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WordPress promotes online portfolios | Reportr.net

WordPress promotes online portfolios | Reportr.net | Public Relations & Social Media Insight | Scoop.it

...It is important for students to have an online portfolio that showcases their work and will pop up when a prospective employer searches for them online.


WordPress, the choice for many students, has just made it that much easier to create an elegant portfolio site.

 

It has launched WordPress.com/portfolios with 30 dedicated portfolio themes to choose from....

Jeff Domansky's insight:

These portfolio templates are worth checking out by students, PR pros, photographers, and any other professional who needs to develop an online portfolio and presence.

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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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7 Amazingly simple ways to get more blog comments

7 Amazingly simple ways to get more blog comments | Public Relations & Social Media Insight | Scoop.it

Over 90% of everyone that visits your site is going to be a lurker who will never comment, get over it!!

Your blog is part of your social media community and you want community involvement.  Encouraging and promoting comments on your blog will lead to a stronger community with more support for your content.

But it’s not that easy.  And it’s like the chicken and the egg scenario!  You get more comments when you have comments in place already.

So how do you kick off these comments and ensure your blog doesn’t look like a ghost town!...

Jeff Domansky's insight:

Here are seven simple ways of getting comments from Ian Cleary.

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61 Best Social Media Tools for Small Business

61 Best Social Media Tools for Small Business | Public Relations & Social Media Insight | Scoop.it

Banana Republic and Susan’s Neighborhood Shirt Shop could be using the same social networks—Twitter, Facebook, Google+, etc.—but their marketing plans and their marketing tools are likely quite different. Enterprise solutions are great for the big guys, but the rest of us are in the market for something more our size.

Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. I think we’d all want tools like that, right?

Well, I went searching for just this kind of simple, easy, cost-effective tool, and I came up with 61 that made the cut. I tried out more than 100 in total, and I’m sure I missed a few along the way (please tell me in the comments or on Twitter which ones deserve a look)....


Jeff Domansky's insight:

@KevanLee's awesome list of 61 social media tools for small business that are easy, useful, and affordable (or free!).

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Automattic Buys Scroll Kit, A Code-Free Website Builder That Once Got Legal Heat From The NYT | TechCrunch

Automattic Buys Scroll Kit, A Code-Free Website Builder That Once Got Legal Heat From The NYT | TechCrunch | Public Relations & Social Media Insight | Scoop.it

WordPress maker Automattic’s acquisition spree to build out its platform continues apace. Today comes news that it has acquired Scroll Kit, a New York-based startup that had developed a platform for people to build websites without needing to know any code, or, in the words of co-founders Cody Brown and Kate Ray announcing the news, “a process for making the web that was more like drawing on a piece of paper.”


...For Automattic, Scroll Kit will give it some technology that can be used to enhance ways that people can use WordPress to create websites. While today there are thousands of ready-made themes that you can use for a WordPress-powered site, what Scroll Kit will do is give users the ability to add even more creativity to the process, if they so choose.

Jeff Domansky's insight:

Automattic, the owner of WordPress com is making several interesting acquisitions that indicate its future directions. Stay tuned.

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Journalism Schools Should Educate Non-Journalists and ‘Almost-Journalists’ Too | Mediashift

Journalism Schools Should Educate Non-Journalists and ‘Almost-Journalists’ Too | Mediashift | Public Relations & Social Media Insight | Scoop.it

...As the traditional journalism business continues to implode, journalism educators need to be thinking a lot more about the second category, but also in broader ways about the first. If we recognize journalism in places where we never used to acknowledge its existence, journalism programs will discover niches that could fuel new programs and attract new students.


Here’s one: In 2009, I suggested that some advocacy organizations were creating “almost-journalism” — doing deep and valuable reporting on issues that mattered, such as civil liberties, human rights and more. They could do even better, I said, if they applied basic journalistic principles — because they’d be even more credible.

Jeff Domansky's insight:

Good journalism and critical thinking skills can make a huge difference in content marketing..

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Three ways to boost customer engagement by thinking like a game designer

Three ways to boost customer engagement by thinking like a game designer | Public Relations & Social Media Insight | Scoop.it

Gamification is an effective way for marketers to create fun and engaging experiences for consumers.


While game design is certainly a highly technical skill, marketers do not need to be game designers to create customer-facing campaigns that are engaging and impactful.


Instead, by simply thinking like a game designer, marketers can implement strategies that create well-designed, game-like experiences that motivate consumer behavior.


Here are three ways that marketers can think like game designers when implementing campaigns.

Jeff Domansky's insight:

Get your game on marketers especially if your target is millennials.

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Columbia University baffles with ‘sexual violence prevention’ cake

Columbia University baffles with ‘sexual violence prevention’ cake | Public Relations & Social Media Insight | Scoop.it

In February, Chevron apologized to residents of a town where a fracking well exploded by giving them pizza coupons. Columbia University seems to be taking a similar, food-based approach to contrition over its alleged mishandling of high-profile sexual assault cases.

Anna Bahr—who writes for the campus magazine the Blue and White and publications including The New York Times Upshot blog, according to her Twitter profile—tweeted a photo of a cake she saw in the Ferris dining hall decorated with red roses and a message written in cursive that reads “sexual violence prevention”:...

Jeff Domansky's insight:

Bad PR and a lesson. Think!

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Why content marketers are choosing the wrong solutions - iMediaConnection.com

Why content marketers are choosing the wrong solutions - iMediaConnection.com | Public Relations & Social Media Insight | Scoop.it

Surveys often reveal surprises, and this time is no exception. We broke content marketing solutions into a total of nine categories and asked content marketers two key questions: What types of content marketing software solutions do you most urgently need? What software solutions do you plan to invest in over the next 12 months?

Answers revealed that marketers are at a complete disconnect when it comes to content marketing solutions. Many are buying solutions that help them create content, but stress the need for solutions that help them find and target their ideal audience. This contributes to the idea that many content marketers are following the herd too closely. Seventy-one percent of organizations are increasing their content marketing spend this year, but few have an idea of where it will be allocated....

Jeff Domansky's insight:

Valuable insights.

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How To Get Your Content Linked To From Top-Tier Websites

How To Get Your Content Linked To From Top-Tier Websites | Public Relations & Social Media Insight | Scoop.it

...The most important stage of your content campaign is to identify a gap within your industry that needs to be filled. You don’t need to reinvent the wheel here; in fact, I often look at ways to build upon existing popular content first before even coming up with new concepts.


Here are a few questions that you need to ask yourself when conceptualising your new content:

  • What type of content performs well within your niche?
  • Who is producing this content, and where are they publishing it?
  • What is it that your target audiences are looking for?


To get an idea of what content works well within your niche, you can use a very handy free tool called BuzzSumo. BuzzSumo allows you to search through popular content based on a search query that you input. You can filter the content by type (i.e., article, video, infographic, etc.) and also by the number of social shares across each network....

Jeff Domansky's insight:

Matthew Barby offers superb content marketing and SEO advice. Highly recommended reading. 9/10

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7 steps to an effective landing page

7 steps to an effective landing page | Public Relations & Social Media Insight | Scoop.it

A landing page is an effective way to drive sales for any business. The majority of websites share a similar range of assets — about us pages, contact pages, etc. But a great landing page is something that takes time to produce.

Landing page designs will vary, depending on the industry that you’re in. However, most effective landing pages have a few key elements in common that make them successful.

Jeff Domansky's insight:

7 practical tips to help you get your landing pages working better.

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Infographic: LinkedIn statistics brands should know

Infographic: LinkedIn statistics brands should know | Public Relations & Social Media Insight | Scoop.it

Did you know that there are 3 million business pages on LinkedIn, or that 200 group conversations take place every minute? This graphic serves as a reminder of just how powerful LinkedIn can be.


We've talked about the LinkedIn habits that irritate your connections, the features you must have on your LinkedIn profile, and even how to use LinkedIn to land PR coverage, but have you stopped lately to really think about the business power of LinkedIn?


It's an enormous network of potential connections, customers or employees-not to mention your own digital Rolodex....

Jeff Domansky's insight:

All about the business power of LinkedIn.

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The Seven Deadly Sins of Startup Storytelling

The Seven Deadly Sins of Startup Storytelling | Public Relations & Social Media Insight | Scoop.it

So you called a cab, but no one’s showing. The only thing the cranky dispatcher will say is “He’ll be there in 15.” You call back in 15, and he now says, “Driver’s on the way. Any minute now.” Click. It’s cold, it's getting dark, and you’re already late.


Wouldn’t it be great if there was an app that let you tap into an unused supply of empty cabs and cars to get you where you want to go, perhaps with a little style? So goes the legendary inspiration behind Uber, a story now encapsulated in a single tagline: “Everyone’s private driver.”


When it comes to persuasion, companies have traditionally appealed to the left side of the brain — logic, pricing, specs. Emotion, however, has proven to be the better marketing tool. As Daniel Pink, author of Drive, writes, “Right-brain dominance is the new source of competitive advantage.” Appealing to the right side of the brain allows for deeper engagement by uniting an idea with an emotion. The best way to do this: Tell a story.


That said, the way you tell a company’s story is (and should be) quite different from the way you’d tell a story at a party. While the same techniques for success apply, too often business stories fall flat or set unnecessary fires, particularly in the domain of start-ups. You see it all the time. But in my experience, you can’t teach a company how to tell its story — just like you can’t teach someone to have a certain personality. Instead, I’ll give you the big don’ts....

Jeff Domansky's insight:

Superb advice on better presentations by storytelling.

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Eyal Levi's curator insight, April 23, 12:12 PM

intersting information

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The One Small Adjustment That Changed Everything | Mr. Media Training

The One Small Adjustment That Changed Everything | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

I recently media trained a well-regarded executive. Off camera, this client was funny, warm, and engaging. But her first on-camera interview was terrible....

 

And remember: There’s no one model for what a spokesperson should look like, other than themselves at their best. Spokespersons can succeed as communicators whether they’re quiet and shy or personable and high energy. So to this client’s former boss, I say this: personable people can be taken seriously...

Jeff Domansky's insight:

Great media training tip.

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My Executives Keep Watering Down My Messages. Help! | Mr. Media Training

My Executives Keep Watering Down My Messages. Help! | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

I received a phone call recently from a PR professional who is struggling with a frustrating and all-too-common problem.


He read my book and is trying to implement some of the messaging suggestions I wrote about—but he’s running up against executives who are so scared of potentially alienating any stakeholder that they hedge every statement and water down the messages to the point where they’re not even remotely engaging.


He wondered what someone in his position can do when they know the right thing to do but keep getting thwarted by overly cautious colleagues....

Jeff Domansky's insight:

Brad Phillips offers smart speaking advice.

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How to Increase Your Social Media Click-Through Rates |

How to Increase Your Social Media Click-Through Rates | | Public Relations & Social Media Insight | Scoop.it

Want more traffic to your website?

What if you could double the click-through rates of your social media updates?


Extra traffic from Facebook, LinkedIn and Twitter would be nice, right? In this article you’ll discover four steps for crafting a great call to action that improves click-throughs.

Jeff Domansky's insight:

Expert advice to help you grow your web site traffic with practical tactics.

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The newsonomics of newspapers’ slipping digital performance

The newsonomics of newspapers’ slipping digital performance | Public Relations & Social Media Insight | Scoop.it

As we approach the middle of the 2010s, where do newspapers fit in the battle for America’s largest ad sector — digital? And how well are all those paywalls doing?

Two reports tumbled into the public sphere within a week of each other recently, and together, they help us answer both questions.

The numbers here show that the newspaper industry overall — a relative minority of leading-edge players aside — is trending the wrong way. Both digital ad revenue and reader revenue continue to grow, but both are less positive than they were a year ago.

Jeff Domansky's insight:

Digital media are now struggling for growth, just like traditional media.

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What Type of Content Should You Create: Long or Short?

What Type of Content Should You Create: Long or Short? | Public Relations & Social Media Insight | Scoop.it
Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you.
Jeff Domansky's insight:

How long is a piece of content? Good overview of content length and how to get it right.

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Deanna Dahlsad's curator insight, April 24, 6:49 PM

Or, as my professors & I used to say, "It takes as long as it takes to say; no more, no less."

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10 Types of Visuals to Boost Your Social Media Engagement

10 Types of Visuals to Boost Your Social Media Engagement | Public Relations & Social Media Insight | Scoop.it

As a writer by trade, it's not easy for me to utter these words, but I'm not going to lie: On social media, a picture is worth a thousand words.


It's true. Content may be king, but visuals rule. All the latest studies and statistics suggest that images on social media command more attention than text alone.


If you want more likes, comments, shares, retweets, and clicks, you want to include pictures with your social media posts. You want to be more visual.

Jeff Domansky's insight:

Photos and videos boost engagement with social media posts, so here are 10 different ways you can incorporate them into your brand's next post.

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19 Social Media Facts That Every Marketer Should Know

19 Social Media Facts That Every Marketer Should Know | Public Relations & Social Media Insight | Scoop.it

Most brands, by now, recognize the power of social media and understand it's not just a passing fad. In fact, if Facebook were a country, it would have the third-highest population, behind China and India. And more people these days own a mobile device than a toothbrush.


Erik Qualman, author of "Socialnomics" and the creator of the popular video series of the same name, has released a new clip filled with fascinating social media stats and how marketers are using this to reach out to consumers....

Jeff Domansky's insight:

If you're a marketer, these stats show why your brands needs to dominate social media. 

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The future of social media marketing | PR Daily

The future of social media marketing | PR Daily | Public Relations & Social Media Insight | Scoop.it
The social media director who helped build marketing arms for brands including TurboTax, Applebee’s, and H&R Block explains why he’s moving on.


Social networks and social media are changing rapidly, and it’s no longer about the network. It’s about convergence.


My wacky, brilliant, and ruggedly handsome colleague Aaron Perlut calls this “triangulation”—the use of PR, search, and social to move the needle.


Many also talk about this as the paid, owned, and earned approach. I dub it convergence.


The time when all of these practices come together and require us, as communicators, to know, use, and maximize our use of all of them....

Jeff Domansky's insight:

Scott Gulbransen shares why convergence is the future for PR and social marketing.

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Announcing FB Newswire, Powered by Storyful | Facebook Newsroom

Announcing FB Newswire, Powered by Storyful | Facebook Newsroom | Public Relations & Social Media Insight | Scoop.it

Every day, news is made on Facebook. More than one billion people use our platform to discover, explore and participate in news-making events around the world.


Today, we’re excited to announce FB Newswire, a resource that will make it easier for journalists and newsrooms to find, share and embed newsworthy content from Facebook in the media they produce.


Powered by Storyful, the leader in social content discovery and verification for newsrooms, FB Newswire aggregates newsworthy content shared publicly on Facebook by individuals and organizations across the world for journalists to use in their reporting. This will include original photos, videos and status updates posted by people on the front lines of major events like protests, elections and sporting events. FB Newswire is accessible on Facebook at Facebook.com/FBNewswire and on Twitter at @FBNewswire, and will be updated in real-time with content related to top news stories....

Jeff Domansky's insight:

Interesting content move by Facebook as it continues to try to be everything for everybody. Will it wif their product is really useful & in demand by users and in demand by users.

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How to Conduct a Content Audit on Your Site

How to Conduct a Content Audit on Your Site | Public Relations & Social Media Insight | Scoop.it

“Content audit” sounds a bit intimidating like something that involves ghastly amounts of time, endless spreadsheets, and dozens of unpaid interns. The word “audit” is so tied up with other unpleasant life experiences that I totally understand if it doesn’t inspire you. But hang on for a second because a “content audit” might be what your site needs to get to the next level.


So, what is a content audit? A content audit is a careful look at your website’s existing content in order to make sure that it’s doing what you want it to do — driving the right kind of traffic, containing the right kind of keywords, and improving conversions.


The reason this is important is because the content of your website is the most important factor in your website’s existence. To be blunt, your content is your website....

Jeff Domansky's insight:

Great advice on content marketing and how to improve your content from Neil Patel.

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It's Time to Ditch Facebook and Start Over

It's Time to Ditch Facebook and Start Over | Public Relations & Social Media Insight | Scoop.it
Most of us have had Facebook accounts for the past few years, if not a decade. But time and bloat have turned once-beloved font of nostalgia into an onslaught of faux-sentimental sludge from strangers. So as Facebook stands poised to break itself into a bunch of different apps, we say to you: Screw it. It's time to start fresh.
Jeff Domansky's insight:

Here's a provocative point of view on Facebook and functionality as the social media channel continuous to make changes.

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Pawan Arora's curator insight, April 24, 10:12 AM

Facebook has immense power but at time more is the root cause and actually becomes a problem. It has gone beyond those limits that it can't be tamed anymore - I am specially worried about youngsters who waste lots of time on facebook doing all meaningless stuff. I strongly feel they should be given something else in their hands thus replacing facebook. I am not that against facebook but its just that it is more of public domain - I feel now a days people need more of similar stuff confined to their own private group - working towards some meaningful goals.

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15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog

15 Twitter Facts and Figures for 2014 You Need to Know - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it

The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out.


Twitter went public in November 2013. The much ballyhooed IPO was a big hit as TWTR opened at $26.00 and closed at $44.90 in its first day of trading. Today Twitter trades at $44.60 despite a net loss of $34 million in its most recent quarterly report.


While Twitter has become an incredible brand, it must find a way to show profitability in the future. We don’t want the little blue bird to fly away....

Jeff Domansky's insight:

Ahhh Twitter. My favorite channel!

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aanve's curator insight, April 23, 10:35 PM

www.aanve.com

 

Ali Anani's curator insight, April 24, 12:52 AM

Tweet and engage

Taffy Souphab's curator insight, April 24, 2:21 PM

Infographics make everything so much easier 

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This Advice From IDEO's Nicole Kahn Will Transform the Way You Give Presentations

This Advice From IDEO's Nicole Kahn Will Transform the Way You Give Presentations | Public Relations & Social Media Insight | Scoop.it

“Stories are the way our teams get excited, aligned, and rallied around the same goal,” says long-time IDEO Project Lead Nicole Kahn.Kahn, along with a team of fellow storytellers, has helped champion this philosophy through events they've held at IDEO offices across the country. The goal: to provide a model for what good presentations look like, while also giving designers a chance to talk about what inspires their creativity, and get solid feedback from an audience of their peers.


At First Round’s recent Design+Startup event, Kahn shared lessons she and her teammates have compiled, which have become a set of best practices for giving high-impact presentations....

Jeff Domansky's insight:

Great tips on how to innovate for more creative presentations.

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10 best parody Twitter accounts of famous brands | TechRepublic

10 best parody Twitter accounts of famous brands | TechRepublic | Public Relations & Social Media Insight | Scoop.it
Twitter is fertile ground for parody, at the expense of some familiar brand names. Here are 10 accounts from the past several years that did it the best.
Jeff Domansky's insight:

Great fun!

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