Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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PR professionals are not 'yes men' when pressured to be unethical, Baylor study finds | e! Science News

PR professionals are not 'yes men' when pressured to be unethical, Baylor study finds | e! Science News | Public Relations & Social Media Insight | Scoop.it
From esciencenews.com - January 17, 3:09 PM

Public relations professionals who have provided ethics counsel to senior management are at least as fervent about serving the public interest -- sometimes even more so -- as they are about their duty to their organizations, according to a Baylor University researcher. A new study of 30 senior public relations professionals, most of whom had served as an "organizational conscience," showed the individuals viewed themselves as an "independent voice" in the organization and not "mired by its perspective or politics," said study author Marlene S. Neill, Ph.D., a lecturer in the department of journalism, public relations and new media in Baylor's College of Arts & Sciences....

Jeff Domansky's insight:

This is an important study for PR professionals concerned about ethics. It highlights some of the big challenges for strategic PR people speaking up about ethical issues to senior management, clients or colleagues.

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Enterprise Social Media Marketing: How To Create A SOCIAL Business

Enterprise Social Media Marketing: How To Create A SOCIAL Business | Public Relations & Social Media Insight | Scoop.it
From www.huffingtonpost.com - December 15, 2012 7:33 PM
... In the past year, we've sensed that we're close to a tipping point, where the use of social networking in all aspects of business is quickly moving from novelty to mainstream. In fact, we think business professionals of the future must have a social networking skillset to succeed. One recent study shows this momentum towards social business. In a joint MIT/Deloitte study of global managers, 52 percent of global managers thought that social business is important to their organizations today. These same managers viewed the importance of social business as growing: 86 percent stated that social business would be important in their organizations three years from now.

Despite managers recognizing the importance of social business, few organizations are prepared to make the most of social software. According to the 2012 IBM Technology Trends report, only 1 in 10 organizations have the skills they need to benefit from advanced technology such as social software. Additionally, nearly half of the educators and students surveyed in IBM's survey indicated major gaps in their institutions' ability to meet IT skill ne youeds in the social area....
Via Martin (Marty) Smith
Jeff Domansky's insight:

Business and educators are getting the concept of "social business." They're just not all doing it yet.

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