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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by
Jeff Domansky
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Rescooped by Jeff Domansky from Digital Marketing Energy onto Public Relations & Social Media Insight |
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Via Robin Good, Hugo Loredo
Jeff Domansky's insight:
Very useful for content marketers.
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Here are some telltale signs you've been in the PR rat race a bit long.... It's tough being a public relations pro these days. Reporters don’t respond to your daily pitches; clients want more media hits. You’re tasked with creating content for social media only to find out your client can’t tell the difference between a like and a tweet. Digiday spoke with several public relations execs about how they know they’ve been in PR too long. Here are 20 reasons it’s time to hang up the PR spikes....
Jeff Domansky's insight:
Anyone who's worked in PR or PR agencies will identify with quite a few of these "signs." Fun read. ;-) Delete the scoop?
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When a veteran stand-up comic is also funny on Twitter, it doesn’t exactly come as a shock. When an unknown phenom makes you physically choke on guffaws, though, it’s a revelation and also something of an extended audition.
...After catching the attention of the comedy cognoscenti in 2010, the then recent Harvard graduate soon got jobs writing on the Oscars and Disney’sA.N.T. Farm., before moving to a staff writer position at NBC’s ensemble sitcom Parks and Recreation. (The show was just renewed for a sixth season.) The in-demand writer is also an accomplished poet who’s writing asatirical guide to science for ladies.
Megan Amram’s frothy blend of dark humor and smart, surreal silliness has found more than 356,000 followers on Twitter so far. Although not everybody trying to generate laughs online is doing so for the same reasons, or with the same twisted flair, Amram’s consistent comedic quality is enviable for anyone trying to make their mark with brief bursts of humor. The multidiscipline writer recently spoke with Co.Create about puns, poetry, and how to be funny on Twitter altogether....
Jeff Domansky's insight:
Great tips and inspiration for Twitter humor... Delete the scoop?
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...one quick glance at your computer screen or smartphone will tell you that the news media has changed enormously in the last 10 years. What began as two separate worlds – “ traditional media” and “online media” – is now thoroughly and completely transformed into one seamless media landscape that continues to morph and change as new technologies come online and users discover new ways to engage.
At the same time, the public relations tactics needed to sweet talk editors and writers into covering your news have remained surprisingly constant. What’s changed more than anything are the pitching targets and pitchable opportunities....
Jeff Domansky's insight:
Here are five things that haven’t changed about media relations, and then five things that have... Delete the scoop?
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The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption.
How can you solve this problem? Social media offers a solution....
Jeff Domansky's insight:
A new report from BI Intelligence analyzes: "the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an emerging ad medium, and detail how mobile is an important part of this story as mobile-friendly as native ad formats fuel growth in the market."
The overview gives you a good introduction and the links to numerous reports cited are invaluable for marketers, PR and content pros. Recommended reading.
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Social media is a delicate proposition for Beer brands. On one hand their product is one of the most social products available. On the other hand, there are regulations about how social the brand itself can be.
This article looks at the top Beer brands on social media, and what they are doing to get themselves there. Overall Facebook has been, and continues to be, the strongest platform for promoting beer. It has solid age restriction barriers in place – unlike Twitter, which has a more freewheeling, unrestricted access, philosophy.
However, in recent times the Beer companies have started to become more active on Twitter, perhaps in recognition of a characteristic that they with it… the ability to generate Buzz. Here’s a look at the top 5 Beer Brands and how they are using social media....
Jeff Domansky's insight:
Mmmmmm...beer...marketing... Delete the scoop?
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Earlier this week, I posted about the Facebook meltdown and trials and tribulations of Amy’s Baking Company Bakery Boutique & Bistro in Scottsdale. Arizona (Epic Facebook meltdown, PR fail or publicity ploy?).
This un-reality show couldn’t get much stranger. It has more twists, turns and intrigue than a Shakespearean tragedy. Or maybe the Keystone Cops would be more accurate?
The bistro was featured in a raucous season finale episode on Kitchen Nightmares featuring explosive celebrity chef Gordon Ramsay.
It was an entertaining and highly-charged reality TV episode complete with drama, screaming, yelling, heroes and villains....
Jeff Domansky's insight:
The un-reality continues with more bad PR, twists and turns and a planned news conference and the most bizarre news release ever. Stay tuned! 
Jeff Domansky's comment,
May 17, 2:38 PM
Thanks for the Scoop Gary. Wasn't that press release something?
Gary Pageau's comment,
May 17, 2:49 PM
People forget, PR starts with product, not the spin. If you're core "product" isn't solid, no PR will save you.
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As you've probably heard by now, what The Onion is apologizing for is a tweet sent during the Academy Awards about the nine-year-old star of "Beasts of the Southern Wild."
... "Miss Wallis, you are young and talented and deserve better,” Onion CEO Steve Hannah wrote, vowing to “take immediate steps to discipline those responsible.” It’s the first time anyone can remember that The Onion has apologized for a joke that offended, and not for want of opportunity.
If The Onion has a rule that children are exempt from outré humor, it must not have been in place when it published “Fun Toy Banned Because Of Three Stupid Dead Kids,” “God Answers Prayers Of Paralyzed Little Boy; ‘No,’ Says God,” “Ex-Pedophiles Share Tips On How To Make Your Kids Less Attractive,” or “Pope Vows To Get Church Pedophilia Down To Acceptable Levels.” Or, to cite a few that riff on real children, this one about Alana “Honey Boo Boo” Thompson, or this one about Suri Cruise, or this other one about Suri Cruise, or this one about JonBenet Ramsey....
Jeff Domansky's insight:
The Onion apology brings tears to your eyes,,, Delete the scoop?
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This is not a blog post about writing. This is a blog post about creation. Creating content that actually matters. If you’re writing to increase conversion rates, then, yes, SEO matters. Proper grammar matters. Page layout matters. Verbal flourish might matter.
But those are all details – aspects of content writing that come only after you’ve answered the more fundamental questions. Whether you’re developing a content strategy for the first time or you’ve been writing to increase those conversion rates for years, it’s time to touch on some fundamentals. Before whipping up that next blog post, ask yourself these seven questions, and start creating content that actually impacts your audience!...
Jeff Domansky's insight:
Seven great questions that will help PR and marketing create content that means something to readers. 
Yu Ji's curator insight,
May 16, 6:07 AM
Very interesting post. Teaching you how to create rather than write the content. Also, these strategies of developing a content contibute both to the fundamentals and the specific conversation rate increase. Delete the scoop?
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Many journalists are willing to share the basics about the stories they’re working on, and any insight they offer will help you better prepare.
I mentioned that you shouldn’t conduct an interview the moment reporters call. Instead, I advised that you should offer to return their calls promptly, and for you to take at least a few minutes to prepare for the interview before you speak.
But before you hang up from that initial phone call, take a few minutes to “interview” the reporter. Many journalists are willing to share the basics about the stories they’re working on, and any insight they offer will help you better prepare....
Jeff Domansky's insight:
Key media training and media interview tips from Brad Phillips, a.k.a. Mr. Media Training. Delete the scoop?
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IR Smartt examines: How should you incorporate Google Tools in your Investor Relations strategy?
Google has some wonderful Social Media tools for IR, including Google+ and YouTube. But today, we’re going to take a look at a few of Google’s other awesome web apps and how exactly they can assist in marketing your public company.
Read on for a look at Analytics, Webmaster Tools, Reader, Google Finance and Blog Search....
Jeff Domansky's insight:
Good reminder of how Google tools can be used for IR as well as other PR and marketing of course. Delete the scoop?
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Whether it’s your website, blog, brochure, newsletter, Facebook page, press release or newspaper ad, nobody reads your content because they’re simply enamored with your business. Why? Because nobody cares about your business. Don’t take it personally. And please, stop scowling at me because I’m sure it’s not the first time you’ve heard this. People read your marketing content because they’re looking for answers to questions. The first of these questions is usually, “What can your business do for me?”...
Jeff Domansky's insight:
This is such an excellent post from Scott McKelvey. He really boils down to the key questions that your website, customer communications and content marketing need to answer for your customers or target markets. Recommended reading. Delete the scoop?
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Some of the worst PR stories for fashion retailers happened in recent weeks. But will it cause any major upset of the business’ financial performance.
It’s been a dreadful couple of weeks for garment workers and fashion retailers. There was a glimmer of joy this week when Bangladesh rescuers found a survivor 17 days after a garment factory collapsed and killed more than 1,000 workers.
Then last week, teen idol retailer Abercrombie & Fitch stirred up a social media controversy when CEO Mike Jeffries confessed A & F would never make sizes XL for women because the brand is targeted toward “the cool kids”....
Jeff Domansky's insight:
The noise on social media was loud as consumers expressed their collective displeasure at the Bangladesh disaster and A&F statements. As Susie Parker adds ironically, shares in Abercrombie were also up 6.5%. Delete the scoop?
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Owner Samy threatens diner after 90 min wait for pizza"
You're about to witness one of the biggest social media meltdowns and PR fails in the short recorded history of the Internet. The big question is was it all a staged publicity stunt?
It all happened on the season finale of chef Gordon Ramsay's Kitchen Nightmares.
Jeff Domansky's insight:
It happened Monday on the Facebook page for Scottsdale, Arizona’s Amy’s Baking Company Bakery Boutique & Bistro. It's either an epic social media screw up or a very clever publicity campaign creatively managed to gain a big payback from the viral nature of social media. Delete the scoop?
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My last column about the role and duties of public relations agencies generated more response, mostly positive but quite a few negative, than any other posting during the past five years. As consumers become more familiar with digital technology, businesses are evolving their marketing strategies to meet expectations. Websites and applications are now considered an essential part of a brand’s presence.
Jeff Domansky's insight:
Leaping tall buildings in a single bound . All PR for somebody, somewhere in the digital era. Delete the scoop?
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According to Gallup, 60% of the American public has little or no trust in news media. Audiences and readership have been declining, as trust in media has been eroding. In the same survey, 30% of people surveyed told pollsters they had abandoned a media outlet because it no longer provided information they found useful.
I realize there is a big dose of self-interest in this post. I make my living teaching people to communicate with journalists. That doesn't mean the three reasons below are less valid. There is still value in talking to reporters....
Jeff Domansky's insight:
Great question: Why would anyone talk to a journalist today? Here are several reasons. Delete the scoop?
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Traditional media is on the decline and we can now identify "influencers" with relevant content pipelines to help us. Now what do we do about it? All the old “pipelines” for our content are drying up.
So one viable alternative is to borrow somebody else’s pipeline.
Today, bloggers, podcasters, and home video producers are gaining consumer mindshare through their passionate and entertaining content. No wonder this is the new media gold rush — influencer outreach. I have a 360-degree experience with this trend as I strategize with clients, advise agencies, and become a target for outreach programs myself. And what I see is not pretty. Sure we have tons of content. We have lots of wonderful new alternatives to identify influencers.
Now, what do we do about it? I think the core competency that needs to develop is a mindset transformation from a “purchaser of ad space” to a “developer of relationships.” Here is a model to get you thinking about this in a new way....
Jeff Domansky's insight:
Mark Schaefer offers up new ideas on influencers and suggests an interesting new approach. Will it be celebrity, advocates or influencers? Delete the scoop?
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It ain’t easy being a startup. Without a massive marketing budget, smaller companies often find themselves relying on the media to get the word out. While this is no easy task for even the biggest and most polished companies, for shoestring operations, it can be absolutely daunting—especially if none of the founders have any experience dealing with the press. Fortunately, if there’s one thing I’ve learned from my years as both a technology journalist and a startup founder, it’s that most common PR mistakes are pretty easy to prevent. So whether you’re able to hire a a PR pro—or have to DIY the job—here are 10 of the most common PR mistakes that all startups should seek to avoid....
Jeff Domansky's insight:
Startups have unique needs. Here's what NOT to do. Delete the scoop?
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using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. Let me share a few specific details, so you can get your company or your clients more business online....
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It’s about time Walmart fielded a TV-advertising campaign that explains just why the stores are still so popular with Americans despite the disbelieving objections of elites that keep picking at the world’s biggest retailer for one reason after another.
By focusing in a clear-eyed way in its new campaign, “The Real Walmart,” on the strengths of the company and how they benefit various huge constituencies—American consumers, Walmart workers, and Walmart’s supply-chain participants—the brand has a good shot at engendering more of the endemic kind of cultural goodwill that perpetually has escaped it.....
Jeff Domansky's insight:
Reputation management by Walmart. Is it working? Delete the scoop?
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In the Twitter era, marketers have to be extra careful that what they put on their websites isn't offensive, even intentionally. Extra, extra careful.
It’s a lesson Target took to heart this week, apologizing for a product-naming discrepancy that some fuller-figured shoppers found offensive. The kerfuffle started when self-described “Digital Maven” Susan Clemens was shopping on Target.com and noticed an odd thing: The same style of dress in the exact same color was labeled differently depending on the size. The name of the color on the plus-size version was suggestive, and not in a flattering way. Clemens tweeted her discovery, quickly garnering dozens of retweets....
Jeff Domansky's insight:
Quick apology. Crisis well handled by Target. Lesson learned. if only other retailers and marketers would take this lesson to heart. Delete the scoop?
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Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers and loyal customers are the most valuable segment in any list or database.
This type of highly engaged, loyal customer typically has higher overall lifetime value than the casual consumer. They’re also more likely to be an evangelist, introducing new customers to your brand in a very personal way and building the next layer of loyal customers.
But, how can you help to build a stronger bond with your customer base? In my last article, I outlined ways to stimulate an unengaged audience by increasing the relevancy of your email creative by including more dynamic content. Sharing relevant content demonstrates to customers that we know them as individuals and are dedicated to providing them with useful information, products or services. Using historical and behavior data is a great way to present content that’s tailored to their individual needs and preferences, but you also need to engage with your audience on an emotional level in order to achieve the goal of creating a true brand-loyal customer....
Let’s explore four creative ways in which email marketers have used data as a platform to build creative that forms a bond between their customers and their brand....
Jeff Domansky's insight:
This post highlights the importance of customer engagement and how data can be used to tell interesting and meaningful stories. The four examples demonstrate how. Delete the scoop?
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Corporations have spotted a gaping hole in the market left by traditional media and are attempting to fill it with their own forms of corporate media.
But according to former-Financial Times journalist turned media entrepreneur Tom Foremski, corporates are failing to connect with their audiences and there are very few successful examples of the genre....
Jeff Domansky's insight:
Tom Foremski shares some clear lessons for corporate communicators including: "organizations must avoid vanity media and report and share stories that engage their audience." He also worries about journalism in an era where page views count more than news. Delete the scoop?
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Crisis management has changed significantly. If you are a corporate leader of a multinational company today, and aim to protect your reputation for the long term, you need to ask yourself two questions: are we ready and are we nimble? Are we properly organized and can we respond in time when faced with a crisis?
Millions of citizen journalists roam society every day, with phone cameras and Internet access at the ready. They capture and instantly transmit around the world what they witness-or think they witness. They pass along unverified "news flashes" from acquaintances. Their tweets and posts become stories, alongside news from more established sources. These reports, unregulated and uncorroborated as they are, can create irreversible damage when inaccurate and left unaddressed....
Jeff Domansky's insight:
All about the importance of preparation and social media in a crisis. Several excellent tips on managing a crisis too. Delete the scoop?
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There’s been a lot of talk in the search industry over the past year regarding the overlap of public relations and SEO, particularly in the area of link building. As a Public Relations major, this couldn’t make me happier — not because I feel like my college degree can finally be justified to my parents; but because, as an industry, we’re finally embracing PR and learning from it, even though it’s always been a part of SEO.
Public relations professionals have spent years perfecting their outreach strategies, building relationships and finding press opportunities for their clients. Search marketers have also spent years doing outreach and finding opportunities for our clients — we just called them “links.” They weren’t always the best opportunities, but we’re getting better — and that’s where we can take a cue from our communications-minded friends in the PR industry. Here’s how....
Jeff Domansky's insight:
Here's a good look at how SEO and public relations can complement each other. Delete the scoop?
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Younger investment professionals are more likely to use social media as a source of information for investment decisions, according to a survey of 120 stockbrokers, financial and market analysts, financial advisors, individual traders and fund managers conducted by Marketwired.
Overall 40% of the financial professionals surveyed by Marketwired said they are using social media as a source of information, but that number increases to 60% among financial pros under the age of 40. The younger financial pros are also three times as likely as the older cohorts to say that the information they get from social media is generally credible.
This generational shift may force firms to change their policies about social media, as 49% of respondents say their companies currently block access to social media sites (forcing 39% to consult them on personal electronic devices during the workday)....
Jeff Domansky's insight:
This research will be of interest for PR and IR pros. Should cause some rethinking and overhauls of traditional info channels. Delete the scoop?
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Pedro Barbosa | www.pbarbvosa.com | www.harvardtrends.com
la fórmula sigue siendo un misterio, pero todo ayuda