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Does Thought Leadership Need Social Media? | Jeffbullas's Blog

Does Thought Leadership Need Social Media? | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

Thought leadership is content on steroids.  It stands out from the crowd because it is different; it offers something new and the good campaigns deliver information or insights that address a client’s challenges or issues.  In some cases really brilliant thought leadership shifts paradigms of an entire industry.

 

Thought leadership is no ordinary content but rather content that sets one brand apart from the competition and, in the process, leverages a phenomenal platform for trust and engagement. Good thought leadership content is sophisticated and intelligent and should be packaging and delivered appropriately to a defined audience.  And herein lies the key....

Jeff Domansky's insight:

This is a very "thoughtful" look at thought leadership.

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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2 Techniques for Faster Keyword Discovery, More Rewarding SEO

2 Techniques for Faster Keyword Discovery, More Rewarding SEO | Public Relations & Social Media Insight | Scoop.it

SEO is a marathon, not a sprint. And at some point, your businesses is likely to experience a lull in organic traffic performance that requires you to mix up your strategy to get back on track. One way to do this is through dynamite keyword discovery.


The search landscape is always changing. This includes what people search for, how they search, and what syntax – or combination of words and phrases – they use to search for things.


Efficient and resourceful keyword discovery, done on a regular basis, is key to a strong content strategy and rewarding SEO over the long term.


So whether you’re in an SEO slump, or just trying to start SEO, use these 2 keyword discovery techniques to quickly identify promising terms....

Jeff Domansky's insight:

Two simple SEO techniques for better search engine optimization.

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Why 'sticking to key messages' is not always good advice | PR Daily

Why 'sticking to key messages' is not always good advice | PR Daily | Public Relations & Social Media Insight | Scoop.it

The prevailing wisdom in PR has been that you should keep hammering away at the key messages you're trying to get across in a media interview, no matter what.Is the reporter asking you a completely unrelated question? Doesn't matter—repeat your key message.


Do they want to speak to you about an issue or topic your key messages don't even cover? Doesn't matter—repeat your key message.Is the interview a fairly relaxed conversation about your company's strategy, rather than a reputation-destroying crisis?


One size fits all—just repeat your key message.If you do this enough, this line of PR thinking goes, your points will stick and the reporter will repeat them. The industry even gave this approach a name of its very own: "block (the reporter's actual question) and bridge (to your key message)."


Great—except it rarely works....

Jeff Domansky's insight:

Myth-busting point of view regarding key messages.

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Instagram Provides New Overview of Brand Profiles and Analytics

Instagram Provides New Overview of Brand Profiles and Analytics | Public Relations & Social Media Insight | Scoop.it

If you don’t have access to Instagram’s new brand profiles as yet, you soon will, along with the platforms new analytics tools and options, which have the potential change the way you approach the platform.


In order to highlight the benefits and uses of their new business-specific additions, Instagram's released a new set of videos which examine the details of how to use each element – here’s a breakdown of the key details you need to know....

Jeff Domansky's insight:

A very useful set of tips for better Instagram results for your brand.

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5 Ways to Grow Your LinkedIn Group | Social Media Examiner

5 Ways to Grow Your LinkedIn Group | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want more people to join your LinkedIn group?


Are you looking for tips to get more exposure for your group?


LinkedIn groups are a great way to generate leads and increase influence within an engaged community.


In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn group....

Jeff Domansky's insight:

Social Media Examiner shares five ways to quickly build a larger membership for your LinkedIn group.

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Essential Guide to Video Marketing: A Resource for Marketers : Social Media Examiner

Essential Guide to Video Marketing: A Resource for Marketers : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want to use video marketing for your business?


Each of these articles will help you understand and master a specific part of using video for business....

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What's the Deal With Ad Blocking? 11 Stats You Need to Know

What's the Deal With Ad Blocking? 11 Stats You Need to Know | Public Relations & Social Media Insight | Scoop.it

It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.

And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)
As a reaction to some of these disruptive online ads, internet users have started installing ad blocking extensions by the millions. In case you're wondering: Ad blockers scan websites for advertising code to prevent them from loading on a browser.

To help marketers get a handle on the state of ad blocking today, HubSpot Research dove deep into the issue to create this report. Below, we've outlined some of they most noteworthy statistics and takeaways from our research to get you up to speed quickly....

Jeff Domansky's insight:

HubSpot shows you all about ad blockers.

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6 reasons why newspapers have dropped their paywalls

6 reasons why newspapers have dropped their paywalls | Public Relations & Social Media Insight | Scoop.it

WBetween 1999 and May 2015, newspapers eliminated their paywalls 69 times, according to a study out this week by University of Southern California professor Mike Ananny and USC Ph.D. candidate Leila Bighash. (The authors say they came to this figure by finding public mentions of the decisions to drop paywalls, so they admit that their analysis could miss some of the times newspapers changed how they charge for online access.)


The decision to drop a paywall can provide insight into how a news organization’s “values intersect with its commodification strategy, its technology design, and its brand identity” as outlets of all stripes are still deciding how much their reporting should cost:


Whatever the motivations and mechanisms, when news organizations drop, suspend, or otherwise open up their paywalls, they change the commodification of online news. Content that was previously considered valuable enough to charge for becomes free because, for the different reasons described here, news organizations think it should circulate freely. The commercial press sometimes, briefly, looks similar to a public service broadcaster, providing access to all (albeit still with advertising).


Of the 69 instances paywalls were dropped or eliminated, there were 41 times that news outlets dropped them only temporarily; the other 28 times, papers made the decision to permanently reduce or eliminate them. Ananny and Bighash were able to categorize these changes in paywall strategy into six different scenarios.Here are the reasons why publishers drop their paywalls, according to the study....

Jeff Domansky's insight:

Sometimes it's a response to a public emergency; sometimes it's just to build audience. Interesting study.

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95 Awesome Social Media Facts You Should Not Ignore

95 Awesome Social Media Facts You Should Not Ignore | Public Relations & Social Media Insight | Scoop.it
Every now and then it’s worth looking at the current facts, cast our thoughts back to the past and ponder the future. Here are the latest facts that I could find about 10 of the top social media networks that as entrepreneurs. business owners and marketers we need to consider.
Jeff Domansky's insight:

Here's a useful overview of social media by the numbers from Jeff Bullas.

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7-Eleven delivers by drone in Reno including, yes, Slurpees

7-Eleven delivers by drone in Reno including, yes, Slurpees | Public Relations & Social Media Insight | Scoop.it

7-Eleven Inc. and a tech startup called Flirtey have beaten Amazon to the punch in making the first drone delivery to a customer’s home in the U.S.

Most already know 7-Eleven, the convenience store retail chain that boasts about 10,800 stores in North America and 59,500 in total around the world.

Flirtey is a privately held company based in Reno, Nevada, which builds and operates drones to make deliveries that are needed in humanitarian and health work, retail and food industries.

Rather than adapting existing unmanned aerial vehicles, Flirtey builds its own, develops the software to run them, and creates proprietary packaging and containers to keep items secure during delivery, according to CEO Matt Sweeney.

During the 7-Eleven delivery, which took place in Reno, Nevada on July 10th, Flirtey successfully transported: Slurpees, a chicken sandwich, donuts, hot coffee and candy to the home of the family who placed the order....

Jeff Domansky's insight:

A 7-Eleven Slurpee delivered by drone? You betcha. Isn't technology wonderful?

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20 Great Resources for Design Inspiration 2016

20 Great Resources for Design Inspiration 2016 | Public Relations & Social Media Insight | Scoop.it

Designers of any creative art borrow design inspiration from several sources online. Open source community provides most of the designs we find all over. They also contribute to the open source platforms where other designers can access their creative designs. Borrowing from different people and sources prevents monotony. This keeps the followers hooked and excited. The internet provides endless solutions to our existing problems. Solutions are just a click away. This article discusses such life-changing design inspiration resources to help you solve all your design needs, regardless of what kind of a designer you are, so:

Here are 20 great sources for your design inspiration...

Jeff Domansky's insight:

Creative inspiration right here. Many of my own favs included.

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Sharing Content On Social Media More Than Once

Sharing Content On Social Media More Than Once | Public Relations & Social Media Insight | Scoop.it

Double the traffic. Bam!


TOne of the biggest mistakes we make as bloggers is to give our content the one-tweet treatment. We slave away on our post for hours to only share it with our audience once. This might be costing you traffic. Of course, even if you are already sharing your post more than once – is it really enough? Are your messages as effective as they should be?


This week, we are officially releasing this comprehensive (and free) slide deck to tackle these questions head on. In the slides, we outline a step-by-step process for sharing your post more than once via social media in a way that won’t make you look like a spammer or an over-the-top self promoter.


It really isn’t enough to just promote your content more than once. You need to know how to do it right....

Jeff Domansky's insight:

Sharing content on social media more that once is an easy way to drive traffic to your blog. This comprehensive (and free) slide deck outlines best practices and simple tips for doing it right.

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