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The Permanent Disruption of Social Media | Stanford Social Innovation Review

The Permanent Disruption of Social Media  | Stanford Social Innovation Review | Public Relations & Social Media Insight | Scoop.it
A new study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective.

 

Until recently the models that nonprofits used to find, engage, and cultivate donors, volunteers, and other supporters were reasonably straightforward. The first step was to use direct mail, phone calls, or other techniques to bring in large numbers of potential supporters at a low level of engagement. These supporters were sorted into neat groups, and the most promising people were continually moved up the pyramid or ladder and cultivated for larger and larger donations. It was an orderly and linear process. Today, the Internet and social media have permanently disrupted the traditional donor-engagement process. Online competitions, viral video campaigns, mobile giving—with each new way for organizations and donors to interact come increasingly complex entry points into the traditional models of donor engagement, greater variation in movement along the pathway to deeper engagement, and more opportunities for a person to be influenced by forces outside an organization’s control.

 

To better understand the impact that social media is having on donor engagement, we conducted a nationwide research project. We learned that donor behavior and communications preferences have changed because of social media. And as a result, the traditional donor engagement models are no longer sufficient. In their place we need to create a new model of donor engagement, one that is more fluid and continuous, and that better reflects the growing importance that a person’s influence (and how she uses it) plays in the process.


Via Kimberly Flaherty
Jeff Domansky's insight:

This is really valuable research for nonprofits as well as any organization. Highly recommended reading and thanks to Kimberly Flaherty for sharing it.

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Kimberly Flaherty's curator insight, January 7, 2013 8:09 PM

To be successful, nonprofits must move beyond traditional ways of engaging donors.

Kimberly Flaherty's comment, January 8, 2013 7:59 PM
Thanks, Jeff. It's an excellent post and I'm happy to have found it.
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Debate strategies leaked by insiders in advance

Debate strategies leaked by insiders in advance | Public Relations & Social Media Insight | Scoop.it

We were able to speak with campaign insiders on both sides and can now disclose in advance their debate strategies and key messages for tonight. You read it here first!

Jeff Domansky's insight:

You might be able to save yourself 90 minutes of pain. On the other hand, it could be the best TV entertainment since the Super Bowl.

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Google Wants to Make Mobile, Video and Programmatic 'Revolutions' Blasé by 2020

Google Wants to Make Mobile, Video and Programmatic 'Revolutions' Blasé by 2020 | Public Relations & Social Media Insight | Scoop.it

Philipp Schindler was Google's ad chief for years, but few would know it. Having hailed from Germany, Schindler spent a good portion of his 11 years at Google running its European business before quietly ascending to global chief business officer 13 months ago. Now, for the first time in this role, he sat down with Adweek as he prepares to take the stage on Monday to address the industry at Advertising Week.


Schindler predicts his three favorite "revolutions"—mobile, video and programmatic—will be so common that by 2020 "we will actually look back and laugh that we called them revolutions."
Per Google, two-thirds of smartphone users say they turn to their devices to learn about a product or service after seeing a television commercial.

 

With that in mind, the 45-year-old exec and his team will unveil to the Advertising Week audience a platform that allows brands to see how YouTube ads compare to TV spots for smartphone searches. Google data will show how its YouTube videos outperform linear TV by two times. "We're the prime time for the mobile world," Schindler proclaimed....

Jeff Domansky's insight:

Google as prime time for the mobile world is already here according to its global chief business officer Philipp Schindler.

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Beautiful Copper Coin Could Transform How We Spend Money

Beautiful Copper Coin Could Transform How We Spend Money | Public Relations & Social Media Insight | Scoop.it

The Scrip itself is a beautiful copper object, designed to look as precious as any currency, and weighing in at a solid ounce (about one-fifth of your iPhone, but heavier than most change or jewelry). Its aesthetic was inspired by Japan’s Tokugawa coinage, which was oval in shape and stamped with relatively complex texturing.

 

Whereas most coins really rest in your palm, this Scrip is designed to be grasped more like a deli ticket. For an interactive, electronic device, these ergonomics were key. Because in theory, you approach an NFC payment station with the Scrip. The station beams over the money you owe, which is displayed. Then, the Scrip’s braille-inspired surface, powered by actuators, begins stamping out virtual currency in giant numbers that you can both see and feel (a feat that NDD says they could pull off in real production, since braille computer displays do it successfully already).

 

Say you owe $26. A $20 will appear. You swipe the Scrip toward the payment station. Then a $5 will appear. You swipe that. And then a $1. The oval shape allows you to hold the Scrip in one hand, which provides a directionality necessary for this swipe gesture....

Jeff Domansky's insight:

The way we pay is flawed. One of the best industrial design firms in Silicon Valley wants to redesign it.

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vealpepsi's comment, September 24, 6:13 AM
Its fabulous
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75 of the Smartest Resources for Web Designers

75 of the Smartest Resources for Web Designers | Public Relations & Social Media Insight | Scoop.it

75 of the Smartest Resources for Web Designers

 

A lot of these lists just cram everything and anything into the lineup. So, we decided to pick our designers’ brains to bring you the best resources that we are using on a daily basis.

 

Feel free to add other useful resources in the comments below :)...

Jeff Domansky's insight:

Great resources list.

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Monica S Mcfeeters's curator insight, September 24, 9:10 AM
Take a look into some of these resources and feel free to post your experiences here in the comments.
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Voice Search Strategy: What Marketers Need to Know Now

Voice Search Strategy: What Marketers Need to Know Now | Public Relations & Social Media Insight | Scoop.it

When you wear white, do you inevitably spill something all over yourself? 

I do. So when I had sushi at work last week, it wasn't long before I was frantically yelling, "Siri, how can I get soy sauce out of white pants?”

Thank goodness for voice search, am I right?

Although, here's the thing about voice search: According to the 2016 State of Inbound report, a huge number of marketers are making SEO their #1 priority. That's great. But how does voice search fit into that strategy? Are marketers even thinking about it yet?

While it's certainly gaining popularity -- the search engine Bing, for example, says that 25% of its queries are voice searches -- it’s clear that this technology is still a work in progress. But that doesn't make it any less important....

Jeff Domansky's insight:

This was a thought-provoking post and definitely something marketers need to consider soon.

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