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3 Things Marketers Can Learn From the Media | Mashable

3 Things Marketers Can Learn From the Media | Mashable | Public Relations & Social Media Insight | Scoop.it

We’ve seen a lot of changes in media this year: from new devices and multiple screens driving responsive design, to the rise of native advertising, and the importance of imagery on social networks. The media is an industry that, for the most part, tends to innovate quickly, at the risk of dying. And most of the trends and disruptions that media face usually affect marketers shortly thereafter. So with that, here are three things the media has learned this year that marketers ought to pay attention to as they head into 2013....

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Three important trends for all business to watch...

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Elsa Luz's curator insight, January 3, 2013 1:03 PM

Learn from others' sucess

Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
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6 Unconventional Tips to Create Content Faster

6 Unconventional Tips to Create Content Faster | Public Relations & Social Media Insight | Scoop.it
If you haven’t tried to optimize your writing habits, consider doing it now. It’s possible to double your productivity after some tweaks. Imagine being able to produce an article in half the time it currently takes you?Hopefully, by the end of this post, you’ll have picked up a few tips that you can apply right away to significantly decrease the amount of time you spend creating content.I’m going to share with you six tips, many of which are a bit unconventional but can work wonders....
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How much content have you written in the past month? Are you happy with that amount? Most marketers answer no and Neil Patel offers tips to create content faster.
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McDonald's Is Putting the Squeeze on Agency Profitability, Making the Ad Industry Uneasy

McDonald's Is Putting the Squeeze on Agency Profitability, Making the Ad Industry Uneasy | Public Relations & Social Media Insight | Scoop.it

The ongoing McDonald's creative review initially included all three of the ad industry's largest holding companies. But WPP made headlines earlier this month for bowing out (leaving incumbents Publicis and Omnicom in the running), and the alleged reasons behind its decision are even more intriguing.


The client required competitors to complete their respective pitches in 60 days, with a June 30 deadline, and presented contracts forbidding future partners from turning a profit on base compensation, according to sources with direct knowledge of the matter. Agencies would allegedly operate at cost before meeting unspecified targets for performance-based pay.


"Clients have always had the power," said Bryan Wiener, executive chairman of 360i. "And performance-based compensation is not a new topic either, but it's very hard to find ways to make it work so that all parties are aligned.


"McDonald's did not respond to Adweek's requests for comment on the claims, which stirred controversy among creative agencies. One source who requested anonymity described the terms as "unheard of" and noted, "I don't know of any business that operates that way."...

Jeff Domansky's insight:

McDonald's Global agency review and contract terms seem unfair and unreasonable.

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These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)

These 5 Startups Used Snapchat To Boost Their Brand (And So Can You) | Public Relations & Social Media Insight | Scoop.it

Five years on, it's clear that Snapchat wasn't a gimmick. The company was recently valued at $16 billion and now has more than 100 million daily users who spend an average of half an hour on the app every day. And it's not just teens who love Snapchat.


Although the service still skews toward the millennial set—60% of all 13- to 34-year-old smartphone users are on the platform—14% of Snapchat's user base is over 35.


The fact that you know a snap is going to disappear makes you want to pay more attention to what you're watching.


All of this results in 10 billion video views every single day. Many are personal messages sent and received between individuals, but these days, media companies and brands are competing for users' eyeballs as well. It might seem counterproductive for a company to invest in creating content that will be gone after 24 hours, but according to Bob Wolfley, who runs social media at the underwear company MeUndies, the fleetingness of these videos makes users more likely to be actively engaged with them.


"We've been so trained by the constant rush of content on all these other social media networks that we mindlessly cycle through it to kill time," he says. "The fact that you know a snap is going to disappear makes you want to pay more attention to what you're watching.


Snapchat does not have metrics for companies to track how effective their snaps have been for driving traffic and generating sales, but the brands Fast Company interviewed say that they have done their own little experiments.


MeUndies, for instance, which has been on Snapchat for two years, has used a variety of methods to see how the audience is engaging with the brand. Wolfley has created vanity URLs to track if followers were going from Snapchat to the MeUndies website and has also launched several hidden sales campaigns to determine how many users used a specific promotion code. He is now convinced that Snapchat is the most impactful channel for introducing users to the brand and then getting them to make purchases. "We're getting more bang for our buck per follower than any other social media network," he says....

Jeff Domansky's insight:

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.

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Jack Niall's curator insight, Today, 1:37 AM
Yes! Its true! Start sharing your Startup with all through Snapchat today!
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Ripple Takes on Hyper-Local News, But Compensation Issues Remain

Ripple Takes on Hyper-Local News, But Compensation Issues Remain | Public Relations & Social Media Insight | Scoop.it

From LocalLabs to GoLocal24 to Everyblock, hyper-local news startups have consistently collided with foreboding economics: Narrow audiences tend to be small audiences, and small audiences are hard to monetize.


But Ripple founder and CEO Razmig Hovaghimian, who previously made splashes with Embrace and Viki, thinks his latest project could build a more successful business model for hyper-local news — and several heavyweight funders are buying in.


"I want [Ripple] to be a platform where storytellers get not only recognition and satisfaction from it, but compensation as well." -Razmig Hovaghimian


EarlIer this month, Hovaghimian and his six-person team launched Ripple, a hyper-local news app that uses geo-location technology to help users discover the stories closest to them. Backed by Greylock Partners, Knight Foundation, MIT Media Lab director Joi Ito and other funders, Ripple has now launched in ten cities, including San Francisco and New York, and Hovaghimian says more locations are coming soon.  


 source of enthusiasm for Ripple is two-fold: First, by combining geo-mapping technology with a voting system that allows stories to “ripple out” to a wider audience, Ripple creates an opportunity to produce hyper-local news at scale — a big step toward business viability....

Jeff Domansky's insight:

Could Ripple find a way to make local news profitable? VCs think so.

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5 tips for SEO-savvy news releases

5 tips for SEO-savvy news releases | Public Relations & Social Media Insight | Scoop.it

It can be difficult to get a news release approved internally—even without thinking about search engine optimization.
However, if exposure, disclosure or page views are your goals, you must heed content discoverability and make your release SEO-friendly.

A list of search engine violations and penalties shows ways your content can fail to attract attention online. This applies to all your owned media content—including your website and news releases.

What makes some releases more successful than others in terms of drawing traffic? They’re written with healthy SEO features. These successful news releases appeal to Google’s latest algorithm, which rewards high-quality, unique and non-spam content.

Follow these five simple steps to create releases that can rank high in search results....

Jeff Domansky's insight:

Five SEO tips that will help you get better search results from your news releases.

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6 Colorful Websites for Design Inspiration - 'Net Features - Website Magazine

6 Colorful Websites for Design Inspiration - 'Net Features - Website Magazine | Public Relations & Social Media Insight | Scoop.it

Light colors are easy on the eye, which means that they aren’t as likely to take attention away from the main goal or goals of a site. Negative space, on the other hand, makes websites look less cluttered and easier to navigate. Even though negative space can actually be filled with any color, white is typically the safest bet. For example, a brand like Best Buy is associated with the colors blue and yellow, but the company primarily uses these colors in the navigation menu of its site, which leaves plenty of whitespace to help guide visitors' eyes to calls-to-action (CTAs) like "Shop" and "Find out more."

Some brands, however, are okay with challenging the rules of Web design and are doing so with colorful designs that are pushing the best-practice boundaries. Although colorful designs are certainly not for everyone, they can be successful when they are executed correctly and used for the right brand. For some inspiration, check out the six colorful websites featured below...

Jeff Domansky's insight:

Nothing like a little design inspiration in these six websites provide that in spades.

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This Agency Made Edible Six-Pack Beer Rings to Feed Marine Life Instead of Killing It

This Agency Made Edible Six-Pack Beer Rings to Feed Marine Life Instead of Killing It | Public Relations & Social Media Insight | Scoop.it
Remember all those classic PSA posters showing fish, birds and other wildlife caught in the deadly clutches of bags, bottles and the deadly plastic rings that hold your beer and soda cans together? Research by Greenpeace found that 80 percent of sea turtles and 70 percent of seabirds are still ingesting plastic today. 


Very little about beer packaging is environmentally friendly, but many brewers find six-packs to be a more efficient way of storing their product, despite the continuing danger to sea life. 


New York agency We Believers and its client Saltwater Brewery came up with a solution—edible six-pack rings made of grains left over from the brewing process itself....

Jeff Domansky's insight:

Edible six-pack beer rings to feed marine life – now that's what you'd call green beer!

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What Snapchat Has Shown Brands and Publishers About Vertical Video

What Snapchat Has Shown Brands and Publishers About Vertical Video | Public Relations & Social Media Insight | Scoop.it

This kind of à la carte, short-form video content takes advantage of vertical's power. Successful videos on Snapchat turn the constraints of vertical into strengths. "Our viewers prefer vertical," Snapchat's head of content, Nick Bell, told USAToday last year. "We've seen a 9 times higher engagement rate with vertical rather than horizontal video."


The right mix garners video completions for National Geographic
With its rich, image-focused legacy, National Geographic might not be the first brand you'd expect to embrace vertical. Yet it already offers a mix of short-form video, articles and photo-driven stories about travel and adventure on Snapchat Discover. In fact, vertical can work even better for mountainscapes and animal close-ups—a short video of a baby sloth has been a major hit. As National Geographic social media vp Raj Mody told The Los Angeles Times: "From day one, we saw this as a great way to reach new young audiences and advance our mission. We definitely think it's showing promise."


Tal Chalozin, co-founder and CTO of video platform Innovid, finds Snapchat's video views and user engagement to be extremely high. He recommends publishers look at the completion rate to gauge impact, adding that many Snapchat videos are achieving 90 percent completion rates or above. "Snapchat is redefining the word premium," says Chalozin. "People are willing to give their time to watch, regardless of the production value. But that specific term—completion rate—can be a great gauge for quality."...

Jeff Domansky's insight:

Lots of lessons about vertical video from Snapchat.

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Research Finds Native Advertising Can Damage Media Outlets' Reputations

Research Finds Native Advertising Can Damage Media Outlets' Reputations | Public Relations & Social Media Insight | Scoop.it

Native Insider: Part of the challenge with "native" is that each organization has a different understanding of what it is. For the purposes of the research, what is your definition of native advertising?

Wu: In our study, we defined native advertising as sponsored content, which features content that is similar and consistent with publishers’ content and is often consumed by readers like non-sponsored content. I agree that there are also other types of native advertising, such as sponsored social media posts or sponsored hyperlinks. We focused on sponsored content because it is widely adopted by many news organizations, including very reputable ones like The New York Times. 

Native Insider: Your research found that when content was identified as native advertising, readers expressed a lower opinion of the media outlet it was published in. However, the reputation of the company being promoted was not affected. Can you elaborate on this finding?

Wu: I think this was one of the most interesting findings in our study. We originally expected that both companies and media outlets would be negatively influenced. However, the media outlet was the only source that was affected. On one hand, this indicates that readers are not surprised by the sponsored content from a company, since similar covert marketing techniques have been utilized before, such as video news releases....

Jeff Domansky's insight:

Fascinating research study shows media host's reputation suffers but not the advertiser doing native advertising. Also, the conversation looks at the FTC and its out of date guidelines.

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Pierre Placide's curator insight, May 18, 1:20 PM
What motivates you to succeed?

So what is your motivation for joining the My Advertising Pays network? Are you looking for time freedom, financial freedom, an executive lifestyle? Whatever your motivation is the goals you have can be achieved with My Advertising Pays. Simply stick to a simple daily routine to maximize your active number of credit packs. Read more...

Patrick Frison Roche's curator insight, May 19, 3:50 AM
What? Readers can actually differentiate advertising from editorial? And they resent media who entertain the confusion? Quelle surprise!
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Beacons to deliver 1.6B coupons annually by 2020: report - Luxury Daily - Research

Beacons to deliver 1.6B coupons annually by 2020: report - Luxury Daily - Research | Public Relations & Social Media Insight | Scoop.it

Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.

The results point to how proximity marketing is gaining traction as retailers look to engage more deeply with consumers in and around their stores, prompting the volume of beacon-enabled coupons to grow quickly from the 11 million expected to be delivered in 2015. However, the research also underscores the potential danger of turning beacons into nothing more than another offer channel, which is likely to cause shoppers to lose interest.

“I would imagine that coupons will represent a key plank of any beacon-based proximity marketing strategy,” said Dr. Windsor Holden, head of forecasting and consultancy at Juniper Research as well as author of the report....

Jeff Domansky's insight:

Talk about powerful? Beacons will deliver more than 1.6 billion coupons a year by 2020 according to a new report from Juniper Research. Recommended reading for retailers and marketers. 9/10

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This one tool can lure shoppers to a new brand or retailer

This one tool can lure shoppers to a new brand or retailer | Public Relations & Social Media Insight | Scoop.it

Brand loyalty is important to retailers, but one tool can lure loyal shoppers away to other establishments.

Coupons are still one of the most effective tools to attract customers away from brands and retailers to which they are loyal, according to a report from Valassis.

Furthermore, coupons are just as influential among average consumers as they are among brand loyalists:

  • 84% of all consumers (not including brand loyalists) would likely switch stores in order to capitalize on weekly specials, compared to 82% of brand loyalists.
  • Coupons would lead 82% of all consumers to purchase a product from a brand they would not otherwise, compared to 78% of brand loyalists
  • 85% of all consumers would purchase a new product because of a coupon, compared to 84% of brand loyalists....
Jeff Domansky's insight:

Coupons are still a powerful influence with the ability to move consumers from one brand to another with the right deal.

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The Potential of Social Media for B2B in 2016 #Infographic

The Potential of Social Media for B2B in 2016 #Infographic | Public Relations & Social Media Insight | Scoop.it
“Social media's not going away - it's up to businesses to board the train or get left on the platform.

What other tool can build relationships between businesses with such ease and speed?

Via Brian Yanish - MarketingHits.com
Jeff Domansky's insight:

Useful perspective on B2B and social marketing.

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VoisinsRelais's curator insight, May 17, 1:39 PM
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When Websites Won’t Take No for an Answer

When Websites Won’t Take No for an Answer | Public Relations & Social Media Insight | Scoop.it

Harry Brignull, a user-experience consultant in Britain who helps websites and apps develop consumer-friendly features, has a professional bone to pick with sites that seem to maneuver people into signing up for services they might not actually want.

He even has a name for the exploitative techniques: “dark patterns.” To him, these are debased versions of the typical sign-up, sharing, shopping, checkout and download processes that are standard practice online.

“It’s a term for patterns that are manipulative, that you are doing on purpose to get one over on users,” Mr. Brignull said when I recently called him.

A few years ago, Mr. Brignull started a site called darkpatterns.org to call attention to the practices....

Jeff Domansky's insight:

Dark patterns, manipulations, evil design and other bad online marketing tactics. A The New York Times must-read for marketers and PR pros. 9/10

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Inside Buffer's New Blog Design (And a Behind-The-Scenes Look at Our Content Strategy) - The Buffer Blog

Inside Buffer's New Blog Design (And a Behind-The-Scenes Look at Our Content Strategy) - The Buffer Blog | Public Relations & Social Media Insight | Scoop.it

Towards the end of 2015, we revealed that we’d lost nearly half of our social referral traffic. And the discussion around this post made us realise that if we want to continue growing, we need to see change as a necessity. We need to continue to push ourselves and figure out how to keep reinventing ourselves to stay ahead of the curve. 


This new design is our latest experiment and in this post, I’m excited to go into detail about different sections of the new blog design and share some of the thinking behind our content strategy....

Jeff Domansky's insight:

Buffer' flipped the switch, and its new blog design is here. Read what's changed and its content strategy.