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Frank Sennett’s sponsored content guidelines | JIMROMENESKO.COM

Frank Sennett’s sponsored content guidelines | JIMROMENESKO.COM | Public Relations & Social Media Insight | Scoop.it

...Ad-supported journalism is being consumed in record quantities, but those of us who manage media companies face a stark reality: Traditional advertising dollars in print and broadcast become dimes on the full-scale web, and they tend to disappear entirely on mobile devices. Alternative revenue models, then, are key to success, but only if they follow ethics guidelines that protect media outlets from losing credibility with readers.

 

Sponsored content, as it is now being published on the full-scale and mobile web, differs from old-fashioned print advertorial in significant ways. The biggest departure is that, rather than passively receiving and publishing advertorial copy from ad agencies, media outlets are more often partnering with brands to create custom-content “native advertising” campaigns that resonate with readers who fit the publication’s demographic profile.

 

BuzzFeed, for instance, employs a large staff to craft brand-marketing pieces that readers will share with friends via Facebook and other social networks. One such recent post, “11 Things No One Wants To See You Instagram,” quickly drew 330,000 views on behalf of advertiser Virgin Mobile, the Wall Street Journal reported. Similarly, Forbes Media created a Forbes BrandVoice program through which brands can submit paid articles to the Forbes website. “The advertiser-sponsored copy appears in the same style and format as articles contributed by Forbes writers and editors,” New York Post media columnist Keith J. Kelly reported in November. (The BrandVoice connection is noted at the top of posts.)

 

This is a Wild West moment for sponsored content...

Jeff Domansky's insight:

A very interesting time for struggling traditional media making the transition to digital...

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Check List of 15 Social Media Tips to Kindle Audience Engagement

Check List of 15 Social Media Tips to Kindle Audience Engagement | Public Relations & Social Media Insight | Scoop.it

What Is Social Media Engagement? Why Is It Important For Your Business?

 

Engagement is the sum of likes, shares and comments that your message has received on social media. It is a fair assessment of the impact that your message has created on your social media audience.

 

For your business to succeed on social media, you have to attract and hold your target audience members on your social media pages, and engaging them is the first stop on the road to building a loyal social media following.

 

Here are 15 super-effective ways of engaging your social media audience....

Jeff Domansky's insight:

How to measure social media engagement.

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20 Fascinating Topics That Every New Blog Should Tackle

20 Fascinating Topics That Every New Blog Should Tackle | Public Relations & Social Media Insight | Scoop.it

Gone are the days of blathering on ad nauseam about anything your heart desires.

 

Content marketing via blogging is one of the best ways to increase the online visibility of a brand. These days, though, the posts you create must be engaging, informative, interesting, and generally high in quality to get you anywhere.

 

Contrary to what you may have heard, quantity does not exceed quality here. Even so, coming up with fascinating topics for a blog is often difficult for business owners. Here are 20 topics and ideas to get you off to a great start....

Jeff Domansky's insight:

Neil Patel offers 20 blog topics to help you generate content.

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Everything You Need to Know About Twitter Moments

Everything You Need to Know About Twitter Moments | Public Relations & Social Media Insight | Scoop.it

The ability to create Twitter Moments is being rolled out to all users.

 

Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories. When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely.

 

The below video from Twitter explains a little more about how Moments work:...

Jeff Domansky's insight:

Buffer shares all you need to create your own Moment on Twitter.

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10 Awesome Places to Find Background Music for Video – The Mission

10 Awesome Places to Find Background Music for Video – The Mission | Public Relations & Social Media Insight | Scoop.it

IConsumers find video engaging, compelling and convincing — so much so that they’re anywhere from 64% to 85% more likely to buy after watching a product video.

 

In fact, video on a landing page can boost conversions by an astonishing 80%. Already, companies that use video on their website get 41% more traffic from search results than those that don’t, and by next year, you can expect 74% of all web traffic to be video.

 

Sure, every smartphone worth its salt has a decent video camera, but the highly competitive content arena today demands top quality content in all formats — including video.

 

There’s a lot to think about, from actually shooting the video to post production, finding copyright free music and more. Equipment quality, lighting expertise, editing skill and audio optimization still matter a great deal (more than ever, in fact).

 

So while the barriers to entry for video creation have been reduced, the barriers to creating exceptional video have actually skyrocketed.In this column, we’re going to explore some really useful places to find one element that can make your marketing and product videos way more professional and polished: background music....

Jeff Domansky's insight:

Video content has exploded in popularity, and it’s no wonder.

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The new era of brick and mortar: not business as usual

The new era of brick and mortar: not business as usual | Public Relations & Social Media Insight | Scoop.it

Retail marketers have long focused on perfecting their omnichannel strategies; however, the rules of consumer engagement have changed. Many major anchor stores are either closing or redesigning their approaches, and the overall mall landscape is changing to meet the needs of a new audience.

And while shoppers can be reached on a variety of platforms, they remain individuals and prefer a unified experience that engages them in unique ways. Business is not as usual. And, as this year’s holiday shopping season approaches, there are important lessons to learn.

Unique experiences build on brick and mortar’s strength
Even though online sales continue to grow, a recent Deloitte study confirms that consumers still prefer in-store shopping, choosing to make more than 90 percent of all transactions in store.

The fact remains — brick-and-mortar retailers offer shoppers something they want that online retailers just can’t provide: a hands-on experience with products and the ability to take them home immediately. That’s why today’s retail landscape is fertile for brick-and-mortar retailers to nurture shoppers, seeding growth with unique shopping experiences....

Jeff Domansky's insight:

The retail landscape is now omnichannel.and consumers are setting the table with new demands.

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How to create more fun and playful typography - 99designs

How to create more fun and playful typography - 99designs | Public Relations & Social Media Insight | Scoop.it

Good typography may be hard work, but designers shouldn’t forget to have some fun with it! While crafting fonts and typographic characters can sometimes feel stiff and overly mathematical, we want you to help you find the joy in creating more expressive and playful typography.

Of course, this approach is great for children-oriented design projects—but let’s not limit ourselves. After all… not every coffee shop, ice cream store and logo needs to look posh. Let’s find the more creative side of typography and get goofy!

In this article, we’ll spotlight some examples of playful typography and show you how to join in the fun with your own work....