What good is having a content marketing plan if it doesn't create leads and sales for you?
Via Karen Dietz
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by
Jeff Domansky
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Aug 21, 2011
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Rescooped by Jeff Domansky from Just Story It onto Public Relations & Social Media Insight |
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Via Karen Dietz
Jeff Domansky's insight:
Really useful insight for effective storytelling and content marketing.
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Jeff Domansky's insight:
A must-read for ALL strategists! Note Jan Gordon's excellent overview of this post. 
digitalassetman's comment,
February 28, 8:19 AM
I think the real data will show up when we explore linked open data of social networks, rendering this with social footprints, blogs and other contributions people who influence because they share their unique parts of the knowledge taxonomy with one another and like this comment, usually in a meta or keywording format/s.
Bryce Miller's curator insight,
March 4, 11:38 PM
Social media strategies devoid of risk management can lead to long days in the court room. Most businesses are not aware of the legal and reputational risks surrounding social media done poorly. Comments are welcome. 
Ivon Prefontaine's curator insight,
May 21, 6:28 PM
"It’s been said that 85% of the people who work in social media have been in the industry for less than two years. I think it was LinkedIn who first suggested this, but it often explains why there is so much bad advice floating around, so many poorly devised strategic plans and so much money wasted on failed campaigns." We have serious problems because many are self-appointed leaders. Delete the scoop?
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Content is king with the proper "next step"
This article show a real life example how content marketing done properly.
It is useful to those who consider doing content marketing.