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7 Ways to Curate Content [Without Working TOO Hard!] | Heidi Cohen

7 Ways to Curate Content [Without Working TOO Hard!] | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering.

 

Content curation involves the added value only people can provide in the form of unique taste and understanding of the target audience to select and convert selected information into a quality content offering. It highlights other people’s content as well as your organization’s older content in the context of your brand to support your marketing and business objectives.

 

7 Ways to curate other people’ content

Here are seven ways to curate other people’s content presenting the information in a way that highlights your brand and point of view to attract your audience....

Jeff Domansky's insight:

Seven great content curation tips from Heidi Cohen.

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Social media, PR insight & thought leadership - from The PR Coach
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The Essential Tools, Applications, And Extensions You Need To Stay Sane As A Marketer | NewsCred Blog

The Essential Tools, Applications, And Extensions You Need To Stay Sane As A Marketer | NewsCred Blog | Public Relations & Social Media Insight | Scoop.it

As a marketer, you’re pulled in a million directions at once. Explain this new tool, write next week’s tweets, negotiate a vendor contract, code and send out this email — the possibilities are endless. One second you’re creative and the next analytical. How can you be expected to keep your head above water with changing priorities and each day looking different than the last?

I’ve been on an endless journey to discover the best tools and tactics to help me be more productive, focused, and thrive day-to-day. At NewsCred, I’m frequently asked what the icons in my toolbar are or what a specific program/extension is, so I figured if these tools can help a few co-workers, hopefully they can help you as well. I’ve included a link to each tool below, a Windows equivalent where appropriate (I’m on a Macbook), and a description of how it can help....

Jeff Domansky's insight:

This is a really useful collection of social media tools and you may find a few that you didn't know before.

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8 Email Marketing Case Studies That Contradict "Best Practices"

8 Email Marketing Case Studies That Contradict "Best Practices" | Public Relations & Social Media Insight | Scoop.it

There’s nothing I love more than a universal best practice getting unequivocally bashed in by a niche case study.

“Best practices” are your baseline. They are the Wordpess theme template of your marketing efforts. If you stop at best practices, you haven’t really done any marketing yet.

That’s why today, we’re going to be looking at 8 email marketing case studies that contradicted best practices to get better results. We’ll look at why they worked and how they might apply to your business....

Jeff Domansky's insight:

Useful email lessons for marketers.

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How to Apply Lean Marketing to Your Content Based Business

How to Apply Lean Marketing to Your Content Based Business | Public Relations & Social Media Insight | Scoop.it

I see many parallels between a startup as a whole and content marketing, and taking a lean approach to marketing could yield several benefits.

Most importantly, you’ll be able to get:

  • a better return on investment (ROI)
  • more consistent results from your marketing
  • less stress and frustration


In this post, I’m going to break down all the different ways that you can apply lean principles to your marketing—lean marketing....

Jeff Domansky's insight:

Smart content marketing tips from Neil Patel.

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Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes

Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes | Public Relations & Social Media Insight | Scoop.it

Beacons are driving mobile coupons and redemption rates are on the rise.

Several new studies are out indicating that the growth of beacons around the world is on the march and that when shoppers get a mobile coupon, offer redemption is right behind, sometimes in fewer than two minutes.

Beacons add a finer touch to location-based offers, since the small radio-transmitting devices can be located near specific products or in certain departments.

Brands have found that coupons with a location element typically enjoy far higher redemption rates than those without.

Many major retailers, including Macy’s, Target and Lord & Taylor, have installed thousands of beacons, many to learn the ins and outs of what works and what doesn’t....

Jeff Domansky's insight:

Mobile coupons work and beacons provide the engine for future growth.

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10 Simple Edits That'll Instantly Improve Any Piece of Writing

10 Simple Edits That'll Instantly Improve Any Piece of Writing | Public Relations & Social Media Insight | Scoop.it

Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?

That's why, if you struggle with editing, you’re going to love this article ...
Because by the end of it, you’ll be armed with 10 powerful, uber-specific editing actions that’ll make your copy more addictive, engaging, and compelling than it was before you got to work revising it. Whether you’re writing a landing page, a blog article, an email, or a web page, making the following changes will have a profound impact on your readers.

Namely, these edits will make them more likely to do what you want them to do -- and that’s what great copy is all about....

Jeff Domansky's insight:

These writing and editing tips will make your work better.

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10 Interesting Ecommerce Trends for 2016 and Beyond - Ecommerce Platforms

10 Interesting Ecommerce Trends for 2016 and Beyond - Ecommerce Platforms | Public Relations & Social Media Insight | Scoop.it

As the 2016 year comes barreling towards us, it’s essential to look back at what you’e done with your business in order to establish a plan for the unexpected ahead. Even evaluating your entire ecommerce system is a wise choice, considering companies change, prices go up and offerings are not always what they once were.


Yes, the new year is a time for reevaluation, and the ecommerce world is no stranger to that. Therefore, keep reading to learn about the ten most interesting ecommerce trends for 2016 and beyond....

Jeff Domansky's insight:

Good trends to keep an eye on for marketers.

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Marco Favero's curator insight, Today, 4:18 AM

aggiungi la tua intuizione ...

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Texture is 2016's hottest packaging trend - The Creative Edge

Texture is 2016's hottest packaging trend - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

In a sea of similar items, how do you make your product packaging stand out? One of our favorite ways is by complicating it a little with 2016’s coolest packaging trend. Designers are imbuing their designs with texture, giving packaging a tactile quality that drives shoppers to grab them off the shelf.


A great way to accomplish this tactility is by adding a pattern to your package. A play off of color and shape that gives a little hint as to what’s inside, or tells a story without using words. Designers have been doing this for ages, but if you pay close attention, you’ll notice that the kinds of aesthetic stories they tell change from year to year.


Here are five different ways for you to work with the hottest 2016 packaging trend – using patterns to create textural design and to stand out from the crowd:...

Jeff Domansky's insight:

Patterns are all the rage. Make sure your design stands out on the shelf with these five textural packaging trends. Recommended viewing! 9/10

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Monica S Mcfeeters's curator insight, February 10, 5:00 AM

Want your brand to be noticed? Here is how you compete with the others for attention within the textured packaging trend.

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23 Ways to Build Colossal Pre-Launch Product Buzz

23 Ways to Build Colossal Pre-Launch Product Buzz | Public Relations & Social Media Insight | Scoop.it

Your product is ready. Finally!


You have invested time, money and resources. The product has to be a hit, otherwise, it was all for nothing.


You push publish and it’s live. You have finally launched the product and… Silence… Uh, oh.


No one cares, let alone buys your new product. What happened? You messed up, that’s what. You didn’t build pre-launch buzz....

Jeff Domansky's insight:

To reach your sales potential, you need to create pre-launch product buzz. With just a few simple tactics, you can have people excited for its release date.

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Global Content Impact Index March 2015 - Acrolinx

Global Content Impact Index March 2015 - Acrolinx | Public Relations & Social Media Insight | Scoop.it

As recently as October 2014, for example, only 42 percent of B2B marketers thought their content was effective, while among B2C marketers, confidence rates were even lower at just 34 percent.


When it comes to explaining this underwhelming performance, the marketing community often cites a lack of strategy as the main culprit. In fact, according to research from AltimeterGroup, 70 percent of marketers lack a consistent or integrated content strategy.

Jeff Domansky's insight:

Lots of valuable content and insight in this report from Acrovlinx.

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What is Retention Marketing, and Why You Need to Start Today

What is Retention Marketing, and Why You Need to Start Today | Public Relations & Social Media Insight | Scoop.it

Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. The whisperings have started, but do you really know what retention marketing is?

What is Retention Marketing?
Retention marketing is a new form of marketing that is becoming more and more prevalent in the ecommerce world. The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of countless new customers, to also focusing on the profitability of those you already have!...

Jeff Domansky's insight:

Retention marketing is a trend worth noting for its efficiency and profitability.

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Everett Bowes's curator insight, Today, 9:11 AM
- At a certain size it becomes much more difficult to grow by “adding more” than it does to grow by “getting more.” A study by Harvard found that a 5% increase in online retention can boost profits by 95 percent!- While Facebook says you can expect to reach around 16% of your audience with a post, AdAge says it is more like 6%- The trend you should spot is that it is becoming tougher than ever to acquire a customer. You need retention marketing to make each customer you do acquire more valuable. - a return shopper is 9x more likely to convert on a purchase than a first time shopper.
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Typography Trends Every Marketer Should Have on Their Radar | HubSpot

Typography Trends Every Marketer Should Have on Their Radar | HubSpot | Public Relations & Social Media Insight | Scoop.it

Just like an awesome photo or graphic can really make your design stand out, so can the right font. But the wrong font can also make your design stand out ... in a bad way. If you've ever seen a design with really out-of-date typography, you know what I mean.


But what makes a font or typography design out-of-date? What's "in" right now? Whether you're designing a one-off project or you're a seasoned designer, it's important to stay on top of typography trends so your work looks and feels current.


Check out the infographic below from ThinkDesign to learn about the typography trends in 2016, from retro and handwritten fonts to mixing and matching typefaces, to the roles transitional effects and animation could play in your marketing. (And download our free do-it-yourself design guide here for tips about how to use fonts in your content and web designs.)...

Jeff Domansky's insight:

Check out the current typography trends to watch for this year.

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Jorge Canales's curator insight, February 9, 8:48 AM

In the art of marketing and promotions, the smallest of details is key to gain a reaction from those who see it. This article helps open ourselves to more fonts, instead of using the same ones over and over. Time to be a little more creative.

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The uncomfortable state of content marketing metrics

The uncomfortable state of content marketing metrics | Public Relations & Social Media Insight | Scoop.it

What is creating disillusionment in content marketing? I think the answer is also embedded in the new CMI findings: 65 percent of the marketers say “measurement” is their top priority, specifically figuring out “what content works and what doesn’t.” Year after year leaders lament an inability to measure their marketing efforts.


And here’s the fact that makes me concerned about whether content marketing will rebound as a tactic or spiral down in an 8 track kind of way: The measurement problem is getting worse, not better. Let’s unpack the idea and see why that is so....

Jeff Domansky's insight:

Research shows he view of content marketing effectiveness is down. Effective content marketing metrics might be getting more elusive.

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5 “Scary” Marketing Techniques That Are Worth the Risk

5 “Scary” Marketing Techniques That Are Worth the Risk | Public Relations & Social Media Insight | Scoop.it

In this post, I’m going to show you 5 marketing tactics that are effective for most businesses.

The only catch is they can be difficult or scary to do.

I’m going to break them down as much as possible so that you can determine why they might scare you and what you could do to overcome that fear.

This is going to take a lot of honesty on your part, but if you’re willing to give me that, it could have a huge impact on the success of your marketing....

Jeff Domansky's insight:

Neil Patel looks at the "scary" and hard part of marketing. Recommended reading. 9/10

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4 Ways to Stretch Your Infographic Content | Killer Infographics

4 Ways to Stretch Your Infographic Content | Killer Infographics | Public Relations & Social Media Insight | Scoop.it
In today’s multimodal world, there’s no such thing as one size fits all. When you have a great idea that demands recognition, why not use every possible avenue to make sure your message gets heard?


Traditionally, infographics have been the end-medium for repurposing content, and though this is a tried and true method to broaden your reach, it’s really only the beginning of what you can do with that content once it’s an infographic.


This post will explore a few methods for repurposing your infographic into other media....

Jeff Domansky's insight:

Here's how to repurpose your infographic content to stretch your marketing budget and increase results.

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Dear Mr. Know-It-All: Should You Delete Someone’s Facebook Account After They Die?

Dear Mr. Know-It-All: Should You Delete Someone’s Facebook Account After They Die? | Public Relations & Social Media Insight | Scoop.it

Dear Mr. Know-It-All: How long should you wait before shutting down someone’s Facebook account after they die?


“This is for all you lovers out there.” That’s how it begins—one of the most existentially horrifying moments in American cinema.

I’m talking about the Enchantment Under the Sea Dance in Back to the Future, in which we see a temporally displaced Marty McFly onstage, sitting in with the band on “Earth Angel” with a guitar, while his teenage parents, George and Lorraine, move toward their first kiss....

Jeff Domansky's insight:

Jon Mooallem poses a provocative social media question. Existentialists need not respond ;-)

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15-Second Films Taking Instagram By Storm

15-Second Films Taking Instagram By Storm | Public Relations & Social Media Insight | Scoop.it

Shield 5 is a captivating new thriller that follows a wrongfully accused man on the run, desperate to clear his name. It has a lot in common with shows like Homeland and 24, except for one tiny thing: Each episode is only 15 seconds long.

Shield 5 is a new dramatic and cinematic series being released on Instagram in installments, just one recent example of what is being labeled as "social cinema." It is the brainchild of British director Anthony Wilcox, who was looking for a quick project to work on while he finished developing a bigger feature. "I’ve done a few short things online as a director-for-hire, and the fast turnaround of those things excited me. I was looking for a way to do that, but telling my own story," Wilcox told Fast Company....

Jeff Domansky's insight:

Fascinating storytelling and video production debuting on Instagram as "social cinema" starts to grow.

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Newspapers Trail As Political News Sources

Newspapers Trail As Political News Sources | Public Relations & Social Media Insight | Scoop.it

Inspiring equal parts awe and horror, the quadrennial orgy of spin, lies and patriotic pablum that is the U.S. presidential election is obviously a news bonanza. But that doesn’t mean every news medium benefits equally. According to a new report from Pew Research Center, newspapers are lagging far behind other providers as a source of political news.

According to Pew, 91% of American adults received some news about the presidential election in the last week (the other 9% presumably being the fabled “low information” or “no information” voters).  When it came to specific news providers, 24% of respondents said they considered cable TV news the “most helpful” source of information, followed by social media at 14%, local TV also at 14%, Web sites or apps, at 13%, and radio at 11%.

Further down the totem pole were network nightly news, at 10% and late-night TV comedy at 3%. Only then did the local newspaper appear in the Pew ranking, equal with late-night comedy at 3%. National newspapers were even lower down, cited by just 2% of respondents as the most helpful source of political news....

Jeff Domansky's insight:

Cable TV is leading as the primary source of news about the presidential election at 24% followed by social media at 14%? I'm really surprised that social media isn't a bigger source. 

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Are marketers getting lost in the Dark Funnel?

Are marketers getting lost in the Dark Funnel? | Public Relations & Social Media Insight | Scoop.it

The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel. The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and buy from brands today.


The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead. The rise of online and social marketing and the vast distribution of content have added another level of complexity to what we used to think of as a sales funnel....

Jeff Domansky's insight:

The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.

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Struggling with Content Marketing? Here’s How to Make it Work!

Struggling with Content Marketing? Here’s How to Make it Work! | Public Relations & Social Media Insight | Scoop.it

A lot of businesses are starting to take content marketing seriously. However, just because more people are using content marketing as a means of obtaining customers, doesn’t mean that everyone knows what they’re doing.  In this post, we’re going to take a look at some of the common struggles that people face when it comes to content marketing.


We’ll look at each aspect of content marketing and what matters most.


By the end of this post, you’ll have a clear sense of what can be done in order to overcome the content marketing obstacles that your business is facing....

Jeff Domansky's insight:

Neil Patel shares content marketing tips.

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Monica S Mcfeeters's curator insight, February 10, 5:03 AM

This presents some ideas on how to improve the content of your message.

eChatter's curator insight, February 10, 8:46 AM

This is a great post with solid suggestions on how to use social media marketing as part of your SEO strategy. 

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YNAB: How A Self-Funded Budgeting Startup Built A Community With Content Marketing | NewsCred Blog

YNAB: How A Self-Funded Budgeting Startup Built A Community With Content Marketing | NewsCred Blog | Public Relations & Social Media Insight | Scoop.it

When we read about content marketing successes, we so often hear stories from glamorous industries with substantial budgets, but YNAB is not one of these stories. In fact, it couldn’t be farther from that reality. It is however, a success story of David vs Goliath proportions, building a thriving community of users in a highly competitive field using quality content and direct relationship building.


YNAB, otherwise known as You Need A Budget, is a software startup that delivers exactly what its name accuses – budgeting software for the financially ignorant. Full disclosure, I’m an avid YNAB user and a gradually less ignorant budgeter, but the lessons on how they built a strong community shows how powerful focusing on content can be.


Competitive LandscapeWhen viewing YNAB’s main competitor, Mint.com, their mission would seem doomed from the start. Their business models are different with Mint.com as a free service and YNAB charging $45 per year. So how did YNAB take on such a large challenge? Let’s examine some of the effective content strategies that they have used with great success....

Jeff Domansky's insight:

YNAB - You Need a Budget - is a useful content marketing case study.

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