Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Story Radar -- Not Everything Is A Story | Seven Stories

Story Radar -- Not Everything Is A Story | Seven Stories | Public Relations & Social Media Insight | Scoop.it

The idea of storytelling for leadership and business is generating a lot of interest these days, as it well should. Stories are one of the most powerful ways to communicate. Stories can be memorable and meaningful. They’re immensely useful – whether you want to lead people, market your business, or just get some laughs. The best writers read a lot, and the best storytellers pay close attention and listen to the stories around them. But what exactly is a story, and what do you listen for?...


Via Karen Dietz
Jeff Domansky's insight:

Shawn Callahan's four story essentials are worth noting: time, place, dialogue, the unexpected

Karen Dietz's curator insight, January 11, 6:02 PM

Got your story radar on?


I did not even know what this meant until I read this article by colleague Andrew Nemiccolo and listened to my colleague Shawn Callahan explain it.


Basically it is this -- not everything we hear is a story. And plenty of people are confused about this, as I can attest to in my own story work with clients.


Shawn offers us an activity that will get us to quickly understand the storied world we live in, and helps us know what a story is and is not.


Thans Andrew and Shawn for putting this together! I know I am going to use it with clients. And with myself too so I can continue to develop my story listening skills (those always need attention no matter how long you've been doing this work!).


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 12, 3:56 PM
Absolutely Jeff. They are key essentials. I'm glad Shawn put these together to share with us.
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4 types of content people love to share | Andy Sernovitz

4 types of content people love to share | Andy Sernovitz | Public Relations & Social Media Insight | Scoop.it

No matter the tools, the technology, or the platform, great content will always start conversations. There’s going to be a new social media platform next week (and the week after that), but the one fundamental thing used to start word of mouth is great content. Here are some types your fans will show their friends: 1. Fun stuff 2. Training stuff 3. Timely stuff 4. Secret stuff...

Jeff Domansky's insight:

Nice 'n easy...

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2013: Content Gets a Ride as King | PBS MediaShift

2013: Content Gets a Ride as King | PBS MediaShift | Public Relations & Social Media Insight | Scoop.it

Dorian Benkoil offers his digital media predictions for 2013 including:

-       (Quality) content will be king

-       Corollary: video content rises

-       Corollary 2: mobile rising

-       The rise of "in-stream" advertising

-       The rise of images

-       Distribution will be queen

-       Types of advertising will separate further

-       Rise of data

-       Honorable mentions: regulation, book publishers.

Jeff Domansky's insight:

This is a must-read for PR, marketing and content pros....

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