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Ikea UK pops on Pinterest | Intranet Future

Ikea UK pops on Pinterest | Intranet Future | Public Relations & Social Media Insight | Scoop.it
Ikea UK pops on Pinterest and provides some great examples of boards showing other brands how it should be done.

 

Pinterest saw massive growth in 2012 and this is set to continue in 2013 as people continue to engage with photos and videos. Pinterest is a great platform for businesses and brands to raise awareness and to literally show off their products. Here are 5 reasons to join Pinterest today.


A great example of how to use Pinterest comes from Ikea UK...


Jeff Domansky's insight:

Here's a creative social marketing campaign on Pinterest, well-executed by IKEA in the UK.

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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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6 Ways to Alienate The Modern Connected Buyer #SocialSellingz | Kathi Kruse

6 Ways to Alienate The Modern Connected Buyer #SocialSellingz | Kathi Kruse | Public Relations & Social Media Insight | Scoop.it

Social Selling allows you to be the first to provide value. Being first gives you leverage ahead of the sale, increases your chance to participate and eventually close the sale.


Why is Social Selling so important?

1. It drives revenue.

2. You don’t really have a choice....

Jeff Domansky's insight:

Today's connected buyers are looking for businesses like them. Social Selling techniques bridge the gap and drive revenue.

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How to Write An Effective Welcome Email (13 Examples and 3 Templates You Can Steal Today) – Shopify

How to Write An Effective Welcome Email (13 Examples and 3 Templates You Can Steal Today) – Shopify | Public Relations & Social Media Insight | Scoop.it

Email is one of the best channels at your disposal for marketing your online store. Emails drive traffic, supplement your content marketing, and outperform both Twitter and Facebook for generating sales.


This post is about one of the most important types of emails that you can send out: the “Welcome.” They’re the types of emails you get usually when you submit your email address to an online store....


That’s why you should make your welcome emails great. To make it easy for you, we've put together 13 examples of amazing welcome emails (including their subject lines), as well as three templates that you can steal, and finally the apps you can deploy to make your emails the best that they can be....

Jeff Domansky's insight:

Email lessons and great examples.

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Slide Captain - create and present your ideas

Slide Captain - create and present your ideas | Public Relations & Social Media Insight | Scoop.it
SlideCaptain empowers you to create and share stylish online presentations.


Insert nearly any web content. Show your work wherever you are and impress your audience. Fully responsive with touch device support.


Via Baiba Svenca
Jeff Domansky's insight:

Interesting new slide presentation tool.

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Baiba Svenca's curator insight, July 23, 8:24 AM

Slide Captain is a new service for creating multimedia presentations. It runs in your browser, works on all devices, presentations can be embedded on your website or exported as ZIP or PDF files.

At present the service  is free of charge.

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Turtles 9/11 Poster destined for PR fail infamy

Turtles 9/11 Poster destined for PR fail infamy | Public Relations & Social Media Insight | Scoop.it

Earlier today, Paramount Pictures Australia tweeted a poster which features the Ninja Turtles jumping from an exploding building. No problem, right? How about if the release date for the film in Australia is September 11th? Still not a problem, you say?


How about if the poster that was tweeted has the Ninja Turtles jumping from a New York City building that’s exploding with "SEPTEMBER 11" in bold lettering at the bottom? And Leonardo has a NYC pin in blue and white just so you’re extra-aware that you’re in New York City?...

Jeff Domansky's insight:

Marketing effort sucks here for lack of sensitivity. PR fail big time!

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9 Informative Infographics To Guide Your Visual Content Marketing | Buffer

9 Informative Infographics To Guide Your Visual Content Marketing | Buffer | Public Relations & Social Media Insight | Scoop.it
9 informative infographics to help guide your visual content marketing, explaining why we love images and videos in the content we read, share, and enjoy.
Jeff Domansky's insight:
Great resource and tips from Kevan Lee at Buffer
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Jeff Domansky's curator insight, July 29, 11:33 AM

Great visual tips and reference.

A. Brian Dengler's curator insight, Today, 8:00 AM

This is a great post. It even provides a "cheatsheet" -- that is, a template -- for preparing an infographic.

Diego A. Peris San Martín's curator insight, Today, 9:01 AM

Excellent

 

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How To Add Links To Your Blog That Get Outstanding Results

How To Add Links To Your Blog That Get Outstanding Results | Public Relations & Social Media Insight | Scoop.it

Adding links to your business blog enhances your readers’ experience and can have benefits for your business as well. While it does take extra time and thought, it is well worth the effort. This post will cover:

- Internal versus external links

- The three crucial elements of an effective link

- Five best practices for business blog links...

Jeff Domansky's insight:

Here's how to get link love and better SEO results.

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How To Make The Business Case For Content Curation | Heidi Cohen

How To Make The Business Case For Content Curation | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation.


Despite this focus on content, 55% of businesses have trouble producing enough quality content and 39% of businesses have trouble getting sufficient budget for their content efforts.


Regardless of where the resources come from,  marketers must fill this content gap because B2B customers are more than 58% of the way through the purchase process before they contact you.


They’ve done their research and homework online, applying the same behavior they use as consumers. To remain competitive, your business must be visible and findable across owned, social media and third party platforms using a mix of content offerings....

Jeff Domansky's insight:

Heidi Cohen makes the case for curation and how it can help you meet your content marketing goals.

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Micahael Borell's curator insight, July 29, 8:25 AM

Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation. please continue

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Top Social Media Blunders of 2014 and What You Can Learn from Them

Top Social Media Blunders of 2014 and What You Can Learn from Them | Public Relations & Social Media Insight | Scoop.it

The first half of 2014 is already in the books, and it looks like a lot of marketers and companies didn’t learn anything from last year about social media. Many brands still made a number of bad judgments and stumbled when it came to handling their social profiles, which led to backlash and a tarnished image for some.


Mistakes can happen anytime, and with half the year already over, now is a great time to discuss some of 2014’s biggest marketing and social media blunders so far. With five full months ahead, this should serve as a great lesson for all individuals, brands, and companies trying to market themselves to the public.


Here are some things to keep in mind:

-  It’s easy to post things on social media, especially on Facebook and Twitter. Remember, though, that backlash can come just as swiftly and easily. Sure, people make mistakes from time to time, but with all the previous instances, everyone should know by now how not to act in public, especially if you’re representing a brand known the world over....

Jeff Domansky's insight:

Lots of lessons from a raft of social media fails.

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Martina Patone's curator insight, July 29, 4:41 AM

social media blunders

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10 Rising Social Networks You Should Explore | Mashable

10 Rising Social Networks You Should Explore | Mashable | Public Relations & Social Media Insight | Scoop.it

Had enough of  Facebook and Twitter? It may be time to switch up your go-to social network.


With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you'll want to keep an eye out.


Here's a look at 10 up-and-coming social networks you should know....

Jeff Domansky's insight:

This is a valuable look at 10 up and coming social media networks and channels that are worth following. Recommended reading. 9/10

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Pascal Corbel's curator insight, July 29, 12:30 AM

Intéressant. Mais les effets de mode et d'externalités de réseau conjugués rendent très difficiles les prévisions sur le développement futur de tel ou tel réseau...

Gonzalo Moreno's curator insight, July 29, 2:35 AM

Redes sociales... ¡Ya no saben qué inventar!

:-/

Martina Patone's curator insight, July 29, 4:49 AM

social media

 

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Creating an Affordable Mobile Marketing Presence

Creating an Affordable Mobile Marketing Presence | Public Relations & Social Media Insight | Scoop.it

Developing customized retail apps to deliver mobile promotions and generate customer data or retooling existing systems to accommodate backend solutions like Apple Passbook or Google Wallet may be out of reach for many small and mid-sized businesses, but there are some no- and low-cost channels and tools available that can make mobile marketing feasible for almost any business.


A key point is that SMBs must stick to expectations and execution that align with where the industry is today, says Inman Breaux, COO of Airpush, a provider of data-driven mobile advertising solutions....

Jeff Domansky's insight:

Good starting point and tips for mobile marketing for local businesses.

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A Beginner's Guide to Local SEO for Small Businesses | Shopify

A Beginner's Guide to Local SEO for Small Businesses | Shopify | Public Relations & Social Media Insight | Scoop.it

As a small business with a physical location, you've probably heard about "local SEO" or have been told that you should really be optimized for local search.


In return, perhaps you've had a confused or overwhelmed look on your face, wondering 'what exactly is local SEO?, 'how's it different from your existing SEO efforts?', and 'how exactly do you get started?'


Not to fret, this is the first of a series of posts outlining how your business can be optimized for local search engine marketing. As a subset of a broader SEO marketing practices, basic local SEO encompasses the following three factors:

1. Local Listings and Citations

2. Online Reviews

3. On-Site Local SEO optimization....

Jeff Domansky's insight:

Useful reference and advice for practical SEO for local businesses.

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6 Important Product, Design and Strategic Decisions For Wearable Makers

6 Important Product, Design and Strategic Decisions For Wearable Makers | Public Relations & Social Media Insight | Scoop.it

It is a super exciting time for wearable entrepreneurs! The early generation of wearables has offered a promising step towards what could be achieved over time with the new generation of wearable products.


The wearable industry is still in its infancy. Although wearable makers have spent significant effort to marry hardware and software technologies and build cool products, there is still a lot to be discovered, learned, and applied in this industry.


As a wearable maker, there are six elements to consider and successfully navigate in order to build a winning product that will be adopted by the majority of the population:...

Jeff Domansky's insight:

Success strategies for wearable technology makers in the future.

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Jeff Domansky's curator insight, July 27, 11:25 PM

Good overview of the challenges facing world of technology makers.

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Ten Creative Ways to Use Lists in Content Marketing

Ten Creative Ways to Use Lists in Content Marketing | Public Relations & Social Media Insight | Scoop.it

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels. Anybody and everybody is using embedded lists in their content. Or, they are writing “mea culpas” via Medium, exposing every aspect of their personal and professional lives.


Great content is somewhat list driven and we can all thank smartphones for some of this popularity. Your content is getting reduced to a small screen: so no lists, maybe no reads....

Jeff Domansky's insight:

Here's a good look at lists, how to use them and why they work

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6 Undeniable Reasons Why The Future of Web Design is Responsive

6 Undeniable Reasons Why The Future of Web Design is Responsive | Public Relations & Social Media Insight | Scoop.it

...There are two major methods for creating a mobile websites Responsive Design and Mobile Templates. Responsive design requires you only have one website that is coded to adapt to all screen size no matter what the device it’s being displayed on.In contrast, a mobile template is a completely separate entity requiring you to have a second mobile only website or sub-domain.


Mobile templates are also built for each specific, not per screen size. This can cause some issues as we will discuss below.


Responsive design, a term originally coined in a  2010 A List Apart article  by Ethan Marcotte, responsive design has been by far the most popular and widely used method for designing a mobile website. Here are just a few of the undeniable reasons your website needs to be responsive....

Jeff Domansky's insight:

Luke Summerfield explains why having a responsive website is so critical to your marketing and some key considerations to keep in mind when designing a responsive website.

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July 31st-MY BDAY! ¶'s curator insight, July 29, 11:29 PM

As a new WordPress blogger (but not a noob by any stretch of the imagination!), I'd become confused between all the choices in themes that promised to be "super-responsive." I had no idea what that really meant.

 

Or why it even mattered. A blog is a blog is a blog, right? Right?

I am not 100% wrong, but I am 100% not-right.

imaginetsa's curator insight, Today, 12:22 AM

6 Undeniable Reasons Why The Future of Web Design is Responsive

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5 Cool PowerPoint Slide Design Tools

5 Cool PowerPoint Slide Design Tools | Public Relations & Social Media Insight | Scoop.it

Are you hankering to give your PowerPoint presentations a visual boost? Do you want to get away from the "I did this in PowerPoint look" that you (and everyone else) get from using PowerPoint's built in templates? Do you need a timeline slide or help finding graphics to illustrate your slide content?


If you answer yes to any of these questions, then take a look at these five great—and free—design tools. They can help you enhance your PowerPoint presentations and speed up the design process.


Via Baiba Svenca
Jeff Domansky's insight:

Good advice and useful PowerPoint design tools.

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Brooke Hall's curator insight, Today, 5:43 AM

Check out these FREE designs!

Beri Creative's curator insight, Today, 9:34 AM

Scoop now, read later!

Cynthia Day's curator insight, Today, 11:47 AM

pp

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DIY Product/Demo Video Making - Animaker

DIY Product/Demo Video Making - Animaker | Public Relations & Social Media Insight | Scoop.it

Animaker.com is a cloud-based do-it-yourself (#DIY) video making app that is bringing studio quality professional animation tools within reach of everyone. Exclusively crafted to suit the DIY explainer video makers, it features a wide array of several in-built tools that address the growing demand of animated video making....

Jeff Domansky's insight:

Can't wait to try this promising looking video animation tool. 

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Mara.Rodriguez's curator insight, Today, 2:31 PM

Me parece una herramienta más que interesante para trabajar con estudiantes interesados.

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Design Beautiful Ebooks Using Powerpoint

Design Beautiful Ebooks Using Powerpoint | Public Relations & Social Media Insight | Scoop.it
You don't have to have an art degree to make a beautiful Ebook! Here's how to do it in four, simple steps.

You spend a lot of time making sure the content that goes into your Ebooks is unique and of high quality, right? So why wouldn’t you do the same with your Ebook design?


Via Baiba Svenca
Jeff Domansky's insight:

Very good tutorial and eBook tips.

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Stephanie Torczon-Essien's curator insight, July 29, 8:23 AM

Simple. Love it!

Mirta Liliana Filgueira's curator insight, July 29, 7:10 PM

Hacer un E-Books con PowerPoint

Paula King, Ph.D.'s curator insight, July 29, 7:33 PM

Using PowerPoint no less. 

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8 Powerful Influencer Research Tools That Get Results | Adam Connell

8 Powerful Influencer Research Tools That Get Results | Adam Connell | Public Relations & Social Media Insight | Scoop.it

Want to find key influencers in specific topic areas? You need the right tools to save you time. Find the top influencer research tools here.


But first you need to know who these influencers are.


You could hop from social network to social network, doing manual research. Or you could take the easy option and use a tool that is designed to do influencer research and get the insights that you need to leverage the power of influence.


In this post I’ve put together 8 of the best, with a range of different features and a lot of them are affordable or can be used for free....

Jeff Domansky's insight:

Excellent starting point for those new to influencer relations and those wanting a refresher.

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Top Ways to Measure Social Media Like a Pro

Top Ways to Measure Social Media Like a Pro | Public Relations & Social Media Insight | Scoop.it

If you’re eager to  wrangle your social media  measurement once and for all, then read on. Below you will find six actionable ways you can begin to track, measure and measure your social media results....

Jeff Domansky's insight:

Practical tips to help you get your social media measurement mojo working.

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Rhina Belle's curator insight, July 29, 8:22 AM

Social Media like a pro

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French blogger fined for restaurant review's high Google rank

French blogger fined for restaurant review's high Google rank | Public Relations & Social Media Insight | Scoop.it
A French judge has ruled against a blogger because her scathing restaurant review was too prominent in Google search results.The judge ordered that the post's title be amended and told the blogger Caroline Doudet to pay damages.Ms Doudet said the decision made it a crime to be highly ranked on search engines.The restaurant owners said the article's prominence was unfairly hurting their business....
Jeff Domansky's insight:
Just when you thought you'd seen it all!
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The Latest LinkedIn Features You Should Start Using Today | Forbes

The Latest LinkedIn Features You Should Start Using Today | Forbes | Public Relations & Social Media Insight | Scoop.it

The folks at LinkedIn are busy. They are rolling out refinements and new features at an unprecedented rate. Staying on top of these opportunities is the key to staying on top of your online personal branding. If you want your profile to stand out, start using my five favorite LinkedIn upgrades.

Jeff Domansky's insight:

5 easy ways to improve your LinkedIn profile and results.

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Therese Torris's comment, July 29, 1:26 AM
LinkedIn makes relentless investments towards becoming a stickier destination site
ANNODYNE's curator insight, July 29, 5:55 AM

This is a great article, glad I came across this today and had time to jump on the wait list. 

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How to Optimize Your Blog for Content Distribution | Digital Info World

How to Optimize Your Blog for Content Distribution | Digital Info World | Public Relations & Social Media Insight | Scoop.it

Your blog is your most important owned property on the internet. If you want your content to make an impact, follow these best practices to make sure it's optimized for maximum results.According to a BrightEdge Technologies study, blogs with social media sharing buttons generate 7X more mentions than those don't.


So make sure you place social sharing button prominently at the beginning of each blog post. Include counters on these buttons to encourage other to share (and help track your social proof). Feature platforms that are most relevant to your audience.


Similarly. including images increases shareability and engagement up to 64 percent (according to OKDork/BuzzSumo). So add beautiful visual content in your posts.


Take a look at this infographic from  onboardly  that proposes 5 tips on how to optimize your blog or website for content distribution....

Jeff Domansky's insight:

Blogging basics to help you get better results and increase sharing of your blog posts.

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Jeff Domansky's curator insight, July 28, 7:04 AM

Blogging basics for better results in your blog posting

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Case study: How Harry's men's shaving brand launched with 100k emails in 1 week | Tim Ferriss

Case study: How Harry's men's shaving brand launched with 100k emails in 1 week | Tim Ferriss | Public Relations & Social Media Insight | Scoop.it

This story is about the launch of Harry’s, a new men’s grooming brand. Specifically, it explains how they gathered nearly 100,000 email addresses in one week (!).

Jeff Domansky's insight:

Tim Ferriss shares a valuable case study with social marketing templates, tips and tactics.

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Content We Love: A Dynamic Press Release with Global Appeal

Content We Love: A Dynamic Press Release with Global Appeal | Public Relations & Social Media Insight | Scoop.it

Hot on the heels of the World Cup games, this announcement by Dynamic Architecture titled “The Dynamic Football Experience: World’s First Football Entertainment Centre to be Rotating Building” became the most viewed multimedia news release on PRNewswire.com.  


It’s no surprise that the news earned so much attention; a spinning, soccer-ball shaped building to be constructed in the middle of Rio de Janeiro sounds like a story beyond anyone’s wildest dreams. But this press release does a great job at anticipating the questions a journalist or potential visitor might ask and includes eye-catching visuals, an intriguing story angle, and fifteen translations of the text release to entice soccer enthusiasts around the globe....

Jeff Domansky's insight:

Who said press releases are dead? This multimedia news release does a great job and provides great lessons for other businesses.

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Why It Might Be Time to Completely Change Your Social Media Strategy | Convince and Convert

Why It Might Be Time to Completely Change Your Social Media Strategy | Convince and Convert | Public Relations & Social Media Insight | Scoop.it

The shotgun approach is a new way of conducting your social media affairs, based on the mathematical realities of an era where reliable reach has gone unicorn.


The shotgun approach says:You need to be sending more messages in more places.


The total potential size of a social network is far less relevant than the number of people you ACTUALLY reach there.Because such a small percentage of your total audience will see any one message you send in any particular venue, you can adopt an editorial calendar that works across-the-board, with changes in execution to fit each network’s norms....

Jeff Domansky's insight:

Reliable reach is a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer.

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Annemarie Nier's curator insight, July 28, 3:12 AM

The controversy isn't new, but excellently summed up in this article: Is it better to focus on the social media platform with the biggest reach, or should one distribute content to as many platforms as possible?