...B2B marketers have no reason to shy away from reliable metrics. They can ignore most of the nonsense and take a much simpler approach. In all likelihood, you have a singular goal as a B2B content marketer—to drive sales. Therefore, you want to focus on and measure how the content you’re creating is impacting each level of the sales funnel, so that you can optimize your efforts. Let’s take a look at how to do that simply and easily....