Learn about the impact of SSL encryption on keyword research, and the field of SEO.
Trying to perform keyword research to inform your SEO strategy is tough these days. Why? Because of that huge chunk of organic search traffic swept under the “(Not Provided)” carpet in your analytics.
And it’s getting crowded under that carpet! When Google rolled out encrypted search (more on this later, if you need a brushup on the history of Google encrypted search) a Google spokesperson claimed this change would affect “a single-digit percentage of all Google searches.” But in the past few months, we’ve seen over 50% of hubspot.com’s organic search traffic fall into this bin. That’s a ton of missing insight into what keywords are driving organic traffic....