Autotweeting and constantly sending promotional links won't help you see ROI on social media marketing. Use these tips to avoid becoming a social media robot.
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by
Jeff Domansky
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Rescooped by Jeff Domansky from Community Managers Unite onto Public Relations & Social Media Insight |
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Jeff Domansky's insight:
A must-read for ALL strategists! Note Jan Gordon's excellent overview of this post. 
digitalassetman's comment,
February 28, 8:19 AM
I think the real data will show up when we explore linked open data of social networks, rendering this with social footprints, blogs and other contributions people who influence because they share their unique parts of the knowledge taxonomy with one another and like this comment, usually in a meta or keywording format/s.
Bryce Miller's curator insight,
March 4, 11:38 PM
Social media strategies devoid of risk management can lead to long days in the court room. Most businesses are not aware of the legal and reputational risks surrounding social media done poorly. Comments are welcome. 
Ivon Prefontaine's curator insight,
May 21, 6:28 PM
"It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there is so much bad advice floating around, so many poorly devised strategic plans and so much money wasted on failed campaigns." We have serious problems because many are self-appointed leaders. Delete the scoop?
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Smart tips and thoughtful social media strategies to consider.