Here's a 10-minute guide that spells out what a business practitioner needs to know to get content marketing efforts off to the right start.
Thought leadership about content marketing is full of truisms that apply to all marketing: Know your audience, measure results, etc. This post does not do that. Nor does it try to convince you to do content marketing (I’ll assume you’re already there).
This aims to be the stuff you should know that relates specifically to content marketing, and only to content marketing — particularly for the business practitioner.
I work in a content marketing agency, and we look at new content marketing programs on a regular basis. This is what we’d ask all new customers to do from the get-go, to maximize our shared potential....