What good is having a content marketing plan if it doesn't create leads and sales for you?
Via Karen Dietz
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Jeff Domansky
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Rescooped by Jeff Domansky from Just Story It onto Public Relations & Social Media Insight |
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Via Karen Dietz
Jeff Domansky's insight:
Really useful insight for effective storytelling and content marketing.
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A recent study called "Tweets in Action: Retail" by Compete, a media data analyzing company, discovered that Twitter users who see a retailer's tweet are more likely to visit their retail websites and make online purchases.
This article made me consider the impact of a tweet on online retailers. I feel very strongly about online retailers using various social media outlets to build awareness around their business and boost sales. Without using this readily available tool, retailers online and off are missing out on a key audience that are constantly consuming information. This is the first in a series where I will examine social media tools and how they can work for online retailers....
Jeff Domansky's insight:
Twitter can help retailers if it's done right. 
David G Boyes's curator insight,
April 22, 5:12 AM
I have long been a devotee of Twitter for business. This article explains that this social platform is simple and effective. Delete the scoop?
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So who are these social media front runners? Most of them are the big named brands that you know and love.Victoria’s Secret, Walmart and Adidas lead the Facebook front, while Nordstrom, Williams-Sonoma and Barneys New York lead on Pinterest.
Want to slip to the top? Know your demographic, produce engaging content and find the social media platform that’s right for you... Via janlgordon
Jeff Domansky's insight:
Jan Gordon's comments on the data are worth reading. A very interesting social media snapshot for retailers, marketing and PR pros... 
janlgordon's comment,
January 15, 9:20 PM
Hi Jesse Soininen Thanks for your comment, I like what you said as well, this picture is definitely worth a thousand words!
janlgordon's comment,
January 15, 9:21 PM
Hi Brian Shields - thanks so much for your comment here. Very interesting information on this infograph for sure!
Mercor's curator insight,
February 25, 11:32 AM
Rescooped by Alessandro Rea from Clothing Manufacturer and Exporter from Bangladesh onto Marketing_me Delete the scoop?
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Content is king with the proper "next step"
This article show a real life example how content marketing done properly.
It is useful to those who consider doing content marketing.