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Your Employees Are Not Mind Readers

Your Employees Are Not Mind Readers | Public Relations & Social Media Insight | Scoop.it
Leaders have to be clear and consistent.

 

As a leader, what do you want to accomplish? Do your employees know what needs to be done to reach that objective? Do they know how you expect them to behave? And — once they know the "what" and "how" — do you provide them with enough autonomy to get the job done in an effective and timely way? These are pragmatic business issues that all leaders encounter. Here are a few thoughts on how you can more effectively address these issues and reach your goals in an authentic and enduring way.


Collaboratively Develop The "What" And The "How"

Before anything else, you engage stakeholders in a conversation about where you are, where you want to go, and how to get there. By seeking and valuing their perceptions, you increase their commitment, confidence, and the likelihood of getting traction when it is time to execute. This collective perspective helps define what needs to be done (the what) and the behaviors needed to deliver (the how)....


Jeff Domansky's insight:

Douglas Conant reminds leaders to communicate with employees...

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Lsantiargarin's curator insight, January 7, 2013 5:16 AM

A Must Reading Material for any Leader in Today's fast paced Business Environment !!

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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How to Work with Journalists by Adapting Your Media Strategies

How to Work with Journalists by Adapting Your Media Strategies | Public Relations & Social Media Insight | Scoop.it

Journalism and media relations is ever-changing in the age of social news consumption. Understanding and adapting to the changing social landscape helps brands and public relations pros work more efficiently with journalists, which can establish and strengthen relationships with them.


The Edelman Media Network teamed with NewsWhip and Muck Rack to study news consumption in the age of social media. The study uncovered how journalists are adapting and how 76 percent of them feel more pressure to think about their story’s potential to get shared on social platforms.


The study took a deep dive into what ingredients made news stories social in 2014 across five sectors to better understand how media strategies must adapt....

Jeff Domansky's insight:

Here's how to adapt your media relations strategies in a social mèdia impacted world.

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The Retailer’s Black Book of SoLoMo - Usability Geek

The Retailer’s Black Book of SoLoMo - Usability Geek | Public Relations & Social Media Insight | Scoop.it

There are a myriad of ways to leverage social, mobile and location for an ecommerce website. SoLoMo has been a buzzword in the marketing world since 2012 and marrying all these three media has helped many online retail businesses grow. Many large brands such as Nike have introduced new product categories and responded to new competition using SoLoMo campaigns.


What makes SoLoMo Different from Multichannel & Omni-Channel?Each of these terms has evolved to improve brand awareness, consumer relationships, inquiries and orders. Then what’s the difference?...

Jeff Domansky's insight:

SoLoMo emphasizes the opportunity created by the convergence of social networks, mobile platforms and local commerce to improve overall customer experience

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MarkeFour principles from the book that changed David Ogilvy’s life | MarketingExperiments

MarkeFour principles from the book that changed David Ogilvy’s life | MarketingExperiments | Public Relations & Social Media Insight | Scoop.it

Hopkins summarized his theory of advertising in a short, easy-to-digest, book called Scientific Advertising. This was Ogilvy’s go-to book. I remember the first time I read through it.


What really struck me about it was its relevance to what we were discovering (or I guess is should say rediscovering) almost a century later here atMarketingExperiments.com.


Now, I confess, I am only on my third round through this book, so I know I am not quite yet fit to work for Ogilvy, but I thought it would be fitting to share with you a few of Hopkins principles that seem relevant for us to remember nearly 100 years later....

Jeff Domansky's insight:

This MarketingExperiments Blog post features four principles put forth by one of the original 1920s greats – Claude Hopkins.

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Why Smart Data Is The Future Of Loyalty Programmes

Why Smart Data Is The Future Of Loyalty Programmes | Public Relations & Social Media Insight | Scoop.it

No spam. No stalking. No stress. Companies that deliver added value in their pitches or promotions for up- or cross-selling will become the customers’ friend. And only those brands have understood how to convert big data into smart data.


Still, the difference between big data and smart data needs to be properly understood by marketers. Big data relates to frequency and quantity, smart data more to loyalty and quality. Frequency programmes are simple exchange programs that aim for discount-seekers who love to collect points for their shopping trips. Clever loyalty programmes ask for smart data throughout the whole customer journey to offer products and services which cannot easily be copied by the competition....

Jeff Domansky's insight:

It's not the big data that matters most, it's the smart data and how you use it!

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From explainers to sounds that make you go “Whoa!”: 4 types of audio that people share | Nieman Lab

From explainers to sounds that make you go “Whoa!”: 4 types of audio that people share | Nieman Lab | Public Relations & Social Media Insight | Scoop.it

How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.


Editor’s note: Public radio produces a lot of audio — but it doesn’t always get the attention on sharing platforms that it might deserve. Our friends at NPR Digital Services want to fix that, which has led to a series of experiments. Here, NPR’s Eric Athas shares some of what they’ve found.

Chances are you’ll listen to this audio — or at least 56 percent of you will.


That’s what our experiments in making audio more sharable have shown so far. You’re more likely to listen and share interesting sound if it’s packaged with a good headline and an image — and recently we’ve discovered the type of audio matters, too....

.

Jeff Domansky's insight:

What makes audio go viral? Learn about the four types of audio files most shared on NPR in a recent experiment: audio, explainers, WHOA sounds, storytellers and snappy reviews.

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Complete Guide to #SocialMedia Image Sizes 2015

Complete Guide to #SocialMedia Image Sizes 2015 | Public Relations & Social Media Insight | Scoop.it

There’s no question of a doubt that social media has become more visual over the past few years with over 63 percent of social media updates now incorporating images. This means that if you don’t have great images for your social updates you will not stand out from the hundreds of status updates streaming past your audience every day.


But simply having great images is not enough.Unfortunately your photos and images display differently across the different social media channels so you need to make sure that your photos are optimized for each one. This can often lead to a lot of searching online to find out the correct dimensions for Facebook, Twitter, Instagram etc.


Wouldn’t it be useful if all this information was in one place? Thankfully the team at Setupablogtoday have done that in this easy to follow cheat sheet.


Whether you are an experienced Social Media Marketer or a novice this handy reference guide lists the dimensions for the images which the major social networks want you to use, as well as a few handy tips for selecting the perfect image for your profiles....

Jeff Domansky's insight:

Get your social media platforms optimized with the right image sizes and stand out from the crowd. Valuable resource.  9/10

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Daniel Watson's curator insight, January 26, 4:45 PM


Does your business use images in its posts to various social media outlets?


Are you aware that the various platforms utilise different image sizes and providing the right size image is important if you want the best outcome?


Do you want your images to dazzle and impress the audiences on each platform where they are utilised?


Will you utilise this excellent infographic, which outlines for all of the major social media platforms the required image sizes, to optimise your efforts to attract the eyes of your intended audience?

Stephen Fedrick's curator insight, Today, 4:17 AM

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50 New Single Page Website Designs For Your Inspiration

50 New Single Page Website Designs For Your Inspiration | Public Relations & Social Media Insight | Scoop.it
Every year web design trends come and go, and it’s necessary for designers to keep up with them in order to stay up-to-date. Designers see each other’s work, browse likes and comments, and draw conclusions. Although minor trends pop up all the time, we’ll only talk about one of the major trends in this article: single page design....
Jeff Domansky's insight:
Great collection of inspiring one page website designs. Recommended reading. 9 /10
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The-king Gharip's comment, January 26, 6:39 AM
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Best Free Tools for website Designers | Devzum

Best Free Tools for website Designers | Devzum | Public Relations & Social Media Insight | Scoop.it

The job of a web designer is very complex. They need to take care of the code, take care of the design, and take care of everything that suits them, as well as the visitor, to produce the best results, and be the most productive in the least time.


A good website designer is very aware of all of this, and uses many tools to improve process of designing, and there are many such tools available too. They provide a wonderful work environment with live previews, and which makes you do it easily.


We have prepared a list of some of the best tools for web designers for 2015, which will help you get through your process of designing it easily....

Jeff Domansky's insight:

Useful list of tools for website designers.

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Israel George's curator insight, January 26, 12:46 PM

A List of Free Tools for Websites.

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Creating Your First Pinterest Ad Campaign

Creating Your First Pinterest Ad Campaign | Public Relations & Social Media Insight | Scoop.it
Recently Pinterest ended their limited beta and released Promoted Pins to all advertisers. Now that the beta has ended I’m excited to have the opportunity to start blogging about my experiences with Promoted Pins! To start this post will explore the campaign creation process and get you started with your first Promoted Pin campaign....
Jeff Domansky's insight:
Here's a quick guide to creating your first Pinterest ad campaign. Nice and easy.
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Useful tips for creating full screen website backgrounds

Useful tips for creating full screen website backgrounds | Public Relations & Social Media Insight | Scoop.it
We have already seen a lot of websites utilizing full screen background to draw visitors’ attention to the company’s branding effort. It looks pulsating and sensuous; many agencies and social networks have used this feature with great success. In this post we will discuss some useful tips for creating lively backgrounds using videos and images....
Jeff Domansky's insight:
Full screen website backgrounds are common these days. These tips focus on usability, user experience and content priority.
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20 little known websites everyone should know about

20 little known websites everyone should know about | Public Relations & Social Media Insight | Scoop.it
Camel Camel Camel - Shows you the price history of anything on Amazon and alerts you when the price drops. Fake Name Generator - Create a fake identity for yourself. Useful if you don't want to give your personal details to websites.
Jeff Domansky's insight:
Many more interesting sites in this cool social media list.
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Vloasis's curator insight, January 26, 2:11 PM

Some must-haves for your bookmarks!

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Useful Twitter Tools You'll Actually Use | Marketing Ideas You Can Copy

Useful Twitter Tools You'll Actually Use | Marketing Ideas You Can Copy | Public Relations & Social Media Insight | Scoop.it

This is not a yet-another-post on free Twitter tools. This one lists just eight lesser known free tools offering enough features on the free version to be worth using. (Who wants to check out 30 tools?)


Furthermore, these tools accomplish different tasks, so you won’t have to decide between this and that. While some tools may overlap in functionality, they’re distinctive enough not to be viewed as having the same purpose....

Jeff Domansky's insight:

Here's a great list of social media tools to boost your Twitter use. Recommended reading for marketers. 9/10

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The Future of Things

The Future of Things | Public Relations & Social Media Insight | Scoop.it

More and more sensors and smart devices are coming online each day. They stream data to massive data warehouses. Analytics software can be exposed via cloud-based offerings, offering summaries and implications of that data to any consumer for very low or zero cost.


The implication of the Internet of Things is a do-it-yourself market prediction engine. Any individual with a product to sell will be able to analyze market trends, adapt to consumer behavior, create marketing strategies, build products, and even make deliveries with drones or self-driving cars, all from the comfort of his or her own home....

Jeff Domansky's insight:

Look out for the "collaborative economy."

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Top 10 Inbound Marketing Analytics You Need To Monitor

Top 10 Inbound Marketing Analytics You Need To Monitor | Public Relations & Social Media Insight | Scoop.it

There are no secrets on the internet. Every Google search and click generates a data trail. How do you know which data really matters to gauging the success of your inbound marketing campaign?x


10 Marketing Metrics That Matter


Put on your nerd hat and join us for a quick overview of the marketing metrics that you should be measuring regularly:...

Jeff Domansky's insight:

Here's why inbound monitoring matters and what to watch for.

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Marco Favero's curator insight, Today, 6:36 AM

aggiungi la tua intuizione ...

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Why Mobile Changes Everything—and Nothing At All | Tim Peters

Why Mobile Changes Everything—and Nothing At All | Tim Peters | Public Relations & Social Media Insight | Scoop.it

Mobile changes everything. We all know that’s true, right? Did you also know that mobile really doesn’t change anything at all? I’m serious. Hang in there for a moment, and I’ll explain what this is all about.


Specifically, it all comes down to how your customers use mobile. It’s pretty clear that mobile changes customer behavior pretty radically. Yet, at the same time, mobile doesn’t change customer behavior at all.



What’s also new is the speed with which they’ve adopted these behaviors. Responsive design and in-app advertising can help ensure you appear whenever customers go looking for a solution, wherever they happen to be....

Jeff Domansky's insight:

Tim Peters ponders how mobile changes everything. But did you know what doesn't change? Here's what you need to know.

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Survey: Real Forces Disrupting Marketing Effectiveness

Survey: Real Forces Disrupting Marketing Effectiveness | Public Relations & Social Media Insight | Scoop.it
In a 2014 survey conducted by McKinsey & Company and the ANA, B2B and B2C marketers revealed the real forces disrupting marketing effectiveness today. Below is a summary highlighting the results.
Jeff Domansky's insight:
Whar are the real forces disrupting marketing effectiveness? Data-driven decisions, matrixed organizational structures and mobile are the top challenges for businesses according to McKinsey
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How #Blogging Affects Your Bottom Line

How #Blogging Affects Your Bottom Line | Public Relations & Social Media Insight | Scoop.it
Blogging has been identified as one of the best ways to attract new customers. 57 percent of companies with a blog have acquired a customer from their blog, which means if you blog more, you'll get more customers.An infographic from Quicksprout shows that blogging highly affects consumer buying behavior even more than advertising. 81 percent of US consumers trust advice and information from blog and 61 percent of consumers have made a purchase based on a blog post....
Jeff Domansky's insight:
Blogging not only gets you more traffic, but leads as well. In fact, many believe it's the best lead generation channel. Did you know small business with blogs generates 126 percent more leads.
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Lydia Gracia's curator insight, Today, 4:10 AM

Tenir un blog d'entreprise, on le sait, génère du trafic qualifié sur son site. Saviez-vous aussi que le blog peut générer bien plus de leads que la publicité ou toute autre technique push? Pour y arriver, pas de secret mais:


  • Du contenu ciblé (essayez la technique des personas pour identifier vos consommateurs type et leur procurer du contenu sur-mesure)
  • De la fréquence (plus vous serez présent,  plus vous aurez des chances  d'être à la première place au moment où le consommateur fera son choix.
  • mais surtout de la constance (c'est une course d'endurance, où ce qui compte c'est d'arriver à destination avec un public qui vous suit tout le long)


Vous avez encore des questions? Vous aimeriez vous aussi vous lancer dans le blog d'entreprise (ou e-commerce) mais il vous manque les ficelles? On peut en discuter ensemble, pour me contacter c'est par ici



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9 Ways to Improve Your Business' Social Media in 2015

9 Ways to Improve Your Business' Social Media in 2015 | Public Relations & Social Media Insight | Scoop.it

With the growth of e-readers, tablets and smartphones, the buying methods of consumers of all ages and business buyers are ever-changing.


Social media such as Twitter, Facebook and LinkedIn will help you continue to captivate and target specific audiences in 2015 and beyond. You’ll also have greater opportunities to engage customers and strengthen their loyalty. Here are some tips that will help start you off in the right direction with your social media campaigns....

Jeff Domansky's insight:

Tips and best business practices for social marketers as well as damage control advice to yield the most success for your business' social media campaigns in 2015 and beyond.

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What Top 10 Bloggers Do Differently To Succeed? - Heidi Cohen

What Top 10 Bloggers Do Differently To Succeed? - Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
10 Tricks for success from the Top 10 bloggers Here’s what the Social Media Examiner Top 10 bloggers of 2014 did differently that they believe set their blogs apart from the pack....
Jeff Domansky's insight:
Want to create a Top 10 Blog? Here's the inside scoop from Social Media Examiner's 10 Top Bloggers to get you on track to succeed.
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The-king Gharip's comment, January 26, 6:38 AM
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Dan Finley's curator insight, January 26, 11:10 AM

Interesting post on how to connect your story.

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10 best free WYSIWYG website builders for 2015

10 best free WYSIWYG website builders for 2015 | Public Relations & Social Media Insight | Scoop.it

Using the WYSIWYG Website Builders has manifold advantages. Here we have listed down a few of them, to help you understand the benefits of depending on these website building applications.


1. These are easy, do-it-yourself website creating methods. Anybody with basic internet and computer skills can design a professional looking website using these readymade template designs. No longer do you have to depend on professional coders or website developers in case you want to create the perfect website for your business.


2. For those of you with dynamic websites such as a blog or an article directory, WYSIWYG editors are the way to go. External users can also easily use these  editors to easily enter and modify their content, leading to better and more effective online interaction and participation....

Jeff Domansky's insight:

Check out these 10 free WYSIWYG website builders for 2015 if you need a website. Several of these website tools may be new to you, so check them out.

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Consumers’ appetite for online shopping threatening omnichannel retailers | dotRising

Consumers’ appetite for online shopping threatening omnichannel retailers | dotRising | Public Relations & Social Media Insight | Scoop.it

Consumers are shifting spending online, with 71% of surveyed  consumers in UK and 61% in US, doing more than half their 2014 holiday shopping online, according to research by Wipro Digital.


This is a significant increase from 2013, when 45% in UK and 36% in US reported doing the majority of their shopping online.


This trend is set to continue with half of the surveyed consumers in US and UK saying that they plan to do more shopping, online in the 2015 holiday season, as compared to just 6% in UK and 4% in US who plan to increase their in-store shopping...

Jeff Domansky's insight:

More than half of Christmas shopping in the UK and US was done online. A significant benchmark that marketers need to pay attention to.

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7 Content Marketing Tools to Improve Your Productivity

7 Content Marketing Tools to Improve Your Productivity | Public Relations & Social Media Insight | Scoop.it
Content marketing can be time-consuming. With a good plan you can become more effective, and using the right tools should be an important part of that. These seven tools will help make a big difference in your content marketing productivity.
Jeff Domansky's insight:
Ian Cleary shares tools to help discovering your competitors keyword rankings to Google Analytics interpretations, editorial calendar plug-ins and more with seven free social media tools.
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The Only Thing You Need to Know About Content Marketing Strategy

The Only Thing You Need to Know About Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it
Here’s the key: When it comes right down to it, nobody is going to care if your videos are shot on a fancy-pants video camera or your trusty iPhone — if the information is valuable and useful to them.Action tip: Focus on creating valuable content in a variety of formats to create a content marketing plan that works for you....
Jeff Domansky's insight:
Lacy Biggs says create value and readers will follow.
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The-king Gharip's comment, January 26, 6:39 AM
مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

مشاهدة مسلسل من النظرة الثانية الحلقة 19 مدبلج

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Darcy Bevelacqua's curator insight, January 26, 2:40 PM

Content marketing is getting more important -he are some tips on how to imporve what you are doing. 

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How To Productively Monitor Trends & Write Newsworthy Content

How To Productively Monitor Trends & Write Newsworthy Content | Public Relations & Social Media Insight | Scoop.it
Are you tired of blogging to yourself?Would you like to bring your blog to a new level?Here’s one of the most powerful ways to boost your blog traffic and leads…Monitor and cover trends!...
Jeff Domansky's insight:
Want to build your traffic and enhance social engagement? Ann Smarty blogs about writing news content that your readers want to read by monitoring for trends to write about.
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Move Over Millennials -- Here Comes Gen Z

Move Over Millennials -- Here Comes Gen Z | Public Relations & Social Media Insight | Scoop.it

Over the past few years, marketers across all industries and categories have been obsessed with millennials -- how to reach them and build meaningful connections with their brands. This captivating generation has a unique sense of self and a nontraditional approach to life stages, which has made marketing to them a challenge.


But perhaps even more challenging is the next generation on the rise -- Gen Z. If marketers thought they threw out the playbook with millennials, they need to know that Gen Zers aren't even playing on the same field....

Jeff Domansky's insight:

Even more challenging than millennials is the next generation of consumers -- Gen Z. Here's what marketers need to know to reach Gen Zers.

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Lori Wilk's curator insight, January 25, 11:52 AM

As a #marketer, you must know how to craft the right messages to reach your target audience and to get results. This #article offers insights into the Gen Z, for many of us, this group, the first to be born into the #digital #world, are our #grandchildren. They want to see #products presented in ways that are real. They don't want the sugar-coated version or fantasy. As people and #consumers they will be #independent,# entrepreneurial, and want to create their own solutions using their own #creativity and ingenuity. It was clear that these Gen Z expect companies to engage with them virtually.