Is it okay for PR professionals to sit in on interviews, or is their presence a nuisance that gets in the way? Here's what reporters had to say.
A PR professional once shared a memorable anecdote with me. She had arranged for one of her colleagues, a content matter expert, to speak with a reporter from The Washington Post. On the day of the interview, the two of them huddled in an office and called the reporter.
They chose not to tell the reporter that the PR professional was on the line. At some point during the interview, the reporter picked up that someone else was in the room—and he exploded: “Who else is on the line? My interview is supposed to be with [NAME]. Get that other person out of the room!”
I thought of that story recently when a Sports Illustrated writer named Richard Deitsch sent his followers the following tweet....