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How To Deal With A Horrible Web Design Client | Rushtips.com

How To Deal With A Horrible Web Design Client | Rushtips.com | Public Relations & Social Media Insight | Scoop.it
This Infographic explains how you should deal with your web design clients. If you work in web design, then you may know what it feels like to work with a difficult web design client. About 50% of your clients actually do not know what they want in a website. So it is your aim to listen carefully to their needs and to take note of their personal design aesthetic. Only by listening to your client are you going to be able to figure out what they are really going to like in a website. Keep in mind that about 20% of your clients are going to be extremely difficult to work with — sometimes even completely changing the design that you first suggested. For those times, it always is good to start with a contract and to ask for at least 50% of your web design fee upfront. This will make you happier, and maybe even more patient, when those difficult clients come around....
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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3D Printing Evolves to 4D: Here’s What We Know So Far

3D Printing Evolves to 4D: Here’s What We Know So Far | Public Relations & Social Media Insight | Scoop.it

Surely you’ve heard of 3D printing, which is the printing of objects out of materials like plastic, concrete, and even steel. But did you know the technology has been around since the 1970s?


Or perhaps even more surprising is the fact that soon we will be progressing to the next stage of this technology: 4D printing.


It’s hard to believe the technology has been around that long, let alone that we’re naturally progressing to the next phase in its evolution, but it’s all true. So, what is 4D printing? And how is it different from 3D printing? We’ll break it down for you....

Jeff Domansky's insight:

If you thought 3D printing was awesome, then you're going to be blown away by 4D printing.

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GwynethJones's curator insight, Today, 8:07 PM

What, what!?

I'm still not sold on 3D but I'm excited to learn about 4D!

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Why The Sound of a Brand Name Matters

Why The Sound of a Brand Name Matters | Public Relations & Social Media Insight | Scoop.it

The sound of a word like "knife" or "truck" seems totally arbitrary—it’s just a random sound we’ve assigned to a thing, right? But for several decades, scientists have found good evidence that the sound of words have meaning in a very real way.


Sound can convey subtle information about traits such as size, shape, smoothness, and also, according to a new study in Cognition, distance. This suggests that while the sound of company and product names—Lyft, Smuckers, Nike—may seem meaningless, it may actually quietly shape consumers' perceptions.


This is what’s called "sound symbolism"—the theory that there’s an intrinsic meaning we unknowingly attach to certain speech sounds. Sound symbolism is probably best illustrated by a well-known study from 1929 by the renowned linguist and anthropologist Edward Sapir.


In his experiment, Sapir had people assign two fake words—"mil" and "mal"—to either a larger or smaller table. And what he found was pretty astonishing: The majority of participants called the smaller table "mil" and the larger table "mal." Since Sapir made up the words "mil" and "mal," he concluded that people inferred word meaning from the sound.


Over the decades, researchers have verified and added to what Sapir discovered in his study, that certain speech sounds have meaning, separate from the definition of a word itself. They’ve found links between word sounds and concepts for all sorts of characteristics, including size, shape, speed, weight, sharpness, and creaminess.


"Sound symbolism says that people have this intuition, that there are right words for certain things," explains Sam Maglio, one of the authors of the new Cognition study and an assistant professor of marketing at the University of Toronto Scarborough....

Jeff Domansky's insight:

Brand names reveal a lot more than you think, as the fascinating science of "sound symbolism" suggests.

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2016 Design Trends | Daily Infographic

2016 Design Trends | Daily Infographic | Public Relations & Social Media Insight | Scoop.it

Except for those who are battling with a crappy connection, the internet moves really fast. Trends will always come and go, but they change at a particularly quick pace on the web. With evolving consumer demands, constant innovation, and the rapid exchange of ideas, the web never sleeps, never stops changing, never stops growing.


And yet, despite the limitless possibilities and perpetual transformations, there are some trends in digital design that maintain great staying power. Certain elements of design are timeless and transcend all mediums, with the web being no exception. And one of the neat paradoxes where the internet meets design is that growing expertise and capabilities on the web need not call for greater intricacy or complexity in design. Often innovation is as simple as simplicity itself.In the vast, equalizing space that is the web, great design is accessible to all....

Jeff Domansky's insight:

Good look at design trends.

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Inside Buffer's New Blog Design (And a Behind-The-Scenes Look at Our Content Strategy) - The Buffer Blog

Inside Buffer's New Blog Design (And a Behind-The-Scenes Look at Our Content Strategy) - The Buffer Blog | Public Relations & Social Media Insight | Scoop.it

Towards the end of 2015, we revealed that we’d lost nearly half of our social referral traffic. And the discussion around this post made us realise that if we want to continue growing, we need to see change as a necessity. We need to continue to push ourselves and figure out how to keep reinventing ourselves to stay ahead of the curve. 


This new design is our latest experiment and in this post, I’m excited to go into detail about different sections of the new blog design and share some of the thinking behind our content strategy....

Jeff Domansky's insight:

Buffer' flipped the switch, and its new blog design is here. Read what's changed and its content strategy.

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50 Essential Cheatsheets, Guides & Docs for Web Designers

50 Essential Cheatsheets, Guides & Docs for Web Designers | Public Relations & Social Media Insight | Scoop.it

It doesn’t matter how many years of experience you have of a programming language, framework or CMS, you will always need to refer to the official documentation or, and more than likely, a handy quick reference cheatsheet, as it’s literally impossible to remember and know absolutely everything.


In this post I have collected an avalanche of useful cheatsheets, references, guides, checklists and docs, covering almost all aspects of web design, that will not only help to improve your productivity, but will also help to solve some of those frustrating programming issues that often arise (I’m looking at you PHP!).Just click on the ‘view’ button beside each resource and either save the PDF or bookmark the page....

Jeff Domansky's insight:

Here's a great collection of useful cheat sheets, references, guides, checklists and docs, covering almost all aspects of web design.

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Have PR and Marketing Suddenly Become the Same Thing?

Have PR and Marketing Suddenly Become the Same Thing? | Public Relations & Social Media Insight | Scoop.it

I was having a discussion with one of my oldest and closest friends the other day about his career. He wants to go farther in the world of public relations but doesn’t quite know what he needs to get there. So, as an enterprising go-getter, he started making connections and asking other PR pros what he needs to know in this day and age to get ahead of the competition.


What one professional told him made me laugh and then made me think.


“To get ahead, you need to know two things: Google Analytics and SEO.


”This kind of stopped me in my tracks. Yes, analytics and SEO are extremely important in the digital world. They go hand in hand – one promotes your website while the other tracks how you’re doing.


For instance, you can be at the top of the rankings for a key term, but if your bounce rate for that page is insanely high, you might need to change some things. SEO only gets you the attention you need; analytics will tell you exactly how long and what happens after the user sees your page.


But what shocked me is that it wasn’t a marketing executive that was telling my friend how essential these tools are, but a public relations professional with many, many years in the business.


So has public relations and marketing suddenly become the same thing?...

Jeff Domansky's insight:

Great question for PR pros to ponder!

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Dear Social Listening Team, Please Support Your Social Sellers

Dear Social Listening Team, Please Support Your Social Sellers | Public Relations & Social Media Insight | Scoop.it

In most organizations, PR and Marketing teams use tools like Sprinklr's Listening module or Brandwatch to monitor online conversations about the brand, and also to monitor topics that matter to the brand.  For example, a CRM software vendor might monitor online conversations about CRM, to understand what people say about their CRM challenges, and to understand what customers say about CRM vendors.  


While Marketing or Sales Operations teams often use insights from social listening to develop marketing content and sales collaterals, those teams can often do more to help sellers use social channels to accelerate trust with customers and prospects.


If you are like most organizations with a sales force today, your company gets most of your closed opportunities from your sellers, rather than from Marketing, so it is critical for Marketing to help sellers accelerate trust however they can....

Jeff Domansky's insight:

Listening and selling should go hand in hand writes Chris Boudreaux.

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The New Rules of B2B Public Relations

The New Rules of B2B Public Relations | Public Relations & Social Media Insight | Scoop.it
C-level stakeholders (especially at B2Bs in tech-driven sectors) often perceive PR as an expensive cost center. They don't link PR to the business development and sales functions of the organization—and instead cling to the idea that good publicity is a byproduct of good business.

The reality is that tangible business results are (or should be) the outcome of quality PR efforts. Positive publicity is a boon to any business but not the end game of B2B PR.

Worthwhile B2B PR is all about earning results that change perceptions, shape opinions, drive brand preferences, and create new business opportunities. B2B PR should not focus only on impressions and other vanity metrics that our industry still uses.

Those positive results can only be earned from a PR strategy aligned and integrated with the entire business and in sync with the changing media landscape, the evolving expectations of B2B buyers and enterprises, and the new rules and best-practices in the industry.
Jeff Domansky's insight:

Here are four new rules to consider when looking at B2B PR.

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Craft Brewers Teamed Up to Make a Single Beer, With 4,490 Brewery Names on the Label

Craft Brewers Teamed Up to Make a Single Beer, With 4,490 Brewery Names on the Label | Public Relations & Social Media Insight | Scoop.it

This week is American Craft Beer Week. To celebrate, craft brewers have teamed up to create a single beer, which is being made using the same recipe by more than 100 craft brewers—and in an act of even greater unity, features the names of 4,490 craft brewers from all 50 states on the can.


It's a cool idea, and an interesting design, though truth be told it doesn't exactly pop. Still, it's the thought (and the quality of the beer) that counts—and craft brewers are using this week to spread their message with a movement to #MakeSmallBeerBig....

Jeff Domansky's insight:

There's never any end to creativity when it comes to beer. Celebrating craft beer week #MakeSmallBeerBig

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This Mobile App Pays You for Your Selfies While Giving Custom Data to Brands

This Mobile App Pays You for Your Selfies While Giving Custom Data to Brands | Public Relations & Social Media Insight | Scoop.it

Do you want to pay for a fresh box of golf balls or to get your nails done simply by doing what you are already doing all time time? Well, Pay Your Selfie has just what you need—an app that doles out cash for your moments of mobile narcissism. 


The Chicago-based company has attracted 100,000 users since launching in September, accruing 500,000 photos from consumers, many of whom pose with brands. Here's why they selfie up with marketers: They get paid up to $1 when they upload a picture with a brand in it after Pay Your Selfie posts a request for such photos.


Unsponsored selfies—photos in which users do not snap pics with a specific product—pay just a few coins. At any rate, once their digital piggy bank (see below) gets to $20, the company will mail them a check for the amount or donate it, upon request, to their chosen charitable organization.  


What's more, brands are forking over cash to Pay Your Selfie on a per-engagement basis, taking the data and utilizing the insights to inform future marketing efforts like creative for ads and packaging for products. The lion's share of the app's users are millennials, the all-important demographic marketers are trying to target....

Jeff Domansky's insight:

Pay-for-selfies app Pay Your Selfie gains momentum by paying consumers and delivering data to brands.

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SEO Handbook: 17 Essential SEO Tips Your Blog MUST Follow - SumoMe

SEO Handbook: 17 Essential SEO Tips Your Blog MUST Follow - SumoMe | Public Relations & Social Media Insight | Scoop.it
New to SEO? Here’s all the tips you need to know to optimize your content before, after, and when you blog.

Via Cendrine Marrouat - cendrinemarrouat.com, massimo facchinetti
Jeff Domansky's insight:

Practical tips for better SEO results.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, May 19, 11:35 AM

What a great article on SEO for blogging! I know all the tips but they are explained in plain English. So, the information is easy to read and absorb.

rodrick rajive lal's curator insight, May 19, 11:10 PM
An important guide that helps you promote your content and boost viewership. This is a must read for those who are into blogging and websites!
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Why, how and when to conduct a marketing audit - The Creative Edge

Why, how and when to conduct a marketing audit - The Creative Edge | Public Relations & Social Media Insight | Scoop.it

Marketing audits are the dental checkups of the business world. Sure, you dread your regularly scheduled cleaning, but you know it’s good for you and your pearly whites. More importantly, it’s really the only thing standing between your dubious flossing regimen and a traumatizing root canal.


In similar vein, a marketing audit is designed to catch any major flaws in strategy, process and implementation before a costly mistake. If done right, they can save your company thousands of dollars, keep marketing aligned with revenue goals and serve as a safety net for preventing anything that could detrimental to the future of the company.

The best kind of audits usually begin at a holistic level, dive into deeper detail and end with a prioritized list of action steps. While not all marketing strategies are created equal, here are a few ways to go about auditing yours...

Jeff Domansky's insight:

Quick tips on how to do a marketing audit from The Creative Edge.

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Dara Lin's comment, May 18, 7:34 PM
Great!
Dara Lin's comment, May 18, 7:34 PM
Great!
Dara Lin's comment, May 18, 7:34 PM
Great!
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Coupons.Com Unveils America's 25 Most Frugal Cities of 2015

Coupons.Com Unveils America's 25 Most Frugal Cities of 2015 | Public Relations & Social Media Insight | Scoop.it

For the sixth year, Coupons.com, Quotient Technology Inc.'s (NYSE: QUOT) flagship savings destination, is releasing America's Most Frugal Cities list, showcasing cities with the most budget-conscious shoppers. According to the 2015 Coupons.com Savings Index[1], shoppers in 2015 clipped more than 1.6 billion digital coupons and saved more than $2.3 billion on consumer packaged goods, including grocery and household items.

This year, residents in Orlando are once again the savviest savers in the nation, reclaiming the title of Americas Most Frugal City from San Francisco, which took the lead in 2014 for the first time. Orlando won the 2013 honors and slipped to the third-ranked position in 2014. Rounding out the top 10 list, Washington, D.C., took the #2 spot for the second year in a row. Charlotte, N.C., moved up two spots to #3 and for the first time ever, New York City cracked the top 10 list as the #4 most frugal city in 2015. Atlanta (#5), Cleveland (#6), and Tampa, Fla. (#7), came in at a virtual tie, with Nashville, Tenn. (#8), narrowly beating Raleigh, N.C. (#9) and Virginia Beach, Va. (#10) to round out the top 10....

Jeff Domansky's insight:

Where are the biggest cheapskates according to Coupons.com? Orlando, Washington DC and Charlotte, NC.

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Should You Compete with Amazon or Sell on Amazon?

Should You Compete with Amazon or Sell on Amazon? | Public Relations & Social Media Insight | Scoop.it

Selling through Amazon is extremely tempting for a simple, logical reason: you don’t have to pay for digital marketing to drive traffic to Amazon. The volume is bigger than any marketer can dream. Before Journelle, I worked at an Amazon subsidiary, Quidsi, and during my tenure, our core strategy pivoted from investing in its stand-alone sites like Diapers.com and Soap.com to rapidly scaling sales on Amazon’s Marketplace, exactly for this reason.


Amazon Marketplace vendors simply need to offer the most competitive price on a product to win the coveted Amazon “Buy Box”. “Buy Box” winners take all of the sales volume without any marketing spend required, making up for margin loss and commission to Amazon. To scale on Amazon, Quidsi capitalized on selection breadth and uniqueness, and created effective and predictive pricing algorithms to beat their competitors. Overnight, day-to-day business became more like trading stocks than traditional online marketing.


At the same time, there are downsides to relying too much on Amazon. First, there’s the risk of having too much of your revenue coming from a platform you don’t control. There’s also the risk that if you offer all your products on Amazon, you’ll cannibalize your own direct sales (and lose those higher margins). Finally, for high-end brands, Amazon’s site does not offer luxury customers a distinctive experience....

Jeff Domansky's insight:

Harvard Business Review shares key questions to help e-commerce companies decide.

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