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Look beyond news for mobile innovation

Look beyond news for mobile innovation | Public Relations & Social Media Insight | Scoop.it

The list of breakthrough interfaces for reading news on smartphones is a short one. Instapaper is arguably the pioneer in this area, with its focus on a simple reading experience. Vox Media’s SB Nation iPhone app cleverly grouped news updates about the same topic (Vox tweaked that design in its current web app approach.)


But many mobile news apps and sites are little more than re-skinned RSS readers, and surprisingly few publishers even bother to format their email newsletters for easy reading on iPhones and BlackBerries. When we were creating Quartz earlier this year, we needed to look for inspiration to non-news applications, such as the Clear to-do list app — it’s hard to find boldness and creativity in the news industry’s smartphone products.

Jeff Domansky's insight:

News industry and business are lagging in mobile innovation...

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Martin (Marty) Smith's comment, January 5, 2013 12:03 AM
Mobile changes everything, so look beyond the obvious or create beyond the obvious to disrupt a space that is all about disruption.
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How to Share Old Blogposts on Social Media

How to Share Old Blogposts on Social Media | Public Relations & Social Media Insight | Scoop.it

Social media advice seems to come in two flavors: what to do and how to do it.


Take, for instance, the advice to reshare content from your blog’s archives. This strategy seems to pay big dividends for the accounts who’ve embraced it. They’ve seen more traffic, more reshares, and more engagement even though the content itself isn’t brand new.


Sharing old content is awesome social media advice.So how exactly does one go about it?...

Jeff Domansky's insight:

Kevan Lee shares a simple guide to share old blog posts from your archives to get more clicks, traffic, and engagement long after publish.

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Survey: More Creators Share Videos Via Email Than YouTube

Survey: More Creators Share Videos Via Email Than YouTube | Public Relations & Social Media Insight | Scoop.it

A new study from video-creation service Animoto shows that video is a potent force when it comes to sharing and building relationships on social media. The survey asked 1,031 U.S. consumers who had recorded a video in the past six months their thoughts on the medium. Most people (54 percent) created videos for the purpose of sharing on social media.


Interestingly, more people (52 percent) share videos via email than YouTube (50 percent), illustrating the potency of dark social. Facebook was the most-popular platform for video sharing, with 76 percent posting videos there. Thirty-four percent shared videos via SMS.


Similar to the displacement of point-and-shoot cameras, smartphones are used for the majority of video creation nowadays. Fifty-six percent of respondents reported using a smartphone to record video at least once a week, while 36 percent did so with a digital camera that had video capabilities.


However, consumers were almost unanimous in their desire for ease-of-use: 92 percent voted ease-of-use the most important feature of a video-creation tool. Other features consumers were looking for include:...

Jeff Domansky's insight:

Surprising: new survey found that for people who create videos regularly, more prefer to share videos via email than on YouTube.

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Free Technology for Teachers: Easily Add Charts to Infographics With Easelly

Free Technology for Teachers: Easily Add Charts to Infographics With Easelly | Public Relations & Social Media Insight | Scoop.it

Easel.ly is an online tool for creating infographics. I've reviewed a couple of times in the past on this blog. The latest update to Easelly introduced a tool for creating charts to incorporate into your infographics. The chart creation tool is a drag-and-drop option that can be found in the Easelly toolbar.


Easel.ly provides a canvas on which you can build your own infographic by dragging and dropping pre-made design elements. You can use a blank canvas or build upon one of Easel.ly's themes. In addition to using the built-in creation tools you can upload your own graphics to include in your infographic. Your completed infographic can be exported and saved as PNG, JPG, PDG, and SVG files....

Jeff Domansky's insight:

Very useful addition to a useful infographics tool.

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10 Reasons Twitter is essential to your content marketing plan | Mark Schaefer

10 Reasons Twitter is essential to your content marketing plan | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. The talk went over really well and I’ve had lots of nice comments about it so I decided to share some of my ideas with you.


This slide presentation contains a summary of some of my main points in the talk. It’s short and sassy and I think you’ll have some fun with it. There are just so many creative ways to use Twitter and most businesses overlook the amazing value there. Let me know what you think. Enjoy my slides!...

Jeff Domansky's insight:

Mark Schaefer's slide presentation is a summary of 10 ways to use Twitter in your content marketing strategy. Recommended viewing 9/10

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Marco Favero's curator insight, Today, 10:44 AM

aggiungi la tua intuizione ...

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6 Ways to Reinvigorate Your Stale Online Content Marketing | Neil Patel

6 Ways to Reinvigorate Your Stale Online Content Marketing | Neil Patel | Public Relations & Social Media Insight | Scoop.it

Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Like any other form of marketing, it happens.


Here are six ideas that can help you invigorate your existing efforts and get more mileage from them, without having to reinvent the wheel....

Jeff Domansky's insight:

Neil Patel shares six superb tips to help you repurpose and re-energize your existing content.

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If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber?

If Marketing About Avoiding Death Can Be Funny, Why Is Your Content So Somber? | Public Relations & Social Media Insight | Scoop.it

The Dumb Ways to Die ads in Australia, like the ALS Ice Bucket Challenge, show that public service campaigns have a lot to teach about marketing.Dumb Ways to Die can be considered among the most innovative public service campaigns ever. The campaign launched in November 2012 in Australia, aimed at promoting train safety, an onerous topic, boring to deliver yet important for public safety.


Railroad departments the world over run such campaigns to get commuters to listen to them, and to reduce the number of accidents and fatalities.


None of them comes to mind however when you’re asked to recall train safety campaigns. None barring Dumb Ways to Die. Why is that?...

Jeff Domansky's insight:

If your choices are boring or breakthrough, which one do you choose?

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Shoko Aikawa's curator insight, Today, 7:32 AM

I have this game application before knowing this is for public campaign. However, Dump Way to Die's song is easy to remember and the game remind me to be safe at the public area. This is a great public campaign I have not ever seen in my life!

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Top 10 Stop-Motion Artists Doing Brilliant Work for Brands on Vine

Top 10 Stop-Motion Artists Doing Brilliant Work for Brands on Vine | Public Relations & Social Media Insight | Scoop.it

Pause your day, and take a look—or three or four—at these brilliantly crafted Vines. Marketers are finding a way to tap into the short-form nature of the medium by working with Viners who have found success creating carefully edited works.


"Stop motion animation has become an incredibly attractive way of advertising for brands and marketers who are increasingly turning to micro advertisements to reach mobile users," explained Rob Fishman, co-founder of the technology platform Niche.


Niche connects social media content creators on 19 different platforms (including Facebook, YouTube, Vine and Instagram) with brands. The company compiled the list after considering the number of followers each Vine user had and the number of branded engagements they produced. Not all the ad work had to be set up through the Niche platform to be considered....

Jeff Domansky's insight:

Vine continues to grow and attract some very creative marketing.

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Rebecca Ryan's curator insight, October 1, 2:52 AM

As the market becomes less attentive targeting them with advertisements means targeting through apps they are using every day. This article talks about how Vine is used as a medium to use stop motion animation which seems to be a very attractive way for brands to advertise. With vines only allowed to be 6 seconds this is extremely successful as a big idea is turned into a short eye catching piece. It is a great way to grab the audience’s attention as people don’t have time to sit through minutes of advertisements so a short 6 second piece can be successful in the eyes of an advertiser. 

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Infographics: Everything You Need to Know | Nuzzel

Infographics: Everything You Need to Know | Nuzzel | Public Relations & Social Media Insight | Scoop.it
Are you ready to use infographics in your social media marketing?Do you know how to get started?Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility.In this article you’ll discover how to create and promote infographics to put your content front and center...
Jeff Domansky's insight:
Practical tips to get you started in creating your own infographics.
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Jeff Domansky's curator insight, October 1, 12:55 AM

Practical tips to get you started in creating your own infographics.

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Writing and Marketing: Content Marketing - 10 Simple Steps and 5 Powerful Benefits to Content Curation

Content curation is the process of using the content of bloggers with authority on your own site. BUT, you don’t simply reprint it with their byline (which not all bloggers allow anyway), you write your own lead-in to the curated content and then link to the source....

Jeff Domansky's insight:

Simple steps and 5 powerful benefits to content curation. Make it a part of your content marketing strategy.

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Marco Favero's curator insight, September 30, 7:06 PM

aggiungi la tua intuizione ...

Allison Lloyd's curator insight, October 1, 12:35 AM

Content curation is finding information to use for your site that is written by bloggers with some type of authority on the matter. This article tells ten steps for using the curated content.  The steps start with finding something you like and creating your own lead in to the article. This could include adding your own view to the article.  They recommend adding a link of the post you are curating from, and creating a strong title with keywords.  Next, upload your post with an appealing photo and a call-to-action.  Proofread before your publish, and then share the article with your social media platforms. 

This article also gives 5 benefits to using this method.  Basically, it’s relevant, it’s easy, it gives you credibility, it saves time, and provides quality back links. 

These things can help your social media platforms grow because it expands your network. 

add your insight...

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20 Widgets to Improve Your Website - Jimdo Blog

20 Widgets to Improve Your Website - Jimdo Blog | Public Relations & Social Media Insight | Scoop.it

Do you ever visit a website and wonder how it got all of those “extras” to work? The booking form, the calendar, or even the weather display? Many people assume that these kinds of bells and whistles require a web developer to put in place. But these days it’s usually as simple as copying and pasting some text. Taking advantage of these tools can engage your visitors, offer valuable insights, and make a simple site much more functional....

Jeff Domansky's insight:

Anyone can install a widget onto their website—really! Here are 20 valuable website tools you can start using today.

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9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery | Public Relations & Social Media Insight | Scoop.it

Though Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. 


In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important. Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type....

Jeff Domansky's insight:

Learn what the three types of searches are and how to better optimize your site for them.

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Benjamin Labarthe-Piol's curator insight, September 30, 7:58 AM

Back to the basics

Nadine Amore's curator insight, September 30, 12:26 PM

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10 Content Marketing Lessons from The World's Fastest Growing Websites

10 Content Marketing Lessons from The World's Fastest Growing Websites | Public Relations & Social Media Insight | Scoop.it

The media world is changing. The traditional media such as the New York Times is under threat. Here are 10 content marketing lessons from two upstarts.


So if you want to take the art of blogging and content marketing seriously you will need to think like a publisher not an like an amatuer or hobbyist.


The 10 content marketing lessonsHere are some insights and lessons on what makes Buzzfeed and Upworthy the fastest growing websites on the planet and what you can learn and apply from their tactics to your content, blog and website....

Jeff Domansky's insight:

Learn content marketing best practices from Upworthy and BuzzFeed.

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Marco Favero's curator insight, September 29, 8:57 AM

aggiungi la tua intuizione ...

Nadine Amore's curator insight, September 30, 12:36 PM

add your insight...

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Seven Content Marketing Tips for Media Pickup and Massive Exposure

Seven Content Marketing Tips for Media Pickup and Massive Exposure | Public Relations & Social Media Insight | Scoop.it
Content marketing can be a great way to gain exposure for your company, but getting the media to care about your brand's news is difficult. Unless you're a Fortune 500 company, mainstream media, and even industry publications, probably won't cover your news.

You can try newsjacking—inserting your ideas and commentary into breaking news in the hopes of being quoted. Journalists get a ton of such press releases, though, and yours is usually just another needle in the haystack.

So how can you use content marketing to break into popular news stories?

We recently got in on a story that generated a massive amount of exposure and valuable citations for my company, WordStream. Our blog post on the effect that Google's Panda 4.0 algorithm had on eBay's organic search rankings ended up earning...
Jeff Domansky's insight:

Larry Kim shares seven practical content marketing tips.

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Marco Favero's curator insight, September 29, 8:57 AM

aggiungi la tua intuizione ...

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Australians are now more likely to favour ethical brands than in the past

Australians are now more likely to favour ethical brands than in the past | Public Relations & Social Media Insight | Scoop.it

Australians are increasingly favouring ethical brands, with more than three quarters of respondents to a Havas PR study showing some conscientious consumption. In the past, almost three fifths of respondents reported failing to act conscientiously.

Jeff Domansky's insight:

Here's a trend marketers need to pay close attention to as it spreads and deepens around the globe.

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Why Rumors Outrace the Truth Online | New York Times

Why Rumors Outrace the Truth Online | New York Times | Public Relations & Social Media Insight | Scoop.it

It’s no surprise that interesting and unusual claims are often the most widely circulated articles on social media. Who wants to share boring stuff?


The problem, however, is that the spread of rumors, misinformation and unverified claims can overwhelm any effort to set the record straight, as we’ve seen during controversies over events like the Boston Marathon bombings and the conspiracy theory that the Obama administration manipulated unemployment statistics.


Everyone knows there is dubious information online, of course, but estimating the magnitude of the problem has been difficult until now....

Jeff Domansky's insight:

Very interesting book at how rumors circulate and how difficult they are to control.

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Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue

Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue | Public Relations & Social Media Insight | Scoop.it

As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns -- but that doesn't just mean tracking to see how many views, clicks, and leads they generate.


To truly prove your department's worth to your CEO, you've got to also report on the one metric that they care about: revenue.Though revenue is just one metric, it can give you insight into many different parts of your marketing. Of course, it can tell you how much money you made in the last month ... but it also can help you understand the success of a campaign, which channels are your most lucrative, or which types of customers bring in the most money (among other things). 


If you're strugging to figure out how to use revenue reporting beyond just tracking how much money you've made, here are a few nonobvious scenarios in which you can use a revenue report....

Jeff Domansky's insight:

Rachel Sprung shows the different types of revenue reports you can run to gauge the success of your marketing.

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Content Quality Drives Search Rank & Online Visibility | Sarah Skerik

Content Quality Drives Search Rank & Online Visibility | Sarah Skerik | Public Relations & Social Media Insight | Scoop.it

According to the recently-released annual Ranking Factors Study from Searchmetrics, Google has made some big changes in how its algorithm evaluates content and assign search rank.   


Content quality is the recurring theme of the study, which offers  important lessons and opportunities for content marketers, public relations pros, bloggers and anyone else publishing digital content on the web....


“High quality, relevant content is increasingly the focus of search. This type of content ranks better on average, and is identifiable by properties such as a higher word-count and semantically comprehensive wording, as well as often being enriched by other media, such as images or video.” – Searchmetrics 2014 Ranking Factors Study.


Human signals

Before we dig into tactics, first we need to look the signals that indicate content quality to Google.  Topping the list is a metric that is new to the top ten factors — the click through rate.  This is an important change and it emphasizes the importance of user actions as indicators of quality.  The majority of search rank factors are derived from social signals, and like the click through rate, these also indicate content quality.  User actions and social signals are derived from human interactions with content, and Google is assuming that people won’t like, share, post or click on content they don’t consider useful or interesting....

Jeff Domansky's insight:

This is an important study for content marketing, PR, blogging nd marketing pros. Sarah Skerik outlines the factors that Google considers most important in rankings. Content quality including click through rate is at the top of the new algorithmic list. Essential reading 10/10

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Marco Favero's curator insight, October 1, 3:41 PM

aggiungi la tua intuizione ...

Benjamin Labarthe-Piol's curator insight, Today, 4:46 AM

Quality over quantity, that's what matters the most. Always.

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7 Big Challenges That Threaten Mobile Advertising's Meteoric Growth

7 Big Challenges That Threaten Mobile Advertising's Meteoric Growth | Public Relations & Social Media Insight | Scoop.it

Advertisers want to zero in on the mobile-focused consumer.


Yesterday, we provided an in-depth look at how mobile could become the premiere advertising channel. But there's obviously plenty of work to be done.


So we asked industry players: What is mobile's big challenge going forward?Here are the seven most-intriguing responses we gathered....

Jeff Domansky's insight:

So what's holding mobile advertising back? Fresh thinking on this challenge.

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Gemma Shannon's curator insight, October 1, 6:30 AM

One of the crucial developments which needs to happen in mobile advertising as highlighted in this article, is the shift from banner adverts to video. Banner adverts on mobile have a reduced impact on consumers because of their limited format and creative, video on the other hand can have a much more significant impact because it is an eye-catching medium.

Jeff Anderson | GSN's curator insight, October 1, 10:45 AM
The article asks several luminaries their views on why mobile ads might stumble.  The answers:
  1. Embarrassingly poor creative ad formats. .
  2. The shift from banners to video
  3. Drop the ''push mentality,' where consumers are seen as ducks searching for a piece of bread
  4. Address consumer indifference
  5. Solve ineffective ad targeting
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Content Marketing: The Solution to the Mobile Advertising Challenge

Content Marketing: The Solution to the Mobile Advertising Challenge | Public Relations & Social Media Insight | Scoop.it

...One thing we do know is that users tend to have a higher expectation for advertising on their mobile devices, and rightfully so. For many of us, our phone or tablet is the first and last thing we engage with every day, making the connection to these gadgets increasingly personal.  Because of this, unexpected experiences are not only unwelcome, but they can also seem exponentially more obtrusive and disruptive than they might otherwise.


Mobile content consumption is different from desktop browsing.  Mobile is predominantly an entertainment medium versus the productivity mode the personal computer lends itself to.  That being said, wouldn’t it follow that we should be looking for opportunities to present mobile users with entertaining experiences?


Yet the advertising industry has tried to make what first worked on the desktop work on mobile.


Consider the experience and functionality of the banner ad, developed almost 20 years ago for desktop display. Research has shown that consumers find display ads un-engaging; and .01% CTR numbers speak for themselves.  Now consider the banner ad, fraught with challenges on desktop, within the mobile framework.  With the device size, the banner ad creative is rendered nearly invisible in many instances; “fat thumb” syndrome causes users to accidentally click ads, taking them through a brand journey that often feels disruptive, not to mention the wrench this throws into attribution models.So how do marketers solve for the challenges we’re continually bumping up against in the mobile advertising ecosystem?...

Jeff Domansky's insight:

Great question for debate. The challenge is creating appropriate content for mobile devices and creating content that meets the needs of users. In other words, valuable content gets results.

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Gemma Shannon's curator insight, October 1, 6:37 AM

Some excellent points raised in this article re the potential of Content Marketing to enable Marketers to track the behaviour of a wider audience in relation to a particular piece of content on mobile – rather than relying on a single click on a banner advert for example.

Nadhirah Aljffri's curator insight, October 1, 9:44 PM

Mobile phone has become such an important aspect in the society today. Though I don't agree on having advertisement in my mobile phone.

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Here's How America's Top Business Leaders Spend Every Minute Of The Day

How do top business leaders spend their time?


Being fascinated by this topic, I collaborated with Chris Stowell, vice president of the International Center for Management and Organization Effectiveness in Sandy, Utah, to survey 267 C-level executives (all at the vice president level or higher) at Fortune 500 companies.The respondents to the email survey, completed over the past two months, came from 163 companies including Adobe, American Express, AT&T, Bank of America, Boeing, BP, Delta, DHL, Federal Express, GE, Google, HP, John Deere, Johnson & Johnson, Kelloggs, Motorola, Rio Tinto, and Twitter. 


The survey research showed that the typical corporate leader wakes up at about 6:15 a.m., exercises for 45 minutes, and commutes 25 minutes each way. Every workday, he or she spends two hours and 25 minutes on email and texting, 25 minutes on strategy and planning, and 30 minutes on personal development. The infographic below, created by Stowell, my friend and a leadership-training consultant, summarizes the findings....

Jeff Domansky's insight:

Find out how executives from Google, Twitter, and other major companies organize their schedules.

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18 Apps That Will Inspire Creativity In Your Everyday Life - Huffington Post

18 Apps That Will Inspire Creativity In Your Everyday Life - Huffington Post | Public Relations & Social Media Insight | Scoop.it
Mobile devices like iPads and Androids have transformed the way we experience boredom. No longer is a wayward commuter forced to play Snake or Tetris, occupying themselves in a hardly satisfying, and utterly pixelated virtual reality. The tablet or smart phone-wielding travelers can now immerse themselves in an entire library of art and culture-related distractions, finding solace in everything from a Vincent van Gogh game to a digital version of the Louvre.

Just this week, the Metropolitan Museum of Art, a 140-year-old cultural stalwart of New York City, went the way of the future and introduced an iPhone app. Described as "exceedingly simple and modest" by Forbes, the move to make art more accessible is something we can't help but love. So, in the spirit of the Met's 21st century attitude, we've put together a list of mobile museums and art-honoring programs that will spark creativity in your everyday life.

Behold, 18 apps every creative and artist type should download now:

Via John Evans
Jeff Domansky's insight:

Creativity with your coffee and commute. Highly recommended! 9/10 

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Marco Favero's curator insight, September 30, 7:05 PM

aggiungi la tua intuizione ...

Gemma Shannon's curator insight, October 1, 6:50 AM

A diverse range of creative and artistic apps. Perfect for utilising to create your own graphics for your social media updates. Excellent.

Benjamin Labarthe-Piol's curator insight, October 1, 9:37 AM

Refreshing

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How To Find Top Hashtags Using Hashtagifyt

How To Find Top Hashtags Using Hashtagifyt | Public Relations & Social Media Insight | Scoop.it

Today, hashtags are everywhere. Even if you don’t use Twitter or Instagram, you can’t miss them on billboards, TV ads, even on product packagings: Big budget campaigns want to push their custom hashtags in every possible touchpoint they can put their hands on.


Smaller businesses can’t use the same tactics as the bigger fishes, and usually don’t have the dmeans, or even a good reason, to create and promote their own hashtag. But they can still use hashtags in many useful ways; the most obvious is to use relevant tags when you share interesting content on social media, so that you can reach a bigger audience. Finding the best hashtags for that can require a bit of research, but the good news is that having such a list will allow you to kill two birds with one stone....

Jeff Domansky's insight:

Cool content marketing tool.

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Allison Lloyd's curator insight, October 1, 12:43 AM

Hashtags have become a part of our everyday life.  This article is about how to find the right ones that work for you!

For starters, smaller businesses can have a harder time promoting their hashtag.  Of course they can use more typical ones to reach a bigger audience, but compiling a list of worthy hashtags can help boost your social media outlets, despite the research it may take. 

For those people who want a similarly compiled list without doing the research themselves, a new free service called Hashtagify.me is available.

You provide the service with reasons why you pick the hashtags you do, and the widget searches more than 35 million hashtags.

The app features 6 different widgets to show you what you need: popularity, top related, trend charts, trend comparisons, and   top 30 hashtags charts.

Hashtagify is always up to date, and evolves with social media.

A service like this could help both small and large businesses expand their social media reach.   

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6 online spaces where you should be growing your presence | memeburn

6 online spaces where you should be growing your presence | memeburn | Public Relations & Social Media Insight | Scoop.it

Digital marketing is a little like mother’s love. You just keep doing it without conditions, expectations, or even hopes of returns.


If you think you have the resources for this, you are wrong. The right tools are all over the place, including right under your nose.


Using IM Creator and Duda, your website — and its mobile version — can be up in an hour.


HootSuite can help you set up social media updates for as far in the future as you like.


Campaign Monitor and MailChimp can help you template out your newsletters, and automate and analyze your email marketing campaigns.


You don’t need a fully laid out plan. Just start – that’s the key....

Jeff Domansky's insight:

Useful tips for social media marketing basics.

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Marco Favero's curator insight, September 29, 10:23 AM

aggiungi la tua intuizione ...

Morgan Lefkof's curator insight, September 29, 12:24 PM

The article begins by saying that digital marketing can help a company reach countless amounts of people. Every business wants to be “seen, heard, known, and trusted”. The problem is a company cannot be trusted when they only have a small presence online. This article explains that companies should build their presence in these six online places. The first online place is to start at home. The article explains the importance of blogging and how it will increase followers. The second online place is building an email list. These audiences are waiting and eager to hear from you, which means they are more likely to react to your marketing. Reaching out to web neighbors is the third online place. Once your blog is established, it is important to befriend other bloggers and comment on their posts. The fourth online place is social networks. This article recognizes networks like Google+, Facebook, and LinkedIn. The fifth place is online communities. Online community users tend to all have similar interests. So, if one of them use your business it is likely that others will too. The last online place is content hubs. These hubs allow companies to train and teach their customers.

I believe that all of these online places are very important. These days, people are more likely to search a company online before using them. If they have a large presence online with many reviews, the consumer is more likely to use them. Companies who have a low presence are less likely to be used. 

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Four Types of Content Marketing Metrics | Data-Driven Marketing Network

Four Types of Content Marketing Metrics | Data-Driven Marketing Network | Public Relations & Social Media Insight | Scoop.it

Nine out of ten in-house marketers say that content marketing will become more important, but just 38 percent has a content strategy.


There’s a gap to bridge. The infographic by Pardot.com shows interesting data points, among others the four content marketing metrics categories.


The four types of content marketing metrics can be divided in:

  • consumption
  • Sharing
  • lead generation
  • sales.


As shown in another point made in the infographic (most popular metrics), the research behind it shows that marketers are focusing on Consumption and Sharing metrics but by also taking into account Lead generation and Sales it keeps the content aligned with business objectives....

Jeff Domansky's insight:

Here's a good look at the four drivers of success and measuring results in content marketing.

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3 Simple Ways to Start Your Story | Get Storied

3 Simple Ways to Start Your Story | Get Storied | Public Relations & Social Media Insight | Scoop.it

Storytelling can be complex and the information about storytelling, well, overwhelming. The good news, is that you can start either way — from the future (with a vision story) or the past (with an origin story). In this article I want to show you simple ways that you can dive right into telling your story (without fretting or worrying so much if you’re getting it right).

In a recent client workshop in New York City we unpacked this process, sharing some of my favorite ways to lead off any purposeful story. I shared six kick-off phrases that ANYONE can use to start a story in a way that’s compelling, uplifting, and inspiring. I like to think of it as Mad-Libs for transformational storytelling!

The Story Literally Spills Out Of You, When You Use One Of These 6 Kick-Off Phrases.

These 6 strategies are something we cover in great depth in our StoryU Online course Undeniable Story. Today, I want to share with you a few of them that are really important in setting the context and frame for your marketing, storytelling, and leadership efforts....

Jeff Domansky's insight:

Three key phrases to jump start your storytelling. Recommended reading.

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Marshall Gass's curator insight, September 29, 3:04 AM

Very true. To write get started and keep going.