Forbes | Public Relations & Social Media Insight | Scoop.it

It’s always fascinating to hear artists who create history recount back-stories in their own words. When I interview 1960s rock icons, I try to ask what they remember about the moment they wrote and/or recorded their big hits.

In the past, we’ve done similar interviews with Art Garfunkel (Sounds of Silence), Cream’s late Jack Bruce (Sunshine Of Your Love) and Johnny Rivers (Secret Agent Man). In separate interviews with three of the four surviving members of Jefferson Airplane – Grace Slick, and Jack Casady and Jorma Kaukonen – we discussed the hits Somebody To Love and White Rabbit from the Surrealistic Pillow album. Following are edited excerpts from what they had to say....

Jeff Domansky's insight:

For fans of 60s/70s music or those who can still remember, this little interview is a gem.

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5 Ways To Get 10x More Retweets On Twitter

5 Ways To Get 10x More Retweets On Twitter | Public Relations & Social Media Insight | Scoop.it

Now, when Twitter shows you your engagement rate, they include all engagements: Link Clicks, Retweets, Favorites, and Replies. However, that figure can be misleading, as even a few engagements on a tweet that didn’t get many impressions can show a higher than average engagement rate.


I like to focus on retweets, since these help you increase your overall reach. More people sharing your tweets means more eyes on your content, which in turn offers the potential for even greater engagement.

I found some commonalities among my most popular posts. Here are a few Twitter content tips to get more retweets based on my most shared tweets....

Jeff Domansky's insight:

Larry Kim shares five basic ways to accelerate your success on Twitter.

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Rescooped by Jeff Domansky from Just Story It! Biz Storytelling
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Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules

Via Karen Dietz
Jeff Domansky's insight:

If it ain't visual, it ain't effective!

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Olivier Lefèvre's curator insight, February 7, 3:41 AM

Importance d'une belle histoire à raconter ...avec du contenu !

John Caswell's curator insight, February 7, 5:11 AM

The emerging zeitgeist...

Donkey's Guru's curator insight, February 8, 10:01 AM

La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.

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The Sharing Age

The Sharing Age | Public Relations & Social Media Insight | Scoop.it

Imagine the possibilities of a world in which we are able to make trusted connections between a near-infinite number of people. A world in which transaction costs, time and distance are reduced to almost nil. A world that is instantly available from a smartphone, anywhere, anytime.

This global revolution, enabled by databases, search engines and connectivity, has begun. It’s allowing mankind to break free from the limits of the past. We start doing what we do best: collaborating and sharing, at an unprecedented scale — a significant untapped potential for sharing is unlocked on a whole new level, creating value for all.

Thanks to platforms that connect peers and enable the creation of interpersonal online trust, individuals are suddenly empowered to share goods, knowledge, money, skills, network, content, etc. They regain their ability to contribute more directly to society and the economy, but on a global scale, redefining relationships between economic and social actors along the way.

We are at the dawn of a new era, the sharing age, which impacts all dimensions of our relationships with others....

Jeff Domansky's insight:

Fred Mazzella writes a really thoughtful post about the "sharing age." Recommended reading. 9/10

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5 unexpected places to inject personality into your site - The Creative Edge

5 unexpected places to inject personality into your site - The Creative Edge | Public Relations & Social Media Insight | Scoop.it
Personality transforms a basic site into an engaging, entertaining one. It’s what convinces first-time visitors to keep clicking and repeat visitors to come back. However, once you’ve added personality in all the obvious places – like your copy, visuals, fonts, and color scheme – you might not know what else to personalize.If that’s the case, check out these five places you can give your site a little personality....
Jeff Domansky's insight:
However, once you've added personality in all the obvious places, you might not know what else to personalize. Here's 5 clever options to think about.
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Do You Know What Omnichannel Marketing Really Means?

Do You Know What Omnichannel Marketing Really Means? | Public Relations & Social Media Insight | Scoop.it

Tech giants like Oracle, Adobe, and Salesforce are battling it out to create THE premiere marketing cloud that provides complete measurement, attribution, and automation. Essentially, one marketing cloud to do it all in an omnichannel world.


Marketers are investing billions in technology in the pursuit of true omnichannel marketing, which we all know is important — I’m just not sure we all know what omnichannel means or what it looks like in practice. Let’s take a step back and explore the real definition of omnichannel marketing, and how you can take advantage of it in 2016....

Jeff Domansky's insight:

Do you know what omnichannel marketing is? Find out here and how to use it.

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Monica S Mcfeeters's curator insight, Today, 7:16 AM

Here is omnichannel explained!

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How to Curate a Roundup Blog Post of Industry Influencers : Social Media Examiner

How to Curate a Roundup Blog Post of Industry Influencers : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want more exposure for your blog?


Have you tried curating articles written by influencers?


Roundup posts help you gain the attention of influencers who can increase the reach of your content.


In this article I’ll share five steps to creating a curated blog post....

Jeff Domansky's insight:

Tips to help you curate a roundup post.

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AI's Biggest Danger Is So Subtle, You Might Not Even Notice It

AI's Biggest Danger Is So Subtle, You Might Not Even Notice It | Public Relations & Social Media Insight | Scoop.it

The rise of artificial intelligence has been met with reactionary fears of robots taking over. We’ve all seen the movies. What’s left out of this conversation is a more practical threat. We should be concerned that AI will be hijacked, not by rogue computers out to destroy mankind, but by people with ulterior motives.

A basic form of AI already here is called decision support. It helps us make decisions based on our behavior: Recommendation engines suggest just the right items for us to buy, and navigation systems tell us the best way to drive home. As AI advances, it will embed itself even deeper into our social fabric, shaping everything from how we do business to how we receive medical care.

So what happens when AI-powered assistance is so commonplace that we become dependent on it?

Fear of Deciding Alone, aka FODA. When deeply quantified support is readily at hand, we may grow to doubt many of the decisions we make without support. There is an apt parallel in FOMO (fear of missing out), a silly meme with serious underpinnings: Social media has warped our human instinct for recognition from our peers, creating a landscape in which we present the best versions of ourselves. Life looks like one big party, and if we don’t keep up, we miss all the fun. FODA is borne from the same human desire, only in this case we look to machines, not each other, for validation....

Jeff Domansky's insight:

FODA (fear of deciding alone) is an interesting artificial intelligence concept and one that has implications for marketing and social marketing. For example, word-of-mouth is one of the most powerful marketing tools available. If you can harness FODA, you have the stuff of science fiction.

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How Google Is Reimagining Books

How Google Is Reimagining Books | Public Relations & Social Media Insight | Scoop.it

The first sign that Reif Larsen's Entrances & Exits is not a typical e-book comes at the table of contents, which is just a list of chapters titled "Location Unknown." Click on one of them, and you'll be transported to a location (unknown) inside Google Street View, facing a door. Choose to enter the house and that's where the narrative, a sort of choose-your-own-adventure string of vignettes, begins. As the book's description reads, it's a "Borgeian love story" that "seamlessly spans the globe" and it represents a fresh approach to the book publishing industry.

Larsen's book is one of the inaugural titles from Editions at Play, a joint e-books publishing venture between Google Creative Lab Sydney and the design-driven publishing house Visual Editions, which launched this week. With the mission of reimagining what an e-book can be, Editions at Play brings together the author, developers, and designers to work simultaneously on building a story from the ground up. They are the opposite of the usual physical-turned-digital-books; rather, they're books that "cannot be printed."...

Jeff Domansky's insight:

A Google lab in Australia is reinventing e-books and it's worth a look for authors and publishers.

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Finalists: Top 10 Social Media Blogs 2016 by Social Media Examiner | Listly List

These are the Top Twenty Social Media Blogs, culled from a nomination pool of over 300.

Jeff Domansky's insight:

Great list, several new.

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Learn the History of Japan in 9 Incredibly Weird Minutes

Learn the History of Japan in 9 Incredibly Weird Minutes | Public Relations & Social Media Insight | Scoop.it

Bill Wurtz whisks you through 40,000 years of Japanese history in just 9 minutes. His completely manic animation style gives you just enough to understand the basics of what’s going on (or maybe you’ll just be more confused).


Topics he hits: how did Japan get its name? How did the samurai rise to power? Why did Japan fight against Germany in WWI, then with them in WWII?


Ok, let’s be honest… all his answers are going to need more research… but it does enlighten us on the incredibly different, turbulent, crazy and creative events that made Japan the unique island that it is today. Watch this insanity and wonder:...

Jeff Domansky's insight:

This is an incredibly creative video animation. Recommended viewing. 9/10

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"How to Write Short" by Roy Peter Clark - without bullshit

"How to Write Short" by Roy Peter Clark - without bullshit | Public Relations & Social Media Insight | Scoop.it

The biggest problem with how people write now is that they are out of touch with how people read now. People read online, and the average article gets 20 seconds of attention.


But writing short is not so easy. It takes discipline. Poynter Institute senior scholar Roy Peter Clark wants to help you to develop that discipline. He is a student of everything from tweets to headlines to fortune cookies to song lyrics. In a series of short (of course) chapters, he opens your eyes to how short writers do what they do. 


As he says, “When it comes to the how of short writing, you will find three paths: learning short writing through reading; practicing the best short writing moves; and cutting longer texts down to size.” This is what he teaches; you should learn it....

Jeff Domansky's insight:

Writing short is a craft.

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Hannah Haid's curator insight, February 8, 1:31 AM

Never have I read an article so helpful and relevant on the education spectrum. This article really resonates with me as I have a problem with keeping my writing short, sweet, and to the point- I tend to write in a lot of detail with fancy words to make myself stand out. This works for me most of the time, but it requires a lot of work. Author Roy Peter Clark clearly took his research to heart, as this article was short, sweet, and to the point- a few simple tips and important advice that he got out of the book he read was all that was needed. This is important because he even mentions in the article that most stories online don’t get more than 20 seconds of attention, and I and probably many others my age can say that this is true. As time passes and peoples’ attention spans decrease by the millisecond (from these damned pieces of portable technology we all can’t live without), we find that we just don’t have time for anything anymore. If we see an interesting story online, we read the first three or so sentences to see if it’s of any interest. If it doesn’t catch our eye or include visuals within that allotted length of sentences, we move on and keep scrolling through our news feeds and timelines to look for the next story to catch our eyes. This article will stay in the front of my mind for as long as I continue to write-especially since it comes “Without Bullshit”.