Public Relations & Social Media Insight
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10 Steps to Create A Content Marketing Blueprint For Small Business | Blue Focus Marketing

10 Steps to Create A Content Marketing Blueprint For Small Business | Blue Focus Marketing | Public Relations & Social Media Insight |
By now, you have heard all the hype about content marketing.  Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix.  Have you designed a content marketing...

Via Sam Stern, Tom George
Jeff Domansky's insight:

Good quick reference and content marketing planning tips.

Becky Gaylord's curator insight, January 18, 2013 9:43 AM

Great post! Valuable points and useful guidelines for content creators, social media folks, brand managers, community managers, PR people communicators and leaders. 

David Hain's curator insight, January 18, 2013 11:34 AM

Very helpful...

Jean-Marc TRESOR's curator insight, May 1, 2013 9:24 AM

strategy content

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Two Biggest Communication Blunders During a Reorg

Leaders of reorgs typically fall into one of two traps when communicating with their employees. We’ll call the first one wait and see and the second ivory-tower idealism. Perhaps you have seen one, or both, in your own reorgs.

In the first trap, wait and see, the leader of the reorg thinks everything should be kept secret until the last moment, when he or she has all the answers. The leader makes the reorg team and leadership swear to secrecy and then is surprised when the news leaks to the wider organization (it always does, we’re afraid). As the reorg team starts to engage with the rest of the organization, the rumors round the water cooler increase: “They were asking what my team does”; “I had to fill in an activity analysis form”; “I hear that 20 percent of jobs are going to go.” Everyone thinks the real reason for the reorg is job losses (whether it is or not). The leader, desperate to get in control of the situation, pushes the team to develop “the answer” so that he or she can tell the organization. Without an “answer,” the leader feels that any communication would come across as defensive. At most, the executive approves some question-and-answer sessions on the reorg. But a full-scale communication needs to wait. Eventually, the leader has the answer: the reorg team produces a high-level org chart. The leader then announces the new organization: here are the new leaders, here is the structure, some job losses are necessary, but this is going to help us deliver fantastic results. Employees, hearing this, hear only that their boss’s boss’s boss is going to change and that some of them are going to lose their jobs. Nothing their leader has said counters the impressions they formed at the water cooler.

Ivory-tower idealism fares little better. In this version, the leader of the reorg is finally getting a long-achieved objective: all the issues of the old organization will finally get fixed; everything the leader wanted to do, but was held back from, can now be achieved. The leader can barely contain the excitement. So psyched up by the possibilities that the reorganization offers, the leader decides to start the process with a webcast to all staff, telling them about the exciting business opportunities it will open up. The leader follows this up with a series of walk-arounds in the major plants and offices, discussing the opportunities and getting input on some of the challenges that people face in the organization today. The leader puts a personal blog on the company intranet....

Jeff Domansky's insight:

Two biggest blunders durring a re-organization? "Wait-and-see" and "ivory tower." Both lead to failure.

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The media shut down the Trump spinning

The media shut down the Trump spinning | Public Relations & Social Media Insight |

The TV media no longer conceal their disdain for Donald Trump’s ludicrous spinners. Jake Tapper raps Rudy Giuliani for defending Trump’s refusal to release his tax returns and chides Paul Manafort: “These things, just because you say them, they’re not true!” CNN’s Brianna Keilar takes Kellyanne Conway to task for insisting Trump did not mean to say he’d lock up Hillary Clinton. (“I’m talking about what your candidate is saying, which is more important than what you are saying about this. He is saying she has to go to jail. He is not talking about she has to stand and be judged. He is saying she has to go to jail.”) And practically everyone treats the hapless Jason Miller as a liar, a fool or both.

Bias? No, these TV journalists can no longer bear to pretend Trump’s people are saying anything resembling the truth and are annoyed they have to put them on air essentially to lie to the American people....

Jeff Domansky's insight:

TV media in particular have relished the ratings from the most disruptive US election campaign ever. Reality TV crossed over into mainstream TV journalism and media credibility continues to evaporate.


The surrogates and spinners deserve our scorn. The media do not deserve our respect for their inability, unwillingness and lack of courage to call out racism, misogyny, undemocratic behavior, lies and conduct unbecoming a Presidential candidate. have simply arrived too late to calling a shovel a bloody spade.


Too little, too late. The media and the people are both poorer for it.

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How CNN Connect With a Global Audience on Social Media

How CNN Connect With a Global Audience on Social Media | Public Relations & Social Media Insight |

Election night is the time when everyone has CNN on. We’re the place to go for TV and digital, and we also want to be the place to go on social. We’re working on that, and we have a lot of fun things planned for election night.

We’re going to be very conscious of reaching our audiences across Facebook, Snapchat and Twitter. But we’re also going to live up to the CNN standard. We will work together as a multi-platform media company to make the calls at the right time.

We saw this play out in the primaries, where we made the calls across TV, digital and social at the exact same time. So we work together as a unit to make sure as a network, we make that call in unison. The same will happen on election night. All of social and digital and TV will be working to make sure there’s a crescendo of results as they happen....

Jeff Domansky's insight:

CNN visual and social  but is it really reaching younger audiences?

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Create and share cartoons, comics and memes online

Create and share cartoons, comics and memes online | Public Relations & Social Media Insight |
Create comics, cartoons and memes online. Share your creations on Facebook, Twitter or Google+. Free online cartoon maker and comic creator.

Via Nik Peachey
Jeff Domansky's insight:

Fun tool for creative content marketing.

Carol Hancox's curator insight, October 20, 2:22 AM
Easy, simple to make cartoons - online and download
Scott Turner's curator insight, Today, 3:46 AM

This is fun

Laura Blake's curator insight, Today, 9:57 AM
I love FREE and this looks like something my students would enjoy using to express their thoughts in a fun way!