Public Relations & Social Media Insight
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PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Rescooped by Jeff Domansky from Just Story It onto Public Relations & Social Media Insight
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Storytelling: why most content marketing plans fail

Storytelling: why most content marketing plans fail | Public Relations & Social Media Insight | Scoop.it
What good is having a content marketing plan if it doesn't create leads and sales for you?

Via Karen Dietz
Jeff Domansky's insight:

Really useful insight for effective storytelling and content marketing. 

Nuava Solutions's curator insight, January 4, 6:21 PM

For more information on Marketing Solutions please visit Nuava Solutions

翟文伟's curator insight, January 6, 3:49 AM

Content is king with the proper "next step"

 

This article show a real life example how content marketing done properly. 

 

It is useful to those who consider doing content marketing.

Karen Dietz's comment, January 7, 4:27 PM
Many thanks Jeff and 翟文伟's for you comments! Glad you found the article useful.
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Rescooped by Jeff Domansky from Transmedia: Storytelling for the Digital Age
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Lessons from the Future of StoryTelling summit

Lessons from the Future of StoryTelling summit | Public Relations & Social Media Insight | Scoop.it

David Rowan: 'Delegates at the event, on 5 October, came from ad agencies and design shops, from the Punchdrunk theatre company and the Library of Congress -- all drawn by a shared curiosity about "reinventing the way stories are told"' ...


Via The Digital Rocking Chair
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