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Your Employees Are Not Mind Readers

Your Employees Are Not Mind Readers | Public Relations & Social Media Insight | Scoop.it
Leaders have to be clear and consistent.

 

As a leader, what do you want to accomplish? Do your employees know what needs to be done to reach that objective? Do they know how you expect them to behave? And — once they know the "what" and "how" — do you provide them with enough autonomy to get the job done in an effective and timely way? These are pragmatic business issues that all leaders encounter. Here are a few thoughts on how you can more effectively address these issues and reach your goals in an authentic and enduring way.


Collaboratively Develop The "What" And The "How"

Before anything else, you engage stakeholders in a conversation about where you are, where you want to go, and how to get there. By seeking and valuing their perceptions, you increase their commitment, confidence, and the likelihood of getting traction when it is time to execute. This collective perspective helps define what needs to be done (the what) and the behaviors needed to deliver (the how)....


Jeff Domansky's insight:

Douglas Conant reminds leaders to communicate with employees...

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Lsantiargarin's curator insight, January 7, 2013 5:16 AM

A Must Reading Material for any Leader in Today's fast paced Business Environment !!

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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20 Great Resources for Design Inspiration 2016

20 Great Resources for Design Inspiration 2016 | Public Relations & Social Media Insight | Scoop.it

Designers of any creative art borrow design inspiration from several sources online. Open source community provides most of the designs we find all over. They also contribute to the open source platforms where other designers can access their creative designs. Borrowing from different people and sources prevents monotony. This keeps the followers hooked and excited. The internet provides endless solutions to our existing problems. Solutions are just a click away. This article discusses such life-changing design inspiration resources to help you solve all your design needs, regardless of what kind of a designer you are, so:

Here are 20 great sources for your design inspiration...

Jeff Domansky's insight:

Creative inspiration right here. Many of my own favs included.

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Sharing Content On Social Media More Than Once

Sharing Content On Social Media More Than Once | Public Relations & Social Media Insight | Scoop.it

Double the traffic. Bam!


TOne of the biggest mistakes we make as bloggers is to give our content the one-tweet treatment. We slave away on our post for hours to only share it with our audience once. This might be costing you traffic. Of course, even if you are already sharing your post more than once – is it really enough? Are your messages as effective as they should be?


This week, we are officially releasing this comprehensive (and free) slide deck to tackle these questions head on. In the slides, we outline a step-by-step process for sharing your post more than once via social media in a way that won’t make you look like a spammer or an over-the-top self promoter.


It really isn’t enough to just promote your content more than once. You need to know how to do it right....

Jeff Domansky's insight:

Sharing content on social media more that once is an easy way to drive traffic to your blog. This comprehensive (and free) slide deck outlines best practices and simple tips for doing it right.

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12 Best 'Contact Us' Page Examples You'll Want to Copy

12 Best 'Contact Us' Page Examples You'll Want to Copy | Public Relations & Social Media Insight | Scoop.it

When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages.


But what about a website's 'Contact Us' page?


Far too many website designers put contact pages near the bottom of their priority list in terms of copywriting and design. Think about how many contact pages you've stumbled upon that look like they were built in the 1990s, even if the rest of the website is beautiful and updated.


That, my friends, is a huge mistake. Your 'Contact Us' page is one of the top four most important pages on your website. For most companies, it's typically one of the most-visited site pages.


So, what do great 'Contact Us' pages look like?...

Jeff Domansky's insight:

HubSpot shares 12 examples of the best 'Contact Us' pages out there to inspire your own designs.

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Are we consuming too much?

Are we consuming too much? | Public Relations & Social Media Insight | Scoop.it

When a book telling people to throw away almost everything they own becomes a best seller and the start of a spiritual movement, it’s a good indication we’re consuming too much. But it’s hard to reconcile this idea when so many families, even in some of the world’s most durable economies, feel like they are barely getting by.


Households have never had so many material goods, yet we hear constant reports of economic anxiety and feelings of hopelessness.


The problem is livings standards. Our expectations of what we should own have increased—but incomes, for many of us, haven’t kept up. The disconnect leaves households vulnerable and struggling.


There is no doubt living standards are rising. People around the world, of all income levels, are living longer, finding more leisure time, and enjoying more luxuries than at any time in history. Remember, only 30 years ago, air-conditioning was a luxury. Now it’s practically seen as a necessity....

Jeff Domansky's insight:

Very thoughtful post and recommended reading. 9/10

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Ad of the Day: How Coffee Maybe, Probably Got Us to the Moon 47 Years Ago

Ad of the Day: How Coffee Maybe, Probably Got Us to the Moon 47 Years Ago | Public Relations & Social Media Insight | Scoop.it

Would the first successful manned moon landing have run as smoothly as it did if mission control wasn't properly stocked with strong coffee? Probably not, claims a new campaign for the Colombia Coffee Grower's Federation.


The space-themed campaign, which launches on the 47th anniversary of the first manned moon landing, suggests that in every big moment in the world's history, something special was brewing, and that something was probably a cup of Colombian coffee taste-tested, handpicked and inspected to ensure its greatness.


Or it was all thanks to Francis—the guy who makes sure break room No. 3 is always stocked with the delicious coffee. You go, Francis!...

Jeff Domansky's insight:

Advertising fun!

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7 Types of New Social Media Content You Can Create Today

7 Types of New Social Media Content You Can Create Today | Public Relations & Social Media Insight | Scoop.it

Have you ever wondered why people love eating at buffets?


It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper.


Humans crave variety. With a buffet ticket, you can try the dumplings, the salad, the spare ribs, brussels sprouts, and the pasta—and that variety makes you feel good.


This principle of variety definitely applies to social media content: It’s easier to surprise and delight your followers when you’re not always serving up the same things. By continually introducing new content types into your social media lineup, you’ll keep your audience members on their toes and engaged.


If you’re eager to explore, but not sure where to start, check out this list of seven awesome types of social media content you can be creating right now....

Jeff Domansky's insight:

Get the seven newest, boldest content ideas to try on social media: Snapchat stories, Facebook Live, visualizations, cinemagraphs, and more. Great ideas from Buffer and Recommended reading. 9.5/10

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Donald Trump convention speech is 8% policy, 92% fluff - without bullshit

Donald Trump convention speech is 8% policy, 92% fluff - without bullshit | Public Relations & Social Media Insight | Scoop.it

Donald Trump’s speech at the Republican National Convention was only 8% specific policy promises. On the other hand, by my word-for-word calculation, 20% of it was criticism of Trump’s opponents, 21% was fearmongering, and the rest was mostly vague generalities and cheerleading.


Based on this speech, you really can’t identify what you’ll be getting if this guy gets elected — but you certainly know what to be afraid of it he doesn’t.


Let me break it down for you.


I used the Washington Post’s version of the planned text of the speech.  Then I marked it up in different colors to represent different elements: vague promises, passive promises that something will magically happen, overarching proclamations, criticism of opponents and elites — and the few actual promises.


You can see my analysis in the color-coded graphic at the end of this post, and you can see the color-coded text in my Google Document of the speech....

Jeff Domansky's insight:

My assessment? More hot air, less filling!

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These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’t

These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’t | Public Relations & Social Media Insight | Scoop.it

A few months ago, Leo and I decided that we really wanted to step up our Medium game to truly understand how the platform worked and how we can provide the best value to our audience there.


Truthfully, I was pretty clueless to begin with.


Logging into the Buffer account was likely my second time on Medium — ever. I was super excited to take on the challenge. Everything was started from scratch, with researching, creating spreadsheets, and experimenting at a rapid rate. 


I spent my time studying other brands on Medium and looking for posts that detailed what strategies and tactics worked for getting more traction.


The start of every day for me was Medium, I would import a story from the Buffer blog and edit it before publishing and then spending some time updating all of the tracking spreadsheets with the latest numbers, hoping for an indicator of what was working and what content should be posted tomorrow.


What follows are the 10 biggest experiments and how each one went. I hope it gives you some inspiration and ideas for what you might try next on Medium!...

Jeff Domansky's insight:

Buffer tried all the best Medium marketing tips and strategies. These are the ones that worked for them, as well as the complete list of everything they tried. A marketing must-read.  9.5/10

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Where Does My Money Go? How Online Comments Can Influence a Fundraising Campaign | Institute for Public Relations

Where Does My Money Go? How Online Comments Can Influence a Fundraising Campaign | Institute for Public Relations | Public Relations & Social Media Insight | Scoop.it

Nonprofit organizations (NPOs) are increasingly using social media to spread campaigns. Little research has focused on the influence of user comments on trust in NPOs regarding campaigns in social media. Stakeholders’ trust is seen as important for NPOs.

 

Two experimental studies examine the influence of user comments with different connotations concerning campaigns that were published on the social networking site Facebook.

 

The first experiment focused on the World Wide Fund for Nature (WWF). The second experiment applied to a fictitious NPO, to avoid reputation influence. Irrespective of the NPO’s reputation, the results show that user comments in social media influence the perceived trustworthiness of NPOs.

 

Trustworthiness is fundamental to acts of trust such as those taking the form of a donation....

Jeff Domansky's insight:
User comments impact trustworthiness of nonprofits.
 
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Amazon launches Singles Classics to resell timeless essays from top writers and magazines

Amazon launches Singles Classics to resell timeless essays from top writers and magazines | Public Relations & Social Media Insight | Scoop.it

Amazon this morning is introducing a new way to read short-form content on Kindle devices and in the Kindle app with the launch of “Singles Classics.”


The service will bring articles, stories and essays from well-known authors and top periodicals – many available in digital format for the first time. The articles will be priced at 99 cents each, with writers and publishers retaining up to 70 percent of the royalties from the sale of every copy.


For those who subscribe to Kindle Unlimited, Singles Classics will be available for free.


As of this morning’s launch, there are over 140 different essays and stories available, including those from writers like Susan Orlean, Norman Mailer, Gloria Steinem, Lawrence Wright,Margo Jefferson, Gay Talese and Chang-rae Lee, as well as authors such as John le Carré and Kurt Vonnegut. Some of the works originally appeared in magazines like Time, Vanity Fair, The New Yorker, Rolling Stone, Esquire, The Atlantic andPlayboy....

Jeff Domansky's insight:

Classic marketing move and great deal for Kindle Unlimited members.

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Your Startup’s Pitch Needs Only These 10 Slides — Marketing and Entrepreneurship — Medium

Your Startup's Pitch Needs Only These 10 Slides - Marketing and Entrepreneurship - Medium
Guy Kawasaki shares the layout for a perfect pitch.
Pitching your startup to investors just might be the most nerve-wracking aspect of starting your new business — well, besides the prospect of losing your shirt.


I get it. The last thing you want to do when you’re sleep-deprived and e