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Why You Should Never Tweet A News Release | The Buzz Bin

Why You Should Never Tweet A News Release | The Buzz Bin | Public Relations & Social Media Insight | Scoop.it

...I was recently sitting in a webinar on news releases with my co-workers when the presenter recommended we tweet our news releases to promote them. I felt like gasping out loud. I tried to hold back and finally I just couldn’t. “I just have to say I do not agree,” I blurted. Our intern looked up curiously and asked why. My reasoning? Would you sit down with your friends and read your press release to them? No. Would you read it to a group of prospective new business clients? Would you pass it out to people as you walked down the street? NO. Or at least I hope not.

 

I have been asked many times to tweet a news release and every time it makes my blood boil. That’s not social. It’s not a conversation. It reminds me of the annoying person that only likes to talk about themselves, constantly. No one cares. It’s like shoving dry cereal down someone’s throat without stopping to offer them milk. And my favorite reason, “if you tweet it the media could see it.” Oh please, I assure you the media isn’t going to pick up your news release because you blasted it on Twitter....

Jeff Domansky's insight:

Great reminder that news releases don't qualify as a conversation in social media.

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Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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17 Fantastic Infographic Generators!

17 Fantastic Infographic Generators! | Public Relations & Social Media Insight | Scoop.it
Data is crucial. However, displaying a chunk of plain data can be monotonous. Infographics visualize plain data and make it visually more appealing. Data turned into infographic has a higher potential to go viral and be effective. While many of us are designers who can design amazing infographs, Infographic Generators can come in handy to Designers and non-designers alike. They can be a time saving resource. So here is a list of 17 fantastic Infographic Generators I compiled together:...
Jeff Domansky's insight:
17 Fantastic Infographic Generators worth a look!
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Marco Favero's curator insight, Today, 3:46 AM

aggiungi la tua intuizione ...

Airmis's curator insight, Today, 3:46 AM

Voilà un panel bien utile pour qui veut présenter des données de façon attractive et lisible.

Jakarta Web Developer's curator insight, Today, 4:50 AM

Web Design & Development

#Jakarta #WebDesign #WebDeveloper #GraphicsDesign

https://www.facebook.com/JakartaWebDeveloper

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Mobile devices corresponds to 50.3% of all traffic in Online Store | ESDS Software Solution

Mobile devices corresponds to 50.3% of all traffic in Online Store | ESDS Software Solution | Public Relations & Social Media Insight | Scoop.it

According to research based on an analysis of more than 100,000 e-commerce stores, 50.3% of the traffic in virtual shops are from mobile devices (being 40.3% from mobile phones and 10% from tablets) and only 49.7% from computers.


It may sound crazy, but the fact is that mobile commerce is already a reality. Also according to research, the Google search traffic comprised 18% of traffic from computers and only 12% for mobile phones.


These data seem to show that computers are being used for research products, while mobile devices for spontaneous purchases, which are instigated from Social Media, Email Marketing and SMS Marketing. The increase in purchases on mobile devices also brings another exciting trend, which we are calling “always buying”....

Jeff Domansky's insight:

The majority of online shopping is now coming from mobile. It's a powerful new force for retailers some càll "always buying."

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Marketing’s Not Dead, It Gives Life to Loyalty | Loyalty360.org

Marketing’s Not Dead, It Gives Life to Loyalty | Loyalty360.org | Public Relations & Social Media Insight | Scoop.it

A recent article from Harvard Business Review entitled “Marketing Is Dead, and Loyalty Killed It” states: “For most people, the word “marketing” summons up a single-minded focus on selling products – a one-sided endeavor.


But one-sided doesn’t work in a world where social media has given consumers a megaphone just as powerful as that of traditional marketers. Instead, there is loyalty, which requires communicating brand values that people want to be affiliated with.”...

Jeff Domansky's insight:

Taking a fresh look at social marketing and the importance of brand loyalty.

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The Psychology of Online Buying

The Psychology of Online Buying | Public Relations & Social Media Insight | Scoop.it

“Most people can’t answer the simple question of why they want the things they want. That’s because our brain drives our decision-making process in ways that we’re not really aware of. “- Michael Fishman


Traveling through this digital world we’ve built for ourselves is a dizzying experience. We see certain structures and terminology that we are accustomed to from the physical realm (words like “pages”) but in another sense, it forces us to think and make decisions in entirely new ways. There’s a new psychological journey to be learned and perfected.


Our construction of (and obsession with) social media sites like Facebook and Twitter reflect attempts to streamline and reconstruct our already established social interactions, but inevitably there’s something unique and new established as well.


For the purposes of this post, I’d like to take a look at how this concept applies to shopping. More specifically, how the process of online shopping has changed the psychological journey one takes on their way towards making a purchase. This is important because over the past few years especially, shopping online has become the preferred purchasing method for the typical American consumer....

Jeff Domansky's insight:

Mike Whitney looks at the psychology of online buying.

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Daily Web Design And Development Inspirations No.511

Daily Web Design And Development Inspirations No.511 | Public Relations & Social Media Insight | Scoop.it
Daily Web Design and Development Inspirations No.511 - A showcase of inspirational and top quality websites, a short list of top ten Designs Every day.
Jeff Domansky's insight:
A little creativity with your coffee.
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How to thrive in a world of disruption | Loyalty360.org

How to thrive in a world of disruption | Loyalty360.org | Public Relations & Social Media Insight | Scoop.it

Forrester Research said it best, “the forces of digital revolution have reached critical mass…the digital revolution threatens every incumbent firm in every industry.”  The only cure for disruption is innovation and transformation.  And yet, according to a recent study by Boston Consulting Group, 75% of business transformations fall short.v  If ever it felt like being between a rock and a hard place, it’s now. 


The irony is that one of the biggest causes of disruption, technology, is also one of the keys to transformation. The other big factor producing an almost constant state of disruption is the change in the way people engage with brands and interact with each other.  The popular wisdom is that this is the fault of the millennial generation.  They don’t act like their parents.  Well, that’s been true of every generation. 


But what is different this time is in concert with the advances of technology and the uncertainty of the economy, the age of sharing is replacing the age of coveting.  Millennials don’t need to own their own car, they can rent a Zipcar.  They’re quite happy subscribing to a service rather than outright being it....

Jeff Domansky's insight:

In a world of disruption, change is constant and shift is the watchword.

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14 questions to help develop your B2B content marketing strategy - B2B News Network

14 questions to help develop your B2B content marketing strategy - B2B News Network | Public Relations & Social Media Insight | Scoop.it
Content marketing is not a short and sweet strategy that you can start today and expect to reap the benefits tomorrow. It takes time to plan, execute, and measure. Once you’ve understood that, then content marketing becomes much easier. Let’s take a look at some questions you can use to create a content marketing framework for your B2B business that will help keep you in the content marketing race....
Jeff Domansky's insight:
Here's a great place to start your content marketing strategy by asking and answering these 14 key questions.
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9 Lessons Content Marketers Can Learn from Traditional Journalism

9 Lessons Content Marketers Can Learn from Traditional Journalism | Public Relations & Social Media Insight | Scoop.it
The internet has radically changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot from the practices of traditional reporters. In the interest of improving the field of content marketing overall, here are nine lessons from traditional journalism that every content marketer should know to better engage and build trust with readers....
Jeff Domansky's insight:
Improve your content marketing with nine journalistic lessons to help you better engage and build trust with readers.
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Tom Zbaren's curator insight, February 28, 11:38 AM

So true. We all have the opportunity to be heard, but improving how we express our views is important.

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4 Biggest Impacts User-Generated Content Has On Social | DEG

4 Biggest Impacts User-Generated Content Has On Social | DEG | Public Relations & Social Media Insight | Scoop.it

Word of mouth used to be the most valuable form of a referral. With92 percent of consumers trusting the recommendations of family and friends over ads of any kind, brands were scrambling to figure out how to get these referrals. As it turns out, it wasn’t as difficult as they thought. Through user-generated content, consumers are excited to share about brands they love.


User-generated content is media created by users of a good or service. This comes in the form of Instagram posts, Facebook comments, website reviews and blog posts, tweets, and more. Generally, the motivation behind UGC is simply to share your opinion about the brand, product, or service you have consumed....

Jeff Domansky's insight:

Through user-generated content, consumers are excited to share about brands they love. Here's four impacts UGC has on social media.

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Google Tips and Tricks - "I didn't know I could do that in Google!"

Google tips and tricks presentation by Tom D'Amico to educators on Nov. 6, 2014 at BIT14 (ECOO) in Niagara Falls, Ontario..


Via Tom D'Amico (@TDOttawa)
Jeff Domansky's insight:

Lots of learning in this online presentation filled with Google search tips and tricks.

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Coolwired's curator insight, February 26, 10:22 AM

For those who could not attend this IT Educational Conference:

we are always learning new things about Google, to use with our students. Isn`t technology wonderful? Enjoy!

 

Linda Greenleaf's curator insight, February 28, 9:22 PM

Are you good on google?  Take it to another level.

Xavier Lambert's curator insight, March 1, 8:59 PM

C'est touffu, parfois même difficile d'accès, mais on apprend effectivement des tonnes de trucs :-)

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Take The Fast Company News Quiz

Take The Fast Company News Quiz | Public Relations & Social Media Insight | Scoop.it
What happened this week? Research says that one of the best ways to solidify new information is to be tested on it. Here's a chance to bolster your knowledge of current events—and earn a special emoji badge.
Jeff Domansky's insight:

Wow. This week is a tough quiz.

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The Future of Consumer Tech Is About Making You Forget It's There

The Future of Consumer Tech Is About Making You Forget It's There | Public Relations & Social Media Insight | Scoop.it

With the iPad, the notion of technology getting out of the way meant designing a computer so easy to use that the apps took center stage. But the result was in some sense counterproductive; we've become so sucked into our phones and tablets that technology is actually getting in the way of the real world.

It's not going to be like that forever. In talking to leaders from some of the most innovative companies in consumer electronics, it's clear that the next five years will represent an attempt to bring us back to reality. This may seem paradoxical, but a proliferation of wearable devices, smart-home gizmos, smart cameras, and augmented-reality systems will exist largely to save us from our screens....

Jeff Domansky's insight:

Not only will it be a smarter world, it will be a simpler one with wearable technology.

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Jeff Domansky's curator insight, February 27, 11:27 PM

Not only will it be a smarter world, it will be a simpler one with wearable technology.

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How To Develop a Winning Social Media Management Strategy | Scoop.it Blog

How To Develop a Winning Social Media Management Strategy | Scoop.it Blog | Public Relations & Social Media Insight | Scoop.it

So how are you expected to out social-media half the U.S. teen population, and create a winning strategy you can be really proud of?

The good news is: there is a way. The key is that you’re creating a strategy, not just flying by the seat of your pants. I dove into the statistics provided by HubSpot’s Social Media Benchmark Report, and provided careful steps of my own, to help uncover what a great strategy involves.

If you’re feeling a little overwhelmed by the demands of social media for your business, follow this simple guide. You’ll be well on your way to a social media prowess that makes your competition cower....

Jeff Domansky's insight:

Sujan Patel shares a few practical tips to help you make the most of your social media efforts.

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Getting Twitter right: how to perfect your business tweeting strategy

Getting Twitter right: how to perfect your business tweeting strategy | Public Relations & Social Media Insight | Scoop.it

Twitter is only the second social network to truly stick fast. It has evolved since its inception to house photographs and other media, and successfully monetised itself without driving loyal users away. Crucially it has remained free at the point of use.


We have reached the stage whereby companies must add ‘a Twitter feed’ to their increasing list of things to do, on top of the phone number, website, contact email and Facebook page.


This important background explains why certain brands and businesses have opted not to have a Twitter feed. To leap on every social media bandwagon could turn out to be a waste of time. However, given Twitter’s huge success relative to other platforms, it also shows prioritising Twitter is essential for brands if they are to successfully engage audiences....

Jeff Domansky's insight:

Social media is very much an evolving phenomenon. New forms of communication and ways of making connections arise frequently in the digital space. Occasionally one of them sticks – think Facebook, Twitter, Instagram and Pinterest.

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Marco Favero's curator insight, Today, 3:45 AM

aggiungi la tua intuizione ...

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Our Marketing Models Are Broken. We Need To Make A Shift.

Our Marketing Models Are Broken.  We Need To Make A Shift. | Public Relations & Social Media Insight | Scoop.it

We can no longer think in terms of rifles vs. shotguns or push vs. pull. It’s not nodes that we need to target, but the networks. We can no longer coerce customers to do what we want, but must inspire them to want what we want.


Now that strategy is broken. Put up an attention grabbing TV campaign today and consumers won’t flock to the stores, but to the Internet.  Their activity will leave a data trail, which your competitors will use to retarget your consumers with competing messages before a purchase event can occur.


In effect, the rise of digital marketing technology means that building awareness is no longer a sales driver, but a lead generation service for your competition.  So marketers have started to look for another way....

Jeff Domansky's insight:

It really is time to rethink the traditional marketing model. It's broken and we need a fresh, new one.

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57% of Online Purchases Are Returned Due to Retailer Error - #Retail TouchPoints

57% of Online Purchases Are Returned Due to Retailer Error - #Retail TouchPoints | Public Relations & Social Media Insight | Scoop.it

By analyzing returns data, retailers can better understand consumers’ preferences and behaviors. Additionally, this data can help organizations survey their internal supply chain and warehousing proficiencies.


However, there is still plenty of work to be done as retailers strive to minimize return rates and maximize customer satisfaction, according to research from Voxware.


More than half (57%) of consumers are returning items they ordered online or by phone due to retailer error. While 42% noted that the product’s size or color was incorrect, another 15% said they received the wrong product altogether....

Jeff Domansky's insight:

research shows that retailers still have a long way to go in satisfying their customers.

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Next Generation of Content Marketing: 6 Insights About Intelligent Content

Next Generation of Content Marketing: 6 Insights About Intelligent Content | Public Relations & Social Media Insight | Scoop.it

If you want your prospects and customers to find the information that will truly help them (and in turn make them consider you to be a valuable resource), you need to be deliberate with how you structure and tag your content. Applying intelligent content principles will help us get there.


As Ann explains:It’s not just about the format. If we’re to truly make our content accessible to customers, it has to be discoverable. When you have unstructured, untagged, unintelligent content, the information you or your customer are looking for is very hard to find....

Jeff Domansky's insight:

Intelligent content is our next generation according to the Content Marketing Institute.

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Brittany Monroe's curator insight, March 1, 8:50 PM

Content marketing: Applying intelligence! I love this!!

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5 Exciting Ecommerce Marketing Trends For 2015

5 Exciting Ecommerce Marketing Trends For 2015 | Public Relations & Social Media Insight | Scoop.it
Knowing tech innovations and implementing the ones that will help your business keeps you from growing out of touch with your customers needs. We know it can be difficult to track the biggest game-changers when it seems like there’s a new tool or product being released every day. We put together a list of 5 emerging trends that are likely to change how eCommerce businesses market their products in 2015....
Jeff Domansky's insight:
Keep your eCommerce marketing strategy up-to-date by keeping some of these 2015 marketing trends in mind.
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Dave Curtis's curator insight, March 1, 4:59 PM

eCommerce is evolving quickly and staying up to date with the right strategies and trends will keep at the forefront, here are 5 eCommerce marketing trends for 2015.

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The Binary Nature of your Friendly Neighborhood B2B Marketer | IT SALES INC

The Binary Nature of your Friendly Neighborhood B2B Marketer | IT SALES INC | Public Relations & Social Media Insight | Scoop.it
B2B marketers also need an artistic side to go with their scientific roles in attracting potential buyers.
Jeff Domansky's insight:
Here's a look at the somewhat schizophrenic personality of social marketers.
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Invaluable research tool: Google News Archive Search

News archive content refers to content older than 30 days. Although archive search is no longer available within Google News, you can use Google Web Search to find the content that you’re looking for.

Search for articles older than 30 days

To find news articles that are older than 30 days, go to www.google.com and type in your search term. For example, if you’re looking for information about the fall of the Berlin wall, just type in fall of the Berlin wall and start your search. The results you see won’t be restricted by publication date.

Search for articles in a specified date range

You can filter your results to a particular date range:

  1. Go to www.google.com and type in your search term and click Enter.
  2. Go to Search tools below the search box.
  3. From the menu that appears, click the Any time drop-down list and select the Custom range option.
  4. In the box that appears, type your specified dates.
  5. The search results you see will be within the dates you entered.
Jeff Domansky's insight:

Google News Archive is an invaluable research resource for news, history, ideas and more. Search thousands of newspapers, some going back to the early 1800's. Take it for a test drive. Impressive.

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Richard D. Hawley's curator insight, February 28, 2:56 PM

Really great INFO !

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11 Responsive Web Editing Tools for Designers

11 Responsive Web Editing Tools for Designers | Public Relations & Social Media Insight | Scoop.it
Let’s, face it – not everyone loves to code. Especially graphic designers. Graphic designers is that breed of Homo sapiens who spend their life time visualizing designs and concepts. Coding is usually a bunch of jumbled up letters for them. Many designers create breathtaking website designs but get stuck up once they get to the coding part. So here’s the good news for all you designers out there. There are software that bring your design concept to life without the hassle of having to code. And no, I’m not talking about Dreamweaver or Frontpage....
Jeff Domansky's insight:
Useful tools for website design without. Suitable for every level.
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How to Do Keyword Research for SEO: A Beginner's Guide

How to Do Keyword Research for SEO: A Beginner's Guide | Public Relations & Social Media Insight | Scoop.it
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.

Well, the need to do keyword research has stayed the same. How you actually do it hasn't.

So I'm going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting.That way, you'll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.
Jeff Domansky's insight:

All you need to know about keyword search terms and how to find the best ones for you.

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Marco Favero's curator insight, February 28, 8:04 AM

aggiungi la tua intuizione ...

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Brits to spend £15bn via mobile devices in 2015

Brits to spend £15bn via mobile devices in 2015 | Public Relations & Social Media Insight | Scoop.it

The m-commerce trend continues to gather pace as figures from research group RetailMeNot show that spend via a mobile platform will increase by a massive 77.8% this year – up from £8.41bn in 2014. It will mean that more than a quarter of all online transactions will be completed through mobile devices if the figures are to be believed.

Smartphones will be leading the charge in this regard with RetailMeNot predicting that spend will reach £8.63bn via this platform, while transactions on tablets will total £6.32bn.

The UK is the largest in Europe for m-commerce, and it is thought that Britons will spend £1m every 35 minutes through their handheld devices over the course of the year....

Jeff Domansky's insight:

The mobile shopping future appears to be already happening in the UK.

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The Layman’s Guide To Virtual Reality

The Layman’s Guide To Virtual Reality | Public Relations & Social Media Insight | Scoop.it

Oculus. Facebook. Samsung. Microsoft. Sony. Google. Viewmaster. Virtual reality is coming, but it’s a remarkably confusing market, filled with dozens of players, all fighting a war for your face, because the winner will stake a claim on the next era of computing, entertainment, and social networking.


But hold up a second. You’re here because you got lost somewhere between watching Lawnmower Man and the last Matrix movie. That’s alright. Let’s hash this whole thing out in a make-believe Q&A....

Jeff Domansky's insight:

Well, most of the virtual reality headsets look sillier than hell but... imagine how much fun playing World of Warcraft it will be?

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Four Ways to Increase Social Shares for your Website Content

Four Ways to Increase Social Shares for your Website Content | Public Relations & Social Media Insight | Scoop.it
Want more exposure for your website content?

Does your site make it easy for readers to share?

With a few simple tips, you can boost the appeal of your website content and optimize your posts for easy sharing on social channels.

In this article you’ll discover four ways to make your website content more shareable.
Jeff Domansky's insight:

Go straight to better results with these simple social media tips.

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Abdul Torah's curator insight, March 1, 3:11 AM

Are you interested in getting more exposure for your content? This article shares how to get more social shares for your website content.