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The Permanent Disruption of Social Media | Stanford Social Innovation Review

The Permanent Disruption of Social Media  | Stanford Social Innovation Review | Public Relations & Social Media Insight | Scoop.it
A new study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective.

 

Until recently the models that nonprofits used to find, engage, and cultivate donors, volunteers, and other supporters were reasonably straightforward. The first step was to use direct mail, phone calls, or other techniques to bring in large numbers of potential supporters at a low level of engagement. These supporters were sorted into neat groups, and the most promising people were continually moved up the pyramid or ladder and cultivated for larger and larger donations. It was an orderly and linear process. Today, the Internet and social media have permanently disrupted the traditional donor-engagement process. Online competitions, viral video campaigns, mobile giving—with each new way for organizations and donors to interact come increasingly complex entry points into the traditional models of donor engagement, greater variation in movement along the pathway to deeper engagement, and more opportunities for a person to be influenced by forces outside an organization’s control.

 

To better understand the impact that social media is having on donor engagement, we conducted a nationwide research project. We learned that donor behavior and communications preferences have changed because of social media. And as a result, the traditional donor engagement models are no longer sufficient. In their place we need to create a new model of donor engagement, one that is more fluid and continuous, and that better reflects the growing importance that a person’s influence (and how she uses it) plays in the process.


Via Kimberly Flaherty
Jeff Domansky's insight:

This is really valuable research for nonprofits as well as any organization. Highly recommended reading and thanks to Kimberly Flaherty for sharing it.

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Kimberly Flaherty's curator insight, January 7, 2013 8:09 PM

To be successful, nonprofits must move beyond traditional ways of engaging donors.

Kimberly Flaherty's comment, January 8, 2013 7:59 PM
Thanks, Jeff. It's an excellent post and I'm happy to have found it.
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The ultimate guide to product packaging design - 99designs Blog

The ultimate guide to product packaging design - 99designs Blog | Public Relations & Social Media Insight | Scoop.it

So what is product packaging? It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that.

 

Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy a product or not.

 

In the Ultimate Guide to Product Packaging Design we look at how to get your packaging to tell the story you want....

Jeff Domansky's insight:

99 Designs' ultimate guide walks you through every step of the package design process. Valuable resource! 9.5/10

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4 Mobile Image Apps That Create Amazing Visuals : Social Media Examiner

4 Mobile Image Apps That Create Amazing Visuals : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you use your smartphone or tablet to post images to social media?

 

Looking for mobile image apps to enhance your visuals?

 

In this article, you’ll discover four mobile apps to help you create and publish outstanding social media images on the go....

Jeff Domansky's insight:

Useful mobile image apps.

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windowsklutz's comment, Today, 6:40 AM
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Check List of 15 Social Media Tips to Kindle Audience Engagement

Check List of 15 Social Media Tips to Kindle Audience Engagement | Public Relations & Social Media Insight | Scoop.it

What Is Social Media Engagement? Why Is It Important For Your Business?

 

Engagement is the sum of likes, shares and comments that your message has received on social media. It is a fair assessment of the impact that your message has created on your social media audience.

 

For your business to succeed on social media, you have to attract and hold your target audience members on your social media pages, and engaging them is the first stop on the road to building a loyal social media following.

 

Here are 15 super-effective ways of engaging your social media audience....

Jeff Domansky's insight:

How to measure social media engagement.

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20 Fascinating Topics That Every New Blog Should Tackle

20 Fascinating Topics That Every New Blog Should Tackle | Public Relations & Social Media Insight | Scoop.it

Gone are the days of blathering on ad nauseam about anything your heart desires.

 

Content marketing via blogging is one of the best ways to increase the online visibility of a brand. These days, though, the posts you create must be engaging, informative, interesting, and generally high in quality to get you anywhere.

 

Contrary to what you may have heard, quantity does not exceed quality here. Even so, coming up with fascinating topics for a blog is often difficult for business owners. Here are 20 topics and ideas to get you off to a great start....

Jeff Domansky's insight:

Neil Patel offers 20 blog topics to help you generate content.

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Everything You Need to Know About Twitter Moments

Everything You Need to Know About Twitter Moments | Public Relations & Social Media Insight | Scoop.it

The ability to create Twitter Moments is being rolled out to all users.

 

Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories. When they originally launched, Moments were intended to help Twitter users keep up with what the world is talking about at any given time without having to follow loads of new people or watch trending topics closely.

 

The below video from Twitter explains a little more about how Moments work:...

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Buffer shares all you need to create your own Moment on Twitter.

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