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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Does Thought Leadership Need Social Media? | Jeffbullas's Blog

Does Thought Leadership Need Social Media? | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Thought leadership is content on steroids.  It stands out from the crowd because it is different; it offers something new and the good campaigns deliver information or insights that address a client’s challenges or issues.  In some cases really brilliant thought leadership shifts paradigms of an entire industry.

 

Thought leadership is no ordinary content but rather content that sets one brand apart from the competition and, in the process, leverages a phenomenal platform for trust and engagement. Good thought leadership content is sophisticated and intelligent and should be packaging and delivered appropriately to a defined audience.  And herein lies the key....

Jeff Domansky's insight:

This is a very "thoughtful" look at thought leadership.

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The Growing Importance of Infographics | Rush Tips

The Growing Importance of Infographics | Rush Tips | Public Relations & Social Media Insight | Scoop.it

One of the most efficient ways to aggregate easily digestible pieces of information is through infographics. Infographics are typically stylish, scrollable graphics providing factual information on a defined and narrow topic. Infographics make learning and processing information much more enjoyable than simply reading out of an encyclopedia or from a boring black and white webpage. For these reasons, more people and businesses are turning to infographics as a way to send out important bits of information to targeted demographics.

 

A single infographic has the potential to reach up to 15 million people on average. The reason why infographics have such a high potential is because people have embraced linking and spreading the graphics through social media channels. Instead of sending out one fact at a time to a follower, a social media user can simply link to an infographic that has all the information he or she would like to show to followers. This makes infographics as one of the most enjoyable and time efficient ways to spread facts worth sharing....

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State of Graphic Design | Cool Infographics

State of Graphic Design | Cool Infographics | Public Relations & Social Media Insight | Scoop.it
Smartpress surveyed some of the best and most talented graphic designers and put the results in...

 

into the State of Graphic Design infographic. They include tips like “How to learn the field” and “Top 5 states for graphic designer employment” that could be crucial for newbies to the field....

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13 Of The Best Tools To Create Infographics

13 Of The Best Tools To Create Infographics | Public Relations & Social Media Insight | Scoop.it

Visual information is popular these days, and there are now many tools to help students create infographics. This post lists three infographic creation tools but also goes one step further. It provides ten data sources that you may use. 

 

Data is a key part of an infographics. Having this list of ten data sources opens up possibilities for students to create a more polished infographic which combines data and visuals.

 

[Good snapshot of infographic tools and data resources ~ Jeff]


Via Beth Dichter, Jenneil Peters
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The Very, Very Many Varieties of Beer [Infographic] | Daily Infographic

The Very, Very Many Varieties of Beer [Infographic] | Daily Infographic | Public Relations & Social Media Insight | Scoop.it

...As you can see from this map, beer comes in many subtle varieties including one big divide – Lagers and Ales. I believe that what separates the lagers from the ales aside from taste alone is in the temperature at which it is fermented and conditioned. With Lagers you get your Bocks and Pilsners and Light beers. Ales are brewed at room temperature and produce your IPA’s, Stouts, and Lambic beers. Although I still haven’t tried my brew yet (I just added the sugar/alcohol content about a week ago so it’s needs to carbonate), I’m ecstatic about getting that stuff in my belly. mmmm. Next up on the brew list is an Oatmeal Stout....

Jeff Domansky's insight:

Here's a tasty bit of content marketing...

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3 Free Tools for Creating Your Own Infographics | Entrepreneur.com

3 Free Tools for Creating Your Own Infographics | Entrepreneur.com | Public Relations & Social Media Insight | Scoop.it
You don't have to be a design expert or spend a lot of money to create eye-catching infographics.Get the latest blog articles on business ideas and...

 

[Three useful tools for DIY infographics ~ Jeff]


Via Carla Bulhões
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