Public Relations ...
Follow
Find
147.4K views | +137 today
 
Rescooped by Jeff Domansky from Content Marketing Tips
onto Public Relations & Social Media Insight
Scoop.it!

10 Steps to Create A Content Marketing Blueprint For Small Business | Blue Focus Marketing

10 Steps to Create A Content Marketing Blueprint For Small Business | Blue Focus Marketing | Public Relations & Social Media Insight | Scoop.it
By now, you have heard all the hype about content marketing.  Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix.  Have you designed a content marketing...

Via Sam Stern, Tom George
Jeff Domansky's insight:

Good quick reference and content marketing planning tips.

more...
Becky Gaylord's curator insight, January 18, 2013 6:43 AM

Great post! Valuable points and useful guidelines for content creators, social media folks, brand managers, community managers, PR people communicators and leaders. 

David Hain's curator insight, January 18, 2013 8:34 AM

Very helpful...

Jean-Marc TRESOR's curator insight, May 1, 2013 6:24 AM

strategy content

Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">www.theprcoach.com</a>
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Last Call | Clay Shirky in Medium

Last Call | Clay Shirky in Medium | Public Relations & Social Media Insight | Scoop.it

...When the press writes about the current dislocations, they must insist that no one knows what will happen. This pattern shows up whenever the media covers itself. When the Tribune Company recently got rid of their newspapers, the New York Times ran the story under a headline “The Tribune Company’s publishing unit is being spun off, as the future of print remains unclear.”


The future of print remains what? Try to imagine a world where the future of print is unclear: Maybe 25 year olds will start demanding news from yesterday, delivered in an unshareable format once a day. Perhaps advertisers will decide “Click to buy” is for wimps. Mobile phones: could be a fad. After all, anything could happen with print. Hard to tell, really....

Jeff Domansky's insight:

Clay Shirky looks at the undeniable realities of the newspaper industry. This is a must-read for anyone who loves newspapers and wants a glimpse of the future. Nostalgia is not a business model!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews | Public Relations & Social Media Insight | Scoop.it

Price still rules as an online purchase influencer, but basic brand assets should not be ignored in online product presentations.


Clear, concise, and pertinent product descriptions make online shoppers press the “Buy” button more often than do favorable reviews. In fact, only price topped persuasive product copy as a purchase influencer, according to a survey of 500 consumers conducted by Markettree for HookLogic.


Price remains king, with 84% of consumers designating it as one of the top three factors that cause them to buy. Sixty-three percent named product descriptions, and 49% listed reviews. Bringing up the rear were videos, named by only 12%. Fundamental brand assets like product names, images, and features, maintains HookLogic's survey report, are the bottom-of-the-funnel items most likely to turn browsers into buyers....

Jeff Domansky's insight:

Surprising copywriting, market research.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

AdDetector: Why This Google Engineer Built a Plug-In That Calls Out Sponsored Content

AdDetector: Why This Google Engineer Built a Plug-In That Calls Out Sponsored Content | Public Relations & Social Media Insight | Scoop.it

It seems like everyone has something controversial to say about sponsored content these days, from John Oliver on HBO to even us here at Contently.Much of that controversy centers around two key questions: Is brand-backed content on publisher sites labeled well enough? And is it eroding the publishers’ editorial independence and reputation?


Now, a Google engineer has taken on this transparency and labeling challenge with a browser plug-in for Chrome and Firefox called AdDetector, that adds another layer of labeling to sponsored posts. It’s drumming up a fair amount of buzz in the media world already....

Jeff Domansky's insight:

Bravo!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page

5 More Brain Triggers To Drive Conversions On Your Website Or Landing Page | Public Relations & Social Media Insight | Scoop.it

After my article on using neuroscience and psychology to boost your social media marketing, I thought a follow-up was warranted, this time for website and landing page conversions.


The psychology of web design has been a highly tested field, including relaying on triggers to entice users to complete an action. There are several different forces behind human behavior, like the classic FOMO (“fear of missing out”), curiosity, and the use of color to convey a message or feeling.


The following triggers are proven ways to increase action on your website....

Jeff Domansky's insight:

It's all in your head! Here's how you can use psychological principles to spur action on your site and boost conversions.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

When it comes to content, your impeccably crafted brand guidelines aren’t good enough anymore

When it comes to content, your impeccably crafted brand guidelines aren’t good enough anymore | Public Relations & Social Media Insight | Scoop.it

... While there may indeed be a ‘torrent’ or ‘flood’ or ‘wave’ of rubbish content swamping our digital lives, to be honest a lot of the stuff I come across is pretty good.


By which I mean that it’s simply useful, informative or entertaining. From both B2B and B2C brands. Yes, advertorials can be a bit dull but there is an equally large wave of excellent content being produced by brands.


So why are so many brands still so nervous about it? One of the biggest problems is a lack of confidence. Not a lack of confidence about content marketing, that much is obvious, but a lack of confidence in who they are, what their brand stands for, what their place in the world is and their view on it....

Jeff Domansky's insight:

Here's why content marketing can breakthrough or be just bad.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

4 Ways Social Media is Utilized for Social Good | SEJ

4 Ways Social Media is Utilized for Social Good | SEJ | Public Relations & Social Media Insight | Scoop.it

Over the last few years, social media has had a huge impact in our everyday lives. It has completely changed the way we engage the world, both locally and internationally.


However, much of what is showcased focuses on the negative aspects of social media, such as people using it as a place to vent or rant or as place for cyberbullying. Despite our nature to focus on the more negative moments in social media, there are still many people using social media outlets to do great things in our world


From the nonprofit, for-profit, and even ordinary individuals, here are four examples of how social media is being utilized for social good....

Jeff Domansky's insight:

Case studies and lots of ideas using social media for nonprofits.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The growing pay gap between journalism and public relations | Pew Research Center

The growing pay gap between journalism and public relations | Pew Research Center | Public Relations & Social Media Insight | Scoop.it

After years of grim news for the news industry marked by seemingly endless rounds of staff cutbacks, it’s not unusual for those thinking about a career in journalism or veterans trying to find a new job to look at options in related fields. One field outpacing journalism both in sheer numbers and in salary growth is public relations.


The salary gap between public relations specialists and news reporters has widened over the past decade – to almost $20,000 a year, according to 2013 U.S. Bureau of Labor Statistics data analyzed by the Pew Research Center. At the same time, the public relations field has expanded to a degree that these specialists now outnumber reporters by nearly 5 to 1 (BLS data include part-time and full-time employees, but not self-employed.)...

Jeff Domansky's insight:

Interesting stats, job growth for PR and substantial job losses for reporters between 2004 and 2013.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

A Guide to Getting Started with Agile in your Content Marketing Efforts

A Guide to Getting Started with Agile in your Content Marketing Efforts | Public Relations & Social Media Insight | Scoop.it
Marketers everywhere are struggling to get their arms around the beast that is content marketing. How to do it in general, how to do it well, and how to get it done on time without going crazy (and often with few resources) are questions that are on a lot of marketers’ minds. That’s precisely why thinking about your content planning with an agile approach might just save your sanity....
Jeff Domansky's insight:
Shelly Kramer looks into how "agile" can help a team develop content marketing at a higher level. It's a long read but recommended for every content marketer. 9/10
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Important Instagram Insights and Best Practices for Success

Important Instagram Insights and Best Practices for Success | Public Relations & Social Media Insight | Scoop.it

Instagram's platform continues to generate impressive metrics from year to the next. Since the acquisition by the parent company Facebook it has been nothing short of social media success and victory for users actively posting on the platform.


...What certainly became an internet sensation for fans of Instagram was the addition of the video feature in 2013. This not only dazzled its user base, but marketers certainly found a useful way to present products and services to better target their messages to these masses.


As with any existing social media networking service there are a few strategies to consider and certain practices to stay away from. Whatever the hobby, activity or job-related venture you are currently in chances are you have a story that you can tell with Instagram’s phenomenal visual power....

Jeff Domansky's insight:

More best practices for Instagram success from Anthony Carranza.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why Your Content Lives or Dies in 10 secs | Curatti

Why Your Content Lives or Dies in 10 secs | Curatti | Public Relations & Social Media Insight | Scoop.it

Content marketing is non-interruptive marketing that engages and informs a visitor. It’s gonna work or fall flat in about ten seconds like a great Sam Cooke song - you’re humming along or tuning it out.


You have ten seconds to get the attention of your visitor. The usability maestro Jakob Nielsen’s Darwinian logic is spot on for content marketers.

  1. Headlines drive the visitor into the text; or not! 
  2. Be compelling.Know your visitor – what do they want to read and how do you educate?...
Jeff Domansky's insight:

Personality still drives content engagement for B2B and B2C brands and it’s becoming increasingly more important to use imagery that gets attention. Here's a collection of other useful blogging tips from @Curatti.

more...
Woodini's curator insight, August 18, 11:59 PM

How effective...

Scooped by Jeff Domansky
Scoop.it!

Should you make the leap into sponsored content? | Mark Schaefer

Should you make the leap into sponsored content? | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

The sponsored content wasps are swarming!


Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. Not only is the number of requests increasing, the amount of money being offered for these posts is going up too.


This is a trend I predicted in the 2012 book Return On Influence.


As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators.


This movement has exploded so fast in the past 12 months, one journalist asked me last week if it needed to be regulated. She pointed out the number of young YouTube stars who are being paid to peddle everything from candy bars to backpacks withot disclosing that this is paid advertsing....

Jeff Domansky's insight:

Mark Schaefer asks a provocative blogging question and gets a spirited response from his readers. Recommended reading 9/10

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

7 Cool Tools for a Blog that Will Rapidly Increase Your Traffic | Ian Cleary

7 Cool Tools for a Blog that Will Rapidly Increase Your Traffic | Ian Cleary | Public Relations & Social Media Insight | Scoop.it

When you’re blogging, you need tools.  Tools help you to work out what to write about, how to rank on Google, help you promote your content and much more.


So, if you’re on your way to work, don’t forget your blogging tools!  Here are 7 cool tools for a blog:...

Jeff Domansky's insight:

Seven blog building tools from Ian Cleary. Useful 9/10

more...
Scooped by Jeff Domansky
Scoop.it!

The 3 Key Ingredients in a Successful Influencer Pitch | Convince and Convert

The 3 Key Ingredients in a Successful Influencer Pitch | Convince and Convert | Public Relations & Social Media Insight | Scoop.it

...Today, I want to focus on one specific part of that session: how to pitch influencers. Social media and PR bloggers have been talking about this topic for years, yet I don’t see pitches getting much better. So, I’m going to take ONE MORE crack at this, today.

When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do (write about your product, attend your event, share your post in social media) the same components of your pitch need to be present....
Jeff Domansky's insight:

Jay Baer offers influencer pitching tips.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

12 Twitter Marketing Tips From the Pros |

12 Twitter Marketing Tips From the Pros | | Public Relations & Social Media Insight | Scoop.it

Are you using the latest Twitter marketing tactics?


Do you want to raise the bar on your Twitter marketing?


We asked top Twitter pros to share the tips and tricks they’re using to make a difference in their own Twitter marketing. In this article you’ll discover 12 Twitter marketing tips to help you get the most out of Twitter today...

Jeff Domansky's insight:

Valuable Twitter advice from Cindy King.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Overcome Short Attention Spans with Micro-Content

Overcome Short Attention Spans with Micro-Content | Public Relations & Social Media Insight | Scoop.it

What can your advertising do in 10 seconds? Not a whole lot, you might think. But in a study from University of Hamburg and University of Hannover researchers proved that over 50 percent of Internet users stay on a webpage for less than 10 seconds. Accordingly, advertisers are now focusing on micro-content – clever, persuasive, and concise messages to target an audience with barely-there attention spans.


Micro-content should play a big role in your content strategy. We’ve already shown you how to create micro-content time- and cost-efficiently using your existing visual assets. Now, we give you five smart tips on making the most of that micro-content...

Jeff Domansky's insight:

When executed with a plan and targeted to the right audience, micro-content has the potential to be just as effective as standard and long form content. Here's how.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why Sales Pitches Have No Place In Your Company’s Blogs | Lightspan Digital

Why Sales Pitches Have No Place In Your Company’s Blogs | Lightspan Digital | Public Relations & Social Media Insight | Scoop.it

Blogging is increasingly becoming a non-negotiable for brands. If you want leads, you want website traffic; if you want website traffic, you need good content. And if you want to show up in Google searches, you need good content. What is considered “good content”? That’s a huge question. But there’s one thing that I’m a stickler about: good blog content does not have sales pitches....

Jeff Domansky's insight:

Amen.

more...
Emmanuel Roussel's curator insight, Today, 3:27 AM

M'en doutais mais ça va mieux en se le faisant dire !

Scooped by Jeff Domansky
Scoop.it!

40 Creative Ads That Will Inspire You

40 Creative Ads That Will Inspire You | Public Relations & Social Media Insight | Scoop.it

Advertising is often very difficult, but fortunately there are many different strategies to creating the perfect ad. In the age of image-based social media and infographics, many businesses are focusing their ads around a single large image meant to draw viewers in. Others are taking a slightly modified approach to traditional advertising. Instead of telling consumers why they need a product, they’re showing them.


Some businesses are literally turning the world upside-down with their ads. These ads encourage people to reflect on the world around them, so it will stick with them long after they see it. Here are 40 of the most creative advertisements out there. Hopefully these will inspire you to launch your own perfect ad campaign...

Jeff Domansky's insight:

40 very creative ads to inspire your inner creative.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Test Your Digital IQ with Mark Schaefer's Social Media Quiz | {grow}

Test Your Digital IQ with Mark Schaefer's Social Media Quiz | {grow} | Public Relations & Social Media Insight | Scoop.it

How much do you know about social media platforms, facts and trends?


Well, it’s time to find out if you are a guru or a newbie! Take out a piece of paper and write down your 20 answers to this fun social media quiz! The answers are at the bottom of the post....


Jeff Domansky's insight:

This is a tough quiz! Test it out.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

15 Cool Tips to Help Your Business Master Pinterest

15 Cool Tips to Help Your Business Master Pinterest | Public Relations & Social Media Insight | Scoop.it

...By now, you’ve probably seen numerous Pinterest boards floating around online. Whether it’s a friend of yours sharing her board full of wedding inspiration and desires or sharing recipes, it’s a fair bet you’ve been shown several Pinterest boards full of fun and interesting hobbies.


But is it just a fun way to create galleries of all the things you love and share them with friends or is there more to it? Can you actually capitalize on Pinterest’s popularity for your business? The short answer is yes.


With this post, I’m not only going to show you some compelling reasons on why you should be using Pinterest for your business, but I’m also going to give you some cool tips on how to master the platform....

Jeff Domansky's insight:

Pinterest, for business? Absolutely, with these tips from Lilian Sue..

more...
Moumita Gryffindorian Dasgupta's curator insight, August 19, 9:49 PM

Pinterest the talk of the visual town, so you gonna use it for your business...know it now..

Scooped by Jeff Domansky
Scoop.it!

Infographics III: animated #content rocks!

Infographics III: animated #content rocks! | Public Relations & Social Media Insight | Scoop.it

...Animated videos, on the other hand, provide a quick way to create super HD quality video content that has several advantages over traditional video.  It has none of the artificial and cringe-worthy acting and no issues with sound or weather, particularly when filming outdoors!


All you need to do is apply this approach to infographics.  As with animated videos, you don’t need any specialist design or video production expertise to create one.  And while you’re able to create excellent visual feasts that require little effort from the viewer to learn from them (all they need to do is hit “play”!), you’re also taking advantage of the popularity of videos.


Let’s take a look at one of our favourite tools of the moment – GoAnimate.  Hosted online, all you need is an Internet connection to produce professional-looking animated videos....

Jeff Domansky's insight:

GoAnimate is a video animation tool worth exploring. It's new but could be a useful addition to your social marketing tool box especially for animating your infographics.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever

Marketing Automation is Only The Beginning: How Algorithms and Artificial Intelligence Will Disrupt Marketing Forever | Public Relations & Social Media Insight | Scoop.it

...Marketing automation platforms save time, improve efficiency, increase productivity, and help manage big data. They give companies unprecedented abilities to understand buyers, identify opportunities, track campaign performance, and link marketing activities to business outcomes.


But they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands. According to IBM, 90 percent of all data in the world is less than two years old. Humans are not programmed to keep up. And yet, turning data into intelligence, intelligence into strategy, and strategy into action remains largely human powered. 


What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success. Think about it. Are we really that far off from an automated marketing strategy in which the marketer's primary role is to curate and enhance algorithm-based recommendations rather than to devise them?...

Jeff Domansky's insight:

Paul Roetzer looks at marketing automation, how it gives us the ability to maximize the ROI of marketing campaigns and personalize the customer experience. Stay tuned he says. This is only the beginning.


Thoughtful reading about the disruption coming soon in marketing. 9/10

more...
Gonzalo Moreno's curator insight, Today, 12:27 AM

Thank god humans will keep behaving stupid, eventually!
Thus, only other stupid humans (AKA Marketers) will be able to predict and turn that into actions and strategies!

 

...I don't see marketers' future as sad and boring as accountants'!
:-P

Ben Ricchio's curator insight, Today, 6:00 AM

Interesting to consider we've only scratched the surface of digital marketing...

Scooped by Jeff Domansky
Scoop.it!

12 Instagram Trends That Really Need To Stop

12 Instagram Trends That Really Need To Stop | Public Relations & Social Media Insight | Scoop.it

12 Instagram best practices from Fiona Hogan: 

  1. First and foremost, no more than 1/6 of your posts may be selfies. Otherwise, you will appear to be more of a self-obsessed tool than other Instagrammers. Also, do you really look that different on a day to day basis to warrant me having to see your face constantly?
  2. Don’t post more than twice a day. It makes people wonder “Is so-and-so really out for a bike ride, getting back to nature and being cool/active or did she bike out there, take a picture, then sitting fucking with her phone for the next 20 minutes to find the perfect filter to put on a perfectly good view that’s right in front of her?” You have better thing to do than Instagram, at least, that’s what we want people to think....
Jeff Domansky's insight:

Lots of great tips to get the most out of Instagram.

more...
No comment yet.
Rescooped by Jeff Domansky from 21st Century Teaching and Technology Resources
Scoop.it!

The Ultimate Directory Of Free Image Sources | Edublogger

The Ultimate Directory Of Free Image Sources | Edublogger | Public Relations & Social Media Insight | Scoop.it
So, you need an image for your blog? We’ve spent some time categorizing our favorite sources for free images and organizing them in such a way as to help you find what you’re looking for. Here are ...

Via Rob Hatfield, M.Ed.
Jeff Domansky's insight:

This is a valuable blogging and visual marketing resource.

more...
ManufacturingStories's curator insight, August 19, 1:59 PM

add your insight...


EJ Morris's curator insight, August 19, 4:05 PM

Great vault of visuals  and images.. I'll be adding some of these images to my website later today..      http://EJMorris.com

A. Brian Dengler's curator insight, August 19, 4:49 PM
This is extremely helpful.
Scooped by Jeff Domansky
Scoop.it!

Does Infographic Marketing Still Work? A Data Driven Answer

Does Infographic Marketing Still Work? A Data Driven Answer | Public Relations & Social Media Insight | Scoop.it

I used to be a big fan of leveraging infographics to grow my traffic and brand. Why? Because it used to provide exceptional results.


The results were so great that when we started releasing infographics on the KISSmetrics blog in 2010, it helped us generate2,512,596 visitors and 41,142 backlinks.


Based on the KISSmetrics stats from 2010, we know infographics  worked well then. But the real question is: do they still work today?

Over the years, I’ve created 218 infographics, so let’s analyze the data to see what we can glean from these numbers:...

Jeff Domansky's insight:

Good insight from Neil Patel. And, yes, they still work.

more...
Moumita Gryffindorian Dasgupta's curator insight, August 18, 9:40 PM

Infographic taking a large way to make it to profits and yes, with their visual appeal they make the content become more viral and efficient in presentation thus grasping more attention...it is data driven for sure, but what's more that hooks them up as popular in the content marketing arena. 

 

Scooped by Jeff Domansky
Scoop.it!

Five companies with a human social media presence | Schaefer Marketing Solutions

Five companies with a human social media presence | Schaefer Marketing Solutions | Public Relations & Social Media Insight | Scoop.it

Mark Schaefer stated in a recent article that we need to strive to be be more human because “Ultimately people will buy from who they know, who they trust.”


Our customers want to relate, be accepted and be noticed. Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland, or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers.


I spent time looking around the web and thinking back to experiences I have had and these five businesses stood out in a human way....


Jeff Domansky's insight:

Great examples and lessons.

more...
No comment yet.