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Why You Should Never Tweet A News Release | The Buzz Bin

Why You Should Never Tweet A News Release | The Buzz Bin | Public Relations & Social Media Insight | Scoop.it

...I was recently sitting in a webinar on news releases with my co-workers when the presenter recommended we tweet our news releases to promote them. I felt like gasping out loud. I tried to hold back and finally I just couldn’t. “I just have to say I do not agree,” I blurted. Our intern looked up curiously and asked why. My reasoning? Would you sit down with your friends and read your press release to them? No. Would you read it to a group of prospective new business clients? Would you pass it out to people as you walked down the street? NO. Or at least I hope not.

 

I have been asked many times to tweet a news release and every time it makes my blood boil. That’s not social. It’s not a conversation. It reminds me of the annoying person that only likes to talk about themselves, constantly. No one cares. It’s like shoving dry cereal down someone’s throat without stopping to offer them milk. And my favorite reason, “if you tweet it the media could see it.” Oh please, I assure you the media isn’t going to pick up your news release because you blasted it on Twitter....

Jeff Domansky's insight:

Great reminder that news releases don't qualify as a conversation in social media.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Say Cheese for These 7 Free Stock-Photo Sites

Say Cheese for These 7 Free Stock-Photo Sites | Public Relations & Social Media Insight | Scoop.it

Whether you promote content that is fresh or seasonal, evergreen or topical, your endeavor will be meaningless if it doesn’t make your readers sizzle and pop with excitement. How do you capture the attention of your audience without crafting content from scratch?

Perhaps all you need is a high-quality photo. Not a bland, lifeless image, but an attention-grabbing picture — one with a story behind it. Maybe you need a series of compelling images if you’re marketing a lengthy content piece.

Research shows that:

  • Color visuals increase a person’s willingness to go through a content piece by 80%.
  • Posts or articles with images receive 94% more views than posts or articles without images.
  • Understanding of content jumps from 70% to 95% with the integration of images....
Jeff Domansky's insight:

These seven free stock photo sites are an excellent resource for bloggers, PR and marketers. Highly recommended. 10/10 

Also my personal fav is Pixabay.com.

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Jeff Domansky's curator insight, Today, 11:05 PM

These seven free stock photo sites are an excellent resource for bloggers, PR and marketers. Highly recommended. 10/10 

Also my personal fav is Pixabay.com.

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The inevitable burst of the video bubble

The inevitable burst of the video bubble | Public Relations & Social Media Insight | Scoop.it

The V-word was on everyone’s lips at our Monetising Media conference last week. Debates raged about production, distribution and of course, monetisation of video, but are the benefits of video really all they’re cracked up to be?

The Media Briefing’s flagship State of the Media Industry Report 2017 (coming soon) highlights the importance of video in media organisations going forward. Respondents placed video as the second highest investment target for 2017 behind data, and is also in the top five for revenue terms.

Is video a fad, distracting publishers from thinking long-term? Or is there genuinely the demand, and more importantly a sustainable future, for our current obsession with it?...

Jeff Domansky's insight:

Is video on the cusp of imploding? I don't think so but it will definitely evolve.

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Visualizing the Fortune 500 - Cool Infographics

Visualizing the Fortune 500 - Cool Infographics | Public Relations & Social Media Insight | Scoop.it

Visualizing the Fortune 500 is an experiment by the team at Fortune magazine. This is an interactive data visualization site that shows the location of each company's headquarters and the size of the circle represents the company's annual revenue.

People visit and revisit the Fortune 500 for lots of reasons, chief among them: job prospects, sales leads, corporate research and investor information. And bragging rights, of course. Below are two visualizations that allow you to explore the Fortune 500. On the map you'll find every one of the U.S. headquarters from the 2016 list, on the line chart below it, you'll see how each of the companies on the 2016 list has moved through the ranks for the past 20 years.

They also show an interactive visualization of how the companies have moved through the ranks over the last 20 year history of the Fortune 500....

Jeff Domansky's insight:

Very informative infographic depicting the Fortune 500.

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The ultimate guide to product packaging design - 99designs Blog

The ultimate guide to product packaging design - 99designs Blog | Public Relations & Social Media Insight | Scoop.it

So what is product packaging? It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that.

 

Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy a product or not.

 

In the Ultimate Guide to Product Packaging Design we look at how to get your packaging to tell the story you want....

Jeff Domansky's insight:

99 Designs' ultimate guide walks you through every step of the package design process. Valuable resource! 9.5/10

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4 Mobile Image Apps That Create Amazing Visuals : Social Media Examiner

4 Mobile Image Apps That Create Amazing Visuals : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you use your smartphone or tablet to post images to social media?

 

Looking for mobile image apps to enhance your visuals?

 

In this article, you’ll discover four mobile apps to help you create and publish outstanding social media images on the go....

Jeff Domansky's insight:

Useful mobile image apps.

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windowsklutz's comment, Today, 6:40 AM
Great
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Check List of 15 Social Media Tips to Kindle Audience Engagement

Check List of 15 Social Media Tips to Kindle Audience Engagement | Public Relations & Social Media Insight | Scoop.it

What Is Social Media Engagement? Why Is It Important For Your Business?

 

Engagement is the sum of likes, shares and comments that your message has received on social media. It is a fair assessment of the impact that your message has created on your social media audience.

 

For your business to succeed on social media, you have to attract and hold your target audience members on your social media pages, and engaging them is the first stop on the road to building a loyal social media following.

 

Here are 15 super-effective ways of engaging your social media audience....

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