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Rescooped by Jeff Domansky from Just Story It Biz Storytelling
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Jim Kouzes: Why You Should Hone Your Storytelling Skills

Jim Kouzes: Why You Should Hone Your Storytelling Skills | Public Relations & Social Media Insight | Scoop.it

...In a business climate obsessed with PowerPoint presentations, complex graphs and charts, and lengthy reports, storytelling may seem to some like a soft way of getting hard stuff done. It’s anything but that. Steve’s experience with storytelling is, in fact, supported by the data.


Research shows that when leaders want to communicate standards, stories are a much more effective means of communication than are corporate policy statements, data about performance, and even a story plus the data. Information is more quickly and accurately remembered when it is first presented in the form of an example or story....


Via Karen Dietz
Jeff Domansky's insight:

Another Jim Kouzes quote: "Stories are a powerful tool for teaching people about what’s important and what’s not, what works and what doesn’t, what is and what could be. Through stories, leaders pass on lessons about shared values and get others to work together." 

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Jeff Domansky's comment, January 25, 2013 6:25 PM
Enjoying his insight; thanks for sharing Diana
Karen Dietz's comment, January 25, 2013 6:39 PM
Yes Jeff, I really liked that quote in the article too. Thanks for re-scooping!
wanderingsalsero's comment, January 26, 2013 7:57 AM
I like stories too.
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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How Does Digital Impact The Local Retailer? | CustomerThink

How Does Digital Impact The Local Retailer? | CustomerThink | Public Relations & Social Media Insight | Scoop.it
Many local retailers think that the rise of digital has lead to a downturn in business, suggesting that they can’t compete with the online shopping experience.But according to a recent study commissioned by Google, digital can in fact enhance your business, if used properly.In ‘The 3 New Realities of Local Retail’ Google outlines three key findings:- Digital drives in-store traffic- Smartphones are in-store shopping assistants- Omnichannel shopping deserves omnichannel measurement....
Jeff Domansky's insight:
Social marketing can be an asset for local retail if used properly.
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3 Data-Backed Twitter Strategies for More Followers, Better Tweets, Maximum Engagement

3 Data-Backed Twitter Strategies for More Followers, Better Tweets, Maximum Engagement | Public Relations & Social Media Insight | Scoop.it

I realized very quickly that having a barren wasteland of Twitter followers wasn’t going to help me look knowledgeable or trustworthy to any of the websites I wanted to write for. So I set out to find ways to grow both my Twitter account (@nicoleckohler) and WebpageFX’s (@webpagefx).


Nine months later, I’ve added hundreds of new followers to both accounts.These are the three most fruitful, data-backed Twitter strategies I came up with to get more followers, compose better tweets, and ramp up engagement....

Jeff Domansky's insight:

Nicole Kohler shows how to do it better on Twitter. A useful overview.

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What to Post? Social Media Ideas for Small Businesses

What to Post? Social Media Ideas for Small Businesses | Public Relations & Social Media Insight | Scoop.it

To actually attract and entertain your social media following, small businesses should definitely be posting several times a day from their business’ Twitter, Facebook, and Instagram. The social posts should be high quality and interesting, or you'll never be successful in growing your following. It's also crucial to make sure that small businesses are effectively using their social profiles and followers to promote their business and increase sales. All these things are easier said than done though right?


Well, here’s a handy guide full of great (and easy!) ideas to populate your social feeds with....

Jeff Domansky's insight:

More blogging and social media basics.

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Little Used Technique To Grow Twitter Followers Fast

Little Used Technique To Grow Twitter Followers Fast | Public Relations & Social Media Insight | Scoop.it

All you need is probably 30 minutes of your time daily and in a long run, I am sure you would be able to grow your followers much quicker than before.


I started a new Twitter handle a few months back in conjunction with my new marketing blog. Just like you, I was determined to grow Twitter followers without buying any followers and I want to grow them fast!


This case study was started around 3 months back and today I have 3,010 followers. With this technique, I was gaining anywhere between 5 to 30 new followers on a daily basis....

Jeff Domansky's insight:

I am a huge Twitter fan and I have been using it for years to boost my content. Here I share one simple technique that will grow Twitter followers fast.

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16 PowerPoint Templates That Look Great in 2014

16 PowerPoint Templates That Look Great in 2014 | Public Relations & Social Media Insight | Scoop.it

Professional PowerPoint templates are a great way to look your best and impress your audience the next time you give a presentation. Here's an excellent set of 16 PowerPoint templates to impress in your next marketing presentation.

Jeff Domansky's insight:

Very tasty designs in these 16 new PowerPoint templates. Worth reviewing.

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2014 Retrospective On Marketing-to-Mom Research

2014 Retrospective On Marketing-to-Mom Research | Public Relations & Social Media Insight | Scoop.it
Did you know that 71% of modern mothers work outside the home? And we are in the midst of the rise of the Latina mom? Moms make 90% of their purchases online. The following is a year in review of 2014’s most interesting research and insights into today’s mom
Jeff Domansky's insight:

Excellent basket of insight into marketing to moms.

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20 Years of Ecommerce: 5 Trends to Watch Out for in 2015

20 Years of Ecommerce: 5 Trends to Watch Out for in 2015 | Public Relations & Social Media Insight | Scoop.it
With 2015 lurking around the corner, it’s time to ensure your ecommerce site is ready to tackle the challenges the New Year will bring to e-retailers.

This is going to be a significant year for online retailers as the concept of ecommerce recently turned 20 (if you consider the age of internet payment processing systems). Bigcommerce predicts global B2C ecommerce market will hit record growth in 2015, with revenue of around $2 trillion. According to a study conducted by Emarketer.com, Asia-Pacific is likely to become the top region for ecommerce sales in 2015, followed by North America and Western Europe.
Jeff Domansky's insight:

Here's a great collection of e-commerce stats and trends to watch.

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How To Build Your Following On SlideShare

How To Build Your Following On SlideShare | Public Relations & Social Media Insight | Scoop.it
SlideShare is a valuable tool that is shockingly under utilized. It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style.

However it’s not just a social media network – it’s also a great asset you can rely on for additional exposure.

Building a following on SlideShare is like building your email list: It has a huge long-term potential allowing you to diversify your traffic sources and build a more independent web presence.
Jeff Domansky's insight:

Practical tips to make better use of slide share for content marketing results.

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Ben Kreisberg's curator insight, December 16, 11:43 PM

This is a app that I feel is a very crucial addition to maximizing your social media needs. 

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25 Questions I Ask About B2B Content Marketing | Jay Baer

25 Questions I Ask About B2B Content Marketing | Jay Baer | Public Relations & Social Media Insight | Scoop.it
Here are 25 of the questions I’ve been asking to B2B companies about content marketing. Maybe some of these will make you think about your own content marketing program and opportunities to expand, enhance, and optimize it. I sprinkled throughout some of the tools we often use and recommend. I’ll work on a full tools blog post for early next year.

These are listed alphabetically, but I’d love to know which of these are most interesting and relevant to you, so please vote up the ones you like best on this Listly
Jeff Domansky's insight:

Jay Baer asks some intriguing questions about content marketing.

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Five Types of Social Media Influencers

Five Types of Social Media Influencers | Public Relations & Social Media Insight | Scoop.it
In fact, in the age of social media, the definition is changing as how to identify influencers. Today, thanks to online applications, all social media users now have the opportunity to stand out and in turn become leaders in respect to their interests.   As a result, marketers and public relation professionals are forced to reassess their approach to define the notion influence on social networks.

Influencers on social media are either passionate individuals who turn out to be specialists or professionals involved who use Web 2.0 tools as part of their work. They take advantage of their presence on social networks for personal gain or as representative (or ambassador) a brand, company or organization. They produce and sharing relevant content, appealing to the interests of a community. This can result in regularly prompting discussions and interactions that might have influence on behaviors.
Jeff Domansky's insight:

What's an influencer? Raymond Morin tries to answer this challenging question.

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RB's curator insight, December 17, 7:14 AM

Interesting look at social media influencer profiles...can someone ordinary become an extraordinary influencer?  Does social media addiction come into play or is consistent real engagement the key? RB.

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The Best Content Types for Each Stage of the B2B Sales Cycle

The Best Content Types for Each Stage of the B2B Sales Cycle | Public Relations & Social Media Insight | Scoop.it

Among the key findings of the survey:

  • Blogs and newsletters are most valued by B2B buyers early in the sales cycle, when they are starting to learn about a topic and evaluate products/vendors. 


  • Whitepapers are most valued in the beginning and middle parts of the sales cycle, when buyers are attempting to understand a problem.
  • Videos, webinars, and detailed tech guides are most useful toward the end of the cycle, when buyers are considering specific vendors and finalizing selection.
  • 80% of buyers want to continue to receive content after a sale is completed...
Jeff Domansky's insight:

Excellent overview of the types of content best suited for various parts of the B2B buying cycle. Recommended reading for marketers. 9/10

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15 Best Social Media Plugins for WordPress in 2015 - sourcewp

15 Best Social Media Plugins for WordPress in 2015 - sourcewp | Public Relations & Social Media Insight | Scoop.it
There are number of amazing social sharing WordPress plugins which can use to promote your website. There are also some social media plugins for WordPress which are created to integrate social media functionality in your site other than sharing your posts.

In this article we will try to cover the best social media plugins for WordPress from the lot. When we talk about effective social media integration, it’s not only about placing social sharing buttons in the site but you need to look at many other aspects such as where you are placing the buttons, the quality of the plugin, make sure it is not affecting the overall loading speed of your site and so on.
Jeff Domansky's insight:

If you're a WordPress, blogger, you will definitely want to check out this list of 15 best social media plug-ins.

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Marco Favero's curator insight, December 16, 9:11 AM

aggiungi la tua intuizione ...

Russell R. Roberts, Jr.'s curator insight, December 17, 1:38 AM

A helpful guide to the most useful social media plugins for the wordpress.org (self-hosted) blog platform.  A final caution is worth mentioning for those who want to improve social media functionality: "make sure it (social media plugin) is not affecting the overall loading speed of your site and so on."  Keep things simple and clean.  Too many plugins can dramatically affect web loading speed.  Aloha, Russ.

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The Psychology of Lead Conversion: Why CTAs and Landing Pages Work

The Psychology of Lead Conversion: Why CTAs and Landing Pages Work | Public Relations & Social Media Insight | Scoop.it
Although psychology has been an integral part of marketing for many years, in recent years we have seen it become an even bigger component as more and more consumers turn to the Internet for information. In its most basic definition, psychology is the science of behavior and the mind.  As online marketing develops and grows out of consumer demand, so does psychology and an understanding of how consumers think and behave as they use the Internet for purchasing decisions.

How does psychology work in the process of lead conversion? First, let’s gain a better understanding of lead conversion in online marketing, specifically inbound marketing.  As you may know, call-to-actions (CTAs) and landing pages are an integral part of lead conversion and inbound marketing.
Jeff Domansky's insight:

Learn just how landing pages and calls to action work in converting consumers.

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WHICH 50 : Mobile now accounts for 30% of global ecommerce

WHICH 50 : Mobile now accounts for 30% of global ecommerce | Public Relations & Social Media Insight | Scoop.it

Eyeballs have been shifting aggressively to mobile in recent years but the bucks - at least for ecommerce - remained anchored to the desktop. That is now changing according to a new study by Criteo.


The advertising optimization platform analyzed individual transaction data covering over $130 billion of annual sales across more than 3,000 online retailers and travel advertisers recently and discovered that across its extensive network mobile now accounts for almost 30 per cent of ecommerce transactions.


And the company predicts that it will reach 50 per cent in the US in the near term.Criteo also outlines what it sees as five new mobile shopping trends....

Jeff Domansky's insight:

Consumers have moved past mobile research to mobile purchase and the trend is accelerating.

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21 Questions To Help You Define Your Content Marketing Strategy | B2B Marketing Insider

21 Questions To Help You Define Your Content Marketing Strategy | B2B Marketing Insider | Public Relations & Social Media Insight | Scoop.it

I’ve found that many brands pay for content and software and then realize they don’t know what to do with it. And that’s OK. Content Marketing is still relatively new to many of us and we’re here to help.


I have also seen many ominous signs from brands that showed they just weren’t ready for content marketing.  And that’s OK too. Content marketing is a strategic solution to a strategic problem. Content should be an asset inside your company. One that provides a real and measurable ROI. Content is not a cost. And we are here to help show you how.


We created this document, and these 21 questions, to help facilitate the discussion and guide the journey towards a documented content marketing strategy....

Jeff Domansky's insight:

Great questions to help you develop your content marketing strategy.

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How Brands Use Snapchat for Marketing - Nuke Suite

How Brands Use Snapchat for Marketing - Nuke Suite | Public Relations & Social Media Insight | Scoop.it

Brands had only just got comfortable with using Twitteror how to craft the perfect Facebook post, when Snapchat turned social media marketing on its head! In this post, we’re going to dissect how brands have used the photo messenger app to connect with their audience…


What is Snapchat?


Snapchat is a photo messenger application where you cansend an image or video with a limited lifespan (1-10 seconds), after which the image is automatically deleted...

Jeff Domansky's insight:

Brands had only just got comfortable with using Twitter or how to craft the perfect Facebook post, when Snapchat turned social media marketing on its head!

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8 Tips for Maintaining a Blog with a Small Team

8 Tips for Maintaining a Blog with a Small Team | Public Relations & Social Media Insight | Scoop.it

No matter what your role is at a startup or within small team, you’re likely getting pulled in many directions at once. It’s that excitement and opportunity to learn that attracted us in the first place, right?


Good news is, with the proper process, workflows, and team buy-in in place, you can produce high-quality content on a regular schedule, while maintaining your normal level of sleep…whatever that is.


Here’s how you can manage a blog with a small team while producing quality content on a regular basis....

Jeff Domansky's insight:

Just the blogging basics.

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An Infographic on the Future of Infographics

An Infographic on the Future of Infographics | Public Relations & Social Media Insight | Scoop.it

If you love infographics, you're hardly alone. They’re simple, informative, and they look great. But what will they look like in a year's time? If you're keen on keeping your content strategy air tight, you ought to be a little curious.


With this in mind, Column Five, a data visualization company out of California, offers a peek of what's to come. Just make sure you don't spend too long looking at the pretty pictures, because from modular design to divisible content, there are plenty of valuable tips on how to stay ahead of the visual storytelling curve....

Jeff Domansky's insight:

Three trends will drive the evolution of visual storytelling.

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Marco Favero's curator insight, December 17, 3:36 AM

aggiungi la tua intuizione ...

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Want the Best Sign-Up Form Ever? Here’s 7 Clever Examples.

Want the Best Sign-Up Form Ever? Here’s 7 Clever Examples. | Public Relations & Social Media Insight | Scoop.it

Okay, so here are a few opt-in form designs that I really like.


I’ve approached a few of these people to find out conversion numbers and will share that info along the way.


As always, I wanted to give you a starting point where you can get some ideas for your own mailing lists. Some of the below examples will include lessons that I think are really useful to learn....

Jeff Domansky's insight:

Great lessons and tips to help you sign up more subscribers.

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Twitter Rated Most Effective for Content Marketing | AllTwitter

Twitter Rated Most Effective for Content Marketing | AllTwitter | Public Relations & Social Media Insight | Scoop.it

A new study of marketers in the United Kingdom has rated Twitter as the most effective social media platform for content marketing.

In the third annual Trends report, Axonn Media found that 89 percent of UK marketers used Twitter to distribute content and 75 percent said that they found it to be the most effective channel. This placed Twitter first ahead of LinkedIn which, while in use by 96 percent of marketers, was only cited as effective by 61 percent.

Facebook was given the thumbs up by just 29 percent of respondents.

Overall, social media finished third behind in-person events and blogs for effectiveness....

Jeff Domansky's insight:

This study surprised me and I would really like to see a clearer, more comprehensive look at results rather than an informal "Which one works better?" question.

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Top 10 Great Tools For Social Content Creation

Top 10 Great Tools For Social Content Creation | Public Relations & Social Media Insight | Scoop.it
Social content creation is definitely not an easy job! You need to know how and what to write in order to have engaging content that attracts visitors and makes people talk about your site, blog or page. Any company that wants to promote its brand using social media (successfully) knows that simply posting information on a blog or Twitter account won’t solve anything. Your online content needs to be dynamic and creative in order to reach its main target: the client.


As the person in charge with creating engaging content, your life is pretty busy. In order to make your job a little bit easier, we compiled a list of top 10 tools that can help you create amazing content....

Jeff Domansky's insight:

Here's a solid list of social media tools for your social marketing toolbox.

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Who, How, and Why: Three Keys to Successful Content Marketing

Who, How, and Why: Three Keys to Successful Content Marketing | Public Relations & Social Media Insight | Scoop.it

If you've been working in marketing at all over the past year, you've probably witnessed an argument about the effectiveness of content marketing.

To some businesses, content is the bright future of marketing; others are skeptical about whether it truly drives engagement. The latter group argues that not all content marketing drives measurable results. But some marketers have figured out the secret to creating engaging content.

What breaks the good content marketers away from the pack is their ability to tell a story—and to tell that story to the right people....

Jeff Domansky's insight:

Does content marketing work? Callie Reynolds answers.

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2014 - 25 Women Who Rock Social Media

2014 - 25 Women Who Rock Social Media | Public Relations & Social Media Insight | Scoop.it

Today we’re celebrating the 5th and final version of the 25 Women Who Rock Social Media – 2014 edition from TopRank Online Marketing.

Nearly 100 women have been recognized over the past 4 years and the feedback I’ve received has been amazing – just like the women featured on the lists. Publishing these posts has also introduced me to some incredible individuals that are accomplishing amazing things – creating impact and making a difference – through social networking and social media content....

Jeff Domansky's insight:

Looking for a great list of social media influencers? check out this group from TopRank.

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60 Content Marketing Predictions for 2015

60 Content Marketing Predictions for 2015 | Public Relations & Social Media Insight | Scoop.it
For the seventh consecutive year, I’m proud to announce our annual eBook of content marketing predictions (you can also view our forecasts for 2009, 2010, 2011, 2012, 2013 and 2014).


Special thanks to our friends at Marketo for making this year’s eBook possible.

My favorite part about these predictions is that I’m usually wrong (as you know). Despite this, I don’t mind going out on a limb again this year. 

For the record, here are my (soon-to-be-failed) predictions for 2015....

Jeff Domansky's insight:

Joe Pulizzi looks at his content marketing crystal ball for 2015.

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How to Use Twitter Cards in Social Media Marketing

How to Use Twitter Cards in Social Media Marketing | Public Relations & Social Media Insight | Scoop.it

They add a few lines of HTML metadata to blog posts and other thought leadership content and enable brands to stand out from the pack in Twitter feeds that are full of text. They can help you drive website traffic, introduce new products and services, share rich content such as videos, and improve engagement. Bypassing the character limit also helps increase conversion rates.

Tweets with images and other media attract:

  • 89% more “favorites”
  • 18% more clicks
  • 150% more retweets....
Jeff Domansky's insight:

Excellent overview of how to create and utilize Twitter cards for content marketing  effectiveness.

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Marco Favero's curator insight, December 16, 9:11 AM

aggiungi la tua intuizione ...

Jan Wallen's curator insight, December 17, 1:37 PM

Interesting way to enhance Twitter