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Vine: An Analysis of Twitter’s New Toy | Cisionblog

Vine: An Analysis of Twitter’s New Toy | Cisionblog | Public Relations & Social Media Insight | Scoop.it

If you missed the social media news last week, Twitter launchedVine; a standalone IOS app allowing users to share 6-second video clips in an Instagram-esque way.  The Vine iPhone app has rocketed up to the 14th most downloaded free app; so many brands have begun to take notice.  With all the buzz, I decided to take a look at Vine’s engagement numbers over the weekend to see how many public tweets contained a Vine link, if use increased since launch and to determine what the major conversation themes were.

 

In order to pull all of the public tweets I searched for the term “vine.co” using the Cision Social Media Dashboard. This pulled all the tweets that contained the unique URL associated with a Vine video.  While this won’t give us every Vine video that was produced (not all content is shared publicly or on Twitter), it can be a nice indicator on how often and what content was shared.

 

As of this morning over 100,000 tweets were sent containing a Vine URL since the January 23rd  launch, when Twitter’s Dick Costello sent out a tweet of steak tartar.  As you can see from the graphic below the total amount of tweets containing a Vine link increased fairly drastically throughout the weekend with the coverage spiking on Saturday, Jan. 26 at noon, with over 11,000 tweets sent!...

Jeff Domansky's insight:

Interesting analysis of Twitter's new Vine app.

 

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Alison D. Gilbert's curator insight, February 2, 2013 6:01 AM

More videos on the 'Vine'.

Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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eB2B Mobile Marketing: 15 Ideas You Can Use Today...

eB2B Mobile Marketing: 15 Ideas You Can Use Today... | Public Relations & Social Media Insight | Scoop.it

Are you interested in learning more about B2B mobile marketing? If you’re like many people, you can think of a lot of ways B2C companies use mobile marketing. But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas.


The good news is that B2B mobile marketing can be every bit as useful in the business marketplace as it is in the consumer marketplace.With that in mind, I thought I’d share some of the best uses of B2B mobile marketing so that you can apply some of the ideas to your business. But before we get started, let’s recap a few mobile marketing statistics so that you can get familiar with why B2B mobile marketing is such an important tool....

Jeff Domansky's insight:

Mobile marketing is here to stay. Jamie Turner, the 60 Second Marketer, shares 15 ideas you can use in B2B mobile marketing.

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5 Ways to Seize Control of Your Local Search Results

5 Ways to Seize Control of Your Local Search Results | Public Relations & Social Media Insight | Scoop.it

Four in five customers want their searches for products and destinations to be customized to their city and immediate surroundings.


Consumers are hungry for accessible information such as business hours, location, product availability and reviews from customers. This creates a ripe opportunity for businesses to develop a local online marketing strategy that will build brand awareness and engage nearby prospects....

Jeff Domansky's insight:

Here's how to take your marketing local.

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This Designer Destroys 2014′s Big Marketing Buzzword, and It’s Awesome

This Designer Destroys 2014′s Big Marketing Buzzword, and It’s Awesome | Public Relations & Social Media Insight | Scoop.it

Move over, synergy. There’s a new buzzword in town, and it’s got some tales to tell.


Without a doubt, the “storyteller” craze has swept the marketing world in 2014, with everyone from top creative directors to Colin in Accounts selling themselves as a teller of stories. It’s been fascinating to watch here at Contently; we’ve been talking about brands as storytellers for years, and as a result, I’ve found myself acting like a hipster who just found out Vampire Weekend picked up mainstream appeal.


I used that buzzword before it was cool, homie.


You can tell “storyteller” is here to stay as a buzzword. How? The backlash has already begun! And the best of that backlash came recently when FITC, a Canadian events company for the tech and design communities, released this incredible interview with renowned designer Stefan Sagmeister....

Jeff Domansky's insight:

Get your head on straight. No, you're not a storyteller! Recommended viewing for anyone before you call yourself a "storyteller."

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Take Your Event Beyond Its Venue: 4 Content Marketing Ideas

Take Your Event Beyond Its Venue: 4 Content Marketing Ideas | Public Relations & Social Media Insight | Scoop.it

For the fourth year in a row, B2B marketers rated in-person events as the most effective tactic they use in their arsenal of options. In fact, 70 percent of marketers favor in-person events over nine other top tactics, including videos, case studies and eBooks. While you’re probably already using in-person events as a resource for your overall content creation plan, a common challenge is knowing how to best promote the event through relevant content so that its value lives on.


Here are some practical tips on how to get the best ROI out of your events through strategic content marketing. By the way, while these tips are based on my experience with invitational in-person events, they can be used for online events, road shows, industry trade shows, or user conferences, as well....


Jeff Domansky's insight:

Four smart ways to extend the reach and impact of your event.

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5 Things Your Blog Needs You've Never Thought Of

5 Things Your Blog Needs You've Never Thought Of | Public Relations & Social Media Insight | Scoop.it

Here’s a quiz question for you. When building a blog, what additional “things” do you need to have in order to make the venture successful?


A Twitter profile?


An email newsletter?


How about a contact form plugin?


And let’s not forget about a search engine optimized theme, right?


Yes, those are all correct, and they will all come handy at some point during your blogging journey.


But at the same time, they are just the tip of the iceberg and lots more stuff is sitting below the surface (both from a management, as well as money making perspective).


Here are 5 things your blog needs that you may not have thought of....

Jeff Domansky's insight:

Noemi Tassara-Twigg offers five useful tips for better blogging results.

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A Second Act For The Internet Of Things | TechCrunch

A Second Act For The Internet Of Things | TechCrunch | Public Relations & Social Media Insight | Scoop.it

The ability to control the temperature using Nest or to open your garage door using your smartphone falls under first-order IoT applications. The next phase will be two-fold. It will be about connecting Internet-enabled devices in the home, as well as leveraging data to improve people’s lives and the efficiency of their businesses.


Google is already headed in this direction through Nest’s acquisition of Dropcam. Dropcam provides Wi-Fi-connected web cameras, trackers, and cloud-based storage. Having both Nest and Dropcam allows Google to own a whole host of data about your daily habits and adds another piece of hardware in the home that can communicate with Android devices....

Jeff Domansky's insight:

Can you spell connectedness?

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Straight talk on social media consulting | Mark Schaefer

Straight talk on social media consulting | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. I thought it might be useful to present some straight talk on what it takes to really make it in this business.


It’s really not about social media


Having a deep love of animals does not make you a veterinarian. Having a deep love of social media does not make you a social media marketing professional.


This career choice is about MARKETING not social media....

Jeff Domansky's insight:

Mark Schaefer provides a reality check for those who hope to become consultants.

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How to Pitch the Power of Content Marketing to Your Boss

How to Pitch the Power of Content Marketing to Your Boss | Public Relations & Social Media Insight | Scoop.it

For businesses where the value of content marketing may not be as clear-cut as others, it may be worth aiming to get buy-in for a pilot or test program, rather than trying to get your boss to go “all-in” at once. However, while this may seem like a smaller battle, it won’t necessarily be an easier one to win — unless you are well prepared with a solid plan that positions content marketing as something well worth committing to....

Jeff Domansky's insight:

Here's some help convincing the boss that content marketing makes business sense.

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OXY GREY's curator insight, August 22, 5:27 AM

Ideal pour expliquer le pouvoir du Marketing de Contenu à votre management.

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13 Content Marketing Stats

13 Content Marketing Stats | Public Relations & Social Media Insight | Scoop.it

It’s Friday the 13th, last night was the full moon, Mercury’s in retrograde…I’m scared.


Be wary, friends. There are some crazy rhythms in the universe right now. And I don’t just mean at your local drum circle.

Not that I’m superstitious or anything. But I AM a firm believer in being aware of potential pitfalls and staying prepared—just in case that worst case scenario rears it’s ugly head. Not that it will. (Knock on wood.)

Truth is, this isn’t just a planetary thing. There’s been some pretty scary mojo hanging about the content marketing world, too.


Don’t believe me? Here are 13 statistics that indicate some serious problems arising in B2B organizations. And, in the spirit of preparedness, we’ve included tips to help you avoid being on the dark side of these stats....


Via Ally Greer
Jeff Domansky's insight:

Scary content marketing stats.

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Barbara Chapuis's curator insight, August 22, 12:48 AM

Wouw looking at the figures is scaring...Looks like BtoB is not in advance at all in technology use...

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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.


Via Guillaume Decugis
Jeff Domansky's insight:

Real ROI from curation worth noting! Thanks Guillaume for sharing the post. 

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ManufacturingStories's curator insight, August 21, 10:24 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Chris Agro's curator insight, August 22, 6:56 AM

Content curation is a  great way to reinforce your interests, beliefs and knowledge. -Chris Agro (@agrotising)

wanderingsalsero's curator insight, August 22, 7:27 AM

I always sorta thought it was but it's nice to see somebody else thinks so too.  

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25 Ways to Increase Traffic to Your Website | WordStream

25 Ways to Increase Traffic to Your Website | WordStream | Public Relations & Social Media Insight | Scoop.it

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of them....

Jeff Domansky's insight:

Dan Shewan shares 25 useful social marketing ideas to generate more traffic for your website.

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How Hyperlocal Advertising Changes Everything

How Hyperlocal Advertising Changes Everything | Public Relations & Social Media Insight | Scoop.it

One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to use a smartphone’s GPS data to geographically target audiences for the purpose of delivering relevant ads.


When you combine this with the ability to purchase ad impressions individually, through programmatic ad platforms that are powered by real-time bidding, marketers now have a cost-effective way to engage their audiences in a manner that matches ads to the context of their physical location....

Jeff Domansky's insight:

If you're a small business or just starting to investigate hyperlocal and mobile marketing, this is an excellent overview of the basics. Learn how it works and several tools that can help you get results.

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Payal kataria's curator insight, August 21, 9:35 AM

Advertising & Marketing will never ever be the same..especially for the hospitality industry

John Caswell's curator insight, August 22, 1:12 AM

Mission Critical - Hyperlocal 

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5 Stunning Tips That Make You Stand Out on SlideShare

5 Stunning Tips That Make You Stand Out on SlideShare | Public Relations & Social Media Insight | Scoop.it

As content marketing’s quiet giant, do you know how to maximize your views on SlideShare? Check out these numbers below. Why wouldn’t you want to get involved with the biggest presentation community?

Jeff Domansky's insight:

5 useful tips to help you get started on the right foot on Slideshare.

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Why Interactives are the Next Big Thing in Content Marketing | Visually Blog

Why Interactives are the Next Big Thing in Content Marketing | Visually Blog | Public Relations & Social Media Insight | Scoop.it

Visual content is taking the web by storm. Infographics. Motion graphics. Micro-content. It’s hard to keep track of it all.


I’m here to talk about interactive graphics – the cool new kids on the block when it comes to visual content – and why they’re the next big thing incontent marketing....

Jeff Domansky's insight:

Karl Schutz looks at the activity behind interactives, the next big thing in visual marketing. Recommended reading 9/10

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Jim Hawkins's curator insight, August 22, 11:22 PM

Interactive graphics are very important thing in content marketing because it helps to build a good relationship between consumer and the marketer.

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Remember QR codes? Good, now let’s talk native advertising | Medium

Remember QR codes? Good, now let’s talk native advertising | Medium | Public Relations & Social Media Insight | Scoop.it

...I don’t know if the guy owned stock in Second Life, or was shacking up with the founder’s daughter, or if his Second Life avatar owned the biggest fake ad agency in that big fake world and he planned to corner the Second Life fake ad market.


All I know is that he made it clear. Laid it bare. If we weren’t building campaigns to include a serious presence on Second Life, we were doomed. DOOMED!And so today, whenever I hear someone declare that the future of digital advertising is native ads, all I hear is Second Life. And all I smell is poo....

Jeff Domansky's insight:

Native ads are not the next big thing. Unless deceiving your audience is the next big thing.

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Why Brands Don’t Need More Ads - Sparksheet

Why Brands Don’t Need More Ads - Sparksheet | Public Relations & Social Media Insight | Scoop.it
Programmatic advertising may be the sexy new buzz phrase, but more automation can lead to more clutter. When it comes to paid media on the web, the best way forward is to have fewer ads.
Jeff Domansky's insight:

Mike Kisseberth takes a look inside the challenge of programmatic advertising.

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How to Use SlideShare for Marketing and Generating Leads

How to Use SlideShare for Marketing and Generating Leads | Public Relations & Social Media Insight | Scoop.it

Are you using SlideShare as a visual marketing tool? If you’re not familiar with this free presentation platform, here’s a simple guide on how to use SlideShare for marketing to increase the reach of your business and also generate leads.

What Exactly is SlideShare?

SlideShare is more than just a place to upload your webinar or workshop slides. It’s a content marketing social site that can optimize your company’s information and generate qualified leads....


And SlideShare users are connecting quicker and easier with potential customers searching for their information. With SlideShare’s simple optimization features, you can bring more traffic and added exposure from the first day that you post your presentation than you would tweeting a link during prime time on Twitter....

Jeff Domansky's insight:

Penney Fox shares practical SlideShare tips for business.

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Facebook Contest Apps - How to Create Facebook Contests

Facebook Contest Apps - How to Create Facebook Contests | Public Relations & Social Media Insight | Scoop.it
Discover how to easily create Facebook contests through the use of Facebook contest apps services like Wishpond, Shortstack, Heyo and AgoraPulse.
Jeff Domansky's insight:

Good read, tips and Facebook contest advice for social marketing, marketing and promotion managers. 9/10

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Purpose-Driven Content Marketing: Brands That Give and Get

Purpose-Driven Content Marketing: Brands That Give and Get | Public Relations & Social Media Insight | Scoop.it

Purpose-driven content marketing is a way for a business or brand to bond with a target audience based on their shared needs and interests — including interest in supporting a worthy cause. But while most organizations recognize the importance of “giving back,” they aren’t always accustomed to creating content around their efforts in a way that will both engage their audience and drive them to participate. Success in this arena is all about developing the right strategy and executing it in an authentic, organic way that brings mutual benefit to everyone involved.


“The public broadcasters do a great job: NPR, BBC, etc. As journalism-driven enterprises, they’re natural content producers, unfettered by concerns around selling advertising,” says Rebecca Lieb, an analyst at Altimeter Group. “PETA has done some high profile and groundbreaking campaigns. I love American Express’ efforts around Small Business Saturday.”


To get some additional perspectives on the topic — and some best-of-breed examples — CMI asked a group of blog contributors, Online Training instructors, and Content Marketing Worldspeakers for their answers to the question, “What companies do you know of that are doing purpose-driven marketing well?” Following are some of their answers....

Jeff Domansky's insight:

Learn from these purpose-driven or cause marketing case studies.

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Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social

Study of 2.6 Billion Shares Reveals Which Platforms and Publishers Dominate Social | Public Relations & Social Media Insight | Scoop.it

The number of shares an article receives has become ubiquitous in online content; widgets that show shares, tweets, pins, and +1s appear front and center on nearly every post you read (or, in this case, just to the left of this paragraph).


Just how many times does content get shared? Where do people prefer to share it? And are some publishers more effective than others at generating highly shared content? These questions are crucial to content marketers looking to understand the key components of a viral marketing success, and our recent research collaboration with BuzzSumo is here to give you some answers....

Jeff Domansky's insight:

Kelsey Libert shares valuable insight into what makes content most shareable.

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President of PR firm hired by City of Ferguson ‘dismayed’ by online reaction

President of PR firm hired by City of Ferguson ‘dismayed’ by online reaction | Public Relations & Social Media Insight | Scoop.it

When Common Ground PR announced Monday that it would be providing “short-term assistance” to the city of Ferguson, Missouri, online sleuths quickly began looking into the firm. 

Clashes between the mostly white police force and people protesting the police shooting death of 18-year-old Michael Brown, an African-American man, have had a racial charge to them. That led Talking Points Memo and others to question why the city had hired a PR firm that appears to have no black people working in it. 

Wednesday afternoon, the president and CEO of Common Ground, Denise Bentele, issued a statement addressing those concerns and answering why the firm stepped up....

Jeff Domansky's insight:

Fascinating PR angle to the Ferguson story. Even more interesting are the comments in this story in PR Daily.

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How to Combine Text and Visual Content for Better Social Engagement |

How to Combine Text and Visual Content for Better Social Engagement | | Public Relations & Social Media Insight | Scoop.it

Do you keep text and image updates separate?


Have you considered how text and visual content complement each other?


Pairing visual content with clever, descriptive text can create a true marketing force that leads to more interaction.


In this article I’ll show you seven ways companies are using visual content to get better overall engagement....

Jeff Domansky's insight:

Good tips on how to add visuals to your content.

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Call To Action Buttons and the Psychology of Color | Paul Olyslager

Call To Action Buttons and the Psychology of Color | Paul Olyslager | Public Relations & Social Media Insight | Scoop.it

By combining scientific studies on color with some design principles, you can create a great call-to-action button for your website and improve its conversion rate drastically.


A CTA-button has 4 important tools to achieve this: placement,shape (and size)message and color. In this article I will talk about the aspect of color. But first things first…

Jeff Domansky's insight:

Paul Olyslager shows how to combine scientific studies on color with design to create great call to action buttons for your website.

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This: Why Atlantic Media is funding a social platform for sharing links, one at a time

This: Why Atlantic Media is funding a social platform for sharing links, one at a time | Public Relations & Social Media Insight | Scoop.it

Andrew Golis wanted to build a network for sharing stories that would provide relief from our contemporary content cascade.


By now, you might have heard that Atlantic Media’s Andrew Golis is incubating a small social network inside the company. Golis came to Atlantic Media as entrepreneur-in-residence a little over a year ago, eventually taking over The Wire as general manager in January. But for the last two months, he’s been working on This, a social network that only lets users share a single link a day. (For more on that name, check out Kyle Chayka’s “A History of This^, #This, and This.” And though it officially uses a period at the end of its name — This. — come on.)


So far, This has been invitation-only, open to a slowly growing handful of media types. But last week, Golis decided to tell the wider public a little aboutthe project:...

Jeff Domansky's insight:

Curators take note.

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Payal kataria's curator insight, August 21, 9:32 AM

Yet another PR cum social media site to share our lives with...

 

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How to Develop Rapport With Influencers via Social Media

How to Develop Rapport With Influencers via Social Media | Public Relations & Social Media Insight | Scoop.it

The influencers in your niche are probably receiving hundreds of friendly requests a day. Hence, the trick behind successful outreach is to stand out among your peers and catch the intended party's attention.


The success probability may be bleak, but influencer engagement is not exactly rocket science. And it can drive significant results with the right strategy and social media practices....

Jeff Domansky's insight:

Here's a good overview of influencer best practices.

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Payal kataria's curator insight, August 21, 9:40 AM

Social media has become indispensable when no business can thrive on its own..with increasing competition, new ideas are sparse and the climb is difficult !