...In a business climate obsessed with PowerPoint presentations, complex graphs and charts, and lengthy reports, storytelling may seem to some like a soft way of getting hard stuff done. It’s anything but that. Steve’s experience with storytelling is, in fact, supported by the data.
Research shows that when leaders want to communicate standards, stories are a much more effective means of communication than are corporate policy statements, data about performance, and even a story plus the data. Information is more quickly and accurately remembered when it is first presented in the form of an example or story....
Via Karen Dietz
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Another Jim Kouzes quote: "Stories are a powerful tool for teaching people about what’s important and what’s not, what works and what doesn’t, what is and what could be. Through stories, leaders pass on lessons about shared values and get others to work together."