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The Permanent Disruption of Social Media | Stanford Social Innovation Review

The Permanent Disruption of Social Media  | Stanford Social Innovation Review | Public Relations & Social Media Insight | Scoop.it
A new study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective.

 

Until recently the models that nonprofits used to find, engage, and cultivate donors, volunteers, and other supporters were reasonably straightforward. The first step was to use direct mail, phone calls, or other techniques to bring in large numbers of potential supporters at a low level of engagement. These supporters were sorted into neat groups, and the most promising people were continually moved up the pyramid or ladder and cultivated for larger and larger donations. It was an orderly and linear process. Today, the Internet and social media have permanently disrupted the traditional donor-engagement process. Online competitions, viral video campaigns, mobile giving—with each new way for organizations and donors to interact come increasingly complex entry points into the traditional models of donor engagement, greater variation in movement along the pathway to deeper engagement, and more opportunities for a person to be influenced by forces outside an organization’s control.

 

To better understand the impact that social media is having on donor engagement, we conducted a nationwide research project. We learned that donor behavior and communications preferences have changed because of social media. And as a result, the traditional donor engagement models are no longer sufficient. In their place we need to create a new model of donor engagement, one that is more fluid and continuous, and that better reflects the growing importance that a person’s influence (and how she uses it) plays in the process.


Via Kimberly Flaherty
Jeff Domansky's insight:

This is really valuable research for nonprofits as well as any organization. Highly recommended reading and thanks to Kimberly Flaherty for sharing it.

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Kimberly Flaherty's curator insight, January 7, 2013 8:09 PM

To be successful, nonprofits must move beyond traditional ways of engaging donors.

Kimberly Flaherty's comment, January 8, 2013 7:59 PM
Thanks, Jeff. It's an excellent post and I'm happy to have found it.
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Predictions for Journalism 2015 | Nieman Journalism Lab » Pushing to the Future of Journalism

Predictions for Journalism 2015 | Nieman Journalism Lab » Pushing to the Future of Journalism | Public Relations & Social Media Insight | Scoop.it

To close out 2014, we asked some of the smartest people we know to predict what 2015 will bring for the future of journalism. Here’s what they had to say.

Jeff Domansky's insight:

Good journalism reading!

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15 Chrome Extensions for Web Designers

15 Chrome Extensions for Web Designers | Public Relations & Social Media Insight | Scoop.it

Website design process takes a lot of time and consists of a number of steps: starting from the search of inspiration and information gathering to prototyping, testing and even content filling. As a result, having the right tools simplifying some of these steps can make your work more efficient and enjoyable.


Google Chrome has a robust extension platform featuring lots of useful tools, which web designers can benefit from. For this reason, I decided to gather and review the best Chrome extensions that can provide shortcuts on various routine, but sometimes really time-consuming steps in website design.Below is a compilation of top 15 Chrome extensions I’ve discovered....

Jeff Domansky's insight:

Google Chrome has a robust extension platform featuring lots of useful tools, which web designers can benefit from. Here are 15 of the best Chrome extensions

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Majority of B2B Websites' Content Failed to Reel in Customers in 2014 | KoMarketing Associates

Majority of B2B Websites' Content Failed to Reel in Customers in 2014 | KoMarketing Associates | Public Relations & Social Media Insight | Scoop.it

Forrester scored companies according to various factors, including the appeal of their website content and use of video. The companies had the potential to score a perfect 30, or obtain a passing score of 20 or above. Only four companies successfully passed Forrester’s test; the average score was 12.8. Forrester did not reveal the names of the four companies that passed its test.


“The biggest problem is that the majority of content talks about the company, what its products and services do and how many awards they’ve won, but doesn’t speak to the issues their prospective buyers are trying to solve,” said Laura Ramos, Forrester analyst, according to Ad Age.


Telling stories, writing in narrative and shooting video were identified as key ways that companies can help their messages stand out among the rest....

Jeff Domansky's insight:

A new report published by Forrester Research shows that a majority of B2B websites have failed to engage users with content in 2014. It's time for marketers to rethink and refocus their content marketing.

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eCommerce Trends and Predictions for 2015

eCommerce Trends and Predictions for 2015 | Public Relations & Social Media Insight | Scoop.it
2014 is all but over, so marketers are now turning their attentions to 2015. What challenges does the New Year hold and how will your business face them? Here we look at four trends that we think will continue to be big news in the coming year....
Jeff Domansky's insight:
Showrooming continues to increase in importance for the retail industry, but not in the way many businesses initially feared.
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WHICH 50 : Mobile now accounts for 30% of all global ecommerce: report

WHICH 50 : Mobile now accounts for 30% of all global ecommerce: report | Public Relations & Social Media Insight | Scoop.it

Eyeballs have been shifting aggressively to mobile in recent years but the bucks — at least for ecommerce — remained anchored to the desktop. That is now changing, according to a study by Criteo.


The advertising optimisation platform analysed individual transaction data covering over $US130 billion of annual sales across more than 3000 online retailers and travel advertisers, and discovered that across its extensive network mobile now accounts for almost 30 per cent of ecommerce transactions.


The company predicts that it will reach 50 per cent in the US in the near term....

Jeff Domansky's insight:

The move to mobile is relentless and marketers need to grab hold of it.

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The Most Wonderful Digital Marketing Stats of the Year

The Most Wonderful Digital Marketing Stats of the Year | Public Relations & Social Media Insight | Scoop.it

You know how the song goes - "There'll be parties for hosting, marshmallows for toasting, and researching out in the show." At least, that is how we (and most marketers) sing it. 


Salesforce's 2014 research revealed more than a few shining lights of marketing insights. The below infographic illustrates some of the standouts.

- 86 percent of senior-level marketers agree that it's very important to create a cohesive customer journey. But only 29 percent companies rate themselves as effective at creating a cohesive customer journey.

- 53 percent of CMOs say return-on-investment (ROI)  is the most important metric they use to measure success.Take a look at this infographic for more insights....

Jeff Domansky's insight:

Here's a quick look at the highlights, that Salesforce heard from CMOs and other marketing leaders throughout 2014.

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5 Ways to Use Shapes Creatively in Your Designs | Canva

5 Ways to Use Shapes Creatively in Your Designs | Canva | Public Relations & Social Media Insight | Scoop.it
Shapes are a versatile tool in your Canva tool kit. Think outside the box and use shapes creatively in your designs.From framing your content to create emphasis to creating a unique text box, shapes are a simple tool that can be used to add professional effects to your designs.Here we show your five clever ways to use shapes. Happy designing!...
Jeff Domansky's insight:
Love adding creative elements to your designs? Discover 5 easy ways to create interesting layouts using shapes.
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Check Yourself: The Hilariously Bad Marketing of 2014

Check Yourself: The Hilariously Bad Marketing of 2014 | Public Relations & Social Media Insight | Scoop.it

It can't all be perfect: the worst of content marketing in 2014 stuck to old frameworks at best, and furthered harmful stereotypes or outright offended at worst. It was a particularly rough year for some pretty major brands, especially on the social media front.


Luckily, their snafus can teach us all a little something about what to do better next year. So, as you're reading through our list of the worst of 2014, make some mental notes on what 2015 will look like.Without further ado....

Jeff Domansky's insight:

These examples of marketing fails are avoidable, hilarious yet great examples of lazy marketing. 9/10

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How Does Digital Impact The Local Retailer? | CustomerThink

How Does Digital Impact The Local Retailer? | CustomerThink | Public Relations & Social Media Insight | Scoop.it

Many local retailers think that the rise of digital has lead to a downturn in business, suggesting that they can’t compete with the online shopping experience.


But according to a recent study commissioned by Google, digital can in fact enhance your business, if used properly.In ‘The 3 New Realities of Local Retail’ Google outlines three key findings:- Digital drives in-store traffic- Smartphones are in-store shopping assistants- Omnichannel shopping deserves omnichannel measurement....

Jeff Domansky's insight:

Social marketing can be an asset for local retail if used properly.

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Virginie Canali's curator insight, December 18, 9:27 AM

Il va falloir s'y mettre!

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3 Data-Backed Twitter Strategies for More Followers, Better Tweets, Maximum Engagement

3 Data-Backed Twitter Strategies for More Followers, Better Tweets, Maximum Engagement | Public Relations & Social Media Insight | Scoop.it

I realized very quickly that having a barren wasteland of Twitter followers wasn’t going to help me look knowledgeable or trustworthy to any of the websites I wanted to write for. So I set out to find ways to grow both my Twitter account (@nicoleckohler) and WebpageFX’s (@webpagefx).


Nine months later, I’ve added hundreds of new followers to both accounts.These are the three most fruitful, data-backed Twitter strategies I came up with to get more followers, compose better tweets, and ramp up engagement....

Jeff Domansky's insight:

Nicole Kohler shows how to do it better on Twitter. A useful overview.

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Dean Ryan G. Martin's curator insight, December 18, 4:35 AM

These are simple but extraordinary Twitter strategies, helping you become a rockstar.

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What to Post? Social Media Ideas for Small Businesses

What to Post? Social Media Ideas for Small Businesses | Public Relations & Social Media Insight | Scoop.it

To actually attract and entertain your social media following, small businesses should definitely be posting several times a day from their business’ Twitter, Facebook, and Instagram. The social posts should be high quality and interesting, or you'll never be successful in growing your following. It's also crucial to make sure that small businesses are effectively using their social profiles and followers to promote their business and increase sales. All these things are easier said than done though right?


Well, here’s a handy guide full of great (and easy!) ideas to populate your social feeds with....

Jeff Domansky's insight:

More blogging and social media basics.

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Little Used Technique To Grow Twitter Followers Fast

Little Used Technique To Grow Twitter Followers Fast | Public Relations & Social Media Insight | Scoop.it

All you need is probably 30 minutes of your time daily and in a long run, I am sure you would be able to grow your followers much quicker than before.


I started a new Twitter handle a few months back in conjunction with my new marketing blog. Just like you, I was determined to grow Twitter followers without buying any followers and I want to grow them fast!


This case study was started around 3 months back and today I have 3,010 followers. With this technique, I was gaining anywhere between 5 to 30 new followers on a daily basis....

Jeff Domansky's insight:

I am a huge Twitter fan and I have been using it for years to boost my content. Here I share one simple technique that will grow Twitter followers fast.

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16 PowerPoint Templates That Look Great in 2014

16 PowerPoint Templates That Look Great in 2014 | Public Relations & Social Media Insight | Scoop.it

Professional PowerPoint templates are a great way to look your best and impress your audience the next time you give a presentation. Here's an excellent set of 16 PowerPoint templates to impress in your next marketing presentation.

Jeff Domansky's insight:

Very tasty designs in these 16 new PowerPoint templates. Worth reviewing.

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Tools to Create Infographics | Listly List

Tools to help you create infographics on your own.

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Marco Favero's curator insight, December 20, 5:55 PM

aggiungi la tua intuizione ...

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Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud

Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud | Public Relations & Social Media Insight | Scoop.it

We all love a bit of online shopping but what goes through our head before we click to buy items over the web?


We have done some research in the form of an infographic, which reveals some fascinating insights into the psychology of the online consumer.  


A massive 85% of people said they read online reviews before making a purchase and 1/3 of shoppers admitted buying an item after being influenced by a video. The research also looks into why we abandon sales at the checkout, which is predominantly down to hidden charges and having to register before buying.


Check out our infographic below for the full insight into the mind of the online shopper....

Jeff Domansky's insight:

When we shop online we make sub-conscious decisions when we are buying items but what goes through our head before we click the purchase button?

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Jeff Domansky's curator insight, December 19, 1:48 PM

Valuable insight for social marketers.

Bart van Maanen's curator insight, December 20, 12:18 PM

Wat beweegt de online consument in de webwinkel? Wat reviews en video kennelijk veroorzaken in de psychologie van de shoppers.

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The Consumer Problem Survey

The Consumer Problem Survey | Public Relations & Social Media Insight | Scoop.it

The most overlooked truth in marketing is that problems are the origin of 

Once one adopts the perspective that problems are the foundation of consumer choice, it becomes clear that studying problems is the best way to anticipate purchases.


...Essentially, if consumers’ entry into the marketplace begins with problem recognition, then knowing the problems consumers want to solve can help predict consumption based on actual consumer needs. Moreover, knowing the nature of consumers’ problems can help marketers and brand managers better target consumers while they are contemplating solutions and seeking information for future purchases....

Jeff Domansky's insight:

Marketers take note: solve problems and you'll get sales.

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Comunicologos.com's curator insight, December 20, 10:29 AM

Encuesta de Consumidores Infografía

Bill Bentley's curator insight, December 20, 2:09 PM

Interesting and logical predictors of consumer behavior.  A little data analysis can go a long way in making the right decisions about what to stock, invest in, etc.

Jordi Carrió Jamilà's curator insight, Today, 2:37 AM

El origen del consumo está en el problema que busca resolver el consumidor. Si investigamos en profundidad estos problemas, podremos predecir el consumo.

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eCommerce Trends and Predictions for 2015

eCommerce Trends and Predictions for 2015 | Public Relations & Social Media Insight | Scoop.it
2014 is all but over, so marketers are now turning their attentions to 2015. What challenges does the New Year hold and how will your business face them? Here we look at four trends that we think will continue to be big news in the coming year....
Jeff Domansky's insight:
Showrooming continues to increase in importance for the retail industry, but not in the way many businesses initially feared.
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How Mobile Changes Your Holiday Email Marketing

How Mobile Changes Your Holiday Email Marketing | Public Relations & Social Media Insight | Scoop.it

How highly does mobile optimization feature in your list of holiday marketing priorities? Mobile and m-commerce is no longer just a trend on the ascendance. It’s now the norm.


It’s beginning to look a lot like m-commerce


The strongest evidence that the retail market is at a tipping point in terms of mobile usage comes from the fact that in July 2014, 56 percent of time spent with U.S. online retail occurred on a mobile device. (Source, comScore).


comScore’s annual research into retail sales revenues and attribution over the holiday period predicts that mobile devices will account for 30 percent of global retail e-commerce spending by 2018, up from 15 percent in 2013....

Jeff Domansky's insight:

This Christmas, it's probably appropriate to say Merry Mobile!

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Content Marketing Techniques for 2015

Content Marketing Techniques for 2015 | Public Relations & Social Media Insight | Scoop.it
Content marketing is firmly cemented as one of the most popular online marketing techniques, and this will continue into 2015. If you aren’t using content marketing to its full potential you are missing a massive opportunity that you can bet your competitors are capitalizing on at this very moment.In the coming year, content marketing should be at the heart of your online marketing strategy and here are some top techniques for 2015....
Jeff Domansky's insight:
Just the content marketing basics.
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Olga Senognoeva's curator insight, Today, 6:28 AM

 

"В следующем году, содержание маркетинга должны быть в центре вашей маркетинговой стратегии онлайн и вот некоторые главные методы для 2015":

 

- Инфографика
- Slideshare презентации
- Силовые страницы
- Вебинары
- Видео

 

"Вебинары


Вебинары Являются фантастическим Содержание Метод маркетинга, которые могут достигать очень больших аудитории через социальные каналы. Подумайте о теме для вебинара, который будет представлять интерес для вашей целевой аудитории - в идеале то, что уже не было сделано 1000 раз.


Пригласить клиентов и потенциальных клиентов, и вы можете говорить о своих последних продуктов, ответить на общие вопросы или предоставить некоторые экспертные понимание конкретных областях вашей отрасли. Если ваш контент ценность для посетителей, вы увидите осведомленности усилится и в конечном итоге люди будут более склонны покупать у вас."

 

Длительность чтения:

 

Ссылка на пост: http://www.previsomedia.com/blog/content-marketing-techniques-2015-834/

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The tools of a product manager

The tools of a product manager | Public Relations & Social Media Insight | Scoop.it
As I have noted in an earlier post,Product Management happens after a product is launched. I wanted to do a deeper dive into the tools that are used post-launch (either the MVP (minimum viable product), or V2, or any launch, for that matter.)In the product cycle, Product management is at the tail-end, like so....
Jeff Domansky's insight:
Useful overview of the product development process and a visual you can use to check your progress.
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The 15 Best Infographics of 2014

The 15 Best Infographics of 2014 | Public Relations & Social Media Insight | Scoop.it

Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn't escape conversation. It's probably because while more people have caught on to the power of infographics for communications or marketing initiatives, not all of them are doing it well -- so it's hard to separate the wheat from the chaff.


These 15, however, managed to stand out. My criteria here were not scientific. I looked for infographics that I simply could not stop reading til the very end -- or in the case of the interactive ones in the latter half of this post, the ones I couldn't stop exploring. Enjoy perusing the best of what 2014's infographics had to offer, ranked in no particular order (except for #1 -- I love #1)....

Jeff Domansky's insight:

Take a look at the top static and interactive infographics of 2014. They are simply amazing from design to content and impact! They must read for marketing, design and PR pros. 11/10 LOL

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Jeff Domansky's curator insight, December 18, 10:23 AM

Truly amazing content, creativity and inspiration. You'll learn and enjoy these infographics hugely. Recommended viewing. 10 / 10

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WHICH 50 : Mobile now accounts for 30% of global ecommerce

WHICH 50 : Mobile now accounts for 30% of global ecommerce | Public Relations & Social Media Insight | Scoop.it

Eyeballs have been shifting aggressively to mobile in recent years but the bucks - at least for ecommerce - remained anchored to the desktop. That is now changing according to a new study by Criteo.


The advertising optimization platform analyzed individual transaction data covering over $130 billion of annual sales across more than 3,000 online retailers and travel advertisers recently and discovered that across its extensive network mobile now accounts for almost 30 per cent of ecommerce transactions.


And the company predicts that it will reach 50 per cent in the US in the near term.Criteo also outlines what it sees as five new mobile shopping trends....

Jeff Domansky's insight:

Consumers have moved past mobile research to mobile purchase and the trend is accelerating.

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Ken Braun's curator insight, December 18, 3:27 PM

Studies show there is a growing trend of all eCommerce coming from mobile at a percent of 30 % with future predictions of up to 50%

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21 Questions To Help You Define Your Content Marketing Strategy | B2B Marketing Insider

21 Questions To Help You Define Your Content Marketing Strategy | B2B Marketing Insider | Public Relations & Social Media Insight | Scoop.it

I’ve found that many brands pay for content and software and then realize they don’t know what to do with it. And that’s OK. Content Marketing is still relatively new to many of us and we’re here to help.


I have also seen many ominous signs from brands that showed they just weren’t ready for content marketing.  And that’s OK too. Content marketing is a strategic solution to a strategic problem. Content should be an asset inside your company. One that provides a real and measurable ROI. Content is not a cost. And we are here to help show you how.


We created this document, and these 21 questions, to help facilitate the discussion and guide the journey towards a documented content marketing strategy....

Jeff Domansky's insight:

Great questions to help you develop your content marketing strategy.

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Arja Parpala's curator insight, December 19, 7:03 AM

A little bit off my main topic but #personalbrand is also about content.

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How Brands Use Snapchat for Marketing - Nuke Suite

How Brands Use Snapchat for Marketing - Nuke Suite | Public Relations & Social Media Insight | Scoop.it

Brands had only just got comfortable with using Twitteror how to craft the perfect Facebook post, when Snapchat turned social media marketing on its head! In this post, we’re going to dissect how brands have used the photo messenger app to connect with their audience…


What is Snapchat?


Snapchat is a photo messenger application where you cansend an image or video with a limited lifespan (1-10 seconds), after which the image is automatically deleted...

Jeff Domansky's insight:

Brands had only just got comfortable with using Twitter or how to craft the perfect Facebook post, when Snapchat turned social media marketing on its head!

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8 Tips for Maintaining a Blog with a Small Team

8 Tips for Maintaining a Blog with a Small Team | Public Relations & Social Media Insight | Scoop.it

No matter what your role is at a startup or within small team, you’re likely getting pulled in many directions at once. It’s that excitement and opportunity to learn that attracted us in the first place, right?


Good news is, with the proper process, workflows, and team buy-in in place, you can produce high-quality content on a regular schedule, while maintaining your normal level of sleep…whatever that is.


Here’s how you can manage a blog with a small team while producing quality content on a regular basis....

Jeff Domansky's insight:

Just the blogging basics.

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Arja Parpala's curator insight, December 19, 7:04 AM

Blogging is a great asset for an expert organization.