Public Relations & Social Media Insight
333.4K views | +158 today
Follow
 
Rescooped by Jeff Domansky from The Good Scoop
onto Public Relations & Social Media Insight
Scoop.it!

The Permanent Disruption of Social Media | Stanford Social Innovation Review

The Permanent Disruption of Social Media  | Stanford Social Innovation Review | Public Relations & Social Media Insight | Scoop.it
A new study highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective.

 

Until recently the models that nonprofits used to find, engage, and cultivate donors, volunteers, and other supporters were reasonably straightforward. The first step was to use direct mail, phone calls, or other techniques to bring in large numbers of potential supporters at a low level of engagement. These supporters were sorted into neat groups, and the most promising people were continually moved up the pyramid or ladder and cultivated for larger and larger donations. It was an orderly and linear process. Today, the Internet and social media have permanently disrupted the traditional donor-engagement process. Online competitions, viral video campaigns, mobile giving—with each new way for organizations and donors to interact come increasingly complex entry points into the traditional models of donor engagement, greater variation in movement along the pathway to deeper engagement, and more opportunities for a person to be influenced by forces outside an organization’s control.

 

To better understand the impact that social media is having on donor engagement, we conducted a nationwide research project. We learned that donor behavior and communications preferences have changed because of social media. And as a result, the traditional donor engagement models are no longer sufficient. In their place we need to create a new model of donor engagement, one that is more fluid and continuous, and that better reflects the growing importance that a person’s influence (and how she uses it) plays in the process.


Via Kimberly Flaherty
Jeff Domansky's insight:

This is really valuable research for nonprofits as well as any organization. Highly recommended reading and thanks to Kimberly Flaherty for sharing it.

more...
Kimberly Flaherty's curator insight, January 7, 2013 8:09 PM

To be successful, nonprofits must move beyond traditional ways of engaging donors.

Kimberly Flaherty's comment, January 8, 2013 7:59 PM
Thanks, Jeff. It's an excellent post and I'm happy to have found it.
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Malibu Rum Launches Connected Bottles To Deliver Consumer Content

Malibu Rum Launches Connected Bottles To Deliver Consumer Content | Public Relations & Social Media Insight | Scoop.it

Some 40,000 bottles of Malibu rum are being shipped with NFC tags and go on sale Sept. 1. (In the how-sausage-is-made department, the NFC tags are applied to the bottles by passing them through a heat tunnel, which allows the tags to be smartphone readable after application.)

The bottles go on sale starting in 1,600 Tesco stores in the U.K.

No mobile app is required and consumers can use their phones to tap the bottles to unlock five digital experiences, according to SharpEnd....

Jeff Domansky's insight:

it seems that no product can escape the Internet of things. In the UK, Malibu rum is being sold with NFC tags which can share digital messages with consumers using a smart phone. Another interesting and creative digital marketing experiment.

more...
Jeff Domansky's curator insight, Today, 6:43 PM

it seems that no product can escape the Internet of things. In the UK, Malibu rum is being sold with NFC tags which can share digital messages with consumers using a smart phone. Another interesting and creative digital marketing experiment.

 
Scooped by Jeff Domansky
Scoop.it!

Cashback News: Innovators: Which US retailers are winning with artificial and virtual reality for customer impact?

Cashback News: Innovators: Which US retailers are winning with artificial and virtual reality for customer impact? | Public Relations & Social Media Insight | Scoop.it

Today, we’re looking at a collection of innovative retailers using these exciting new technologies for maximum impact on their customers. Join us for a 3-D roundup of who’s using AR / VR in showrooms, changing rooms, for in-store entertainment, product information, sales, on mobile apps and much more.

North Face has several augmented and virtual reality applications worth viewing – one is product focused and the other is entertainment. Forbes takes a look at whether virtual reality can save retail and how Samsung is pushing the boundaries in AR. In 10 locations, Macy’s is testing Macy’s On Call, an app developed by IBM and Satisfi. Craig Smith’s Retail Innovation has an excellent collection of profiles of retailers using digital innovations including augmented reality, virtual reality and more. Recommended viewing!

Marxent also has a useful set of e-commerce and bricks-and-mortar examples of augmented and artificial reality used in retail. Wayfair’s new virtual reality app lets customers visualize patio furniture on a deck to help them on the path to purchase. Lowe’s Holoroom gives customers help in visualizing a new kitchen or bathroom in its popular new virtual reality room.

Whisbi highlights  virtual reality storytelling by North Face and virtual test drives by Lexus. M-commerce start-up Spring launched one of the first Facebook chat bots for virtual shopping. Sephora’s new Chicago store mixes old-fashioned makeup fun with futuristic touches including augmented reality and lots of touch-screens. Best Buy is betting big on virtual reality with Oculus Rift and PlayStation VR demos and sales in-store this fall. Finally, Pokémon Go further illustrates the potential for augmented reality to drive local or in-store retail traffic in big numbers. Enjoy your roundup of these retail innovators and learn from their creativity and digital marketing savvy.

Jeff Domansky's insight:

If you're a marketer, retailer or just looking for the latest trends in augmented and virtual reality, you'll find lots of inspiration from these retail innovators who are changing the face of the place formally known as stores. Dozens of the latest profiles and case studies and recommended reading. 10/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

pokemon go, AR, and location-based marketing

pokemon go, AR, and location-based marketing | Public Relations & Social Media Insight | Scoop.it

The Pokemon Go phenomenon may have peaked, but it sure lit a fuse for marketers to think about augmented reality, location-based marketing, and how their brands might fit in.


As with adopting any other technology for marketing, many marketers will treat it as a gimmicky bandwagon.


I stumbled across an AdAge article with an interesting insight on why Pokemon Go finally managed to capture the world’s imagination when so many AR and location-based technologies have tried since the first Foursquare checkin 7 years ago:...

Jeff Domansky's insight:

Time for some Pokemon Go fun from Tom Fishburne.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

7 Tools for Visual Storytelling | Search Engine Journal

7 Tools for Visual Storytelling | Search Engine Journal | Public Relations & Social Media Insight | Scoop.it
Suffice it to say, images are a critical tool in the storytelling toolbox. So take a break from optimizing your keyword strategy for robots, and finding the perfect content voice for your brand, and smell some graphic roses with me. There are a ton of tools available to help you hone in your visual craft (and – bonus – a lot of them are FREE).
Jeff Domansky's insight:

Katy Katz shares seven everyday tools for visual storytelling.

more...
AchhiKhabre's comment, Today, 3:32 AM
Please visit http://achhikhabre.com/ for inspirational, motivational and more positive news
Scooped by Jeff Domansky
Scoop.it!

100 of the Best Landing Page Examples Analyzed

100 of the Best Landing Page Examples Analyzed | Public Relations & Social Media Insight | Scoop.it

To put this another way, for every $92 of advertising revenue spent, only $1 is being invested into CRO and A/B testing efforts - you know, the part that actually turns your ad dollars into converting leads.


Shocked? We were, too.


Why would anyone throw money down the drain like that? We’re guessing it is probably happening out of ignorance, but if you want more conversions, you can’t afford to ignore landing page trends, best practices, and A/B testing.


This is why we decided to take on a colossal task. We’ve chosen 100 landing page examples and critiqued them on their optimization efforts to show you exactly what works and what doesn’t when it comes to CRO.
We’ll start with the landing page example showcase, showing you a mug shot of every landing page. Then, we will discuss what page elements help the conversion process and which elements are a disgrace to landing page optimization....

Jeff Domansky's insight:

What a superb resource for social marketers! InstaPage analyzes 100 best landing pages and provides excellent guidance and tips.

more...
AchhiKhabre's comment, August 27, 3:23 AM
Please visit us at www.achhikhabre.com
Scooped by Jeff Domansky
Scoop.it!

This Tourism Campaign's 'No Beachside Honeymooners' Rule Boosted Belize's GDP

This Tourism Campaign's 'No Beachside Honeymooners' Rule Boosted Belize's GDP | Public Relations & Social Media Insight | Scoop.it

Tourism campaigns for Caribbean destinations often have a similar aesthetic—sandy beaches, honeymooning couples, frosty drinks by the pool. But the Belize Tourism Board and its agency, Olson, had enough of that. For its latest ad campaigns, the BTB focused on local experiences unique to Belize and making flying to the country easier.

 

Three years ago, Olson started working with the BTB, launching "Discover How to Be," a campaign that showcased the country's culture and experiences you can have there. Olson and the BTB also worked with Southwest Airlines and WestJet Airlines to open up more routes and direct flights to Belize from the U.S. and Canada. The strategy worked—the campaign was responsible for increasing travel to Belize and boosting the country's GDP by 2.24 percent, according to the Central Bank of Belize.
BrandShare Content

"We set rules from the beginning—no honeymooners, no frozen drinks, nobody getting a massage by the pool," said Kevin McKeon, chief creative officer at Olson. "We want to go for someone who's a little more ambitious about what they're looking for in a vacation. The takeaway is you're going to meet some fascinating people and come back with a story you didn't expect to have."


Its latest campaign, "A Curious Place," which launched this week, continues that theme. Videos feature a cacao farmer, a meat pie seller and "Coconut Leo," a Belizean who climbs trees upside down and cuts down coconuts.

Jeff Domansky's insight:

Belize tourism ad campaign focuses on local experiences and storytelling with great results – raising the country's GDP by 2.4% alone. Talk about ROI!

more...
AchhiKhabre's comment, August 27, 3:24 AM
Please visit us at www.achhikhabre.com