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Six reasons why Vine is a killer news tool | Pando Daily

Six reasons why Vine is a killer news tool | Pando Daily | Public Relations & Social Media Insight | Scoop.it

... I’m tentatively excited for Vine’s potentially transformative powers. Its six-second looping films will expand Twitter’s abilities as a broadcast network while arming journalists with greater storytelling firepower in the digital form. Its advantages are already obvious, and they will become only more so if the tool is integrated natively into Twitter’s website and apps, thereby nixing the need to use a separate piece of software. Of course, it is early days for the technology, which is still a long way from confirming its worth, but with Twitter’s distributive power behind it, Vine has a shot at becoming important. Consider the following points....

Jeff Domansky's insight:

Lots of excitement and perhaps innovation ahead for Twitter's new Vine app? You've got six seconds, GO...

 

Don't forget Fotobabble as well, with 60-sec to tell your story. http://bit.ly/14padbz ;

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Public Relations & Social Media Insight
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6 Important Product, Design and Strategic Decisions For Wearable Makers

6 Important Product, Design and Strategic Decisions For Wearable Makers | Public Relations & Social Media Insight | Scoop.it

It is a super exciting time for wearable entrepreneurs! The early generation of wearables has offered a promising step towards what could be achieved over time with the new generation of wearable products.


The wearable industry is still in its infancy. Although wearable makers have spent significant effort to marry hardware and software technologies and build cool products, there is still a lot to be discovered, learned, and applied in this industry.


As a wearable maker, there are six elements to consider and successfully navigate in order to build a winning product that will be adopted by the majority of the population:...

Jeff Domansky's insight:

Success strategies for wearable technology makers in the future.

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Jeff Domansky's curator insight, July 27, 11:25 PM

Good overview of the challenges facing world of technology makers.

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Ten Creative Ways to Use Lists in Content Marketing

Ten Creative Ways to Use Lists in Content Marketing | Public Relations & Social Media Insight | Scoop.it

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels. Anybody and everybody is using embedded lists in their content. Or, they are writing “mea culpas” via Medium, exposing every aspect of their personal and professional lives.


Great content is somewhat list driven and we can all thank smartphones for some of this popularity. Your content is getting reduced to a small screen: so no lists, maybe no reads....

Jeff Domansky's insight:

Here's a good look at lists, how to use them and why they work

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Five Shocking Facts That Will Change Your Entire Approach to Social Media

Five Shocking Facts That Will Change Your Entire Approach to Social Media | Public Relations & Social Media Insight | Scoop.it

How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research.


_...Since most of us use Facebook, we think we know how effective it will be, or what kind of posts garner the most attention and interaction. Since we have a Twitter account, we have a sense of knowledge about how it works, and what a business should do (or not do) on Twitter.All that is great, but how much of our social media behavior is founded upon fact?


I decided to dig into the data and do some research. What I’ve extracted below are five surprising data points that will have a profound effect on how you approach social media....

Jeff Domansky's insight:

Valuable research and advice from KISSmetrics on social media best practices.

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The Highest Converting Images to Use on Social Media Networks | Social Media Today

The Highest Converting Images to Use on Social Media Networks | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Too often people overlook the visual aspect of social media, which is actually a huge part of the experience. Most people report being more engaged by social networking posts that include photos. That’s because they draw attention and can spark interest in a post that otherwise would only have the support of a headline. The more engagement, the better the chance of a conversion, whether that means clicking on a link, signing up for a newsletter or buying a product.


Here are some ideas for types of images you can use to help pump up your conversion rates from social media networks....

Jeff Domansky's insight:

Useful tips for better visuals in your blogging, websites and social marketing.

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The Science of Storytelling

The Science of Storytelling | Public Relations & Social Media Insight | Scoop.it
Many studies show us that our brains prefer storytelling to facts.When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing....
Jeff Domansky's insight:
Learn how stories work on our brain. Useful blogging insight.
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Yann de Pontbriand's curator insight, Today, 12:30 AM

Story telling a new art of training and education and a good way to share human experiences with pairs.

Maria Serrano Correia's curator insight, Today, 1:16 AM

Thes best way to explain your science is to tell a story! 

Chris Barrow's curator insight, Today, 1:19 AM

An excellent post for all would be bloggers and marketeers.

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10 Things You Didn't Know You Agreed to via Terms of Service

10 Things You Didn't Know You Agreed to via Terms of Service | Public Relations & Social Media Insight | Scoop.it

We know you didn't read the terms of service. Here are the most interesting parts you missed.The terms of service, also known as the document you're supposed to read before signing up for a site or platform, is a treasure trove of legal guidelines, rules and permissions that few people really care about.


But there are a few things you're agreeing to, hidden within the jargon, that might change the way you use the web. Some permissions, like keeping personal information, protecting copyrights and preventing impersonation, are well-known and relatively innocuous. That said, there's a chance you're violating a term of service without even realizing it.


Here are 10 things you didn't realize you agreed to in the social network terms of service you didn't read, but we did.....

Jeff Domansky's insight:

Know that TOS you didn't read? Maybe you should read it?

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Are travelers giving up on loyalty programs? | Elliott

Are travelers giving up on loyalty programs? | Elliott | Public Relations & Social Media Insight | Scoop.it

It’s finally happening.After years of putting up with blackout dates, broken promises and bait-and-switch games, American travelers — particularly air travelers — are saying “Enough!”


They’re refusing to play the loyalty-program game, jettisoning blind brand allegiance in favor of a more pragmatic view of travel. Price and convenience are trumping mindless devotion to an airline, a car rental company or a hotel.


In a recent survey, a plurality of travelers (38 percent) said that finding the best deal topped their list, a tectonic shift from previous years, when collecting credits in a frequent-flier or frequent-stayer program was more important. Only 9 percent of travelers will book their trips based on loyalty to an airline or hotel chain, according to the poll conducted by Wakefield Research on behalf of Capital One....

Jeff Domansky's insight:

Loyalty programs may soon be suffering from a lack of loyalty from consumers.

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Shifting attitudes about media make a case for integrated communications | Digital Park

Shifting attitudes about media make a case for integrated communications | Digital Park | Public Relations & Social Media Insight | Scoop.it

... Gallup’s Poll shows that people trust newspapers the most, followed by the Internet, with television news bringing up the rear. However, the American Press Institute notes that this order is reversed in terms of how Americans actually consume the news.


Television, which reportedly has the lowest public confidence, is the most frequently used medium for getting the news, with laptops/computers ranking second and newspapers coming in last.


While trust in the Internet as a source is slightly lower than when Gallup first measured public confidence in 1999, this year marks the first time that another news medium (television, in this case) has fallen below the Internet in public trust.Meanwhile, in terms of news consumption, the Internet has made steady gains over the past decade. Pew Research notes that the more Americans these days get news in a digital format.


Working with media is a key part of our job, so how do the public’s changing news consumption habits and wavering confidence impact how we approach media relations?...

Jeff Domansky's insight:

With decreased trust in media, public relations has a bigger challenge ahead.

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Digital Coupons Drive Sales | VR Marketing Blog

Digital Coupons Drive Sales | VR Marketing Blog | Public Relations & Social Media Insight | Scoop.it

Everyone loves a deal. This infographic from the folks at Vouchercloud outlines the growth in digital coupons, who’s using them and how they’re being used.


Here are some highlights:

- The use of coupons during a shopping experience has risen from 63% to 92% in just the past five years, and a lot of this growth has been driven by online coupons.

- Consumers have greater access to online coupons through email, shared through social media, and online via a plethora of coupon-specific websites....

Jeff Domansky's insight:

Consumers have greater access to coupons acquired from emails, social, and coupon-specific sites. Check out how offering coupons can drive sales.

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How Small Business Can Leverage the Internet of Things | Internet of Things Journal

How Small Business Can Leverage the Internet of Things | Internet of Things Journal | Public Relations & Social Media Insight | Scoop.it

...Small companies can bolster their business significantly by leveraging this technology properly. Owners who come up with a comprehensive IoT strategy will be well equipped to manage a business in the ever-changing 21stcentury.


According to CMSWire.com, many companies will need to start by updating their IT assets. "Add new devices, connect them to the cloud and enable them to talk to each other."


Businesses must harness the power of technological connectivity in order to serve and understand their customers better.Small businesses should first consider using IoT to collect customer data. The technology allows companies to easily and cost-efficiently collect new data which will offer invaluable insights about ways to improve business or keep up with the competition....

Jeff Domansky's insight:

Very interesting article and tips on how small business can leverage the Internet of Things.

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How to Create the Perfect Pinterest Brand Page

How to Create the Perfect Pinterest Brand Page | Public Relations & Social Media Insight | Scoop.it

Do you know how to create the perfect Pinterest brand page?


Before someone follows you on Pinterest the first thing they will do is to briefly observe your Pinterest brand page. They will glance at your bio, your profile image, your boards and various other components. If your Pinterest brand page is well set up, you will gather board followers or even better, complete page followers and all the time you spent pinning, optimizing your website for Pinterest and running time consuming campaigns will be worthwhile.


So today you will learn how to create the perfect Pinterest brand page, the requisite for Pinterest success. I will first run you through the registration steps and you can then view the infographic which contains the ingredients for a perfect Pinterest brand page. If you have already got a brand page and don’t require registering you can scroll down and skip right ahead to the infographic….

Jeff Domansky's insight:

Here's a basic, practical guide for setting up your business page on Pinterest.

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Jeff Domansky's curator insight, July 26, 7:42 AM

Your brand on Pinterest? You betcha.

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30 Tips for Great Digital Marketing | Duct Tape Marketing

30 Tips for Great Digital Marketing | Duct Tape Marketing | Public Relations & Social Media Insight | Scoop.it

A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google, rely more on the Web to find and choose local businesses.


So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. Here are 30 tips to get you going from Tara Banda....

Jeff Domansky's insight:

30 tips for more effective social marketing.

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Uber General Manager: Public Relations Is a Waste of Money - PRNewser

Uber General Manager: Public Relations Is a Waste of Money - PRNewser | Public Relations & Social Media Insight | Scoop.it

Last week Uber General Manager Chris Nakutis (follow him on Twitter) spoke to a group of entrepreneurs about his experience launching the e-commerce platform Short Stack–and became the latest heavy-hitter to weigh in on the “do startups need PR” debate.


As you can tell from our headline, he answered in the negative.Nakutis said that PR was not a valuable tool in growing his business and that the return on investment was not immediate or well-defined despite the good press.


Here’s the key quote: new companies “can almost jump over the PR process.”...

Jeff Domansky's insight:

PR is not necessary if you're not repaired to utilize it properly.

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Why It Might Be Time to Completely Change Your Social Media Strategy | Convince and Convert

Why It Might Be Time to Completely Change Your Social Media Strategy | Convince and Convert | Public Relations & Social Media Insight | Scoop.it

The shotgun approach is a new way of conducting your social media affairs, based on the mathematical realities of an era where reliable reach has gone unicorn.


The shotgun approach says:You need to be sending more messages in more places.


The total potential size of a social network is far less relevant than the number of people you ACTUALLY reach there.Because such a small percentage of your total audience will see any one message you send in any particular venue, you can adopt an editorial calendar that works across-the-board, with changes in execution to fit each network’s norms....

Jeff Domansky's insight:

Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.

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5 Reasons Why You Should be Publishing on LinkedIn

5 Reasons Why You Should be Publishing on LinkedIn | Public Relations & Social Media Insight | Scoop.it

I asked one of my mentors, Maggie Patterson of Marketing Moxie for Entrepreneurs , to give us some of her best advice surrounding this question:

“How do you create something new without needing to start from scratch?”


Here are her thoughts to consider when you start writing your LinkedIn published posts...

Jeff Domansky's insight:

Useful tips to help you get maximum benefit from publishing on LinkedIn.

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MH17: how Storyful’s ‘social sleuthing’ helped verify evidence

MH17: how Storyful’s ‘social sleuthing’ helped verify evidence | Public Relations & Social Media Insight | Scoop.it

Ben Cardew: Stories such as the shooting down of the Malaysia Airlines plane show the importance of checking Twitter and YouTube content.


In the aftermath of an event as tragically uncertain as the MH17 plane disaster, amid claim and counterclaim about who was responsible, it becomes ever more important for news organisations to verify the validity of material on social media.


This is where social news agency Storyful and its Open Newsroom  come into their own. The Dublin-based company – acquired by News Corp for €18m in December 2013 – specialises in finding and verifying news content on social media. Open Newsroom, which Storyful launched on Google+  in June 2013, is “a real-time community of news professionals” whose objective is to “debunk, fact-check, clarify, credit and source” information around big news stories....

Jeff Domansky's insight:

Verification is a challenge for journalism and citizen journalists alike.

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Terms, Laws, and Ethics for Using Copyrighted Images on Social Media

Terms, Laws, and Ethics for Using Copyrighted Images on Social Media | Public Relations & Social Media Insight | Scoop.it

Can you share a picture that you found on social media or a website (or in Google image search)?


This infographic answers that:

"While the laws about distributing images through social media channels likes Facebook, Pinterest, Google+, and blog are still fuzzy, it is generally considered acceptable to redistribute an image that was originally intended to be publicly viewed by the creator. This is why you will typically find original images re-posted on blogs, news sites, and social networking sites even if the person re-distributing the images didn't obtain permission to do so....

Jeff Domansky's insight:

Are you using images according to legal and ethical standards? find out what this handy infographic guide.

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Jeff Domansky's curator insight, July 27, 9:55 PM

Are you using photos properly in your blogging? Find out with this handy reference guide.

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Emotional Headlines Get Shared More On Social Media [Conclusive Proof]

Emotional Headlines Get Shared More On Social Media [Conclusive Proof] | Public Relations & Social Media Insight | Scoop.it

What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.


... Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader.


The Emotional Marketing Value Headline Analyzer  is a tool based on the research that is made freely available by the Advanced Marketing Institute. Using it can easily provide you with such a score...

Jeff Domansky's insight:

This cool tool will help you write better headlines and get better blogging results.

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Study on 'native advertising' finds benefits for brands, risks for publishers | ZDNet

Study on 'native advertising' finds benefits for brands, risks for publishers | ZDNet | Public Relations & Social Media Insight | Scoop.it

In one of the largest studies of people's attitudes towards native advertising, 62 percent said that it didn't help to enhance the reputation of news sites, but brands were seen to benefit from appearing on highly trusted media sites.


Native advertising is a form of advertising designed to look similar to "native" media content such as news or feature articles written by journalists. 


The study shows that media companies carry a far higher risk to their reputation and value perception in allowing native advertising than their brand advertisers. However, native advertising on business news, and entertainment news sites, was less problematic than on general news sites....

Jeff Domansky's insight:

Good look at native advertising and consumer reaction to it.

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Sponsored Content Has a Trust Problem | Relevance

Sponsored Content Has a Trust Problem | Relevance | Public Relations & Social Media Insight | Scoop.it

...As noted above, publishers’ widespread assumption that they’re communicating clearly and transparently when they label a post as “sponsored content” may not be true.


When asked what they think a “sponsored content” label means when they see it on a news website, the answers varied greatly.


Ultimately, this shouldn’t come as much of a surprise; the term “sponsored content” means different things not only among different publishers, but also within the framework of a single publisher. For instance, Mashable runs two different types of sponsored content—one model where a brand merely underwrites a piece of Mashable editorial and has no influence on its content, and a separate model where they feature content created by the brand. z


And while the content of The New York Times’ inaugural “paid post” campaign was created by Dell, their recent paid-post longform piece for Orange is the New Black, “Women Inmates: Why The Male Model Doesn’t Work,” was written by Melanie Deziel, an editor at the Times‘ brand studio....

Jeff Domansky's insight:

Consumers are confused and they don't trust nor do they scroll native ads.

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Sébastien Carensac's curator insight, Today, 12:22 AM

add your insight...

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The Cost Of Permission Culture: Or Why Netflix Streaming Library Sucks Compared To Its DVD Library | Techdirt

The Cost Of Permission Culture: Or Why Netflix Streaming Library Sucks Compared To Its DVD Library | Techdirt | Public Relations & Social Media Insight | Scoop.it

Why can't movie-streaming sites deliver the selection of movies that customers obviously want? This was the question posed by a recent New York Times column, comparing undersupplied services like Netflix with unauthorized platforms like Popcorn Time.


The answer, the Times explains, is windowing—the industry practice of selling exclusivity periods to certain markets and platforms, with the result of staggered launches. But the Times fails to ask a more fundamental question: why do streaming sites have to listen to Hollywood's windowing demands in the first place?...

Jeff Domansky's insight:

Interesting look at how Hollywood's practices impact consumers choice of videos.

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Best Monetization Tools For Your Blog | Code Geekz

Best Monetization Tools For Your Blog | Code Geekz | Public Relations & Social Media Insight | Scoop.it
You can monetize your blog with different tools and convert it to a moneymaking machine, if you have correct tools to do so.Here is the list of Best Tools to Monetize your blog and improve your earning. So, choose the best tool(s) for your website and earn good amount of money by monetizing your blog....
Jeff Domansky's insight:
You may want to explore the possibilities of using one or more of these tools to monetize your blog.
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M. Philip Oliver's curator insight, July 26, 11:46 AM

"Monetize'; Thanks Jeff Domansky

Olivier Milo's curator insight, July 27, 4:56 AM

Useful list of tools to increase your revenues.

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Become a Pinterest Warrior: Social Media Marketing on Pinterest

Become a Pinterest Warrior: Social Media Marketing on Pinterest | Public Relations & Social Media Insight | Scoop.it

Pinterest has 70 million active users worldwide.


The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.


And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest.v


Here are some key takeaways:...

Jeff Domansky's insight:

How to use Pinterest to promote your business.

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Charlie Dare's curator insight, July 26, 6:36 PM

How to use Pinterest to promote your artisic product for greater exposure ~

WebTech Group STL's curator insight, July 26, 6:53 PM

Great info.  Pinterest is great for businesses.

Janet Vasil's curator insight, July 27, 6:25 AM

I get a lot of traffic from Pinterest plus I enjoy using it!.  Here's a good guide to business promotion with Pinterest.

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All you need to know about journalism: click here

All you need to know about journalism: click here | Public Relations & Social Media Insight | Scoop.it

In the last few weeks the shooting down of Malaysia Airlines Flight 17, the Ukrainian crisis and the situation in the Gaza Strip are monopolizing media attention....


Last Wednesday the Twitter account of the Associated Press posted this tweet:

BREAKING: Dutch military plane carrying bodies from Malaysia Airlines Flight 17 crash lands in Eindhoven.


The news was verified, the tweet was not wrong from a grammatical point of view, however there was an ambiguity whereby if the word 'crash' is read as a part of the verb 'crashland' rather than as a noun, the meaning becomes the plane which was carrying the bodies of the passengers of the MH17 had crashed. A little later, the account   clarified the misunderstanding, but the damage was done with the tweet wrongly interpreted and already shared by thousands of people,   sparking the most varied reactions.


The episode has prompted Megan Garber of The Atlantic to write a piece about the use of "breaking news" designation. According to Garber, it was not a necessary piece of news to add to many others re-launched as indispensable 'breaking news' (a plane has landed, after all: it is news in an article, in a context, but not breaking news itself). It is useless to engulf the news ecosystem. "The term 'breaking' is quickly losing its meaning," Garber explains, in agreement with what Felix Salmon stated during the last edition of the International Journalism Festival....

Jeff Domansky's insight:

The global boom of fact-checking and other current journalism challenges is explored in this excellent post from the IJF.

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5 Ways to Find Leads and Customers on Twitter | Social Media Explorer

5 Ways to Find Leads and Customers on Twitter | Social Media Explorer | Public Relations & Social Media Insight | Scoop.it

Do you need more leads?


Have you used Twitter to find qualified leads?


Does the idea of finding new customers on Twitter pique your curiosity?


Many businesses don’t know how to cut through the clutter and find the people they’re looking for on Twitter.


In this article you’ll discover five ways to find leads and customers, engage with them and drive them to your products....

Jeff Domansky's insight:

5 really useful tips to develop leads on Twitter.

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