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Your Employees Are Not Mind Readers

Your Employees Are Not Mind Readers | Public Relations & Social Media Insight | Scoop.it
Leaders have to be clear and consistent.

 

As a leader, what do you want to accomplish? Do your employees know what needs to be done to reach that objective? Do they know how you expect them to behave? And — once they know the "what" and "how" — do you provide them with enough autonomy to get the job done in an effective and timely way? These are pragmatic business issues that all leaders encounter. Here are a few thoughts on how you can more effectively address these issues and reach your goals in an authentic and enduring way.


Collaboratively Develop The "What" And The "How"

Before anything else, you engage stakeholders in a conversation about where you are, where you want to go, and how to get there. By seeking and valuing their perceptions, you increase their commitment, confidence, and the likelihood of getting traction when it is time to execute. This collective perspective helps define what needs to be done (the what) and the behaviors needed to deliver (the how)....


Jeff Domansky's insight:

Douglas Conant reminds leaders to communicate with employees...

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Lsantiargarin's curator insight, January 7, 2013 5:16 AM

A Must Reading Material for any Leader in Today's fast paced Business Environment !!

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How To Deliver Intense Influencer Marketing With Hootsuite

How To Deliver Intense Influencer Marketing With Hootsuite | Public Relations & Social Media Insight | Scoop.it

We've talked about Influencer Marketing before, and how important it is to develop relationships with other professionals and brands in your niche. So I'm going to assume you're familiar with the concept and we're going to focus today specifically on the various ways you can use Hootsuite to further your relationships with influencers.


(Most of these techniques can also be accomplished using other tools. But as you know, Hootsuite is my general social media management tool of choice, so that's what I'll be referencing here when appropriate.)...

Jeff Domansky's insight:

Hootsuite is an incredibly powerful tool for social media management, and intense influencer marketing is a large part of that. Here's how it works.

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Funny Tweets & Social Media Examples From 17 Real Brands

Funny Tweets & Social Media Examples From 17 Real Brands | Public Relations & Social Media Insight | Scoop.it

Truthfully, the best brands to follow in social media should probably have a combination of all those characteristics. But I'd venture to say that many of you are following a brand simply for its entertainment value. (I know I am.)


You know -- the brands that really tickle your funny bone and sometimes even make your sides hurt from laughter. And while it may not seem like a funny update has any value, surely there's value in showing off your personality and being a lovable brand, right?


So to help bring out your inner comedian, we've compiled a list of brands whose social media presence gives us the giggles. Check 'em put....

Jeff Domansky's insight:

Take a look at the brands on social media who are doing a good job not taking themselves too seriously.

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Grace Slick, Kaukonen, Casady: On Origins Of 'Somebody To Love,' 'White Rabbit' - Forbes

Grace Slick, Kaukonen, Casady: On Origins Of 'Somebody To Love,' 'White Rabbit' - Forbes | Public Relations & Social Media Insight | Scoop.it

It’s always fascinating to hear artists who create history recount back-stories in their own words. When I interview 1960s rock icons, I try to ask what they remember about the moment they wrote and/or recorded their big hits.

In the past, we’ve done similar interviews with Art Garfunkel (Sounds of Silence), Cream’s late Jack Bruce (Sunshine Of Your Love) and Johnny Rivers (Secret Agent Man). In separate interviews with three of the four surviving members of Jefferson Airplane – Grace Slick, and Jack Casady and Jorma Kaukonen – we discussed the hits Somebody To Love and White Rabbit from the Surrealistic Pillow album. Following are edited excerpts from what they had to say....

Jeff Domansky's insight:

For fans of 60s/70s music or those who can still remember, this little interview is a gem.

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5 Ways To Get 10x More Retweets On Twitter

5 Ways To Get 10x More Retweets On Twitter | Public Relations & Social Media Insight | Scoop.it

Now, when Twitter shows you your engagement rate, they include all engagements: Link Clicks, Retweets, Favorites, and Replies. However, that figure can be misleading, as even a few engagements on a tweet that didn’t get many impressions can show a higher than average engagement rate.


I like to focus on retweets, since these help you increase your overall reach. More people sharing your tweets means more eyes on your content, which in turn offers the potential for even greater engagement.

I found some commonalities among my most popular posts. Here are a few Twitter content tips to get more retweets based on my most shared tweets....

Jeff Domansky's insight:

Larry Kim shares five basic ways to accelerate your success on Twitter.

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Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules

Via Karen Dietz
Jeff Domansky's insight:

If it ain't visual, it ain't effective!

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Francis Gilbert's curator insight, February 7, 2:45 AM

Not sure I totally agree but this is interesting. 

Olivier Lefèvre's curator insight, February 7, 3:41 AM

Importance d'une belle histoire à raconter ...avec du contenu !

John Caswell's curator insight, February 7, 5:11 AM

The emerging zeitgeist...

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The Sharing Age

The Sharing Age | Public Relations & Social Media Insight | Scoop.it

Imagine the possibilities of a world in which we are able to make trusted connections between a near-infinite number of people. A world in which transaction costs, time and distance are reduced to almost nil. A world that is instantly available from a smartphone, anywhere, anytime.

This global revolution, enabled by databases, search engines and connectivity, has begun. It’s allowing mankind to break free from the limits of the past. We start doing what we do best: collaborating and sharing, at an unprecedented scale — a significant untapped potential for sharing is unlocked on a whole new level, creating value for all.

Thanks to platforms that connect peers and enable the creation of interpersonal online trust, individuals are suddenly empowered to share goods, knowledge, money, skills, network, content, etc. They regain their ability to contribute more directly to society and the economy, but on a global scale, redefining relationships between economic and social actors along the way.

We are at the dawn of a new era, the sharing age, which impacts all dimensions of our relationships with others....

Jeff Domansky's insight:

Fred Mazzella writes a really thoughtful post about the "sharing age." Recommended reading. 9/10

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5 unexpected places to inject personality into your site - The Creative Edge

5 unexpected places to inject personality into your site - The Creative Edge | Public Relations & Social Media Insight | Scoop.it
Personality transforms a basic site into an engaging, entertaining one. It’s what convinces first-time visitors to keep clicking and repeat visitors to come back. However, once you’ve added personality in all the obvious places – like your copy, visuals, fonts, and color scheme – you might not know what else to personalize.If that’s the case, check out these five places you can give your site a little personality....
Jeff Domansky's insight:
However, once you've added personality in all the obvious places, you might not know what else to personalize. Here's 5 clever options to think about.
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7 Simple Techniques You Should Be Using to Build Trust Online

7 Simple Techniques You Should Be Using to Build Trust Online | Public Relations & Social Media Insight | Scoop.it

When it comes to conducting business online, trust is one of the scarcest and hardest-to-earn resources. No amount of money can purchase it, and it’s incredibly difficult to replace once it has been lost. Trust can be a defining factor that drives potential customers to choose your products or services over those of your competitors, so you can’t afford to overlook it.


To make establishing trust easier, let’s examine some simple tips that you can start incorporating into your marketing strategies today. These seven techniques involve educating consumers, personalizing marketing messages, and providing a positive user experience to help you get the most out of your investment and increase sales....

Jeff Domansky's insight:

Trust and reputation go hand in hand.

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Online Branding: How to build your brand on periscope

Online Branding: How to build your brand on periscope | Public Relations & Social Media Insight | Scoop.it

Periscope is a live video streaming application for iOS and Android. This platform allows people to share live video streams, and those are usually not available for repeated viewing. Through this live streaming platform, many companies have started to gain attention from new audiences and potential customers to their broadcasts. This has become one of the most effective ways to build followers for a particular brand. This is the latest sensation in broadcasting which companies are promoting their brands as well as earning loyal viewing figures.


Brands are using Periscope to scope their runway shows or to make an announcement about their product launch or for press events or even to get a sneak peek behind the scenes; be it the green room of a celebrity, parties of famous sports persons, and so on....

Jeff Domansky's insight:

Online Branding: How to build your brand on periscope - the live video streaming application for iOS and Android.

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Why People Choose to Shop—or Not to Shop—on Their Phones

Why People Choose to Shop—or Not to Shop—on Their Phones | Public Relations & Social Media Insight | Scoop.it

Mobile shopping isn't going anywhere this year.


More than 60 percent of omnichannel shoppers said they plan to start making purchases using mobile devices or will do so even more in the upcoming year, according to a new study released today by Facebook. (Already, 45 percent of all shopping includes some form of mobile interaction including doing research, comparing prices or making purchases. Among millennials, that number jumps to 57 percent.)


Facebook IQ commissioned GfK to study 2,400 adults who had used mobile phones, tablets, desktops or laptops to research or buy items online in the past three months. Purchasing categories included clothing, consumer electronics, home appliances, home goods and beauty.


The study also looked at why those shopping on mobile devices chose to use them. Fifty-six percent said it was because they already happened to be on a device, while 55 percent pointed to the convenience it afforded....

Jeff Domansky's insight:

Interesting mobile shopping research.

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Marco Favero's curator insight, February 6, 6:01 AM

aggiungi la tua intuizione ...

Leila Anzabi's curator insight, February 7, 8:11 PM

45% of all shopping includes some sort of mobile interaction. Among millennials, that number jumps to 57%. People who choose to shop on mobile devices say it is because they happen to already be on their device or because it's just more convenient. However, there are many obstacles mobile shopping faces, including the criticism on their transaction processes and their apps that need improvement. Making it easier to enter payment information, being able to ship to multiple locations, and being able to make transactions without downloading an app would all help reduce these criticisms. The breakdown of stats on a study are quite interesting on what people perfer:

Desktop/laptop vs mobile

56% say its easier to see everything on desktop

55% find it easier to use big devices

27% find it difficult to compare products/retailers through mobile

26% say entering personal data is not user friendly on smartphones or tablets

 

I personally agree with the statistics above. I love to online shop as it is very convenient, especially with a retailer who provides a great return policy. However, I never shop on my phone. Not because I do not trust it, or because I find it difficult to type in my payment preference, but because a mobile device is too small to compare products or retailers on. Many websites also do not adapt to mobile standards and look odd/different on my phone then on a desktop.

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7 Tips to Supercharge Your Blog Growth in 2016

7 Tips to Supercharge Your Blog Growth in 2016 | Public Relations & Social Media Insight | Scoop.it

Do you know that a simple tweak to your blog can double, triple, or even quadruple your blog growth?

In 2015, I made slight changes to my blogging strategy and saw some massive results; for example, installing a simple plugin resulted in over a thousand extra subscribers to my blog every month, and I was able to get hundreds of subscribers from several of my guest posts even when people were crying that guest blogging is dead.

With the right plan, you can supercharge your blogging and take your blogging from nobody to superstar status. In this article, I share 7 tips guaranteed to supercharge your blog growth in 2016; these tips worked really well for me in 2015, and I plan to use them even more this year. Enjoy!...

Jeff Domansky's insight:

Useful reminders and practical blogging tips to increase your effectiveness.

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Linda Buckmaster's curator insight, February 5, 5:39 AM

Seven useful tips to supercharge our blogs

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Guide to Influencer Marketing with BuzzStream and BuzzSumo

Guide to Influencer Marketing with BuzzStream and BuzzSumo | Public Relations & Social Media Insight | Scoop.it

Our webinar on outreach and influencer marketing with Paul May, CEO of BuzzStream, created a lot of discussion this week. There were many questions about the right and wrong ways to approach influencer marketing. We have summarised below the key takeaways from the webinar and shared Paul’s practical advice on how you can use BuzzStream and BuzzSumo to maximise the success of your influencer marketing....

Jeff Domansky's insight:

Practical influencer marketing tips from BuzzSumo and BuzzStream experts.

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Nine Things Every Successful Content Strategist Understands

Nine Things Every Successful Content Strategist Understands | Public Relations & Social Media Insight | Scoop.it

If you aspire to be a successful content strategist or marketer, here are nine things you should plan to learn. And the sooner you do, the better!


1. User experience is as big a part of your job as anything else

Yes, there are professionals who are paid solely to think about the user experience, and how it can be made as seamless as possible. But that doesn't mean you can sit back and forget about it. Each content piece needs to have some thought behind how the user will experience, consume, and act on it.Speaking of users...

Jeff Domansky's insight:

Listen up - nine valuable content strategy tips.

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"How to Write Short" by Roy Peter Clark - without bullshit

"How to Write Short" by Roy Peter Clark - without bullshit | Public Relations & Social Media Insight | Scoop.it

The biggest problem with how people write now is that they are out of touch with how people read now. People read online, and the average article gets 20 seconds of attention.


But writing short is not so easy. It takes discipline. Poynter Institute senior scholar Roy Peter Clark wants to help you to develop that discipline. He is a student of everything from tweets to headlines to fortune cookies to song lyrics. In a series of short (of course) chapters, he opens your eyes to how short writers do what they do. 


As he says, “When it comes to the how of short writing, you will find three paths: learning short writing through reading; practicing the best short writing moves; and cutting longer texts down to size.” This is what he teaches; you should learn it....

Jeff Domansky's insight:

Writing short is a craft.

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Hannah Haid's curator insight, Today, 1:31 AM

Never have I read an article so helpful and relevant on the education spectrum. This article really resonates with me as I have a problem with keeping my writing short, sweet, and to the point- I tend to write in a lot of detail with fancy words to make myself stand out. This works for me most of the time, but it requires a lot of work. Author Roy Peter Clark clearly took his research to heart, as this article was short, sweet, and to the point- a few simple tips and important advice that he got out of the book he read was all that was needed. This is important because he even mentions in the article that most stories online don’t get more than 20 seconds of attention, and I and probably many others my age can say that this is true. As time passes and peoples’ attention spans decrease by the millisecond (from these damned pieces of portable technology we all can’t live without), we find that we just don’t have time for anything anymore. If we see an interesting story online, we read the first three or so sentences to see if it’s of any interest. If it doesn’t catch our eye or include visuals within that allotted length of sentences, we move on and keep scrolling through our news feeds and timelines to look for the next story to catch our eyes. This article will stay in the front of my mind for as long as I continue to write-especially since it comes “Without Bullshit”.

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How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts

How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts | Public Relations & Social Media Insight | Scoop.it

The BuzzSumo team decided to compile as much data as possible on marketing on Facebook, and then complete an in-depth analysis.


Overall, they analyzed over 1 billion Facebook posts and came up with findings that will change the way you market on Facebook. They were kind enough to share their data with me, and allow me to walk you through it.


I’ll break down the findings, and let you know exactly how you should use them....

Jeff Domansky's insight:

Neil Patel shares eight excellent Facebook tips. Recommended reading. 9/10

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The Secrets of Delivering Impacftul Presentations #ImpactfulPrez

Why do some presentations and speeches rock, while some others suck? We set out to find the answer
Jeff Domansky's insight:

Best tip I thought was: "say something no one else has." That is hard and it's a big idea for presentations.

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Why Snapchat Will Be Great for B2B Companies

Why Snapchat Will Be Great for B2B Companies | Public Relations & Social Media Insight | Scoop.it

I don’t understand how people don’t see the obvious, common trend of what happens to popular social networks like Snapchat.


They don’t see that these platforms start off young, start off consumer based, start in a niche, and then go mainstream. It baffles me that people don’t understand that when an app hits 100 million active users, it’s gone mainstream. And what does that mean? It means that the platform can start to mature and start getting deeper into the business world. That’s because once you have the attention of the 35 to 65 year old world, you now have the potential to cross over into the B2B world.


I always like to say “Behind every B is a C.” What that means is, behind every business there is a human that is making the decisions. If you’re selling a phone system or a SaaS product to a big corporation, a human being is still making that decision. If you’re able to make content on a platform around interests in your specific industry, you’ve put yourself in a position to do B2B business....

Jeff Domansky's insight:

Gary Vaynerchuk talks about why Snapchat looks great for marketers in the near future.

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Creative Layout Ideas From 50 Beautiful Print and Digital Photo Collages – Design School

Creative Layout Ideas From 50 Beautiful Print and Digital Photo Collages – Design School | Public Relations & Social Media Insight | Scoop.it

Collages uses diverse imagery and styles to produce a beautiful image layout.

They’re often related to scrapbooks but they also find a lot of purpose in different spheres of web and print design. And while moodboards and home-made albums are made by hand, the majority of today’s collages can be created with design softwares, like Canva.

Current trends in collage design has lead to the creation of new better tools for building compelling image compositions. This article will guide you though a series of print & digital collage types, classified into 10 main groups....

Jeff Domansky's insight:

Creativity with your coffee: how to create collage compositions creatively.

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Mike Allen's curator insight, February 7, 12:49 PM

image and colour together are key priorities for 70% of the population

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These 39 Sites Have Amazing Stock Photos You Can Use For Free — Vantage

These 39 Sites Have Amazing Stock Photos You Can Use For Free - Vantage - Medium
Jeff Domansky's insight:

Excellent list of stock photo sites with free resources and a few you may not have seen before. Recommended viewing for marketers, bloggers and PR people. 9/10

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Jeff Domansky's curator insight, February 6, 5:01 PM

Excellent list of stock photo sites with free resources and a few you may not have seen before. Recommended viewing for marketers, bloggers and PR people. 9/10

malek's curator insight, February 6, 5:57 PM

some photos may require attribution