This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.
What implications does this have for advertisers and retailers - interesting insights and food for thought.........
Mobile today and in the future - here are some highlights:
Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?
“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”
Mobile devices have already revolutionized shopping. Last year, four out of five U.S. smartphone owners used their devices to help with shopping, according to Google/Ipsos.
Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.
The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”
Selected by Jan Gordon covering "Mobile Marketing Strategy & Beyond"
Read full article here: [ http://bit.ly/QHctVZ]
[Excellent look at impact of mobile on marketing and business ~ Jeff]
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Got your story radar on?
I did not even know what this meant until I read this article by colleague Andrew Nemiccolo and listened to my colleague Shawn Callahan explain it.
Basically it is this -- not everything we hear is a story. And plenty of people are confused about this, as I can attest to in my own story work with clients.
Shawn offers us an activity that will get us to quickly understand the storied world we live in, and helps us know what a story is and is not.
Thans Andrew and Shawn for putting this together! I know I am going to use it with clients. And with myself too so I can continue to develop my story listening skills (those always need attention no matter how long you've been doing this work!).
This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it