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The Permanent Disruption of Social Media | Stanford Social Innovation Review

The Permanent Disruption of Social Media  | Stanford Social Innovation Review | Public Relations & Social Media Insight | Scoop.it
A new study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective.

 

Until recently the models that nonprofits used to find, engage, and cultivate donors, volunteers, and other supporters were reasonably straightforward. The first step was to use direct mail, phone calls, or other techniques to bring in large numbers of potential supporters at a low level of engagement. These supporters were sorted into neat groups, and the most promising people were continually moved up the pyramid or ladder and cultivated for larger and larger donations. It was an orderly and linear process. Today, the Internet and social media have permanently disrupted the traditional donor-engagement process. Online competitions, viral video campaigns, mobile giving—with each new way for organizations and donors to interact come increasingly complex entry points into the traditional models of donor engagement, greater variation in movement along the pathway to deeper engagement, and more opportunities for a person to be influenced by forces outside an organization’s control.

 

To better understand the impact that social media is having on donor engagement, we conducted a nationwide research project. We learned that donor behavior and communications preferences have changed because of social media. And as a result, the traditional donor engagement models are no longer sufficient. In their place we need to create a new model of donor engagement, one that is more fluid and continuous, and that better reflects the growing importance that a person’s influence (and how she uses it) plays in the process.


Via Kimberly Flaherty
Jeff Domansky's insight:

This is really valuable research for nonprofits as well as any organization. Highly recommended reading and thanks to Kimberly Flaherty for sharing it.

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Kimberly Flaherty's curator insight, January 7, 2013 8:09 PM

To be successful, nonprofits must move beyond traditional ways of engaging donors.

Kimberly Flaherty's comment, January 8, 2013 7:59 PM
Thanks, Jeff. It's an excellent post and I'm happy to have found it.
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How to Increase Website Traffic From Social Media | @IanCleary

How to Increase Website Traffic From Social Media | @IanCleary | Public Relations & Social Media Insight | Scoop.it

Where do you get most of your traffic from?


Is it from Google searches, referrals from other websites, social media or somewhere else?Each form of traffic is relevant and useful.


But…. today, let’s focus on how to increase website traffic from social media....

Jeff Domansky's insight:

Looking to increase website traffic from social media? Here are 8 very practical and actionable tips from Ian Clearly.

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judyhaar's curator insight, Today, 1:19 PM

Social Media is so important for success

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Why You Need to Care about Visual Content | @Kapost

Why You Need to Care about Visual Content | @Kapost | Public Relations & Social Media Insight | Scoop.it

To deal with this overload, we adjusted our behavior by filtering out the noise and consuming only the information that made sense.


Visuals help to overcome that need to filter as they offer something we can digest and understand easily. Several studies show that our brains are hardwired to consume visuals, and that they help us improve understanding when accompanying text....

Jeff Domansky's insight:

Here's why visuals matter. Get the picture?

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Marco Favero's curator insight, Today, 4:41 PM

aggiungi la tua intuizione ...

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Twitter.com gets a refresh | Twitter Blogs

Twitter.com gets a refresh | Twitter Blogs | Public Relations & Social Media Insight | Scoop.it

Starting today, when you go to the twitter.com homepage, you’ll find interesting topics to explore like Politics, Pop Artists and even Cute Animals. Click on the topic and you’ll see a timeline of Tweets from some of the most popular accounts in that topic. It’s rich real-time content, just like the Twitter experience for users who log in.


We’re introducing the new twitter.com on desktop to U.S. users first, and intend to bring it to more places over time. As with everything we build, we’ll be making lots of improvements along the way so that Twitter’s front page continues to be informative, entertaining and relevant to everyone. Stay tuned....

Jeff Domansky's insight:

Twitter makes big changes to its home page so people who don’t log in can still access great content on Twitter.

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Acharya Narmaada K.R.Das's curator insight, Today, 1:37 PM

It is good to bring new new innovating to encourage more traffic flow.

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2 Most Important Concepts for B2B Content Marketing Success

2 Most Important Concepts for B2B Content Marketing Success | Public Relations & Social Media Insight | Scoop.it
To some, developing a content marketing strategy brings to mind a long and painful process sprinkled with lots of marketing jargon and buzzwords.But it doesn’t have to be that way. The most effective way to build a content strategy is to start with just two concepts: 1) your buyer persona and 2) your buyer’s journey..
Jeff Domansky's insight:
Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don’t be. Focus on two key components.
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WebGems SNMinc's comment, Today, 1:24 AM
Quality and consistency wins.
Marco Favero's curator insight, Today, 4:11 AM

aggiungi la tua intuizione ...

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9 Things to Do After Launching Your Newest Blog Post

9 Things to Do After Launching Your Newest Blog Post | Public Relations & Social Media Insight | Scoop.it

The “content” part of content marketing is arguably the easiest. Creating content that is useful, insightful and shareable may require some trial and error, and there’s no way to know for sure if something will resonate as intended, but it’s still a singular task.


It’s the marketing part that tends to really trip people up, and for good reason. Far too often we focus the majority of our efforts on getting content just right – revising, rewriting, researching, and collaborating until everyone in an organization agrees that it’s ready to publish.


But then what? It goes up and you wait…hoping that the people in your existing audience find your content as useful as you planned it to be....

Jeff Domansky's insight:

Lots to learn from these blogging basics, particularly about the marketing after the blogging.

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LeadGenSocial's curator insight, April 19, 5:03 PM

Great Insights from @anthonychatfield. Thanks for sharing @ThePRCoach

Marco Favero's curator insight, Today, 4:12 AM

aggiungi la tua intuizione ...

Kimberly Kline's curator insight, Today, 6:04 PM

Writing wonderful, informative, & insightful content is simply not enough, especially if no one sees it!  Promoting your articles needs to be just as important!

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13 Growth Hacking Techniques You Can Apply Right Now - Piktochart

Say you have a startup idea. You assemble a team and in six months, you have a product you are actually confident to release. When that day finally comes, you launch and nothing happens. If you are lucky, you get an article on Techcrunch, a top spot in Product Hunt and several thousand users, but most of them stop using it after a few days.


I bet you were hoping for a huge, viral growth curve. Instead, you face with the harsh reality: you only have handful of users registered, and they are churning incredibly fast. At Piktochart we went through the same problem, that’s why in this post we’ll analyze 11 different growth hacking tactics that actually work...

Jeff Domansky's insight:

Learn some key growth hacking skills and practices to be applied to for your digital marketing. Use these techniques for overall marketing prowess.

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Leadership: The Tony Soprano Problem

Leadership: The Tony Soprano Problem | Public Relations & Social Media Insight | Scoop.it
Today, every manager has some version of the Tony Soprano problem.  We’ve become used to hierarchal organizations optimized for specific tasks.  Now we often find that we’re competing in a networked world in which the old rules don’t apply.  Rather than traditional lines of authority, we need to start thinking in terms of ecosystems, platforms and movements....
Jeff Domansky's insight:
The role of leaders has changed. We can no longer command people to do what we want, but must inspire them to want what we want. Lessons from Tony Soprano.
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Jeff Domansky's curator insight, April 19, 10:09 AM

Leadership must change from a hierarchal to a networked world model. Tony Soprano would be challenged.

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Smart Homes, Internet of Things, the Autonomous Purchase Path

Smart Homes, Internet of Things, the Autonomous Purchase Path | Public Relations & Social Media Insight | Scoop.it
But with the impending convergence of in-home connected devices, such as smart refrigerators, washing machines, and coffee makers, and technology platforms for instant replenishment, such as Amazon Dash, the home and shelf are merging. Why would a consumer need a shopping list, or have to visit a store, when their consumable items just show up at their home when they need them?...
Jeff Domansky's insight:
Smart homes will require even smarter marketing.
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John Caswell's curator insight, Today, 4:13 AM

An interesting journey...

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What Makes Your Blog Content Valuable to Your Readers?

What Makes Your Blog Content Valuable to Your Readers? | Public Relations & Social Media Insight | Scoop.it

So now your question is: how do you make your blog content valuable to your readers?


And there’s the rub. While it is simple enough to understand, and no one in his right mind will ever argue against the fact that your blog must offer something of value, creating value itself is the tricky part. I’ve tried to distill the entire process and break it down into what I think are the base elements that makes a blog post valuable. Here are my ideas....

Jeff Domansky's insight:

If you blog then just like all other bloggers you aspire for your content to be a hit with your audiences. The good thing is that it’s not altogether impossible for that to happen.

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14 amazing infographics on web design that you can not miss

14 amazing infographics on web design that you can not miss | Public Relations & Social Media Insight | Scoop.it
Creativity and great ideas can be dosed in a masterly way of aninfographic. Those 14 infographics is proof of that. They are tremendously useful information, it does so with full creativity and originality. Although most of them are about web design, some of those is also for SEO professionals or graphic designers themselves. I recommend you take a look at them because from the visual and composition view are very well developed....
Jeff Domansky's insight:
Great collection of Infographics for web design ideas.
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Jeff Domansky's curator insight, April 18, 2:48 AM

Great collection of Infographics for web design ideas.

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How to Grow Your Personal Brand on Twitter in Only 10 Minutes a Day

How to Grow Your Personal Brand on Twitter in Only 10 Minutes a Day | Public Relations & Social Media Insight | Scoop.it

Recently, I conducted a personal experiment on Twitter to see how I could increase the number of my Twitter followers through a limited number of activities. My goal was to confine the time I spent on Twitter to no more than 10 minutes each day.Based on my experience and the corroboration of others, I created a list that will help you grow your own personal brand on Twitter.


At first, you’ll need to spend some time learning the platform and setting up your profile. After that, you don’t need to spend more than 10 minutes a day. Here’s what to do....

Jeff Domansky's insight:

Can't afford a social media manager? Columnist Neil Patel offers up tips on how to grow your own personal brand on Twitter.

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Tom Shaw's curator insight, April 18, 1:17 PM

A must for your personal brand.  A quick read. 

Acharya Narmaada K.R.Das's curator insight, Today, 1:03 PM
Yes first learn the basic than make yr platform strong.See U follow min 250 people depending on yr need.If possible have one or two Tweeter acc.But don misuse.
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It's not a pitch, it's a person. The super powers of influence marketing @MarkWSchaefer

It's not a pitch, it's a person. The super powers of influence marketing @MarkWSchaefer | Public Relations & Social Media Insight | Scoop.it

Today, if you’re in marketing to any extent, you’ll know about influencers and, more importantly, about influence marketing.

What makes a great influencer? Influencers are humans, clearly, not automated content management systems. They are mega-connected on social media (aka they have earned the trust of many other humans to deliver on what they promise) and they have the unique ability to inspire action. The good influencers out there have great knowledge in a particular field, know how to curate that knowledge, add their unique vision and value, and they know how to communicate with their audiences.

If I am a brand, I totally love that potential, that opportunity, that has only been created in the last few years. How can my brand become part of an influencer’s curated content (and in a positive light, hopefully!)....

Jeff Domansky's insight:

Valuable reading about bringing social media influencers and branding together from Dr Konstanze Alex-Brown.

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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] | Public Relations & Social Media Insight | Scoop.it

Great storytelling is a great differentiator.

Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.

People like making decisions quickly, and it'll be easier for them to choose your stuff if your message resonates with them. After all, content helps people travel through the inbound marketing methodology so that, someday, they might buy something from your company and spread your company's story with others.

But, as you may have noticed, a lot of people are trying to tell stories these days. How are you going to set yours part from the pack? And where on earth do you begin creating compelling stories for your brand?...

Jeff Domansky's insight:

Here's how you can use storytelling for great story selling.

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Jeff Domansky's curator insight, April 16, 11:36 PM

Here's how you can use great storytelling for better social selling.

rodrick rajive lal's curator insight, April 17, 2:26 AM

A useful article which speaks volumes about the importance of developing the story telling culture. This is not just about entrepreneurs and business heads but also about educators and facilitators. The storytelling culture can make learning more experiential, it caters to congintive learning, that is social congintive learning. While no doubt the article is for corporates and business houses, I feel it has a lot of relevance in the field of education, both at school and in college. Think for example, how many more people would like to go through the story of your research on values rather than a dry statistical analysis of how values matter!

Marco Favero's curator insight, April 17, 3:16 AM

aggiungi la tua intuizione ...

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Why Your Website Needs Content Marketing

Why Your Website Needs Content Marketing | Public Relations & Social Media Insight | Scoop.it

Rarely will someone read a blog post or view a video and immediately sign up for your service; it’s more likely that they won’t sign up, but will remember your brand for the future. Then, after reading three or four of your blog posts or viewing a few of your videos over an extended period, they’ll start to trust you.


Over time, your companies goes from being a complete stranger to a reputable source of helpful information. Rand Fishkin explains this well, noting that the biggest mistake many businesses make in content marketing is anticipating immediate results. That just isn’t how it happens – results happen over time, not as soon as people see your content....

Jeff Domansky's insight:

Here's why content matters and a collection of useful tips to make it work for you.

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Marco Favero's curator insight, Today, 4:40 PM

aggiungi la tua intuizione ...

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How to Create the Perfect Social Media Post | Peg Fitzpatrick

How to Create the Perfect Social Media Post | Peg Fitzpatrick | Public Relations & Social Media Insight | Scoop.it

Creating just the right content is important. Great tips on how to craft the perfect social media post from Peg Fitzpatrick.

Jeff Domansky's insight:

Peg Fitzpatrick offers practical social marketing tips.

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Pau Cusac's curator insight, Today, 12:33 PM

Article sobre les publicacions a les xarxes socials

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How To Get The Share: The Social Media Holy Grail

How To Get The Share: The Social Media Holy Grail | Public Relations & Social Media Insight | Scoop.it

I never look a gift ‘Like’ in the mouth. But when I post on social media, I’m going for the social holy grail every time. The share. The re-tweet. The re-gram. The logic behind sharing is pretty simple, right?...


One share will do exponentially more for the reach of your content than 10 likes.


After all, every single social media platform is DESIGNED for this! When you SHARE, you are doing social media at its best and most basic.


So HOW in the world do you get more shares? Start by creating amazing content that YOU would share. That’s a given....

Jeff Domansky's insight:

So how do you create shareable content? Find out the basics.

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5 key factors in a winning omni-channel experience

5 key factors in a winning omni-channel experience | Public Relations & Social Media Insight | Scoop.it

Research from Internet Retailer reveals that consumers are spending more and more time on Facebook, Twitter, Pinterest and YouTube. In fact, retailers report a 42 percent increase in referrals from these channels. This means shoppers APR far more likely to consult a social channel before making a purchase. And, when they do decide to buy, they are looking for low-cost, speedy delivery, simple and effective online and voice customer service options, and the ability to make returns and exchanges at the physical location.


In other words, they want every avenue available to them, at every minute of the day, and if you aren’t ready to meet them there, you’re going to lose out,.


Txhe infographic below points out the five key factors that create a winning omni-channel experience, with the data to back it up....

Jeff Domansky's insight:

For brands that want to reach modern customers, omni-channel commerce is no longer optional. Here's why.

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Kajsa Hartig's curator insight, Today, 2:01 AM

This is primarily about retail but certainly useful for museum experiences as well.

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4 Reasons Why Content Curation Matters | Cision

4 Reasons Why Content Curation Matters | Cision | Public Relations & Social Media Insight | Scoop.it
When you think of content marketing, you may automatically think about ways PR professionals and marketers can create original content that will resonate with their audiences. And while that’s true, it’s important not to overlook the practice of curating and sharing content from respected influencers and brands in your industry.Why? Here are four reasons....
Jeff Domansky's insight:
Content marketing isn't just about creating original content. It’s important to do content curation, the practice of sharing influencer and owned content.
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Comunicologos.com's curator insight, April 19, 5:56 PM

Curaduría de Contenidos

Joseph Palumbo, MBA,'s curator insight, April 19, 7:51 PM

Break through the noise by curating and adding content that your target audience will appreciate. 

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How to write the perfect About Me page

How to write the perfect About Me page | Public Relations & Social Media Insight | Scoop.it
A good ‘about’-page is more about your visitors than about youThat might sound strange, but by writing a good ‘about’- page you actually respond to all visitors need: what’s in it for me?’ They might not realize that they browse the internet with that need, and for that reason visit your page, but that is what it is all about: filling needs....
Jeff Domansky's insight:
The most read page on my blog is the "about me'-page. Learn the basics of creating a winning About page.
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Demographics of Key Social Networking Platforms

Demographics of Key Social Networking Platforms | Public Relations & Social Media Insight | Scoop.it

Fully 71% of online adults use Facebook, a proportion unchanged from August 2013. Usage among seniors continues to increase. Some 56% of internet users ages 65 and older now use Facebook, up from 45% who did so in late 2013 and 35% who did so in late 2012. Women are also particularly likely to use Facebook compared with men, a trend that continues from prior years....

Jeff Domansky's insight:

Valuable social media demographics from Pew Research Center.

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James Cracknell's curator insight, April 19, 5:05 AM

Useful breakdown if replicated across the UK

Jolynn Oblak's curator insight, April 19, 4:57 PM

Demographics of Key Social Networking Platforms

Chris Agro's curator insight, April 19, 10:04 PM

Information like this helps with persona development. Good stuff. -Chris Agro @agrotising

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How to prove that your content marketing delivers ROI?

How to prove that your content marketing delivers ROI? | Public Relations & Social Media Insight | Scoop.it

Despite all the overwhelming interest in content marketing, there is often little to show for it. According to the same studies mentioned above, only 38% of B2B and 37% of B2C content marketers believe their campaigns are effective. 


A more stunning figure is that only 23% of B2C and and 21% of B2B marketers say that they are successful at tracking their content efforts. Yes, we can wave with reach numbers of our paid ad impressions and with Facebook engagement rates. And show increased numbers of page views on our website. But are these soft metrics persuading our CFO?...

Jeff Domansky's insight:

Does your content marketing measure up? Here are the social media metrics that matter.

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Your ultimate cheat sheet to Facebook design - The Creative Edge

Your ultimate cheat sheet to Facebook design - The Creative Edge | Public Relations & Social Media Insight | Scoop.it
With the roll-out of our new Facebook contest category and the growing importance of social media design overall, we thought it was about time to focus on the different elements that make up Facebook design.In this article, we’ll break down the different elements of Facebook to ensure that you’re creating a well-branded and clickable web presence for your client....
Jeff Domansky's insight:
Very useful Facebook design tips. Recommended reading. 9/10
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4 Powerful Reasons to Add Images to Your Blog Posts

4 Powerful Reasons to Add Images to Your Blog Posts | Public Relations & Social Media Insight | Scoop.it
But here’s the million-dollar question: How do you get more traffic to your blog, without spending a single penny on Advertising?And, there is a way. It’s been staring you in the face. And it’s cheaper than any advertising strategy you can think of. What is it?Add Images....
Jeff Domansky's insight:
Looking to boost your traffic and audience? Add images. It's that simple. Yes, really. Here's 4 reasons why you should add images right now.
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Janice Cumberlidge's curator insight, April 19, 12:16 PM

I ALWAYS add images to my Facebook posts too for the same reason - then the this powerful tool automatically creates the same post on my blog for me, hands free! Blog without blogging here: http://handsfreeblogging 

Ginger Multimedia's curator insight, Today, 7:01 AM

A great read!

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32 Smart Ways To Drive More Traffic To Your Blog

32 Smart Ways To Drive More Traffic To Your Blog | Public Relations & Social Media Insight | Scoop.it

Have you ever looked at your blog’s analytics and wondered when the hordes of visitors are going to start showing up?


You’re publishing great content and have something to say, but try as you might, those traffic numbers just don’t seem to be climbing as much as they should be.


The truth is, it doesn’t have to be that way – you can get way more traffic to your blog and in this post I’ll show you how....

Jeff Domansky's insight:

Want to drive more traffic to your blog? Need actionable tactics? Follow these effective traffic generation strategies today!

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How TV Newsrooms Should Use Facebook (And Why) | Mediashift

How TV Newsrooms Should Use Facebook (And Why) | Mediashift | Public Relations & Social Media Insight | Scoop.it

I recently had a long conversation with Bob Gambert, a former TV news colleague of mine. It was sparked by a comment I made on Twitter that TV newsrooms should post original video content to Facebook instead of teases for newscasts and stories. He took exception, and the discussion eventually turned into a back and forth about the state of the TV industry. He’s of the opinion that social media should primarily be used to maximize profits. TV stations should display content where they can make money.

While I respect my friend and his point of view, I strongly disagree.

You hear plenty of others in the TV news industry – particularly higher-ups – sharing my friend’s opinion. (You also see it in practice on Facebook feeds and Twitter streams every day.) That’s an incredibly bad sign. It probably sounds familiar, because it’s the same attitude most people in print had about 15-20 years ago.

THE CLIFF IS APPROACHING.
That same disruption (or whatever catchy buzzword you want to use) is coming to TV news. And a person with his or her eyes open can see it coming from a mile away....

Jeff Domansky's insight:

What's ahead for TV and social media? Dale Blasingame explores the potential and the challenges of Facebook and TV.

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DrAlfonso Orozco C.'s curator insight, April 17, 1:46 PM

Other Use of Facebook...!!!<<<<<<<<<<