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Six reasons why Vine is a killer news tool | Pando Daily

Six reasons why Vine is a killer news tool | Pando Daily | Public Relations & Social Media Insight | Scoop.it

... I’m tentatively excited for Vine’s potentially transformative powers. Its six-second looping films will expand Twitter’s abilities as a broadcast network while arming journalists with greater storytelling firepower in the digital form. Its advantages are already obvious, and they will become only more so if the tool is integrated natively into Twitter’s website and apps, thereby nixing the need to use a separate piece of software. Of course, it is early days for the technology, which is still a long way from confirming its worth, but with Twitter’s distributive power behind it, Vine has a shot at becoming important. Consider the following points....

Jeff Domansky's insight:

Lots of excitement and perhaps innovation ahead for Twitter's new Vine app? You've got six seconds, GO...

 

Don't forget Fotobabble as well, with 60-sec to tell your story. http://bit.ly/14padbz ;

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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Public Relations & Social Media Insight | Scoop.it

Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much?


I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way.


Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?


Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.

Jeff Domansky's insight:

Excellent content marketing resource and tips..

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aanve's curator insight, April 20, 8:01 PM

www.aanve.com

 

rodrick rajive lal's curator insight, April 20, 8:42 PM

This is surely important if you want to know about the length you should go to while writing on social networking sites!

Ali Anani's curator insight, April 20, 9:16 PM

Time shrinks and so is online content

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Virgin Atlantic Flies High on Content Innovation | NewsCred - The Bulletin

Virgin Atlantic Flies High on Content Innovation | NewsCred - The Bulletin | Public Relations & Social Media Insight | Scoop.it

Virgin Atlantic Airways has always been a mover and shaker when it comes to image and innovation. Despite the fact that 2012 brought a £93m loss for the company, brand leaders at VA have continued to put their best face forward. A willingness to take risks, reinvent themselves, and remain relevant has resulted in one amazing campaign after another. Like “Flying in the Face of Ordinary":


VA realizes that the bulk of their customers purchase one or two flights with them per year, making it more important to continuously engage their audience in every possible way, digitally and in real life. Let’s look at four ways the brand has succeeded over the past year.

Jeff Domansky's insight:

Smart content marketing keeps Virgin Atlantic flying high and connected with customers.

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32% Of All Online Purchases Are Made With A Mobile Device

32% Of All Online Purchases Are Made With A Mobile Device | Public Relations & Social Media Insight | Scoop.it

No one can deny the rapid rate in which Mobile Commerce is growing.


A recent report from comScore showed that online retail spending had grown by 14% last year, while total consumer retail spending had only grown by single digits. At the moment, most online spending is still happening over desktop and laptop computers, but that is expected to change, and soon, according to recent data from the U.S. Census and other sources.


Mobile Online Spending is the Way of the Future.People might still be using their computers to buy online, but they won’t be for much longer. According to Digiday, commerce is one of the industries that will be most affected by growing mobile platforms. According to a forecast by Goldman Sachs, global e-commerce is expected to grow to $638 billion by 2018. Goldman also asserts that it will be tablets rather than smart phones that will be the primary source of online spending....

Jeff Domansky's insight:

Mobile shopping will continue to grow sharply and new strategies are needed to capitalize.

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aanve's curator insight, April 18, 7:49 PM

www.aanve.com

 

Ali Anani's curator insight, April 18, 10:59 PM

Rapid change is disrupting the familiar purchasing habits

rodrick rajive lal's curator insight, April 20, 8:56 PM

I guess few would deny how shopping has become more of an online activity with the mobile phone helping to make the experience more virtual!

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Online Purchase Cycle in 2014 Messy; Not a Funnel

Online Purchase Cycle in 2014 Messy; Not a Funnel | Public Relations & Social Media Insight | Scoop.it

Mobile, social, and the cacophony of modern interruption marketing has transformed the retail path to purchase, and forced retail marketers to focus on building lasting relationships that benefit customers.


...“Now, because of smartphones and tablets, marketers need to fundamentally rethink things. Shopping is becoming an iterative rather than a serial process. Consumers no longer go shopping, they always are shopping.”


Among the less frequently discussed casualties of modern marketing is the path to purchase.The path to purchase is not a sidewalk leading from the shopper’s front door to a store; it is a cycle repeated over and over, and it requires marketers to take a different tack....

Jeff Domansky's insight:

Retailers face big challenges as consumers change how they buy.

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30 Simple Tools For Data Visualization | Fast Company

30 Simple Tools For Data Visualization | Fast Company | Public Relations & Social Media Insight | Scoop.it

There have never been more technologies available to collect, examine, and render data. Here are 30 different notable pieces of data visualization software good for any designer's repertoire. They're not just powerful; they're easy to use. In fact, most of these tools feature simple, point-and-click interfaces, and don’t require that you possess any particular coding knowledge or invest in any significant training. Let the software do the hard work for you. Your client will never know.....

Jeff Domansky's insight:

A superb list of visualization tools, well described from Fast Company. Recommended. 8/10

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Jeff Domansky's curator insight, April 17, 10:49 AM

Great resource for blogging, PR and content marketing.

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Technology Isn’t The Only Answer to Digital Disruption

Technology Isn’t The Only Answer to Digital Disruption | Public Relations & Social Media Insight | Scoop.it

What’s the difference between disruptive tech and that of emergent or innovative technology?


...Instead of reacting to technology trends at departmental levels, some progressive, brave and tireless strategists (aka change agents) are investing in a more comprehensive campaign of digital transformation.


The goal is to invest in informed models that help businesses recognize opportunities, overcome challenges, and make decisions to stay in step, if not ahead of digital customers. Digital transformation is in fact, the next big thing in customer experience and ultimately how business is done....

Jeff Domansky's insight:

It's the human factor! Research by Brian Solis on the impact of disruption and adaptation of new technology is essential reading for marketing, PR and Digital strategists. 10/10

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Ivon Prefontaine's curator insight, April 17, 4:46 PM

When we stop chasing trends. This is what we are doing in school-education. It is important to be thoughtful and have people who spent considerable time in classrooms involved. What works is revealed in what happens in classrooms not as a front office decision.

aanve's curator insight, April 17, 8:59 PM

www.aanve.com

 

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8 Digital Tools Every Journalist Should Try | Mediashift | PBS

8 Digital Tools Every Journalist Should Try | Mediashift | PBS | Public Relations & Social Media Insight | Scoop.it

...There’s nothing wrong with the classic tools; they just aren’t the latest ones. So I turned to Ben Wirz, who a couple of digital lifetimes ago joined Knight as director of business consulting. Ben helps lead the Knight Enterprise Fund, which invests in startup companies.


Here are his notes on tools journalists and news organizations should try....

Jeff Domansky's insight:

Great tools for PR and marketing too.

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83 Exceptional Social Media and Marketing Statistics for 2014 | Webbiquity

83 Exceptional Social Media and Marketing Statistics for 2014 | Webbiquity | Public Relations & Social Media Insight | Scoop.it

Here's some marketing-related big data for you: 83 useful facts, stats, and research findings covering strategy, social media, SEO, online advertising and more.


“Big data” is one of the trendiest buzzwordy terms in marketing/ technology/ business today.


So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.


What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? Which “social” brands aren’t really social at all? What do only 48% of searches result in? What do 91% of B2B marketers do, but only 36% do well? (No, not that.) What do 73% of reporters say press releases should contain?...

Jeff Domansky's insight:

Tom Pick shares an awesome list of 83 social media stats you can use to impress everyone, including your mother in law.

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The State of SEO in 2014

The State of SEO in 2014 | Public Relations & Social Media Insight | Scoop.it

Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge.


Measuring rank in Google Universal Search results (those that include photos, videos, etc.) is also seen as increasingly necessary by SEO professionals (57% say it is more important in 2014), as is measuring presence and rank in Google Carousel results (72% view as more important).


Less than half (46%) of respondents say finding anomalies in keyword rank is more important this year than last, perhaps reflecting the search engines' changing emphasis on keywords as a ranking factor....

Jeff Domansky's insight:

Lots of insight into SEO trends.

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7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst

7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst | Public Relations & Social Media Insight | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.


Here are seven ways brands are using social media to increase customer loyalty this year....

Jeff Domansky's insight:

Useful look at 7 key social media trends in 2014.

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Jeff Domansky's curator insight, April 14, 10:13 PM

Good look at 7 social media trends for 2014.

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Top 10 Problems Marketers Face in Building a Content Operation | Kapost Content Marketeer

Top 10 Problems Marketers Face in Building a Content Operation | Kapost Content Marketeer | Public Relations & Social Media Insight | Scoop.it

“Brands must become publishers!” is the rallying cry of the content marketing revolution. More and more marketing departments are joining in the movement and are creating content focused on their customers’ interests instead of their own products. They are finding, of course, that this is a much better way to attract prospects and move them toward becoming new customers.


But as brands make this transformation, they get stuck in the many operational challenges of being a publisher. That’s where Kapost comes in: Our software platform manages the content marketing operation from end to end.


I spend most of my time talking to marketers and learning about their challenges in being publishers. Below, I’ve compiled the Top 10 Problems Marketers Face in Building Their Content Operations, as well as the solutions that Kapost offers to these problems....

Jeff Domansky's insight:

10 common challenges for content marketers.

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Duane Reade's Social Media Mistake Might Cost Them $6 Million

Duane Reade's Social Media Mistake Might Cost Them $6 Million | Public Relations & Social Media Insight | Scoop.it

Note to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn't worked out well for two different brands.


A few weeks ago, people were in an uproar over Red Sox slugger Big Papi's selfie with the President. Then, last week, Katherine Heigl issued a lawsuit to Duane Reade for posting a paparazzi photo of her on their Facebook and Twitter accounts.


Here's what they posted on Twitter (Facebook's post was almost identical)...

Jeff Domansky's insight:

A very valuable reputation management, marketing and social media lesson in this seemingly innocent marketing ploy. The lawsuit bears close watching.

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Meet the Biggest Publishing Company You've Never Heard of

Meet the Biggest Publishing Company You've Never Heard of | Public Relations & Social Media Insight | Scoop.it

Hill+Knowltons Group SJR doesnt make branded content. It makes publications that you might not even realize come from company marketing budgets.


Thanks to the Internet, anyone can now be a publisher.


Which is kind of like saying that anyone in a crowded football stadium could stand and deliver an eloquent speech. The hard part is not making noise. The hard part is getting people to listen. So by most aspiring publications’ definitions of success, a technology blog called the Txchnologist has made it. Last year, its articles were picked up about 200 times, including in Time, Smithsonian magazine, and on MSN News.


You may have seen its coverage of temporary tattoos that could make electric telekinesis possible. Or eyewear that could help people with red-green color blindness.


But what you may not have noticed, unless you read all the way to the bottom of an article or navigated to the blog’s homepage, is that the entire production comes out of GE’s marketing budget. It’s been created by a branch of PR firm Hill+Knowlton called Group SJR....

Jeff Domansky's insight:

Native advertising. Brand journalism. Content marketing. Call it what you will, it' a huge trend in marketing and media and the smart players using it to full marketing advantage.

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How To Succeed With Visual Social Media Marketing | Jay Baer

How To Succeed With Visual Social Media Marketing | Jay Baer | Public Relations & Social Media Insight | Scoop.it
Jessica Gioglio, Social Media Strategist for Dunkin Donuts, and Ekaterina Walter, Co-founder and CMO of Branderati, join the Social Pros Podcast this week to discuss their new book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.


The skill set is shifting, says Jessica. A writing background is key to thinking about the whole lifecycle of the content. It’s not just about creating; today’s social pros need to think about how content travels across platform and how it gets consumed.


They see companies hiring more visual artists to create content but also people with publishing backgrounds. “It’s not just about which content you create and which context you put it in,” Jessica says. “It’s about speed too.” What is the right time to produce the right content for the right audience in the right format? Those are a lot of cross-disciplinary skills...

Jeff Domansky's insight:

Good lookat visual storytelling for business.

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WordPress 3.9 Has Built-in Support for Pasting from Microsoft Word

WordPress 3.9 Has Built-in Support for Pasting from Microsoft Word | Public Relations & Social Media Insight | Scoop.it

A common support question that’s been popping up on the web after WordPress users update to 3.9: What happened to the “Paste from Word” button in the visual editor? If you find that the button is missing, don’t worry – it’s not a bug. Prior to this update, the button was located in the kitchen sink of the visual editor:


WordPress 3.9, however, removes the “paste from word” button entirely. It includes TinyMCE 4.0 and has better built-in support for pasting in blocks of text for Microsoft Word. The better your software gets, the more the magic happens behind the scenes. WordPress now detects if the pasted text is coming from MS Word and makes the appropriate changes.


Until I saw the question on Reddit, indicating that the button had gone missing, I had no idea that anyone still used this feature. The missing button is actually an enhancement, not a bug. Hopefully this information has reached you before you started deactivating all your plugins.

Jeff Domansky's insight:

Just the best news for bloggers! Thanks WordPress!

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Beaconizing the Brand Experience | Brian Solis

Beaconizing the Brand Experience | Brian Solis | Public Relations & Social Media Insight | Scoop.it

...Millions are spent on content creation and propagation across many channels and media. Multi-channel marketing concepts can be fitted to this alternate use case by helping brand marketers understand the contribution of content investments to an engaged audience of individual consumers. It’s like placing iBeacons on branded content such that marketing spend can be optimized around the messaging that connects best with consumers. Metrics such as open rates and website visitor dwell times become indicators of content quality comparable on a relative basis.It takes a blend of informed creative brilliance and technology enablement to pull this off – key is informed.


To these ends, it’s essential to reign in the insights digital channels capture to fuel a profile of individual consumers that lives, grows, and evolves just like the person it describes. These insights help both agencies and brand marketers inform brand storytelling with knowledge of their consumers beyond superficial characteristics. In this way, you could say consumers help write the story....

Jeff Domansky's insight:

Brian Solis explores how content marketing is becoming a "beacon" for success in marketing.

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14 Expert Content Marketing Insights - Curata Blog

14 Expert Content Marketing Insights - Curata Blog | Public Relations & Social Media Insight | Scoop.it

Content marketing is not just a growing trend — it’s a growing necessity to succeed in today’s marketplace. With over 70 percent of marketers increasing their budget on content this year, it’s imperative that they understand content marketing best practices before diving in too quickly. The following infographic includes tips & tactics from 14 experts taken from recent content marketing events; intended to help you adjust your current content strategy to add value, drive engagement and increase leads.

Jeff Domansky's insight:

Curata shares advice from 14 content marketing heavyweights.

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Therese Torris's curator insight, April 18, 8:21 AM

Smart PR move from Curata to recognize these well-known experts. Content curation platforms definitely do what they preach : a lot of content marketing. I probably should only blame myself if I find it hard to follow the whirlwind of publications. It's the name of the game... http://fr.slideshare.net/ttorris/facing-contentinflationslideshow

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Brave new wearable world: Crowdsourcing health, and the coming battle of bio-signals

Brave new wearable world: Crowdsourcing health, and the coming battle of bio-signals | Public Relations & Social Media Insight | Scoop.it

In the words of Aldous Huxley: “There is only one corner of the universe that you are certain of improving and that is your own self.” Wearables are THE tool for self-improvement....


...During this early experimentation in the wearable space (so early the word itself hadn’t yet been coined), we experienced first-hand the challenge of creating a compelling wearable that turns analog, human-derived signals into meaningful digital data — a deeply intricate exercise, which, turns out, requires a lot more than mere conviction.


That prototype never made it to market.


We have since then continued to chip away at our ignorance. Fast-forward six years — two and a half years after founding OMsignal, with a small but multidisciplinary team of medical and bio-engineering scientists, hardware and software engineers, product design specialists as well as smart-textile engineers and fashion artisans — we now know a great deal more about what it takes to develop the science, technology, and user experience required for a fully integrated consumer wearable product..

Jeff Domansky's insight:

Valuable look at wearable technology and the challenges of the human factor in bringing wearable products to market.

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Jeff Domansky's curator insight, April 17, 7:07 AM

Essential reading on the future of technology and the biggest challenges of bringing products to market.

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18 Simple Methods To Build An Effective Site

18 Simple Methods To Build An Effective Site | Public Relations & Social Media Insight | Scoop.it

Do you want more people to visit your site and consume the content for longer? Stop distracting them and making them click away from your main goal. Simplicity is not only beautiful and elegant but it is also effective. It helps you tweak and perfect the user experience. It leads to decluttering of your site, makes it faster to load and more focused on your targets. Following are the simple methods you can use optimize and fine-tune your site to make it more strategically effective....

Jeff Domansky's insight:

These 18 tips will make a difference in your blogging and web site content. Recommended reading. 9/10

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The Candidate Who Got Crushed By A Smarter Interviewer | Mr. Media Training

The Candidate Who Got Crushed By A Smarter Interviewer | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

If you're going to launch a "War on Fox News" -- and decide to appear on the Fox News Channel anyway -- you should have been prepared better than this.


...The first lesson is this, as stated by Political Wire’s Taegan Goddard: “Pro tip: If you’re running for Congress and pledging a “war on Fox News” then it’s probably best not to appear on Fox News.”


But I only agree with that partially. Appearing on Fox News while pledging a war on the network could have turned this local Democratic candidate into a popular national Democratic hero—if he was a skilled debater who could have held his own against an experienced host....

Jeff Domansky's insight:

Brad Phillips shares a devastating media training lesson - be prepared! Of course this political hack didn't have it together anyhow. this is one of those video clips that is a must-see!

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You Tube for content marketing

You Tube for content marketing | Public Relations & Social Media Insight | Scoop.it

Let’s talk about You Tube for content marketing purposes. As much as I dislike video I still do it, and there are some people that say You Tube is the new TV… heck I even have a weekly social media hangout, so I totally get why you need  to be video marketing.


In case you’re not aware… YouTube is owned by Google and videos appear high in search results. So if you’re struggling to get on the front page of Google for a competitive phrase then video will help.


YouTube is better than TV because it’s free and user-driven. This is an extremely valuable tool for spreading brand awareness online. Next to blogging, You Tube has a low cost to entry in some instances (like blogging), all you need is a web cam, a script and a You Tube Channel....

Jeff Domansky's insight:

Why wouldn't you want to use video to get better social marketing results?

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The Worst Advice I Ever Got: Insights From 27 Different Marketers

The Worst Advice I Ever Got: Insights From 27 Different Marketers | Public Relations & Social Media Insight | Scoop.it

The only thing to do with good advice is pass it on. It is never any use to oneself. - Oscar Wilde


We asked some marketing professionals for the worst advice they'd ever gotten, and believe me, there are some doosies out there! Here's a roundup of the best of the worst. It makes me want to close my ears to all advice!...

Jeff Domansky's insight:

There's some great bad advice here. Read, but do not follow. LOL.

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7 Costly Technology Mistakes Made by Content Marketers

7 Costly Technology Mistakes Made by Content Marketers | Public Relations & Social Media Insight | Scoop.it
If you are in the world of content marketing and are not allocating sufficient time to the technology side of things, then you are likely to be wasting a lot of time.  It’s easy to get consumed by the creation of content, but smart content creation requires a lot of thought and planning.In this article we outline 7 costly technology mistakes made by content marketers, and I’d love to hear if any of these resonate with you....
Jeff Domansky's insight:
Ian Cleary offers sound social media advice on using technology for better results.
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Journalism ethics guidelines that PR should consider adopting

Journalism ethics guidelines that PR should consider adopting | Public Relations & Social Media Insight | Scoop.it

The Public Relations Society of America’s ethical guidelines are perhaps the industry’s most widely recognized code for ethics. They cover the necessity for honesty, accuracy, integrity, and confidentiality. The Professional Standards Advisories (PSAs), designed to keep the PRSA code timely, address PR-specific areas and modern practices, including recording conversations, use of interns, video news releases, pay-for-play journalism, and disclosure guidelines. 

Both codes are quite comprehensive and benefit PR agencies and companies when followed. But are they comprehensive enough? Perhaps it’s time for PR to adopt some of journalism’s ethical guidelines. PR inherently serves the public (it’s in the name), and PR practitioners are functioning more as journalists; more PR content is now reaching the public directly without review and without editing by independent journalists. 

With this in mind, we’ve examined some principles from The Society of Professional Journalists’ Code of Ethics, not (yet) covered in PRSA’s code, that PR pros ought to consider adopting....

Jeff Domansky's insight:

Bill Comcovich opens up a lively debate though some PR purists will take have a bird. 

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How B2B Publishers Can Increase Revenue, Regardless of Traffic or Audience Size

How B2B Publishers Can Increase Revenue, Regardless of Traffic or Audience Size | Public Relations & Social Media Insight | Scoop.it
... What I'm starting to see happen is that less trafficked publishers are trying to play catch up by increasing traffic. But, higher trafficked publishers are trying to figure out how to replace lost display ad revenue. In the end, most of the publishers I speak with are just plain scratching their heads. Here are four things publishers of all sizes should do to increase their revenue and their advertisers revenue....
Jeff Domansky's insight:
Useful revenue generating tips for bloggers and publishers.
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