Public Relations & Social Media Insight
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Social Media Press Release 2.0 | SHIFT PR

Social Media Press Release 2.0 | SHIFT PR | Public Relations & Social Media Insight | Scoop.it

Back in 2006, SHIFT Communications pioneered the first social media press release. It was super-cool, with links to other sites, shorter media snippets, recommendations for social network posting, multimedia, and more, well ahead of its time. But that was years ago; is the social media press release still relevant?

In some ways, the answer might surprise you: the Social Media Press Release isn’t relevant as a standalone press release, because these days social media and earned media are one and the same. Gone are the days where you needed separate communications for someone who was in the mainstream media and someone who was a blogger. Today, if you don’t treat new media creators with the same level of access as traditional media outlets, you’re in for a bucket of relative obscurity, especially if your product isn’t especially share worthy.

 

If social media isn’t fully and wholly integrated into your overall earned media and marketing plan, you’re fundamentally asking to be ignored....

Jeff Domansky's insight:

It's new. It's updated. But is it still relevant? And what does the newest version of the social media press release look like?

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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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Type No More: How Voice Search is Going to Impact the SEO Landscape

Type No More: How Voice Search is Going to Impact the SEO Landscape | Public Relations & Social Media Insight | Scoop.it

One such significant trend that might govern the future of SEO is:

Voice queries on mobile…

The chronically expanded use of smartphones and the arrival of personal assistants has led to their prominence.

Voice queries are like a two-way conversation and they aim to help the user complete tasks from their life in real-time, like booking tickets and making a purchase.

Rather than links, users want direct answers, when they perform a voice search. So, such queries are inherently different from the typical keyword search in the search box....

Jeff Domansky's insight:

Search by voice may transform search engine optimization.

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Props No More, Ikea's Catalog Models Have Become Delusional Fame Seekers

Props No More, Ikea's Catalog Models Have Become Delusional Fame Seekers | Public Relations & Social Media Insight | Scoop.it

The humans sprinkled throughout the Ikea catalog traditionally have been pure background material, a supporting cast to the furniture and other brand goods for sale. But no longer!


In this spot from DDB Brussels, they speak out, during the photo shoot for the new catalog, about their hopes and dreams, display their impressive thespian chops, and most of all, are thrilled to be poised on the cusp of what will surely be worldwide fame on the A-list level.

That end line nicely puts a bow on the whole video, which is in keeping with a lot of Ikea catalog marketing lately—jokey, self-aware and culturally smart, as seen most notably in the BookBook spot from BBH Singapore two years ago.
"The Ikea catalog is one of the most read books in the world. So it makes sense for the models to consider this their breakthrough moment. Their door opener to stardom," DDB says. "We listen in as they dream out loud of becoming household names in TV, modeling, acting and mentally preparing themselves for a life in the spotlight."...

Jeff Domansky's insight:

New IKEA TV spots are loads of fun.

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Wayfair sets a place for itself at the virtual reality table

Wayfair sets a place for itself at the virtual reality table | Public Relations & Social Media Insight | Scoop.it

Forget trying to design your deck, patio or porch with a drawing. Wayfair LLC is setting up outdoor furniture in another dimension.


The home furnishings retailer launched a virtual reality app to let consumers design an outdoor patio area. Wayfair debuted the app, Patio Playground, last week for consumers with the Oculus Rift 3-D gaming headset.In the app consumers can arrange patio furniture in a virtual setting, see how it looks from different angles and in various types of daylight. Wayfair has 85 products for consumers to place in the patio scene, and they can place up to 15 items in the setting at one time, says Mike Festa, head of Wayfair's research and development lab.


Consumers wearing an Oculus Rift headset can select a pre-configured patio, such as two chairs and a table with an umbrella, and then switch out the products, or they can build their patio layout from scratch, Festa says. ...

Jeff Domansky's insight:

Home furnishing e-retailer Wayfair debuts a virtual reality app for patio designs, aiming to perfect the experience before VR becomes mainstream.

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Is Content Marketing Actually a Thing?

Is Content Marketing Actually a Thing? | Public Relations & Social Media Insight | Scoop.it
In this week’s episode, Robert and I discuss a contrarian article that claims content marketing is a meaningless buzzword. Its author also counsels marketers to ignore the continuing evolution of marketing, which is flat-out bad advice. A companion article reminds us that we ought to focus on the needs of our customers, not on writing to justify the practice of content marketing to our peers. Next, we ponder the emergence of a new position at large publishers, the e-commerce editor, and explain how it fits into the evolution of media business models. Finally, we interpret BuzzFeed’s disastrous last quarter. Does it point to fundamental problems at the huge online publisher or simply a market correction for an over-valued company? Rants and raves include Dan Lyons’ tell-all tale about BuzzFeed and a must-read HBR article about the end of solution sales. This week’s This Old Marketing example: Ripley’s Believe It or Not....
Jeff Domansky's insight:

Joe Pulizzi and Robert Rose ponder a contrarian’s view, the industry’s path, publishers in e-commerce, BuzzFeed’s prospects, and much more in this Content Marketing Institute podcast.

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carpetgrowth's comment, Today, 12:14 AM
Great
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Know Your Audience: Voice and Content Creation | SEJ

Know Your Audience: Voice and Content Creation | SEJ | Public Relations & Social Media Insight | Scoop.it

The way to think about where voice and content creation intersect is to consider audience: the audience you have, and the audience you want. From the blog and video topics chosen, to the content’s production style, every aspect of a brand’s content creation needs to be geared towards its audience.


Some brands already know their voice. You, as a blogger, may already know yours. Even when your client provides keywords and example content, you still should visit their social media pages and website blog to get a feel for the content. Often, however, you’ll work with a client without a clear voice, and that’s where this article will focus.


Whether you’re branding your own blog or helping a new client develop a clear voice before you begin any content creation, you need to know the audience you’re writing for....

Jeff Domansky's insight:

Before you begin any content creation, whether you’re branding your own blog or helping a new client, you need to know the audience you’re writing for.

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Watch Voiceover Recording for Ice Cream Ad Go Horrendously, Comically Wrong

Watch Voiceover Recording for Ice Cream Ad Go Horrendously, Comically Wrong | Public Relations & Social Media Insight | Scoop.it

Comic short films about the absurdity of the ad business have a proud history going back to Tim Hamilton's brilliant Truth in Advertising. Here's the latest one—director Tim Mason's No Other Way to Say It, about an amusingly bleak voiceover recording session for an ice-cream commercial.


As the creative team tries to get the voiceover artist to nail the right tone for a single line, over and over—and the latter gets more and more distracted—the truth in advertising here becomes painfully clear: The project is mired in idiocy and inertia...

Jeff Domansky's insight:

Why advertising drools. Recommended viewing!

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How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos

How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos | Public Relations & Social Media Insight | Scoop.it

Think of all the photos of smiling receptionists and perfectly suited business leaders you've come across. These images may compete for attention, but often fail to register, simply because your customers can’t identify with them.


Use photos that more closely relate to your audience. It’s what we call "real photography" here at EyeEm: Unique captures, delightful moments, and surprising perspectives. Images that are more concrete will resonate with audiences much more powerfully since they show real life rather than staged situations.


To visualize what we mean, we put together a handful of generic images alongside a ‘real’ counterpart sourced from our community of photographers. The proof is in the pictures, but we'll let you see for yourself....

Jeff Domansky's insight:

Learn how to choose more authentic images for your marketing efforts by checking out these eight examples.

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Carol Isakson's curator insight, Today, 9:33 AM
Share with other web content providers to help move away from clipart and copyrighted images!