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Track Compelling Content Titles with 12-Step Title Optimization | Tracy Gold

Track Compelling Content Titles with 12-Step Title Optimization | Tracy Gold | Public Relations & Social Media Insight | Scoop.it
Titles play a key role in getting eyes on your content. Create compelling content titles based on your analytics using this 12-step process.

 

In the content marketing rush, it can be hard to slow down and think about an essential element of each piece of compelling content: its title. Yet titles feed onto social media sites and play a big role in search engine optimization (SEO). 


Because of this impact, titles also influence the amount of traffic a content marketing blog garners, as the Content Marketing Institute recently found out. Over the past couple of months, I’ve been working with CMI to figure out exactly what makes a good title, and how to make every single title shine.

Forget guesswork and gut feelings — we dug deep into CMI’s analytics to find out exactly which types of titles made the traffic roll in. Of course, many factors play into blog post traffic, but our research shows clear correlations between certain types of titles and higher or lower page views....


Jeff Domansky's insight:

Not only does Tracy Gold provide a valuable analysis of the impact of titles on content readership, she suggests a blueprint to track and improve your ROI. A good read for serious content marketing pros.

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4 Mobile Image Apps That Create Amazing Visuals : Social Media Examiner

4 Mobile Image Apps That Create Amazing Visuals : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you use your smartphone or tablet to post images to social media?

 

Looking for mobile image apps to enhance your visuals?

 

In this article, you’ll discover four mobile apps to help you create and publish outstanding social media images on the go....

Jeff Domansky's insight:

Useful mobile image apps.

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Check List of 15 Social Media Tips to Kindle Audience Engagement

Check List of 15 Social Media Tips to Kindle Audience Engagement | Public Relations & Social Media Insight | Scoop.it

What Is Social Media Engagement? Why Is It Important For Your Business?

 

Engagement is the sum of likes, shares and comments that your message has received on social media. It is a fair assessment of the impact that your message has created on your social media audience.

 

For your business to succeed on social media, you have to attract and hold your target audience members on your social media pages, and engaging them is the first stop on the road to building a loyal social media following.

 

Here are 15 super-effective ways of engaging your social media audience....

Jeff Domansky's insight:

How to measure social media engagement.

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20 Fascinating Topics That Every New Blog Should Tackle

20 Fascinating Topics That Every New Blog Should Tackle | Public Relations & Social Media Insight | Scoop.it

Gone are the days of blathering on ad nauseam about anything your heart desires.

 

Content marketing via blogging is one of the best ways to increase the online visibility of a brand. These days, though, the posts you create must be engaging, informative, interesting, and generally high in quality to get you anywhere.

 

Contrary to what you may have heard, quantity does not exceed quality here. Even so, coming up with fascinating topics for a blog is often difficult for business owners. Here are 20 topics and ideas to get you off to a great start....

Jeff Domansky's insight:

Neil Patel offers 20 blog topics to help you generate content.

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Everything You Need to Know About Twitter Moments

Everything You Need to Know About Twitter Moments | Public Relations & Social Media Insight | Scoop.it

The ability to create Twitter Moments is being rolled out to all users.

 

Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories. When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely.

 

The below video from Twitter explains a little more about how Moments work:...

Jeff Domansky's insight:

Buffer shares all you need to create your own Moment on Twitter.

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10 Awesome Places to Find Background Music for Video – The Mission

10 Awesome Places to Find Background Music for Video – The Mission | Public Relations & Social Media Insight | Scoop.it

IConsumers find video engaging, compelling and convincing — so much so that they’re anywhere from 64% to 85% more likely to buy after watching a product video.

 

In fact, video on a landing page can boost conversions by an astonishing 80%. Already, companies that use video on their website get 41% more traffic from search results than those that don’t, and by next year, you can expect 74% of all web traffic to be video.

 

Sure, every smartphone worth its salt has a decent video camera, but the highly competitive content arena today demands top quality content in all formats — including video.

 

There’s a lot to think about, from actually shooting the video to post production, finding copyright free music and more. Equipment quality, lighting expertise, editing skill and audio optimization still matter a great deal (more than ever, in fact).

 

So while the barriers to entry for video creation have been reduced, the barriers to creating exceptional video have actually skyrocketed.In this column, we’re going to explore some really useful places to find one element that can make your marketing and product videos way more professional and polished: background music....

Jeff Domansky's insight:

Video content has exploded in popularity, and it’s no wonder.

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The new era of brick and mortar: not business as usual

The new era of brick and mortar: not business as usual | Public Relations & Social Media Insight | Scoop.it

Retail marketers have long focused on perfecting their omnichannel strategies; however, the rules of consumer engagement have changed. Many major anchor stores are either closing or redesigning their approaches, and the overall mall landscape is changing to meet the needs of a new audience.

And while shoppers can be reached on a variety of platforms, they remain individuals and prefer a unified experience that engages them in unique ways. Business is not as usual. And, as this year’s holiday shopping season approaches, there are important lessons to learn.

Unique experiences build on brick and mortar’s strength
Even though online sales continue to grow, a recent Deloitte study confirms that consumers still prefer in-store shopping, choosing to make more than 90 percent of all transactions in store.

The fact remains — brick-and-mortar retailers offer shoppers something they want that online retailers just can’t provide: a hands-on experience with products and the ability to take them home immediately. That’s why today’s retail landscape is fertile for brick-and-mortar retailers to nurture shoppers, seeding growth with unique shopping experiences....

Jeff Domansky's insight:

The retail landscape is now omnichannel.and consumers are setting the table with new demands.