Public Relations ...
Follow
Find
165.0K views | +194 today
 
Scooped by Jeff Domansky
onto Public Relations & Social Media Insight
Scoop.it!

Bad PR Sparks Fire of Change in U.S. Businesses | Business News Daily

Bad PR Sparks Fire of Change in U.S. Businesses | Business News Daily | Public Relations & Social Media Insight | Scoop.it
Nothing gets management's attention faster than negative media attention.

 

Want to get a company's attention? Go public with your gripes. Few things prompt change in U.S. businesses as much as bad media attention does, new research shows.

 

A study by University of Illinois business professor Michael Bednar found that negative media coverageprompts firms to engage in greater levels of strategic change than previously thought.

 

"As the news media reports negatively about firms, that registers with executives," Bednar said. "And that, in turn, prompts executives to engage in larger-scale strategic change."...

Jeff Domansky's insight:

Dissidents, activists and whistleblowers have known this "strategic PR" secret weapon for years ;-) 

more...
No comment yet.
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

A Deep Dive Into Today's Advertising Landscape

A Deep Dive Into Today's Advertising Landscape | Public Relations & Social Media Insight | Scoop.it
...Both marketers and their agencies are fighting to keep up with the trends, and a new crop of startups and platforms have sprung up to meet demands. Social media platforms, in particular, have become key players in the advertising mix. Take Twitter, for example. In Q2, the platform's advertising revenue was $277 million, up 129% year-over-year, and we've seen 44% of advertisers increase their Twitter spend over the past 6 months.And it doesn't stop there. Pinterest recently announced that it will soon offer conversion tracking and audience targeting to its advertisers, which will allow them to see the impact of their Promoted Pins.In the following infographic, we explore the advertising landscape today and outline projections for its future....
Jeff Domansky's insight:
Interesting look at what happens when marketing meets social media...
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

8 Piece-of-Cake Ways to Get More Pinterest Followers

8 Piece-of-Cake Ways to Get More Pinterest Followers | Public Relations & Social Media Insight | Scoop.it

Want to get discovered by the thousands of people who search Pinterest for new things to buy & share EVERY DAY?


If you said YES — this article is for you.


You’re reading this because you’re ready to take your Pinterest marketing to the next level, right?


Well, these 8 tips get back to basics to show you just how easy it is to build up your Pinterest presence fast....

Jeff Domansky's insight:

Looking to get more Pinterest followers? No worries. Aaron Lee shares 8 piece-of-cake tips and tasty content marketing advice that will help your follower count spike in no time.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Manufacture Desire

How to Manufacture Desire | Public Relations & Social Media Insight | Scoop.it

Type the name of almost any successful consumer Web company into your search bar and add the word “addict” after it.


Go ahead, I’ll wait.


Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these websites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web?...

Jeff Domansky's insight:

Hooked is an intriguing look at how social media has changed advertising and marketing. It explores how demand can be built, manipulated and managed on the Internet. Recommended reading for wordsmiths, bloggers, marketers, PR and content marketing pros. 10/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Blogger's Guide to Content Distribution Channels | Pushing Social

Blogger's Guide to Content Distribution Channels | Pushing Social | Public Relations & Social Media Insight | Scoop.it

For startups, distribution channels are where they find new users for products and services. You are familiar with “The Big Three” distribution channels: Facebook, LinkedIn, and Twitter.


The problem is that the Big Three are charging for access to your potential audience which disqualifies most businesses from using them. 


This means your post is reaching a sliver of your targeted audience. There are a few more interesting tactics to maximize your reach on Facebook for example.  But it’s time for you to look for new places to distribute your content....

Jeff Domansky's insight:

Smart ideas about using new social media channels for free content marketing distribution.

more...
BILL ROSS's curator insight, October 30, 12:17 PM

You have to see this awesome video and see how this completely FREE system  will work for you like it did for me.

 

http://www.foryoursuccessonline101.com/

Scooped by Jeff Domansky
Scoop.it!

3 Key Hashtag Strategies: How to Market Your Business and Content

3 Key Hashtag Strategies: How to Market Your Business and Content | Public Relations & Social Media Insight | Scoop.it

Do you use hashtags? Do you know how to use them strategically?


Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+, and now Facebook (ok, there are still problems with Facebook hashtags).


As a marketer, you can’t ignore them. You need to know how to strategically implement these tagged topics. Hashtags can expand your content reach, amplify your brand, target your market, get your content found, improve your SEO, and more.


In this article, I’ll give you three core hashtag strategies, for any social site. I’ll also include a brief intro to #hashtags, for you newbies!...

Jeff Domansky's insight:

Hashtag heaven and a blueprint to help you get better content marketing results.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How To Make Friends And Influence The Influencers Using Social Media - SocialBro

How To Make Friends And Influence The Influencers Using Social Media - SocialBro | Public Relations & Social Media Insight | Scoop.it

With 74% of customers using social media to inform their purchasing decisions, getting trusted people with the right audiences to positively gush about your brand can bring you a real competitive advantage.


Gettting the public approval of influencers can increase your leads, improve brand awareness, and skyrocket your credibility. But none of that happens if you can’t get those influencers talking about your brand and its products. Here’s how you can influence the influencers using only their trusty social media profiles...

more...
Marco Favero's curator insight, October 30, 4:37 AM

aggiungi la tua intuizione ...

dave@zudepr's curator insight, October 30, 10:52 AM

You should sign up to socialbro's newsletter too. Daily insights to your email inbox are v good (an no, I'm not on commission:O).

Scooped by Jeff Domansky
Scoop.it!

How to Run a Successful Instagram Contest

How to Run a Successful Instagram Contest | Public Relations & Social Media Insight | Scoop.it

Instagram part of your social media marketing?


Do you want to run contests on Instagram?


Adding Instagram contests to your social media mix can quickly expand your reach.


In this article I’ll explain the different types, as well as how to create and run a successful Instagram contest for your brand or business...

Jeff Domansky's insight:

Basic tips for better Instagram contests.

more...
Marco Favero's curator insight, October 30, 5:03 AM

aggiungi la tua intuizione ...

Milva Sadek's curator insight, October 30, 5:59 AM

Planning contests isn't a joke

momblogger's curator insight, October 30, 11:14 AM

It’s not difficult to create an Instagram contest. However, if you want one that meets or exceeds expectations, you must include proper planning, smart execution and follow-up. Follow these tips to create a remarkable Instagram contest.

Scooped by Jeff Domansky
Scoop.it!

15 Questions You Must Answer when Creating a B2B Content Marketing Plan

15 Questions You Must Answer when Creating a B2B Content Marketing Plan | Public Relations & Social Media Insight | Scoop.it
I decided to share the 15 questions we find are critical for any organization going into any content marketing campaign. And if your company is in the process of embracing content marketing, and you haven’t yet answered each of these questions, I’d strongly urge you to answer them before moving forward. Here goes,...
Jeff Domansky's insight:
Is your B2B company looking to come up with an effective content marketing plan? If so, this article shows the 15 questions you must answer.
more...
Marco Favero's curator insight, October 29, 3:35 AM

aggiungi la tua intuizione ...

Guru Cancer Center's curator insight, October 29, 6:01 AM

What is  #surgicaloncology and it's procedures and when it is used in cancer  treatments?For more details  visit the link,http://goo.gl/vUjHwy

dave@zudepr's curator insight, October 29, 6:39 AM

Worth a read.

Scooped by Jeff Domansky
Scoop.it!

How to Use Transparency to Transform Your Design

How to Use Transparency to Transform Your Design | Public Relations & Social Media Insight | Scoop.it

A gentle application of transparency to your images is a clever way to create beautiful designs. Whether applied to a photograph used as a background or to shape and text to form a layered effect, this tool is a powerful and popular part of the web and print design process....

Jeff Domansky's insight:

Canva shares some cool design tips, perfect for bloggers.

more...
Marco Favero's curator insight, October 29, 3:35 AM

aggiungi la tua intuizione ...

Scooped by Jeff Domansky
Scoop.it!

Best Free SEO Tools | Social MediaExplore Today

Best Free SEO Tools | Social MediaExplore Today | Public Relations & Social Media Insight | Scoop.it

Having the right tools makes the job much easier, don’t you think? Luckily, there are plenty of completely free SEO tools that you can use to help you out in improving your SEO strategy. Here are some of the best free SEO tools available:

Jeff Domansky's insight:

Cool tools for better SEO results.

more...
sptechrao's curator insight, October 29, 2:22 AM

Spraotechnologies.com provides SAP ABAP training with best faculties on real time projects. Sp Rao Technologies is a Best SAP ABAP Faculty in Hyderabad which offers SAP Courses, Certification and placements. We give the best among the SAP ABAP Institutes in Hyderabad.

Scooped by Jeff Domansky
Scoop.it!

New Blogger Outreach Research Reveals Insights for Marketers

New Blogger Outreach Research Reveals Insights for Marketers | Public Relations & Social Media Insight | Scoop.it

I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Econsultancy recently surveyed over 250 of the UK’s top bloggers to provide insights into what bloggers really want when it comes to working with brands and agencies. You can read the study here or keep reading for my summation and what I believe these findings mean to us marketers....

Jeff Domansky's insight:

Econsultancy recently surveyed over 250 of the UK’s top bloggers about blogger outreach. Here's what bloggers want when working with brands and agencies.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Shareaholic: Facebook still drives the most traffic, but Pinterest is a contender - The Next Web

Shareaholic: Facebook still drives the most traffic, but Pinterest is a contender - The Next Web | Public Relations & Social Media Insight | Scoop.it
Year over year, Facebook’s influence grew 115 percent and Pinterest 50 percent, while Twitter decreased 24 percent. Despite having the most established user base, Facebook continues to drive more traffic due to a general increase in social media traffic referrals – people rely less on search engines and other sources to get the news they care about now....
Jeff Domansky's insight:
Facebook still leads social media traffic but pinterest is coming up fast.
more...
Dean Ryan G. Martin's curator insight, October 28, 10:19 AM

I seem to understand why Pinterest gets more traffic than Twitter. Pinterest focuses on visual contents with descriptions + attached links whereas Twitter focuses on texts and hashtags. Most users will tweet without attaching photos and links. 

Michele McGraw's curator insight, October 30, 12:20 PM

I see more traffic from Pinterest than Facebook, but then I don't put much effort into Facebook because I like Pinterest much better.

Scooped by Jeff Domansky
Scoop.it!

Retailers use smartphones technology to upgrade shopping

Retailers use smartphones technology to upgrade shopping | Public Relations & Social Media Insight | Scoop.it

A recent survey by consulting firm Accenture found 63 percent of consumers plan to use a laptop or home computer to make purchases or research items this holiday season, up 16 percentage points from last year.


The smartphone, in particular, is gaining ground. As of August, 174 million people in the U.S. owned one — 72 percent of the mobile market, according to Reston, Va., digital tracking firm comScore. Branding Brand’s research found that mobile devices generated more than half of online retail visits that month, up from 4 percent in 2010.


The digital world generates data even better than sales, so there’s plenty of information on how Americans are using their tech tools.


Accenture’s survey found 24 percent of consumers plan to use a smartphone while shopping, up from 18 percent last year. Almost half of those surveyed are already using or at least would be willing to try services like ApplePay and PayPal that let them use their mobile phone to pay at checkout....

Jeff Domansky's insight:

Attention smartphone shoppers! Mobile is having a big impact on shopping and retailers are responding.

more...
Pierre Schiavon's curator insight, October 28, 12:20 PM

Smartphones technologies are the future !!

Scooped by Jeff Domansky
Scoop.it!

Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker

Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker | Public Relations & Social Media Insight | Scoop.it

Facebook is for ice bucket challenges. Twitter is for Ferguson, Mo. That’s been the conventional wisdom in the past few months; that conversation about breaking news is happening mostly on Twitter, while people are using Facebook to share less timely — some would say less newsworthy — topics.

The evidence for this conclusion has been anecdotal, which is almost always the case when you are comparing results produced by Facebook’s opaque News Feed algorithm to anything. So any time there’s a chance to dig into data that sheds light on public social sharing activity, it’s wise to seize it.


The quarterly report of consumer sharing behavior published this week by social data and sharing tool provider ShareThis offers such an opportunity. And while the data, drawn from the 450 million unique users and 2.5 million sites and apps in the ShareThis network, doesn’t directly address the ice-bucket-vs.-Ferguson question, it does provide some interesting marketing takeaways....

Jeff Domansky's insight:

Fascinating insight in this research report for social marketers.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

$100 Gift Card for $10 On Walmart.com Is Mistake, Not Bait & Switch

$100 Gift Card for $10 On Walmart.com Is Mistake, Not Bait & Switch | Public Relations & Social Media Insight | Scoop.it

Once again, the Walmart website made a pricing error, and once again shoppers tried to pounce on it only to later have their orders canceled.


And as always happens in these situations, some of these folks are mistakenly claiming that this was a bait-and-switch scam.


This time, the deeply discounted item was a $100 Walmart gift card, which the site somehow listed as only $10.


So of course, people jumped at the chance to purchase these deeply discounted cards.


One woman tells Houston’s ABC13 that she ordered 80 of these cards (total face value: $8,000) for $800....

Jeff Domansky's insight:

Is it marketing madness or consumer greed? You decide.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Going Viral: How Wendy Nguyen Got 25 Million Views on One Youtube Video

Going Viral: How Wendy Nguyen Got 25 Million Views on One Youtube Video | Public Relations & Social Media Insight | Scoop.it

Over the past few years, blogging has become an extremely competitive industry to be in.  Some of the top bloggers have made over $1 million/year through affiliate links such as rewardStyle and appearance fees in the tens of thousands.  We met with one of the first bloggers on the scene, she started on YouTube and has since branched into the fashion blogging space and has become one of the most in-demand bloggers to date.  She built her following, of over 500K on Youtube by creating well produced and engaging ‘how-to’ videos. 


Wendy’s video ’25 Ways To Wear A Scarf In 4.5 Minutes’ went viral and has been viewed over 25 million times.  During New York Fashion Week at the Daily Front Row Media Lounge at the brand new Park Hyatt.  Simply Stylist was hosting a cocktail hour for fashion and beauty influencers and got to sit down with Wendy....

Jeff Domansky's insight:

Fashion success story.

more...
BILL ROSS's curator insight, October 30, 12:15 PM

You have to see this awesome video and see how this completely FREE system  will work for you like it did for me.

 

http://www.foryoursuccessonline101.com/

Grant Vanderwagen's curator insight, Today, 8:12 AM
This is epic!
Scooped by Jeff Domansky
Scoop.it!

How to Future-Proof Your Content Marketing Strategy

How to Future-Proof Your Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

Learn why you should care about future-proofing your content -- and get tips on how to do it.


When you see a trend emerging, jumping on it with quick content deployment (called newsjacking) can be a great way to increase your visibility and generate new interest in your brand. But what’s the point of investing effort into these “piggybacking” content pieces if they’re reliant on trends that will eventually die out? Content is a long-term game. If you don’t have a way to drive sustainable engagement from your content pieces, you’re losing money and risk falling behind to more savvy competitors.


Essentially, you want to find the sweet spot between jumping on hot trends and future-proofing your content so that you continue to derive value from it long after the trend you’ve capitalized on has passed. Later on, we’ll discuss the different ways you can find these trends and produce future-proofed content. But first, let’s look at an example.

Jeff Domansky's insight:

Future proofing your content is simply smart marketing.

more...
BILL ROSS's curator insight, October 30, 12:17 PM

You have to see this awesome video and see how this completely FREE system  will work for you like it did for me.

 

http://www.foryoursuccessonline101.com/

Scooped by Jeff Domansky
Scoop.it!

Ultimate Content Marketing Checklist: 40 Qs to Ask Yourself before Blogging

Ultimate Content Marketing Checklist: 40 Qs to Ask Yourself before Blogging | Public Relations & Social Media Insight | Scoop.it

The beautiful part about content marketing is that it can bring you thousands of social shares, new email subscribers, and tons of comments, but only if your blog posts are masterpieces and you do content marketing right.


But content marketing has so many elements to it that it’s really easy to forget them, right?


To help you succeed, I’ve created a checklist. If you hit at least the majority of the items on the list below, your content will perform well....

Jeff Domansky's insight:

Neil Patel shares the essential blogging checklist. Recommended reading. 9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Absolute Beginner's Guide to Social Media Marketing

Absolute Beginner's Guide to Social Media Marketing | Public Relations & Social Media Insight | Scoop.it

You've taken a looksee into social media marketing. You tremble. It looks about as comfortable as swimming the seas to another continent. You feel you'll drown. Or get munched on by the sharks who call it home.


Take a deep breath. I have just the thing for you. Actually, I have a couple of things.


You can get 17 fundamental tips in the form of a blog post and SlideShare-style eBook here. However, to present these early steps into your social media marketing journey as simple as I possibly can, I want you to blast through this infographic, “The Absolute Beginner’s Guide to Social Media Marketing.”..

Jeff Domansky's insight:

Take a deep breath. I have just the thing for you. Actually, I have a couple of things that fall into marketing and traditional marketing.


more...
Marco Favero's curator insight, October 30, 4:37 AM

aggiungi la tua intuizione ...

Grant Vanderwagen's curator insight, October 30, 7:07 AM

The beginner's guide to social Marketing

Jana Landon's curator insight, October 30, 1:38 PM

So where do you start with marketing?  Here.   Good takeaways.

Scooped by Jeff Domansky
Scoop.it!

Anatomy of a Perfect Facebook Post to Maximize Reach & Clicks

Anatomy of a Perfect Facebook Post to Maximize Reach & Clicks | Public Relations & Social Media Insight | Scoop.it

How great would it be know that the post you just published had the best chance of maximizing clicks, likes, and comments.


Facebook posts especially—given the dramatic dip in reach —can feel Luke a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist?


I went looking for answers and came across a heap of best practices and examples of what goes into a perfect Facebook post. Check out the results below, test out the tips and strategies on your own posts, and watch your Facebook stats climb....

Jeff Domansky's insight:

Kevan Lee shares five main ingredients in a perfect Facebook post that can help you get more reach, engagement, clicks, and comments.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What Content Should You Create?

What Content Should You Create? | Public Relations & Social Media Insight | Scoop.it

For those not yet converted, content is the driver of inbound marketing. It’s the essential component that connects you with your audience, fosters online relationships and ultimately drives prospects back to your website or blog for nurturing and conversions.


While content marketing’s growth and adoption are increasing, success with this endeavor is anything but a sure thing. That’s because of the unending need for content creation and distribution. And as CMI found, virtually every organization participating in content marketing is challenged to meet this ongoing requirement of publishing and distributing relevant, educational or entertaining content—in just about every digital media....

Jeff Domansky's insight:

While content marketing’s growth and adoption are increasing, success is anything but a sure thing. So how do you know what content to create?

more...
Gina Tucker's curator insight, October 29, 8:44 PM

The content marketer is now faced with choosing curated or created content. While both are essential there is a fine line defining which content should be curated and which should be created. Many companies struggle to create original content and make up for it through curation, but some pieces are better when original (white papers, company stats, etc). We all know content is essential and that curation can fill in the gaps where creation is lacking, but marketers should still dedicate time to both. 

Scooped by Jeff Domansky
Scoop.it!

Ultimate Cheat Sheet for Mastering LinkedIn

Ultimate Cheat Sheet for Mastering LinkedIn | Public Relations & Social Media Insight | Scoop.it

With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential?


While new social networks are sprouting up constantly, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.


But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. To help you master LinkedIn, below is our ultimate list of 35 awesome tricks you may have been overlooking....

Jeff Domansky's insight:

Learn how to use LinkedIn for personal networking and marketing with this ultimate cheat sheet of tips.

more...
dave@zudepr's curator insight, October 29, 6:42 AM

This is extremely comprehensive.

Scooped by Jeff Domansky
Scoop.it!

5 Controversial Logo Redesigns | Notes On Design

5 Controversial Logo Redesigns | Notes On Design | Public Relations & Social Media Insight | Scoop.it

For large companies and multinational corporations, rebranding can be a slippery slope. Design trends change with time, so logos often need to be revisited to keep a company’s brand fresh. Because a good logo is so iconic, companies must strike a balance between contemporizing their brand while staying true to the original design.


The following are 5 logo redesigns that divided audiences and stirred up no shortage of controversy....

Jeff Domansky's insight:

Logo redesigns don't always go as planned

more...
Steven Saura's curator insight, Today, 11:44 AM

Marketers typically applaud strategic and innovative risk-taking, and you find your limits. That's the risk. Sometimes these are "smart failures," with critical learning, including risk mitigation. The silver lining, of course, is that someone cares enough about your brand to respond. 

Scooped by Jeff Domansky
Scoop.it!

5 Winning Tips For A Successful Twitter Contest

5 Winning Tips For A Successful Twitter Contest | Public Relations & Social Media Insight | Scoop.it

Are you looking for a new, interactive way to engage your target audience? A Twitter contest may be the answer. A successful social media contest can do many things for your brand – increase followers, drive engagement, create brand awareness, and more. With Twitter specifically, there is the added bonus of your content potentially going viral.


All of these elements can add up to one winning combination. Here are 5 tips to create, promote and manage a successful Twitter contest or sweepstakes...

Jeff Domansky's insight:

Here's how to run a Twitter contest successfully.

more...
Niyaz Anjum's curator insight, October 29, 5:10 AM

This is an interesting one. Go ahead and gain from the tips.

Scooped by Jeff Domansky
Scoop.it!

5 Ways to Use Metrics to Improve Your Social Media Marketing

5 Ways to Use Metrics to Improve Your Social Media Marketing | Public Relations & Social Media Insight | Scoop.it

Do you review your website’s metrics on a regular basis?


Are you struggling to figure out how you can better use the data?


To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy need to be adjusted to increase your reach.


Here are five ways metrics can improve your social media marketing....

Jeff Domansky's insight:

Does your social marketing measure up? Here are five ways to find out.

more...
Annemarie Nier's curator insight, October 28, 6:33 AM

As there is no effective marketing without metrics to evaluate the success, there is, of course, no serious social media marketing without metrics and monitoring. Get the most out of your data and improve your marketing efforts with your metrics!

Niyaz Anjum's curator insight, October 29, 5:06 AM

Points overlooked but is a reminder to us social media marketers.