The time has come for content marketing to step out of SEO's shadow. Content should be the focus of a marketing campaign, not a byproduct to trick an algorithm - Jamie Stilgoe
With its Panda and Penguin updates, Google has effectively eradicated the practices of content farms and poor quality link building, but this doesn't necessarily mean an improvement in content quality. The internet has created a generation of bloggers, micro-bloggers and marketers of differing abilities, all publishing content with huge variations in quality.
The dark arts of SEO may be dying out, but as long as they secure a link for their client from a relevant site, content quality may still be irrelevant to SEO. As a result, it is becoming increasingly difficult –yet increasingly important – for people to find relevant quality content online.
The age of intrusive marketing is over. The ability to pause live television means viewers are able to fast forward through commercial breaks, and edited podcasts allow listeners to enjoy their favourite radio shows in their own time, without music or adverts....