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Just Read It: Magazine Publishers Push Minimalist Apps Without Fluff | MediaShift

Just Read It: Magazine Publishers Push Minimalist Apps Without Fluff | MediaShift | Public Relations & Social Media Insight | Scoop.it

"Internet Users Demand Less Interactivity," read the headline of a recent article at The Onion. A (fictional) Internet user commented:

"Every time I type a web address into my browser, I don't need to be taken to a fully immersive, cross-platform, interactive viewing experience...I don't want to take a moment to provide my feedback, open a free account, become part of a growing online community, or see what related links are available at various content partners."

Are magazine app users starting to feel the same way? Faced with floods of online content, readers open magazine apps for a cohesive, relaxed reading experience -- only to cope with massive file downloads and confusing, complex interfaces.


A new batch of magazine publishers wants to move in a different direction. Drawing on the concept of "subcompact publishing," recently articulated by Craig Mod, and often mentioning Marco Arment's The Magazine as inspiration, these publishers are creating minimalist magazine apps that do just enough -- and no more -- to provide a focused, deep, quality reading experience....

Jeff Domansky's insight:

Sometimes simple is still the most effective!

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Curated by Jeff Domansky
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Design Beautiful Ebooks Using Powerpoint

Design Beautiful Ebooks Using Powerpoint | Public Relations & Social Media Insight | Scoop.it
You don't have to have an art degree to make a beautiful Ebook! Here's how to do it in four, simple steps.

You spend a lot of time making sure the content that goes into your Ebooks is unique and of high quality, right? So why wouldn’t you do the same with your Ebook design?


Via Baiba Svenca
Jeff Domansky's insight:

Very good tutorial and eBook tips.

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Baiba Svenca's curator insight, July 28, 11:25 AM

This is an awesome tutorial how to make an ebook using PowerPoint. Perfect for students and teachers!

Stephanie Torczon-Essien's curator insight, Today, 8:23 AM

Simple. Love it!

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8 Powerful Influencer Research Tools That Get Results | Adam Connell

8 Powerful Influencer Research Tools That Get Results | Adam Connell | Public Relations & Social Media Insight | Scoop.it

Want to find key influencers in specific topic areas? You need the right tools to save you time. Find the top influencer research tools here.


But first you need to know who these influencers are.


You could hop from social network to social network, doing manual research. Or you could take the easy option and use a tool that is designed to do influencer research and get the insights that you need to leverage the power of influence.


In this post I’ve put together 8 of the best, with a range of different features and a lot of them are affordable or can be used for free....

Jeff Domansky's insight:

Excellent starting point for those new to influencer relations and those wanting a refresher.

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Top Ways to Measure Social Media Like a Pro

Top Ways to Measure Social Media Like a Pro | Public Relations & Social Media Insight | Scoop.it

If you’re eager to  wrangle your social media  measurement once and for all, then read on. Below you will find six actionable ways you can begin to track, measure and measure your social media results....

Jeff Domansky's insight:

Practical tips to help you get your social media measurement mojo working.

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Rhina Belle's curator insight, Today, 8:22 AM

Social Media like a pro

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French blogger fined for restaurant review's high Google rank

French blogger fined for restaurant review's high Google rank | Public Relations & Social Media Insight | Scoop.it
A French judge has ruled against a blogger because her scathing restaurant review was too prominent in Google search results.The judge ordered that the post's title be amended and told the blogger Caroline Doudet to pay damages.Ms Doudet said the decision made it a crime to be highly ranked on search engines.The restaurant owners said the article's prominence was unfairly hurting their business....
Jeff Domansky's insight:
Just when you thought you'd seen it all!
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The Latest LinkedIn Features You Should Start Using Today | Forbes

The Latest LinkedIn Features You Should Start Using Today | Forbes | Public Relations & Social Media Insight | Scoop.it

The folks at LinkedIn are busy. They are rolling out refinements and new features at an unprecedented rate. Staying on top of these opportunities is the key to staying on top of your online personal branding. If you want your profile to stand out, start using my five favorite LinkedIn upgrades.

Jeff Domansky's insight:

5 easy ways to improve your LinkedIn profile and results.

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Therese Torris's comment, Today, 1:26 AM
LinkedIn makes relentless investments towards becoming a stickier destination site
ANNODYNE's curator insight, Today, 5:55 AM

This is a great article, glad I came across this today and had time to jump on the wait list. 

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How to Optimize Your Blog for Content Distribution | Digital Info World

How to Optimize Your Blog for Content Distribution | Digital Info World | Public Relations & Social Media Insight | Scoop.it

Your blog is your most important owned property on the internet. If you want your content to make an impact, follow these best practices to make sure it's optimized for maximum results.According to a BrightEdge Technologies study, blogs with social media sharing buttons generate 7X more mentions than those don't.


So make sure you place social sharing button prominently at the beginning of each blog post. Include counters on these buttons to encourage other to share (and help track your social proof). Feature platforms that are most relevant to your audience.


Similarly. including images increases shareability and engagement up to 64 percent (according to OKDork/BuzzSumo). So add beautiful visual content in your posts.


Take a look at this infographic from  onboardly  that proposes 5 tips on how to optimize your blog or website for content distribution....

Jeff Domansky's insight:

Blogging basics to help you get better results and increase sharing of your blog posts.

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Jeff Domansky's curator insight, July 28, 7:04 AM

Blogging basics for better results in your blog posting

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Case study: How Harry's men's shaving brand launched with 100k emails in 1 week | Tim Ferriss

Case study: How Harry's men's shaving brand launched with 100k emails in 1 week | Tim Ferriss | Public Relations & Social Media Insight | Scoop.it

This story is about the launch of Harry’s, a new men’s grooming brand. Specifically, it explains how they gathered nearly 100,000 email addresses in one week (!).

Jeff Domansky's insight:

Tim Ferriss shares a valuable case study with social marketing templates, tips and tactics.

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Content We Love: A Dynamic Press Release with Global Appeal

Content We Love: A Dynamic Press Release with Global Appeal | Public Relations & Social Media Insight | Scoop.it

Hot on the heels of the World Cup games, this announcement by Dynamic Architecture titled “The Dynamic Football Experience: World’s First Football Entertainment Centre to be Rotating Building” became the most viewed multimedia news release on PRNewswire.com.  


It’s no surprise that the news earned so much attention; a spinning, soccer-ball shaped building to be constructed in the middle of Rio de Janeiro sounds like a story beyond anyone’s wildest dreams. But this press release does a great job at anticipating the questions a journalist or potential visitor might ask and includes eye-catching visuals, an intriguing story angle, and fifteen translations of the text release to entice soccer enthusiasts around the globe....

Jeff Domansky's insight:

Who said press releases are dead? This multimedia news release does a great job and provides great lessons for other businesses.

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Why It Might Be Time to Completely Change Your Social Media Strategy | Convince and Convert

Why It Might Be Time to Completely Change Your Social Media Strategy | Convince and Convert | Public Relations & Social Media Insight | Scoop.it

The shotgun approach is a new way of conducting your social media affairs, based on the mathematical realities of an era where reliable reach has gone unicorn.


The shotgun approach says:You need to be sending more messages in more places.


The total potential size of a social network is far less relevant than the number of people you ACTUALLY reach there.Because such a small percentage of your total audience will see any one message you send in any particular venue, you can adopt an editorial calendar that works across-the-board, with changes in execution to fit each network’s norms....

Jeff Domansky's insight:

Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.

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Annemarie Nier's curator insight, July 28, 3:12 AM

The controversy isn't new, but excellently summed up in this article: Is it better to focus on the social media platform with the biggest reach, or should one distribute content to as many platforms as possible?

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5 Reasons Why You Should be Publishing on LinkedIn

5 Reasons Why You Should be Publishing on LinkedIn | Public Relations & Social Media Insight | Scoop.it

I asked one of my mentors, Maggie Patterson of Marketing Moxie for Entrepreneurs , to give us some of her best advice surrounding this question:

“How do you create something new without needing to start from scratch?”


Here are her thoughts to consider when you start writing your LinkedIn published posts...

Jeff Domansky's insight:

Useful tips to help you get maximum benefit from publishing on LinkedIn.

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MH17: how Storyful’s ‘social sleuthing’ helped verify evidence

MH17: how Storyful’s ‘social sleuthing’ helped verify evidence | Public Relations & Social Media Insight | Scoop.it

Ben Cardew: Stories such as the shooting down of the Malaysia Airlines plane show the importance of checking Twitter and YouTube content.


In the aftermath of an event as tragically uncertain as the MH17 plane disaster, amid claim and counterclaim about who was responsible, it becomes ever more important for news organisations to verify the validity of material on social media.


This is where social news agency Storyful and its Open Newsroom  come into their own. The Dublin-based company – acquired by News Corp for €18m in December 2013 – specialises in finding and verifying news content on social media. Open Newsroom, which Storyful launched on Google+  in June 2013, is “a real-time community of news professionals” whose objective is to “debunk, fact-check, clarify, credit and source” information around big news stories....

Jeff Domansky's insight:

Verification is a challenge for journalism and citizen journalists alike.

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Terms, Laws, and Ethics for Using Copyrighted Images on Social Media

Terms, Laws, and Ethics for Using Copyrighted Images on Social Media | Public Relations & Social Media Insight | Scoop.it

Can you share a picture that you found on social media or a website (or in Google image search)?


This infographic answers that:

"While the laws about distributing images through social media channels likes Facebook, Pinterest, Google+, and blog are still fuzzy, it is generally considered acceptable to redistribute an image that was originally intended to be publicly viewed by the creator. This is why you will typically find original images re-posted on blogs, news sites, and social networking sites even if the person re-distributing the images didn't obtain permission to do so....

Jeff Domansky's insight:

Are you using images according to legal and ethical standards? find out what this handy infographic guide.

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Jeff Domansky's curator insight, July 27, 9:55 PM

Are you using photos properly in your blogging? Find out with this handy reference guide.

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Emotional Headlines Get Shared More On Social Media [Conclusive Proof]

Emotional Headlines Get Shared More On Social Media [Conclusive Proof] | Public Relations & Social Media Insight | Scoop.it

What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.


... Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader.


The Emotional Marketing Value Headline Analyzer  is a tool based on the research that is made freely available by the Advanced Marketing Institute. Using it can easily provide you with such a score...

Jeff Domansky's insight:

This cool tool will help you write better headlines and get better blogging results.

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LocalMark's curator insight, July 28, 8:08 AM

Great for brainstorming, perfect for any idea board, this article will help any writer face writer's block when writing a headline. 

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9 Informative Infographics To Guide Your Visual Content Marketing | Buffer

9 Informative Infographics To Guide Your Visual Content Marketing | Buffer | Public Relations & Social Media Insight | Scoop.it
9 informative infographics to help guide your visual content marketing, explaining why we love images and videos in the content we read, share, and enjoy.
Jeff Domansky's insight:
Great resource and tips from Kevan Lee at Buffer
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Jakarta Web Developer's curator insight, Today, 10:24 AM

add your insight...

Jeff Domansky's curator insight, Today, 11:33 AM

Great visual tips and reference.

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How To Add Links To Your Blog That Get Outstanding Results

How To Add Links To Your Blog That Get Outstanding Results | Public Relations & Social Media Insight | Scoop.it

Adding links to your business blog enhances your readers’ experience and can have benefits for your business as well. While it does take extra time and thought, it is well worth the effort. This post will cover:

- Internal versus external links

- The three crucial elements of an effective link

- Five best practices for business blog links...

Jeff Domansky's insight:

Here's how to get link love and better SEO results.

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How To Make The Business Case For Content Curation | Heidi Cohen

How To Make The Business Case For Content Curation | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.


Despite this focus on content, 55% of businesses have trouble producing enough quality content and 39% of businesses have trouble getting sufficient budget for their content efforts.


Regardless of where the resources come from,  marketers must fill this content gap because B2B customers are more than 58% of the way through the purchase process before they contact you.


They’ve done their research and homework online, applying the same behavior they use as consumers. To remain competitive, your business must be visible and findable across owned, social media and third party platforms using a mix of content offerings....

Jeff Domansky's insight:

Heidi Cohen makes the case for curation and how it can help you meet your content marketing goals.

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Micahael Borell's curator insight, Today, 8:25 AM

Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation. please continue

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Top Social Media Blunders of 2014 and What You Can Learn from Them

Top Social Media Blunders of 2014 and What You Can Learn from Them | Public Relations & Social Media Insight | Scoop.it

The first half of 2014 is already in the books, and it looks like a lot of marketers and companies didn’t learn anything from last year about social media. Many brands still made a number of bad judgments and stumbled when it came to handling their social profiles, which led to backlash and a tarnished image for some.


Mistakes can happen anytime, and with half the year already over, now is a great time to discuss some of 2014’s biggest marketing and social media blunders so far. With five full months ahead, this should serve as a great lesson for all individuals, brands, and companies trying to market themselves to the public.


Here are some things to keep in mind:

-  It’s easy to post things on social media, especially on Facebook and Twitter. Remember, though, that backlash can come just as swiftly and easily. Sure, people make mistakes from time to time, but with all the previous instances, everyone should know by now how not to act in public, especially if you’re representing a brand known the world over....

Jeff Domansky's insight:

Lots of lessons from a raft of social media fails.

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Martina Patone's curator insight, Today, 4:41 AM

social media blunders

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10 Rising Social Networks You Should Explore | Mashable

10 Rising Social Networks You Should Explore | Mashable | Public Relations & Social Media Insight | Scoop.it

Had enough of  Facebook and Twitter? It may be time to switch up your go-to social network.


With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you'll want to keep an eye out.


Here's a look at 10 up-and-coming social networks you should know....

Jeff Domansky's insight:

This is a valuable look at 10 up and coming social media networks and channels that are worth following. Recommended reading. 9/10

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Pascal Corbel's curator insight, Today, 12:30 AM

Intéressant. Mais les effets de mode et d'externalités de réseau conjugués rendent très difficiles les prévisions sur le développement futur de tel ou tel réseau...

Gonzalo Moreno's curator insight, Today, 2:35 AM

Redes sociales... ¡Ya no saben qué inventar!

:-/

Martina Patone's curator insight, Today, 4:49 AM

social media

 

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Creating an Affordable Mobile Marketing Presence

Creating an Affordable Mobile Marketing Presence | Public Relations & Social Media Insight | Scoop.it

Developing customized retail apps to deliver mobile promotions and generate customer data or retooling existing systems to accommodate backend solutions like Apple Passbook or Google Wallet may be out of reach for many small and mid-sized businesses, but there are some no- and low-cost channels and tools available that can make mobile marketing feasible for almost any business.


A key point is that SMBs must stick to expectations and execution that align with where the industry is today, says Inman Breaux, COO of Airpush, a provider of data-driven mobile advertising solutions....

Jeff Domansky's insight:

Good starting point and tips for mobile marketing for local businesses.

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A Beginner's Guide to Local SEO for Small Businesses | Shopify

A Beginner's Guide to Local SEO for Small Businesses | Shopify | Public Relations & Social Media Insight | Scoop.it

As a small business with a physical location, you've probably heard about "local SEO" or have been told that you should really be optimized for local search.


In return, perhaps you've had a confused or overwhelmed look on your face, wondering 'what exactly is local SEO?, 'how's it different from your existing SEO efforts?', and 'how exactly do you get started?'


Not to fret, this is the first of a series of posts outlining how your business can be optimized for local search engine marketing. As a subset of a broader SEO marketing practices, basic local SEO encompasses the following three factors:

1. Local Listings and Citations

2. Online Reviews

3. On-Site Local SEO optimization....

Jeff Domansky's insight:

Useful reference and advice for practical SEO for local businesses.

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6 Important Product, Design and Strategic Decisions For Wearable Makers

6 Important Product, Design and Strategic Decisions For Wearable Makers | Public Relations & Social Media Insight | Scoop.it

It is a super exciting time for wearable entrepreneurs! The early generation of wearables has offered a promising step towards what could be achieved over time with the new generation of wearable products.


The wearable industry is still in its infancy. Although wearable makers have spent significant effort to marry hardware and software technologies and build cool products, there is still a lot to be discovered, learned, and applied in this industry.


As a wearable maker, there are six elements to consider and successfully navigate in order to build a winning product that will be adopted by the majority of the population:...

Jeff Domansky's insight:

Success strategies for wearable technology makers in the future.

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Jeff Domansky's curator insight, July 27, 11:25 PM

Good overview of the challenges facing world of technology makers.

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Ten Creative Ways to Use Lists in Content Marketing

Ten Creative Ways to Use Lists in Content Marketing | Public Relations & Social Media Insight | Scoop.it

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels. Anybody and everybody is using embedded lists in their content. Or, they are writing “mea culpas” via Medium, exposing every aspect of their personal and professional lives.


Great content is somewhat list driven and we can all thank smartphones for some of this popularity. Your content is getting reduced to a small screen: so no lists, maybe no reads....

Jeff Domansky's insight:

Here's a good look at lists, how to use them and why they work

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Five Shocking Facts That Will Change Your Entire Approach to Social Media

Five Shocking Facts That Will Change Your Entire Approach to Social Media | Public Relations & Social Media Insight | Scoop.it

How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research.


_...Since most of us use Facebook, we think we know how effective it will be, or what kind of posts garner the most attention and interaction. Since we have a Twitter account, we have a sense of knowledge about how it works, and what a business should do (or not do) on Twitter.All that is great, but how much of our social media behavior is founded upon fact?


I decided to dig into the data and do some research. What I’ve extracted below are five surprising data points that will have a profound effect on how you approach social media....

Jeff Domansky's insight:

Valuable research and advice from KISSmetrics on social media best practices.

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The Highest Converting Images to Use on Social Media Networks | Social Media Today

The Highest Converting Images to Use on Social Media Networks | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Too often people overlook the visual aspect of social media, which is actually a huge part of the experience. Most people report being more engaged by social networking posts that include photos. That’s because they draw attention and can spark interest in a post that otherwise would only have the support of a headline. The more engagement, the better the chance of a conversion, whether that means clicking on a link, signing up for a newsletter or buying a product.


Here are some ideas for types of images you can use to help pump up your conversion rates from social media networks....

Jeff Domansky's insight:

Useful tips for better visuals in your blogging, websites and social marketing.

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The Science of Storytelling

The Science of Storytelling | Public Relations & Social Media Insight | Scoop.it
Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....
Jeff Domansky's insight:
Learn how stories work on our brain. Useful blogging insight.
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LocalMark's curator insight, July 28, 8:02 AM

Every brand tells a story.

 

According to this study, our brains like stories more than facts. 

 

So give the people what they want: a good story. 

Carol Sherriff's curator insight, July 28, 8:48 AM

Intriguing information about how storytelling affects the brain and makes it easier to remember things and make distinctions between the story and our experience.

M. W. Catlin's curator insight, Today, 7:09 AM

I've been talking about these ideas in my workshops for quite a while now.  We are hardwired for story.  It's one, if not a significant reason for our "success" as a species.  It's also one of the incredible frustrations of our times.   That science and facts yield the field to the fiction of prevarication and conspiracy is a tragedy.