"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"
Via Karen Dietz
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by
Jeff Domansky
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Rescooped by Jeff Domansky from Just Story It onto Public Relations & Social Media Insight |
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Via Karen Dietz
Jeff Domansky's insight:
Lou Hoffman takes a look inside the science of storytelling. The video he mentions is worth viewing.
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No matter the tools, the technology, or the platform, great content will always start conversations. There’s going to be a new social media platform next week (and the week after that), but the one fundamental thing used to start word of mouth is great content. Here are some types your fans will show their friends: 1. Fun stuff 2. Training stuff 3. Timely stuff 4. Secret stuff...
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From
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January 5, 8:01 PM
Dorian Benkoil offers his digital media predictions for 2013 including: - (Quality) content will be king - Corollary: video content rises - Corollary 2: mobile rising - The rise of "in-stream" advertising - The rise of images - Distribution will be queen - Types of advertising will separate further - Rise of data - Honorable mentions: regulation, book publishers.
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This is a must-read for PR, marketing and content pros.... Delete the scoop?
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It stimulates my curiosity.
Excellent video rescooped from Karen Dietz's site on Storytelling