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Scooped by Jeff Domansky onto Public Relations & Social Media Insight |
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Ikea UK pops on Pinterest and provides some great examples of boards showing other brands how it should be done.
Pinterest saw massive growth in 2012 and this is set to continue in 2013 as people continue to engage with photos and videos. Pinterest is a great platform for businesses and brands to raise awareness and to literally show off their products. Here are 5 reasons to join Pinterest today.
A great example of how to use Pinterest comes from Ikea UK...
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I selected this piece by Steve Rosenbaum for Mashable because there are some excellent tips to make you a trusted source, build a loyal following and add value to the community.
I don't know about you but everytime I read a post about curation, I see something different, this one is from someone who knows what he's talking about.
Here are some highlights:
Be part of the content ecosystem
**What a curator should do is embrace content both as a marketer and an organizer
Follow a schedule
**No matter what and how much you post, 2 new links a day and one big post per week, that's a schedule
**Be consistent and post at the same time everyday so your readers will know when to expect new content
**consistency and regularity brings new users and helps you build a loyal fan base
Embrace multi platforms
**Put your work where your audience is, today you have to go to them (more about this in the article)
Engage and Participate
**Select only the best content - read everything before you hit the send button - you'll build trust by helping your readers find great content and information
**This is a great way to build relationships with bloggers and other curators (more on this in the article)
Share, Don't Steal
**Last but definitely not least, you must acknowledge the source, there are no exceptions
**When people choose to listen to you, it's because you've proven to separate the signal from the noise
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://on.mash.to/Jk8uWH] Via janlgordon 
janlgordon's comment,
April 29, 2012 6:06 PM
Hi John, It's funny, we can read these articles over and over but I always find something new each time I read them. How about you?
John van den Brink's comment,
April 30, 2012 2:50 AM
Hi Jan, correct. Everytime I think "oh, I know already" But when I read the article I always find one or two things that I didn't knew already :)
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Here's a creative social marketing campaign on Pinterest, well-executed by IKEA in the UK.