Tell stories through the voices of the people you serve, and/or your staff/members/volunteers. Check out these 7 Guidelines for Telling Your Organization’s Story and learn more about the Art and Strategy of Storytelling.
Plan - So you're ready to make a video for your organization. If you're planning to upload it to YouTube, remember to make it no more than ten minutes long.
You may want to use storyboarding to plan your video. Check out these production planning tips from See3, and this post from Idealware: Creating a video? A few things to consider before you shoot.
Via José Carlos