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5 LinkedIn Group B2B Content Marketing Tips | Content Marketing Institute

5 LinkedIn Group B2B Content Marketing Tips | Content Marketing Institute | Public Relations & Social Media Insight | Scoop.it

My company uses content marketing for a number of purposes to promote our business and build relationships with customers. But one of the particularly effective ways we’ve used content marketing is to increase the membership of our LinkedIn Group, “Manage Your Leads,” a group focused on lead generation and B2B sales....

 

If you’d like to start a LinkedIn group of your own — or boost the membership and raise the profile of a LinkedIn group you already have — here are five time-tested B2B content marketing tips that we’ve used to drive traffic, attract new members, and increase the engagement of our group...

Jeff Domansky's insight:

This is a great set of five content marketing tips from Gregg Schwartz for success with LinkedIn groups including:

1  promoting the group in all B2B marketing

2  low key, informative

3  two-way communication

4  wider content creation

5  don't be "salesy".

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Twitter's Best Idea For Keeping Up With News Is Buried Too Deep

Twitter's Best Idea For Keeping Up With News Is Buried Too Deep | Public Relations & Social Media Insight | Scoop.it

If Twitter’s value is telling you what’s happening 10 to 15 minutes before everyone else, why isn’t the feature that does that best at the front and center of the app?


Two major news events unfolded this week with the kind of incremental and quickly evolving updates that made Twitter an ideal place to follow both. On Wednesday, a group of congressional Democrats staged a sit-in on the House floor to protest gun violence. And on Thursday, Britain voted to leave the European Union. Throughout both, informed insiders tweeted bits of news and information you simply couldn’t find elsewhere. But unless you were already following those people, or saw a retweet, their updates may as well not have existed; they were trees falling in empty forests. It doesn’t have to be that way.


Twitter is built on a follow model, which is great for some use cases, but also means you’re going to miss a lot of great stuff from people you don’t follow. Unless you followed certain Democratic lawmakers, you likely missed lots of action from the House floor during the sit-in this week. But there’s a solution to that: A Twitter that temporarily inserts relevant tweets from the right people at the right moment into your timeline would be a much more useful Twitter. Amazingly, this Twitter already exists but is buried puzzlingly deep within the platform’s user interface.


Twitter CEO Jack Dorsey is fond of pitching his service as the place you go to see what’s happening 10 to 15 minutes before anywhere else. And it’s true — possessing this information is what’s helped grow Twitter to over 310 million active users. But the company has struggled to grow beyond that, largely because the information Dorsey references is very, very difficult to unearth.

Jeff Domansky's insight:

Alex Kantrowitz wonders why Twitter's best features are buried from easy use?

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Why the Remain Campaign’s Persuasion Strategy Backfired

Why the Remain Campaign’s Persuasion Strategy Backfired | Public Relations & Social Media Insight | Scoop.it

For supporters of Britain staying in the EU, a simple question remains this morning: How did we fail to persuade voters of our position? Steve Martin, director at Influence at Work in London and best-selling author of several books on persuasion, spoke with HBR about the ways in which the Remain advocates’ message failed to get through, or even backfired. Martin was joined by Joseph Marks, a behavioral scientist on his team.

HBR: From a persuasion science point of view, how do you explain the vote for Britain’s exit from the EU?
Steve Martin: There seems to have been a focusing effect. The Leave side made sure that immigration became a focus. Not only a focus but the focus. And once that’s a focus it’s hard to get other messages through. What we see is all there is. Danny Kahneman said that clearly. We can only pay attention to a limited number of things and if we see that immigration story every day, that’s what affects us more than a rational argument that predicts what would happen if we left.

But they saw the economic arguments every day, too. Why couldn’t the Remain side focus the voters on that?
Joseph Marks: I think both campaigns were built around fear of loss. One was what we’re losing in terms of immigration coming in. And one was loss to the economy and your pocket. Normally that wins. That’s number one. But right now, you can see that immigration issue as happening now, in the present, whilst the economy is doing well. In the optimism literature, we’ve seen that people are generally optimistic about their own futures when the economy is good, so that’s maybe how the economic argument lost to something that feels more pressing to people. So ironically the very people who helped get our economy on track created an environment that makes it harder to communicate their message of potential negative impacts of leaving the EU. The health of the economy created a good economic environment that had a disproportionate influence over decision making at that moment....

Jeff Domansky's insight:

Valuable lessons from Brexit for marketers and politicians alike.

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Tronc’s Data Delusion

Tronc’s Data Delusion | Public Relations & Social Media Insight | Scoop.it

Tribune Publishing, a storied icon of American journalism, recently renamed itself Tronc and released a video to show off a new “content optimization platform,” that Malcolm CasSelle, Tronc’s chief technology officer, claims will be “the key to making our content really valuable to the broadest possible audience” through the use of machine learning.


As a marketing ploy the move clearly failed. Instead of debuting a new, tech-savvy firm that would, in the words of chief digital officer Anne Vasquez, be like “having a tech startup culture meet a legacy corporate culture,” it came off as buzzword-laden and naive. The internet positively erupted with derision.


Yet what I find even more disturbing than the style is the substance. The notion that you can transform a failing media company — or any company in any industry for that matter — by infusing it with data and algorithms is terribly misguided. While technology can certainly improve operational performance, the idea that it can replace a sound strategy is a dangerous delusion....

Jeff Domansky's insight:

AI won’t magically save journalism — or any business. Not as long as it's style over substance.

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16 Ideas to Go Live with Brand Impact

16 Ideas to Go Live with Brand Impact | Public Relations & Social Media Insight | Scoop.it

An attendee at the Curacao Social Media and Content Marketing Strategy Workshop raised a new (for me) and pertinent question: What are ideas to go live with brand impact?


That’s a content marketing strategy topic I’ve been thinking about as more social platforms offer “go live” features, including Twitter, Facebook, YouTube, Snapchat, and Tumblr.His specific question was what to do to make it worthwhile for a brand, and how much to prepare so it doesn’t become embarrassing (or boring, or pointless) video content....

Jeff Domansky's insight:

Marketers take note of these useful "go live" tips.

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31 Types of Content We Crave [Infographic]

31 Types of Content We Crave [Infographic] | Public Relations & Social Media Insight | Scoop.it

Four years ago, I shared that your content must resonate with your audience so they follow you where you want to take them.

I also asked what kind of content universally resonates with people. It’s content that:

  • We never get tired of
  • We always have time for  
  • We don’t forget
  • We want to share with others

 

This is the kind of content we must create if our goal is to influence, inspire, and move to action the unique group of people we have chosen to reach.

To help, I originally created a list of 21 types of content we all love to consume.

Jeff Domansky's insight:

Here's an interesting infographic that shows what content we like.

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Jochen Burkhard's curator insight, June 26, 1:58 AM
Come to see your interest" I did!
apertharpist's comment, Today, 2:30 AM
i have shared..
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Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy

Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy | Public Relations & Social Media Insight | Scoop.it

According to a recent survey looking at consumers’ attitudes toward retail technology, omnichannel personalization solution RichRevelance found shoppers are still not comfortable with all technology has to offer the retail industry.

Polling more than 1,000 consumers, the “Creepy or Cool: 2016 Consumer Survey” offered insight into the types of retail technology that appeals to consumers and what turns them off.

Sixty-seven percent of the survey participants labeled facial recognition technology as creepy when asked about it being used by retailers to direct salespersons toward high-value shoppers. (An even higher percentage of Millennials — 71 percent — said they found it creepy.)...

Jeff Domansky's insight:

Research says shoppers still like coupons, especially digital coupons, but facial recognition is "creepy."

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How the Facebook News Feed Works: Changes Marketers Need to Know : Social Media Examiner

How the Facebook News Feed Works: Changes Marketers Need to Know : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you struggling to remain visible in Facebook’s news feed?

Wondering how Facebook decides what to show in the news feed?

In this article you’ll discover how the Facebook news feed algorithm works, what’s been updated, and how marketers can respond to create more visibility on Facebook....

Jeff Domansky's insight:

Kristi Hines shares a valuable look at how Facebook news feeds work and what marketers need to know.

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Jeff Domansky's curator insight, June 25, 11:24 PM

Kristi Hines shares a valuable look at how Facebook news feeds work and what marketers need to know.

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6 Publishing Tools From Facebook for Marketers : Social Media Examiner

6 Publishing Tools From Facebook for Marketers : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Have you explored the Publishing Tools section of your Facebook page lately?

Wondering how the new features make marketing easier?

Your page’s Publishing Tools section contains a lot of important features including video management, lead generation, and product sales.

In this article, you’ll discover how to better manage your Facebook marketing with six Facebook publishing tools....

Jeff Domansky's insight:

Take another look at the publishing tools section of Facebook and you may be pleasantly surprised at the new tools available.

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Why It's OK to Share This Story Without Reading It - MediaShift

Why It's OK to Share This Story Without Reading It - MediaShift | Public Relations & Social Media Insight | Scoop.it

The Washington Post recently published an article about social media metrics with an alarmist headline:


6 in 10 of you will share this link without reading it, a new, depressing study says


This story then predictably made the rounds in the blogosphere, from Gizmodo to Marketing Dive. The headline reads like self-referential clickbait, daring readers to click on the provocative statement so as not to contribute to what the article calls “the oft-demoralizing cesspool that is Internet culture.”


The article cites a new study from Columbia University and French National Institute computer scientists that “59 percent of links shared on social media have never actually been clicked: In other words, most people appear to retweet news without ever reading it.”


Whoa, if true.


A Few Problems With The Story


Except there are a few problems with extrapolating these findings to all links on social media. In fact, we probably shouldn’t even consider the findings to be all that bad....

Jeff Domansky's insight:

Reading between the [head]lines...

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5 AP style changes PR pros should know | PR Daily

5 AP style changes PR pros should know | PR Daily | Public Relations & Social Media Insight | Scoop.it

For many PR pros, the AP Stylebook is an oft-referenced (and revered) staple for press releases and other copy.


On June 1, the reference added or revised roughly 250 entries to its 2016 edition, and AP Stylebook’s editors are continually considering new terms.


Though many additions and revisions are more apt to be used by journalists reporting current events and breaking news, PR pros should be aware of several changes and features to this year’s edition....

Jeff Domansky's insight:

Note these AP style changes for you next news release or blog post.

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Facebook users prefer pets and photographers to banks and tech | Marketing Pilgrim

Facebook users prefer pets and photographers to banks and tech | Marketing Pilgrim | Public Relations & Social Media Insight | Scoop.it

There are marketers who swear that Facebook is the key to staying in touch with customers and others who think Facebook is a waste of time. Believe it or not, both are right. As you’ll see from this new infographic by Cool Tabs, it all depends on who and where you are.


Cool Tabs makes apps and widgets that you can put on your Facebook pages to increase engagement and attract new followers. They also offer a performance check-up service and it’s that data that led to these results.


Most Engaging CategoriesIt’s nice to have followers but it’s better when your followers actually engage with your posts. In Facebook terms, that could mean anything from leaving a thumbs up or comment to sharing a post with their own followers.


Cool Tabs found that people were more engaged with pet posts than any other category. Fictional characters came in a close second. Then we drop quite a bit before getting to “just for fun” and small business posts. Photographer posts round out the top five....

Jeff Domansky's insight:

Practical guide to what content people engage with on Facebook.

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Ryanair — which originally predicted a Remain vote —launches £9.99 flight sale for people who 'need a getaway' after Brexit wins

Ryanair  — which originally predicted a Remain vote —launches £9.99 flight sale for people who 'need a getaway' after Brexit wins | Public Relations & Social Media Insight | Scoop.it

Ryanair, the Irish low-cost airline, is 24-hour £9.99 flash sale for people who "need a getaway" after the UK voted to leave the European Union.


An ad for the promotion on Twitter takes on the famous "hear no evil, see no evil, speak no evil" monkeys and replaces them with UKIP leader Nigel Farage, former London Mayor Boris Johnson, and justice secretary Michael Gove - the leading three figures of the Leave campaign.


Ryanair, was firmly in the Remain camp - so much so that it had sent out a marketing email earlier on Friday morning - hours ahead of the official referendum results - to promote the sale, reading: "Celebrate remaining in Europe with 1 million seats from £9.99."...

Jeff Domansky's insight:

Earlier on Friday morning, Ryanair was hoping to celebrate a win for Remain but had to switch marketing gears fast!

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