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A PR Pro’s Guide to Google+ Communities | HyperText

A PR Pro’s Guide to Google+ Communities | HyperText | Public Relations & Social Media Insight | Scoop.it
A PR Pro's Guide to Google+ Communities and our prediction for its success

 

...The concept of a group discussion site is nothing new (think Facebook Groups, Yahoo! Groups and LinkedIn groups) but what sets Google+ Communities apart is the integration of the topical groups into the social platform.  For example, members of a group can capitalize on the hangout feature of Google+ and take part in a video chat within the group. Additionally, because the communities ‘live’ on Google, the Events calendar feature is enabled within communities, allowing photo sharing and event management to happen more easily.

 

One of the biggest differences in Google+ Communities versus other discussion groups is that you don’t have to actually visit the community’s URL to take part in the conversation. Users can share links directly with their communities simply using the +1 button that is now integrated into most social sharing technologies.  Another function unique to Google+ Communities is that conversations can be tagged and categorized, so members can find pieces of the discussion that are most relevant to them....

Jeff Domansky's insight:

Quick introduction to several good features of Google+.

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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Image Optimization: How to Optimize Images for Your Blog

Image Optimization: How to Optimize Images for Your Blog | Public Relations & Social Media Insight | Scoop.it
Google hates a slow website, and it loves fast ones.This is going to continue because more and more people now browse their content on mobile devices, where you typically have slower connection speeds.Are you monitoring the performance of your web pages?  Do you do anything to optimize your images?  Because this is going to make up a significant portion of the download time for your website.On our blog, we typically include a lot of images and this can increase the page download time.  This means image optimization is important for us, and it is for you, too!...
Jeff Domansky's insight:
Looking for some Image Optimization techniques for images on your blog? Ian Clearly shows how to improve performance of your website.
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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Public Relations & Social Media Insight | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.


This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.


To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.

Jeff Domansky's insight:

It's not about demographics, it's about Connectivity says Brian Solis.

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Laurence Lee's curator insight, August 26, 9:06 PM

Nice graphic!

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A New Advertising Format for Re/code

A New Advertising Format for Re/code | Public Relations & Social Media Insight | Scoop.it

Eagle-eyed readers may notice a new feature here on Re/code today. It’s called “Sponsor Content,” and is, for us, a new form of advertising. Known broadly as “native advertising,” this is a category of ad that takes the form of an article written by, or commissioned by, an advertiser. It’s widely used online, but the technique actually goes back well before the Web, when print publications ran articles written by advertisers that were called “advertorials.”


Some websites might try to present these ads as if they were normal posts written by their reporters, editors, or curated guest contributors. We won’t be doing that. You’ll notice that we clearly label them “Sponsor Content” with a blue label instead of our usual black one. We also use the company logo next to the writer’s byline, and, at the bottom of each such post, include a disclosure statement saying that the article is a form of advertising, and was neither written by, nor edited by, our journalists.


That doesn’t mean these pieces are bad, or unworthy of your time. It doesn’t mean we are embarrassed to post them. In fact, we hope you will find them interesting. It just means we want to keep faith with you by making things clear.

Jeff Domansky's insight:

Re/code goes native... advertising that is,,, as Walt Mossberg explains, extreme transparency is the rule.

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The best and the worst real-time marketing from the Emmys - Digiday

The best and the worst real-time marketing from the Emmys - Digiday | Public Relations & Social Media Insight | Scoop.it

The Emmys are on, and despite the prospect of sinking ratings due to the event being held on a Monday, brands are out in full force.


We run down the best and the worst real-time marketing, recognizing both off-the-cuff remarks as well as those, like Mercedes-Benz’s, that were days and maybe even months in the making....

Jeff Domansky's insight:

And the Emmy social marketing winners were...

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Why Expert Content Should Be Part of Your Content Marketing Mix

Why Expert Content Should Be Part of Your Content Marketing Mix | Public Relations & Social Media Insight | Scoop.it

About a year ago, I started to rethink my views regarding the role and value of third-party content in the marketing efforts of B2B companies. I had always believed that most of the marketing content used by a company should be developed internally or with the help of outside professional content developers. In either case, the “authorship” of the content is attributed to the company or to a company executive or internal subject matter expert. With third-party content, an external person or firm creates the content and is identified as the author.


My preference for “vendor-branded” content was based on the idea that a primary objective of content marketing is to communicate your company’s expertise to potential buyers and thus cause those buyers to view your company as a trusted resource for valuable insights and as a capable business partner. Logically, branded content seemed to be the most direct way to accomplish this objective.


Because of three recent research studies, I now have a different view on this issue....

Jeff Domansky's insight:

What's the most trusted and valued content and more from David Dodd.

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Steve Jobs, Larry Page And Rush Limbaugh Walk Into A Bar: A Look At The Future of Truth

Steve Jobs, Larry Page And Rush Limbaugh Walk Into A Bar: A Look At The Future of Truth | Public Relations & Social Media Insight | Scoop.it

This is a tale of memory, truth, technology, and, well, the future of humanity—but it starts in high school.


If you went to high school in America, there is a pretty good chance you learned to write essays using the dreaded five paragraph method. For those who don’t remember, the structure is this: Introductory paragraph (wherein you lay out your thesis), followed by three supporting graphs (each one making a different yet complimentary supporting argument), finished with a conclusion (essentially your introduction restated and a final conclusion drawn).


What I want to point out here is the amount of data being offered up. While it’s called a five paragraph essay, the argument itself hinges on three main data points. Three core ideas. Because of this, the five paragraph essay is also known as the “hamburger essay” or “one, three, one,” or, occasionally, a “three-tier essay.”...

Jeff Domansky's insight:

Three things you should know about the Internet and communication. A thoughtful essay about working memory and recommended reading for marketing, PR and content pros. 8.5/10

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Fortune 500 companies focus on social media over blogs - should you do the same?

Fortune 500 companies focus on social media over blogs - should you do the same? | Public Relations & Social Media Insight | Scoop.it
It's tempting to take marketing cues from the most successful businesses, but most brands need to build something Fortune 500 companies already have: Name recognition among target customers.
Jeff Domansky's insight:

Learn why blogging and content marketing still matter to most companies..

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18 Social Media Marketing Tips to Improve Your Marketing |

18 Social Media Marketing Tips to Improve Your Marketing | | Public Relations & Social Media Insight | Scoop.it

Do you want to know what the social media marketing pros are doing today?


Keeping up with the latest social media changes is not always easy, but here you’ll find ideas worth exploring.


We asked 18 social media pros to share the best marketing tactics worth doing today....

Jeff Domansky's insight:

An excellent collection of tips you may not have thought of from Cindy King and 18 marketing pros.

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This 3D printer makes cookies, icing, and everything your sweet tooth desires

This 3D printer makes cookies, icing, and everything your sweet tooth desires | Public Relations & Social Media Insight | Scoop.it

We generally associate 3D printers with things made out of plastic (even though they can make everything from houses to cars), but this 3D printer, called Candy, makes sweets. Not just sweets either, but pretty much anything your sweet tooth desires, including cookies, icing for the top of cakes, and custom designed chocolates, too.


Candy takes 3D printing out of the workshop, and puts it in your kitchen right alongside your Nespresso machine. The latest in a string of 3D printers to hit crowd funding website Kickstarter, it’s described as the first affordable, food-specific model to hit the market. How affordable? It’s $500 if you get in on the limited early bird offer, or $600 if you miss out.


Designed in a non-threatening way, so it won’t look too out of place on your kitchen worktop, Candy has also been engineered to be very easy to live with and use. The body is made from fiberglass, making it light, and all the important components can be removed and cleaned as needed.


To use it, pour your choice of sugary goodness into the dispenser, load a recipe, and let the printer get to work. A regular 3D design of relative complexity, such as the Digital Trends image you see here, takes between five and 10 minutes to produce, but some can take even less....

Jeff Domansky's insight:

It prints what? How about eatable delights from chocolate, icing sugar, and more naughty-but-nice treats along with your jewelry, parts, more. I'm in!

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Jeff Domansky's curator insight, August 26, 7:55 AM

3d food printing? I'm there!

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Want to Go Viral? It’ll Take a Lot More Work Than You Think | WIRED

Want to Go Viral? It’ll Take a Lot More Work Than You Think | WIRED | Public Relations & Social Media Insight | Scoop.it

After years of trying, I became an "overnight success." See the contradiction here?


“It’s expensive to be poor.” I heard the last words of my interview with CNN’s Don Lemon as if someone else were speaking them. July 9, 2014 was my 32nd birthday. I was supposed to be out with friends, having secured the rare babysitter for my twins. Instead, I was on national television.It wasn’t right; it wasn’t me. I was the mommy blogger, scraping by, who sometimes did funny things that garnered a few thousand hits to my blog or Facebook page. But the calls kept coming: NPR, Al Jazeera, CNN again, Sirius XM, UpWorthy, TIME Magazine. Now I had television and literary agents calling me. People were thinking this thing was worth money.


When my essay about driving to a food bank in my husband’s Mercedes went viral, people immediately started heralding me as an “overnight success.” It was true in its way. The success itself was overnight. What people don’t realize though is that the luck of going viral was based on a mountain of hard work, on years of effort. There’s a frustrating truth to success in the Internet age: in order for your work to reach an audience, someone with power has to give it a chance, and in order for someone in power to give it a chance, it has to have an audience....

Jeff Domansky's insight:

"Instant success" arrived after 5 years of hard work for former TV producer Darlena Cunha. Inspiration for those who sometimes are ready to give up.

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10 Branded Instagram Videos That Beat All Competitors

10 Branded Instagram Videos That Beat All Competitors | Public Relations & Social Media Insight | Scoop.it
The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners.


The chart below features eight categories (auto, beauty, consumer electronics, retail, fashion, celebrity, sports leagues and TV show), which will appear every week....

Jeff Domansky's insight:

Top Instagram videos for youe viewing pleasure.

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4 Reasons Ashton Kutcher's Buzzfeed Ripoff Site Is Insane

4 Reasons Ashton Kutcher's Buzzfeed Ripoff Site Is Insane | Public Relations & Social Media Insight | Scoop.it

Here's an improbable piece of news: Ashton Kutcher's website, A+, was caught stealing content from BuzzFeed, a website so pockmarked with plagiarism craters that it looks like some sort of douchebag moon. The Kutcher-owned vanity blog has also been lifting its content from Huffington Post, which, like BuzzFeed, is a website that specializes in reposting content from other websites. It's just a big fat circle of nobody doing any real work....

Jeff Domansky's insight:

Welcome to your Sunday funnies from Cracked. A+ is sorta like curators curating aggregators curating plagiarists. Internet deja vu all over again. Highly recommended reading 10/10

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A Guide to Growing Your Twitter Audience

A Guide to Growing Your Twitter Audience | Public Relations & Social Media Insight | Scoop.it

...We love Twitter for rapid interaction, ease of use and because it’s an online gateway to hordes of potential followers (and website visitors). Followers mean popularity, which in turn means trust, which then in turn could lead to customers and brand recognition. There are numerous ways to tap into this glowing hub of activity, watch Eric Kuhn's video for some insider tips.


As Twitter is such a fast flowing social network, doing simple things can often bring you great results very quickly. For example, running a competition is going to get you noticed faster than following someone in the hope they will follow you back because a competition gives Twitter users something that they want. Twitter may be fast and furious but by investing a little effort, it will reward you, eventually. This article will explain some of the ways you can quickly gain those much sought after Twitter followers....

Jeff Domansky's insight:

Practical Twitter tips for better results.

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Two Pens's curator insight, August 26, 2:14 PM

pragmatic  tips  are easy to apply on Twitter

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Top 20 LinkedIn Tips from the Experts – UpCity

LinkedIn has more than 313 million members worldwide. With such a thriving community of business professionals, there’s no question you’ll be able to find the person you need to enhance your business while using the platform. It has grown to become one of the most useful places to find leads, learn about other companies, and discuss ideas in the working world. You can create content using LinkedIn Publisher, follow industry leaders using Pulse, and even join relevant LinkedIn Groups to connect with other like-minded individuals.There’s honestly so much to LinkedIn (we haven’t even scratched the surface in ourprevious posts) that it’s common that new users to the platform have trouble getting started. Once you create your profile and import your current contacts, what’s next?...

Jeff Domansky's insight:

Here's how to enhance your influential ability on LinkedIn with the top 20 tips you can learn from.

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4 Ways to Use Images as a Background in your Design

4 Ways to Use Images as a Background in your Design | Public Relations & Social Media Insight | Scoop.it

Do you tire of using illustrative patterns as backgrounds in your designs, but not sure where to start with using an image instead? With the array of photographs available, combined with fantastic filters - the versatility that the image offers is quickly making it the competing gladiator to vector backgrounds of yesteryear! Here we show you some of the awesome ways you can use images as a background in your design....

Jeff Domansky's insight:

Smarter visual marketing tips from Canva.

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10 Ways to Get Your Content Read and Increase Reader Response

10 Ways to Get Your Content Read and Increase Reader Response | Public Relations & Social Media Insight | Scoop.it

The internet is buzzing with companies talking about the value of content marketing. Many are confused about what the phrase means. Even those who clearly understand what content marketing can do will get stuck when it comes to actually creating the content itself. Below you’ll find some elementary basics for writing content toengage the internet-enabled reader.

Jeff Domansky's insight:

Get your content read and increase reader response with these 10 tips.

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Quartz, Fortune, Bloomberg: Which business news site designed it best? - Digiday

Quartz, Fortune, Bloomberg: Which business news site designed it best? - Digiday | Public Relations & Social Media Insight | Scoop.it

Sites like Fortune and Bloomberg may cover financial news, but that doesn’t mean they have to do so without any flair. Here’s how business news sites redesigned their pages in an effort to stay modern while keeping their busy core readership constantly informed.

Jeff Domansky's insight:

Take the poll and learn from these redesigns.

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Infographic: Get More Social Media Traffic by Use These Surprising Words

Infographic: Get More Social Media Traffic by Use These Surprising Words | Public Relations & Social Media Insight | Scoop.it
Do you know, the words can change the way people feel, changes the meaning, the mood and the motivation. And how about if you can use that words on your social media marketing efforts?

Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Words matter and their impact varies by social media channel.

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Moumita Gryffindorian Dasgupta's curator insight, August 24, 10:14 PM

A great post indeed ...

Benjamin Labarthe-Piol's curator insight, August 25, 2:53 AM

Another infographic. Focus on details but hey, details do matter in the end.

Miami Marketing Tools's curator insight, August 25, 11:48 AM

Doubts about a descriptive word? See trends posted in this article.

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Time to start snapping? Snapchat is the third-most popular social network for Millennials

Time to start snapping? Snapchat is the third-most popular social network for Millennials | Public Relations & Social Media Insight | Scoop.it

After Facebook and Instagram, 18-25 year-old consumers spend the most time on Snapchat - and social media marketers should take notice if they want to keep up with younger buyers.


It would be a mistake to dismiss social media channels like Snapchat as a fad or niche network. The platform is the third most popular social network among young adults, according to ComScore research. If social media marketing is all about reaching audiences where they’re active and delivering content there, it might be time for brands to lay off the skepticism, pick up a smartphone and snap some pictures.


Facebook is still at the top of the heap, with 75.6 percent of 18- to 24-year-olds counted as active users. In second place is Instagram, with 43.1 percent penetration. Snapchat isn’t far behind with 32.9 percent of the demographic, and it beats out Twitter (23.8 percent) and Pinterest (17.8 percent). In total, Snapchat has been used by over 50 percent of 18-24-year-olds, compared to only 20 percent of 25-34 year-olds and 8 percent of people over the age of 35....

Jeff Domansky's insight:

Stop napping and start snapping if you want to reach younger targets.

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30 Action Items to Get Serious About Influencer Marketing | Feldman Creative

30 Action Items to Get Serious About Influencer Marketing | Feldman Creative | Public Relations & Social Media Insight | Scoop.it

Want sway? Who doesn’t?


We all want to be influential.


So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.


I’ve found a fair share of articles and eBooks on influencer marketing, which cover the basics, but haven’t seen many practical and powerful “go get it done” lists. Consequently, I created one....

Jeff Domansky's insight:

Barry Feldman serves up 30 influencer marketing tips you can apply now.

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Who Invented the Ice Bucket Challenge? A Slate Investigation.

Who Invented the Ice Bucket Challenge? A Slate Investigation. | Public Relations & Social Media Insight | Scoop.it

“Where does a phenomenon begin?” That’s the question ESPN’s Tom Rinaldi seeks to answer in a long SportsCenter feature on the ice bucket challenge, which has reportedly raised more than $50 million for ALS charities in less than a month.


...This origin myth, while heartwarming, just isn’t true. The real story of how the ice bucket challenge came to dominate your Facebook feed takes nothing away from Frates’ inspirational message, or the fact that his personal struggle helped draw celebrities to the cause and drive charitable contributions. But focusing on “one name” obscures another fascinating tale, one that illustrates how movements mutate and evolve as they travel across the Web....

Jeff Domansky's insight:

An interesting whodunit.

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The Internet of Things will cost companies more than they're ready for

The Internet of Things will cost companies more than they're ready for | Public Relations & Social Media Insight | Scoop.it

Though the Internet of Things era has only just started, it may already be broken.


Like generals fighting the last war instead of the next one, many companies working to build the Internet of Things seem to be stuck in the smartphone and tablet era, embracing approaches that will soon be obsolete, if they aren’t already.


Today, smartphones are powerful hubs surrounded by less intelligent objects. Each device is managed and operated from a few centralized data centers. This is not yet a major issue as devices currently last only a year or two before being decommissioned. The cost of managing data centers is limited in duration and underwritten by a constant flood of replacement devices with short lives.


Not so in the Internet of Things era: an LED lightbulb has an expected life of 20+ years; aircraft are expected to remain in service for decades; the average car on the road in the US is now more than a decade old.


Applying a centralized cloud-based business model to these devices will mean decades of expense without decades of associated revenue. At IBM we already see clients that are struggling with device-related services that have failed to meet revenue targets, but cannot be switched off for fear of angering an installed base....

Jeff Domansky's insight:

Here's a thoughtful look at the Internet of things and how a business needs to pivot in order to survive.

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Jeff Domansky's curator insight, August 26, 7:53 AM

Here's an invaluable perspective for companies looking to jump into the wearable technology marketplace.

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New York Times’ Digital Subscription Growth Story May Be Ending

New York Times’ Digital Subscription Growth Story May Be Ending | Public Relations & Social Media Insight | Scoop.it

And it’s all new money for the Times, about $149.1 million last year, a palpable performance in a short period of time. Put it another way, in a little over two-and-a-half years, the paywall went from $0 to $150 million.


But a slowdown in digital subscribers means it’ll be that much harder for the Times to make up for its losses elsewhere, specifically in advertising, once the life-blood of the business. The company lost close to $90 million in ad revenue — print and online together — from 2011 through last year, and it has been on a downward track ever since.


Online revenue alone would not sustain the New York Times as it exists today. If the Times were to become a digital-only newsroom, it’d be a $312 million business, including the $162.9 million in online ads it generated last year. But that’s only 20 percent of its current sales. In other words, a digital-only Times could just support a fifth of its current newsroom, or around 200 journalists....

Jeff Domansky's insight:

Challenges ahead and not enough digital revenue to sustain current size or growth.

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The Content Marketing Pyramid: Create More With Less

The Content Marketing Pyramid: Create More With Less | Public Relations & Social Media Insight | Scoop.it

These days, content marketing teams are expected to create content in all shapes and sizes. Following the advice of content marketing sages, we’re posting tweets every few hours, blogging every day, podcasting every week, publishing an eBook every month… and the list goes on. Trying to keep up with the seemingly insatiable demand, content teams often feel overwhelmed and stretched too thin. Even worse, all this frenetic activity often lacks an underlying strategy or focus.


But it doesn’t have to be this way. Back in 2010, I proposed the Content Marketing Pyramid — a strategy that allows you to get more out the door with the same effort. It’s done by combining infrequent, time-intensive content with low-effort, recurring content....

Jeff Domansky's insight:

Do more Marketing with less. Here's how.

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Benjamin Labarthe-Piol's curator insight, August 25, 9:23 PM

Simple and effective  steps for good a good content production routine.

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LinkedIn's SlideShare Goes Completely Free

LinkedIn's SlideShare Goes Completely Free | Public Relations & Social Media Insight | Scoop.it

Slideshare, a platform owned by LinkedIn for sharing presentations, documents, infographics and other files, is now completely free to use.


As TechCrunch notes, the optional Pro tiers that existed before have been stripped out and premium features, including analytics, profile customization and private uploads, are being opened up to all users.


New and existing “free” users won’t receive all these goodies straight away, however. SlideShare will be rolling out one new feature every month, starting in September. They haven’t announced the order, or when the roll-out will be completed, but presumably it’s been done to keep newcomers engaged....

Jeff Domansky's insight:

Just in case you missed the memo LOL. No excuse not to add SlideShare to your content marketing program.

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Steve Cassady's curator insight, August 24, 5:42 PM

Great News when this is completely rolled out.  The enhanced analytics will be real helpful.

Anneliz Hannan's curator insight, August 26, 8:02 AM

Can't wait to get the rollouts.