"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"
Via Karen Dietz
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by
Jeff Domansky
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Aug 21, 2011
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Rescooped by Jeff Domansky from Just Story It onto Public Relations & Social Media Insight |
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Via Karen Dietz
Jeff Domansky's insight:
Lou Hoffman takes a look inside the science of storytelling. The video he mentions is worth viewing.
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I was on my way to play golf this past weekend when I drove by a young girl selling lemonade on the sidewalk in front of her house.
On the surface this quick article with 2 videos to share looks like it is the same old story -- storytelling is essential for successful marketing, sales, and business growth.
But there are 2 key -- yet subtle -- messages buried in the videos.
In the video with Seth Godin, he makes the point that not only do you have to have a good story, but you also have to create a product/service that combines both a need people are already hungry for and that also captures their imagination. Stories are your gateway because if you design your product/service and your business around the stories you want people to share about you, you will have a leg-up on your competition. This is quite a notion and different to how we typically do business today.
In the second video, the Danish author Rolf Jensen shares with us a story that makes his point: people buy the story, not the product/service. And that storytelling is the future of business development.
The article is short, as are the videos. But the insights are golden and will last a lifetime!
Article link:
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; Via Karen Dietz Delete the scoop?
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Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!
1. Build strong, targeted social media accounts. Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.
Read more: http://bit.ly/LtgVRt Via Martin Gysler Delete the scoop?
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With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.
Read more: http://bit.ly/KUeh5U Via Martin Gysler Delete the scoop?
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It stimulates my curiosity.
Excellent video rescooped from Karen Dietz's site on Storytelling