Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Track Compelling Content Titles with 12-Step Title Optimization | Tracy Gold

Track Compelling Content Titles with 12-Step Title Optimization | Tracy Gold | Public Relations & Social Media Insight | Scoop.it
From contentmarketinginstitute.com - January 18, 4:51 PM
Titles play a key role in getting eyes on your content. Create compelling content titles based on your analytics using this 12-step process.

 

In the content marketing rush, it can be hard to slow down and think about an essential element of each piece of compelling content: its title. Yet titles feed onto social media sites and play a big role in search engine optimization (SEO). 


Because of this impact, titles also influence the amount of traffic a content marketing blog garners, as the Content Marketing Institute recently found out. Over the past couple of months, I’ve been working with CMI to figure out exactly what makes a good title, and how to make every single title shine.

Forget guesswork and gut feelings — we dug deep into CMI’s analytics to find out exactly which types of titles made the traffic roll in. Of course, many factors play into blog post traffic, but our research shows clear correlations between certain types of titles and higher or lower page views....


Jeff Domansky's insight:

Not only does Tracy Gold provide a valuable analysis of the impact of titles on content readership, she suggests a blueprint to track and improve your ROI. A good read for serious content marketing pros.

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What a Lemonade Stand Taught Me About Storytelling

What a Lemonade Stand Taught Me About Storytelling | Public Relations & Social Media Insight | Scoop.it
From www.business2community.com - July 3, 2012 9:47 PM
I was on my way to play golf this past weekend when I drove by a young girl selling lemonade on the sidewalk in front of her house.

 

On the surface this quick article with 2 videos to share looks like it is the same old story -- storytelling is essential for successful marketing, sales, and business growth.

 

But there are 2 key -- yet subtle -- messages buried in the videos.

 

In the video with Seth Godin, he makes the point that not only do you have to have a good story, but you also have to create a product/service that combines both a need people are already hungry for and that also captures their imagination. Stories are your gateway because if you design your product/service and your business around the stories you want people to share about you, you will have a leg-up on  your competition. This is quite a notion and different to how we typically do business today.

 

In the second video, the Danish author Rolf Jensen shares with us a story that makes his point: people buy the story, not the product/service. And that storytelling is the future of business development.

 

The article is short, as are the videos.  But the insights are golden and will last a lifetime!

 

Article link: 

http://www.business2community.com/branding/what-a-lemonade-stand-taught-me-about-storytelling-0205747

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Rescooped by Jeff Domansky from SOCIAL MEDIA, what we think about!
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7 Ways to Be a Successful Social Marketer

7 Ways to Be a Successful Social Marketer | Public Relations & Social Media Insight | Scoop.it
From www.dreamgrow.com - May 27, 2012 9:18 PM

Social marketing is an advertising art that is widely utilized but less widely successful, forcing marketers who are looking for real, measurable results to hone their tactics. Review our list of seven ways to be a successful social marketer to help give you a leg up on the competition!

 

1. Build strong, targeted social media accounts.

Your social media accounts are only as useful as the friends and followers connected to them, making the first step of building those accounts absolutely crucial. Instead of simply working to obtain as many connections as possible, work instead to connect with like-minded people who are more likely to have an interest in what you have to offer.

 

Read more: http://bit.ly/LtgVRt


Via Martin Gysler
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Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | Public Relations & Social Media Insight | Scoop.it
From www.fansbuy.org - May 30, 2012 3:32 PM

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.

 

Read more: http://bit.ly/KUeh5U


Via Martin Gysler
Cassy Dave's comment, May 30, 2012 1:22 AM
good
Martin Gysler's comment, May 30, 2012 5:54 AM
Thank you Cassy :)
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