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Social basics: 10 of the best engagement and analytics tools | memeburn

Social basics: 10 of the best engagement and analytics tools | memeburn | Public Relations & Social Media Insight | Scoop.it

Social media has revolutionised the ways in which the game of marketing, advertising and promotion is played. Almost every brand that exists is now roaring out loud on social media. But there is a lot of skepticism over what makes an impact and what goes unheard. To let brands gauge the impact of their efforts and the direction in which they should focus, social media tools were introduced to make managing and analyzing the data that emanated from overflowing conversations easier.

 

Now, with so many tools cluttering the space, it’s an ordeal to decide what might work for you. If you’re just starting out in social media and looking for something to make running and measuring your campaigns a bit easier, here are a few of the most widely used and effective social media management and analytics tools available...

Jeff Domansky's insight:

You may want to try several of these terrific analytics tools.

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Social media, PR insight & thought leadership - from The PR Coach
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10 Tips to Help You Build Web Pages that Rank Highly and Look Great

10 Tips to Help You Build Web Pages that Rank Highly and Look Great | Public Relations & Social Media Insight | Scoop.it

The field of search engine optimization continues to evolve at an alarming pace; SEO techniques that defined last decade are now considered outdated. You position in search engine results pages have a major role in determining how popular your business will be.


Only when your website has visitors would you be able to increase revenues and sales and hence derive a high return on your marketing investment.


Fortunately, there are many effective tactics that can help you to preserve search friendliness as well as increase website and brand visibility. Being at the top of results pages will bring more users to your site, to learn more about your products, services or other information your site offers.


Web design concepts are important to ensure our site looks good once visitors land in your pages. They determine how fast and how easy it will be for users to find what they need once they are there. By employing SEO-friendly web design, you can get the best of both worlds.


The following are ten tips to show you how to build web pages that rank highly...

Jeff Domansky's insight:

Ten easy to implement SEO tips.

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3 Tips to Use Affiliate Links on Pinterest : Social Media Examiner

3 Tips to Use Affiliate Links on Pinterest : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you use Pinterest to generate revenue?


Have you considered using affiliate links on Pinterest?


Because Pinterest users are looking for useful and inspirational products, the platform is a natural place for marketers to share items and services they believe in.


In this article, you’ll discover how to prepare for and use affiliate links in your Pinterest marketing....

Jeff Domansky's insight:

Discover how to prepare for and use affiliate links in your Pinterest marketing.

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influencer marketing and ROI | Marketing Tom Fishburne

influencer marketing and ROI | Marketing Tom Fishburne | Public Relations & Social Media Insight | Scoop.it

Influencer marketing is all the rage, but there’s not a clear understanding of what constitutes influence.

 

A few years ago, I participated in an influencer event for a consumer brand. It was an expensive affair put on by the brand’s agency. There were a few dozen “influencers” there, which, it turned out, meant a collection of people with blogs and social media followings. A photographer captured it all as a glitzy brand experience.

 

Some people blogged or shared about the event, some didn’t, and it left me wondering about the return on that investment. From the photos that were posted, it looked like a beautiful bit of marketing. From the actual impact, not so much.

 

Influencer is a designation with an almost magical glow to it. But not all influencers are created equal. Not everyone with a social media following is an influencer and not every influencer is a good fit for every brand. Brands should also be wary of those who refer to themselves as influencers. There’s a lot of snake oil in influencer marketing....

Jeff Domansky's insight:

Where's the ROI in influencer marketing wonders Tom Fishburne? A must-read for marketers. 9/10

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rodrick rajive lal's curator insight, Today, 1:15 AM
Influencer marketing is in!
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Our 10 Most Successful Tweets and the Psychology Behind Why They Worked

Our 10 Most Successful Tweets and the Psychology Behind Why They Worked | Public Relations & Social Media Insight | Scoop.it

To gather the data for this article, I used MyTopTweet to pull together Buffer’s 10 most successful tweets and attempted to create a best-practices guide on why our top tweets worked and how marketers can repeat our success.


First, I’d love to run through the key elements of each tweet and then I’ll go into a bit more detail about each element and how you can utilize them in your own Twitter strategy.


After looking at the different types of Buffer tweets and also researching a variety of tweets from top brands, I found that there is no magic formula for virality, but there are elements to successful tweets. In other words, recurring themes continually appeared in many of the tweets that I studied.


Here are the top 10 Buffer tweets and the elements that made them great:...

Jeff Domansky's insight:

In this post Buffer tries to unravel one of social media's greatest mysteries: Figuring out the formula for Twitter's most successful tweets. Lots of lessons.

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2 Techniques for Faster Keyword Discovery, More Rewarding SEO

2 Techniques for Faster Keyword Discovery, More Rewarding SEO | Public Relations & Social Media Insight | Scoop.it

SEO is a marathon, not a sprint. And at some point, your businesses is likely to experience a lull in organic traffic performance that requires you to mix up your strategy to get back on track. One way to do this is through dynamite keyword discovery.


The search landscape is always changing. This includes what people search for, how they search, and what syntax – or combination of words and phrases – they use to search for things.


Efficient and resourceful keyword discovery, done on a regular basis, is key to a strong content strategy and rewarding SEO over the long term.


So whether you’re in an SEO slump, or just trying to start SEO, use these 2 keyword discovery techniques to quickly identify promising terms....

Jeff Domansky's insight:

Two simple SEO techniques for better search engine optimization.

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Instagram Provides New Overview of Brand Profiles and Analytics

Instagram Provides New Overview of Brand Profiles and Analytics | Public Relations & Social Media Insight | Scoop.it

If you don’t have access to Instagram’s new brand profiles as yet, you soon will, along with the platforms new analytics tools and options, which have the potential change the way you approach the platform.


In order to highlight the benefits and uses of their new business-specific additions, Instagram's released a new set of videos which examine the details of how to use each element – here’s a breakdown of the key details you need to know....

Jeff Domansky's insight:

A very useful set of tips for better Instagram results for your brand.

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5 Ways to Grow Your LinkedIn Group | Social Media Examiner

5 Ways to Grow Your LinkedIn Group | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want more people to join your LinkedIn group?


Are you looking for tips to get more exposure for your group?


LinkedIn groups are a great way to generate leads and increase influence within an engaged community.


In this article, you’ll discover five ways to quickly build a larger membership for your LinkedIn group....

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Social Media Examiner shares five ways to quickly build a larger membership for your LinkedIn group.

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Essential Guide to Video Marketing: A Resource for Marketers : Social Media Examiner

Essential Guide to Video Marketing: A Resource for Marketers : Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Do you want to use video marketing for your business?


Each of these articles will help you understand and master a specific part of using video for business....

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What's the Deal With Ad Blocking? 11 Stats You Need to Know

What's the Deal With Ad Blocking? 11 Stats You Need to Know | Public Relations & Social Media Insight | Scoop.it

It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.

And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)
As a reaction to some of these disruptive online ads, internet users have started installing ad blocking extensions by the millions. In case you're wondering: Ad blockers scan websites for advertising code to prevent them from loading on a browser.

To help marketers get a handle on the state of ad blocking today, HubSpot Research dove deep into the issue to create this report. Below, we've outlined some of they most noteworthy statistics and takeaways from our research to get you up to speed quickly....

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HubSpot shows you all about ad blockers.

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6 reasons why newspapers have dropped their paywalls

6 reasons why newspapers have dropped their paywalls | Public Relations & Social Media Insight | Scoop.it

WBetween 1999 and May 2015, newspapers eliminated their paywalls 69 times, according to a study out this week by University of Southern California professor Mike Ananny and USC Ph.D. candidate Leila Bighash. (The authors say they came to this figure by finding public mentions of the decisions to drop paywalls, so they admit that their analysis could miss some of the times newspapers changed how they charge for online access.)


The decision to drop a paywall can provide insight into how a news organization’s “values intersect with its commodification strategy, its technology design, and its brand identity” as outlets of all stripes are still deciding how much their reporting should cost:


Whatever the motivations and mechanisms, when news organizations drop, suspend, or otherwise open up their paywalls, they change the commodification of online news. Content that was previously considered valuable enough to charge for becomes free because, for the different reasons described here, news organizations think it should circulate freely. The commercial press sometimes, briefly, looks similar to a public service broadcaster, providing access to all (albeit still with advertising).


Of the 69 instances paywalls were dropped or eliminated, there were 41 times that news outlets dropped them only temporarily; the other 28 times, papers made the decision to permanently reduce or eliminate them. Ananny and Bighash were able to categorize these changes in paywall strategy into six different scenarios.Here are the reasons why publishers drop their paywalls, according to the study....

Jeff Domansky's insight:

Sometimes it's a response to a public emergency; sometimes it's just to build audience. Interesting study.

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95 Awesome Social Media Facts You Should Not Ignore

95 Awesome Social Media Facts You Should Not Ignore | Public Relations & Social Media Insight | Scoop.it
Every now and then it’s worth looking at the current facts, cast our thoughts back to the past and ponder the future. Here are the latest facts that I could find about 10 of the top social media networks that as entrepreneurs. business owners and marketers we need to consider.
Jeff Domansky's insight:

Here's a useful overview of social media by the numbers from Jeff Bullas.