Public Relations & Social Media Insight
327.7K views | +21 today
Follow
 
Scooped by Jeff Domansky
onto Public Relations & Social Media Insight
Scoop.it!

Look beyond news for mobile innovation

Look beyond news for mobile innovation | Public Relations & Social Media Insight | Scoop.it

The list of breakthrough interfaces for reading news on smartphones is a short one. Instapaper is arguably the pioneer in this area, with its focus on a simple reading experience. Vox Media’s SB Nation iPhone app cleverly grouped news updates about the same topic (Vox tweaked that design in its current web app approach.)


But many mobile news apps and sites are little more than re-skinned RSS readers, and surprisingly few publishers even bother to format their email newsletters for easy reading on iPhones and BlackBerries. When we were creating Quartz earlier this year, we needed to look for inspiration to non-news applications, such as the Clear to-do list app — it’s hard to find boldness and creativity in the news industry’s smartphone products.

Jeff Domansky's insight:

News industry and business are lagging in mobile innovation...

more...
Martin (Marty) Smith's comment, January 5, 2013 12:03 AM
Mobile changes everything, so look beyond the obvious or create beyond the obvious to disrupt a space that is all about disruption.
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Mobile eCommerce: How It’s Changing the World

Mobile eCommerce: How It’s Changing the World | Public Relations & Social Media Insight | Scoop.it
Q: What trends has 2016 seen for eCommerce in the mobile space, and what do you expect for the remainder of the year?A: We’re seeing big brands invest in apps because apps are playing a critical role in eCommerce. It finally gives brands a platform where they can engage with their users, and when done right – push the right message at the right time – increase sales significantly. Urban Outfitters and The Gap are two good examples, but there are many more. These brands have invested in apps offering a better user interface, which is essential for maintaining and growing the customer relationship. At the same time, apps also make it easier for brands to reengage shoppers and learn about their likes and dislikes.One of the key things about mobile is it bridges the divide between online and offline (eCommerce and the store). Home Depot is using mobile to navigate their stores, and when that data is combined with loyalty program data and push notifications, it yields a very clear picture of consumer behavior. Brands are also deploying beacons to increase the targeted use of push notifications, delighting the user in the right time. And increasingly, as eCommerce brands are relying more on apps, the UI around it has also gotten more sophisticated. Using data in a smart way to acquire engaged users, for example layering data, into Facebook creating smart look alike audiences reaching like -minded users. Platforms such as Facebook are spending a lot of efforts to improve their offering, including carousel ads and dynamic product ads....
Jeff Domansky's insight:
Galia Reichenstein shares insight into mobile commerce and its impact on business.
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 mistakes to avoid when sending LinkedIn requests

5 mistakes to avoid when sending LinkedIn requests | Public Relations & Social Media Insight | Scoop.it

Given the expanse and importance of LinkedIn, most people try to add and accept meaningful connections on the professional network.


Still, there are reasons why you might not be making the connections you are hoping for....

Jeff Domansky's insight:

Simple LinkedIn tips.

more...
Mick Hayton's curator insight, July 28, 2:46 AM
This makes sense.
Scooped by Jeff Domansky
Scoop.it!

Mobile search is different

Mobile search is different | Public Relations & Social Media Insight | Scoop.it

Mobile search is essential. In fact, according to Forrester’s Mobile Audience Data, Q4 2015, 87% of US smartphone owners rely on browser-based search on mobile devices. And the data reveals that Google’s search engine is the most common path to a mobile site even for well-known brands such as Amazon, Walmart and Kmart.


As a top discovery resource, companies can’t afford to wait any longer to implement a mobile-first search strategies. The biggest seen mistake today? Either lacking a strategy completely, or treating mobile search the same way as desktop search. As Forrester Research’s Dr. James McQuivey says, “When businesses first adopt a technology, they do old things in new ways. When they internalize a technology, they begin to do new things.” 


Consumers use mobile phones very differently than they use desktop computers. So must Marketers.


Forrester conducted an in-depth analysis of how consumers use Google search on mobile versus desktop devices to parse-out how consumers use the two devices differently. Today, Forrester finds that consumers purchase a range of categories on their smartphones: insurance, travel, financial services products, and even pet food. For this research we focused on the travel category because consumers are so likely to research and book travel on mobile devices – Forrester’s Mobile Audience Online Survey, Q4 2015 reveals that 29% of mobile users have purchased hotel rooms and 22% an airline ticket on their smartphone....

Jeff Domansky's insight:

Forrester Research shows how mobile search is different.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

3 Secret Gmail Buttons To Get Your Cold Emails Opened

3 Secret Gmail Buttons To Get Your Cold Emails Opened | Public Relations & Social Media Insight | Scoop.it

Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from.


Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in.


Regardless of why you email, to ultimately get what you want the other person has to open and reply to your email, lost in the over 205 Billion emails sent per day according to Radicati Group.


Over the past 2 months, for every 100 emails I sent to influencers, A-Listers, and CEO’s, 97 were opened and 92 were replied to, using 3 nifty secrets built into this tool called Send Later for Gmail....

Jeff Domansky's insight:

Do you send a lot of cold emails to sales prospects, influencers or potential partners? These Gmail buttons will help skyrocket your response rate.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Amazon Prime Day Meant More Than Sales

Amazon Prime Day Meant More Than Sales | Public Relations & Social Media Insight | Scoop.it

In total, 2016 Prime Day was the biggest U.S. sales day ever, surpassing Cyber Monday 2015 by 19%, according to Slice Intelligence, which measures all digital commerce activity and customer loyalty. Slice also found that, on Prime Day, Amazon held 74% of the market share of all U.S. consumer ecommerce.

Sales totals aside, here are some significant takeaways from Prime Day pertaining to Amazon’s customer relationships:

  • By offering exclusive deals to members, Amazon continued to showcase the value and advantages of Amazon Prime. Membership continues to grow, from an estimated 75 million at the end of 2015 to 85 million now — with projections that it will reach 110 million by the end of 2016.
  • The deepest discounts seemed to be for Amazon devices such as the Tap, Echo and Kindle Fire. Despite the low cost, the premium devices align consumers even more closely with Amazon and make it easier for them to shop and order – thereby facilitating future purchases with the online retailer.
  • Prime Day also stimulated customer engagement through the Amazon app. Survey Monkey, which tracks mobile app usage, reported 12 million mobile users on Prime Day, a 50% increase from the 8 million users on an average day. Usage for the week went up 35% in all. Research further showed that 50% of Walmart app users also use the Amazon app — however, very few Amazon app users also use Walmart’s app, demonstrating Amazon’s dominance in the category.
  • The opportunity to reach new customers outweighed the negative experiences of others. Some glitches were reported, such as problems with checkouts early in the day and complaints on social media that sale prices applied to a limited number of products. But the record number of new subscribers far surpassed the number of shoppers who were dissatisfied with the event. Ultimately, Amazon may view that as a worthwhile trade-off, banking on the recurring revenue from new customers who will spend more time on Prime and increase their lifetime value....
Jeff Domansky's insight:

Good insight into Amazon's e-commerce strategies, dominance and impact on the industry.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Brands Born Online, Reshaping the Retail Landscape

Brands Born Online, Reshaping the Retail Landscape | Public Relations & Social Media Insight | Scoop.it

The world might be a mess, but look on the bright side: Men’s shaving products are much better than they used to be.

Thanks to several online shaving start-ups, razors, creams, gels and other paraphernalia are now cheaper, of higher quality and more convenient to purchase than ever before. Last week one of the upstarts, Dollar Shave Club, was acquired by the consumer products giant Unilever for $1 billion. For shaving behemoths like Gillette, it is the first skirmish in the coming guerrilla war for men’s faces, not to mention other parts. (Dollar Shave also makes bathroom wipes for men.)

This column usually focuses on the technology industry, an area that sounds far removed from shaving. But the Dollar Shave acquisition signals something bigger than a mere improvement in shaving — it also underscores a consumer products revolution that would not have been possible without technology.

Hilarious online ads passed along social networks allowed Dollar Shave to create instant customer recognition — in other words, a brand — far more quickly, and for far less money, than a shaving company could have managed a decade ago. Online distribution allowed it to get products into consumers’ hands without a costly retail presence. In fact, by cutting out on retail, and shipping products to people’s homes on a subscription basis, the company made buying shaving products more convenient than going to a store....

Jeff Domansky's insight:

NY Times columnist Farhad Manjoo looks at the power of online brands and how they are impacting traditional retail channels.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Do Men Use Facebook Differently Than Women?

Do Men Use Facebook Differently Than Women? | Public Relations & Social Media Insight | Scoop.it

Facebook is all about connecting with others. Your connections are called “friends” whether you actually know them in real life or not. Men and women both friend others on the network, but they’re very different in how they do it.


Social media has become ubiquitous. It seems like everyone has a Facebook or Twitter account these days. It’s actually more common to hear some say, “Message me on Facebook,” than it is to hear them say, “call me” or “email me”. Social networks have become our online homes where we interact and communicate with friends and family, as well as with businesses that we patronize.


It’s a social world out there, but there are some striking differences between how different people use those social networks, particularly when comparing the different ways that men and women use Facebook...

Jeff Domansky's insight:

Vive la difference but use it to your advantage in content marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Part 1: Who’s Winning on Amazon? Profitero Ranks the Best-Selling Brands in 2016

Part 1: Who’s Winning on Amazon? Profitero Ranks the Best-Selling Brands in 2016 | Public Relations & Social Media Insight | Scoop.it

The rate of eCommerce growth as steadily outpaced total retail growth by a multiple of three to four times, Amazon.com’s growth has outpaced eCommerce by one to two times, giving it a dominant lead in many of the world’s most mature eCommerce markets. According to Forrester, Amazon drove 60% of total US online sales growth in 2015, capturing $23 billion more in U.S. eCommerce sales in 2015 than the previous year (up from $77 billion in 2014 to $100 billion). 


Alex McCord of Compass Marketing, an agency which works with some of the world’s largest CPG brands: “We’re now seeing the advent of what I’ll call e-commerce native companies: companies that come onto Amazon and other e-retailers and who are able to gain traction through getting a ton of recent reviews. They know how to work the Amazon algorithm and then launch products that, from the perspective of a brand in the brick-and-mortar world, have as low as zero market share. But in the world of unbranded search on Amazon and other retailers, they’re enormous players.”


So who is winning on Amazon?


Profitero analyzed our Amazon FastMovers reports between January-May 2016 to rank the best-selling products at Amazon in several key categories. We then identified the number of products that featured in the top 100 best sellers by brand to determine best-selling brands by category....

Jeff Domansky's insight:

Fascinating e-commerce research and insight. Product marketers take note.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

28 of the Best Instagrams to Follow for Design Inspiration

28 of the Best Instagrams to Follow for Design Inspiration | Public Relations & Social Media Insight | Scoop.it

If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.


And it's a jackpot for people who love browsing gorgeous design work.


To help you narrow your search, I've carefully curated some of the best Instagrams to follow for design inspiration. I did my best to place them in categories -- illustration, graphic design, pop art and installation, color palettes, street art, photography, typography, and calligraphy -- although you'll notice some of their work could fall into a number of different lists. 


Whether you're a designer looking for inspiration, or you simply harbor an appreciation for art and design, you'll want to check out (and follow) these accounts. ...

Jeff Domansky's insight:

Check out Lindsay Kolowich's carefully curated list of the best Instagram accounts for beautiful illustration, graphic design, photography, typography, street art, and more. Recommended reading. 9.5/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Make Your Speech Unforgettable Through Storytelling

Make Your Speech Unforgettable Through Storytelling | Public Relations & Social Media Insight | Scoop.it

You’re doing a presentation, so you should start with the facts you want to get across right? Wrong! A good public speaker takes their audience on a journey, leaving them feeling inspired, motivated and completely on board with your message.


But structuring your speech to get your ideas across and keep your audience engaged all the way through to the end can be tricky.  Experienced public speakers tell stories to get their point across.  They do this because humans are hardwired for stories. They love heroes, journeys, suspense, surprises, layers and happy endings.


Why Is Storytelling Important?


Before we talk about the basic building blocks of a story, let’s take a step back and briefly talk about why storytelling is so powerful.


Humans have an instinctive predilection for stories. Think about it, Gurg the caveman hunts the big wooly mammoth and he returns to tell his story by painting pictures on the cave walls.


Today, Claire, comes back from a big night out at the bars and shares her story by posting gossip and photos on her Facebook wall.


We all tell stories. We tell stories of romantic love. We tell stories about the challenges we face. We tell stories that explain how we got that distinctive scar on our knee.


If you’re trying to inform, persuade, motivate, or entertain, you need to incorporate stories. That means every time you speak, you should think about how to enhance your message with stories....

Jeff Domansky's insight:

Storytelling makes for way better presentations.