Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Track Compelling Content Titles with 12-Step Title Optimization | Tracy Gold

Track Compelling Content Titles with 12-Step Title Optimization | Tracy Gold | Public Relations & Social Media Insight | Scoop.it
From contentmarketinginstitute.com - January 18, 4:51 PM
Titles play a key role in getting eyes on your content. Create compelling content titles based on your analytics using this 12-step process.

 

In the content marketing rush, it can be hard to slow down and think about an essential element of each piece of compelling content: its title. Yet titles feed onto social media sites and play a big role in search engine optimization (SEO). 


Because of this impact, titles also influence the amount of traffic a content marketing blog garners, as the Content Marketing Institute recently found out. Over the past couple of months, I’ve been working with CMI to figure out exactly what makes a good title, and how to make every single title shine.

Forget guesswork and gut feelings — we dug deep into CMI’s analytics to find out exactly which types of titles made the traffic roll in. Of course, many factors play into blog post traffic, but our research shows clear correlations between certain types of titles and higher or lower page views....


Jeff Domansky's insight:

Not only does Tracy Gold provide a valuable analysis of the impact of titles on content readership, she suggests a blueprint to track and improve your ROI. A good read for serious content marketing pros.

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Social Media: An Online Reputation Management Blind Spot For Many Corporations [Infogrpahic]

From zenogroup.com - December 31, 2012 1:33 PM

Great infographic on how SMM is a corporate blind spot. 


Via Martin (Marty) Smith
Jeff Domansky's insight:

Let's just say there are still social media ostriches in the C-suite.

Martin (Marty) Smith's curator insight, December 31, 2012 11:38 AM

Great data here that confirms theGreat Social Customer Service Race Study Software Advice shared on the Atlantic BT Blog:

Great Social Customer Service Race - How Social Changes Service 

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  
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Enterprise Social Media Marketing: How To Create A SOCIAL Business

Enterprise Social Media Marketing: How To Create A SOCIAL Business | Public Relations & Social Media Insight | Scoop.it
From www.huffingtonpost.com - December 15, 2012 7:33 PM
... In the past year, we've sensed that we're close to a tipping point, where the use of social networking in all aspects of business is quickly moving from novelty to mainstream. In fact, we think business professionals of the future must have a social networking skillset to succeed. One recent study shows this momentum towards social business. In a joint MIT/Deloitte study of global managers, 52 percent of global managers thought that social business is important to their organizations today. These same managers viewed the importance of social business as growing: 86 percent stated that social business would be important in their organizations three years from now.

Despite managers recognizing the importance of social business, few organizations are prepared to make the most of social software. According to the 2012 IBM Technology Trends report, only 1 in 10 organizations have the skills they need to benefit from advanced technology such as social software. Additionally, nearly half of the educators and students surveyed in IBM's survey indicated major gaps in their institutions' ability to meet IT skill ne youeds in the social area....
Via Martin (Marty) Smith
Jeff Domansky's insight:

Business and educators are getting the concept of "social business." They're just not all doing it yet.

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Great Social Customer Service Race - How SMM Changes Service [study]

Great Social Customer Service Race - How SMM Changes Service [study] | Public Relations & Social Media Insight | Scoop.it
From www.atlanticbt.com - December 18, 2012 8:55 PM
Social Media is a powerful customer service tool. This guest blog post from Ashley Verrill shares results from the Great Social Customer Service Race Study.

Via Martin (Marty) Smith
Jeff Domansky's insight:

This study is a must-read for customer service ideas using social media.

Martin (Marty) Smith's curator insight, December 18, 2012 12:46 PM

Great guest post on Atlantic BT's blog here by Ashley Verrill from Software Adice. Ashely shares results from their recent 4 week study asking a simple and complex quesiton:

Are brands and companies listening to social media?

The results may shock you. On the other hand the results of this great study point to a clear and present danger for some and opportunities for others.  
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Social Media Marketing - The Most Valuable ROI

Social Media Marketing - The Most Valuable ROI | Public Relations & Social Media Insight | Scoop.it
From www.atlanticbt.com - November 1, 2012 1:31 PM

Hunting social media marketing ROI can make it easy to ignore the most important point - Your company, brand and product must have a social media marketing strategy.

Marty Note
The soial ROI controversy is in high gear thanks to a Forrester report (see my Don't Follow GoofyStupid and the Clueless post from yesterday: http://www.scoop.it/t/curation-revolution/p/3161431620/don-t-follow-goofystupid-or-truly-clueless-on-social-media-roi-marty-note ;). I thought it would be a good idea to go over some social media marketing basics. 

First, I am NOT a mystic or philosopher. I was trained in e-commerce by direct marketers. I believe in Internet marketing's ROI. Increasingly I understand that ROI is tied to who we are, what we project and how well our talk matches our walk.

 

Caveat stated, here are some thoughts on what Social Media Marketing IS:

* Aspirational - speaks to who we ARE and Want To Be.
* Connection - speaks to our desire to learn from each other.
* Exploration - speaks to the inner explorer in all of us. 
* Saves World - creates community and action. 
* Elicits Joy - helps share discoveries, joy, victories and defeats. 

 

If these attributes sound like Jim Stengel's fundamental human characteristics brands need to align to it is on purpose (read GROW by Stengel). In the post Social Media Marketing The Most Valuable ROI I asked if you could afford NOT to create a social presence. I don't think avoiding things is as powerful as wanting something. Let's recast the question and ask if it is important your brand connect, explore, impact, have aspirations and share joy? 

Yes right? 

Social Media The Most Valuable ROI
http://www.atlanticbt.com/blog/social-media-marketing-the-most-valuable-roi/

 

[Great comments by Marty Smith and a valuable read ~ Jeff]


Via Martin (Marty) Smith
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